Headquarters picks the CRM
The filing makes headquarters the decision point for a CRM, not the owners.
Item 11 · 2024 filingFrom the filings · Lodging
Project Alpha by Hilton franchise
0 locations. Headquarters picks the CRM and the loyalty program.
Older dataFrom the 2024 filing on record. A newer filing is overdue, so these figures may have changed.Updated September 2026
Total investment
$18.57M to $90.59M
Item 7
Locations
0
Item 20
See your fit for this brand
For software vendors selling into US franchise brands.
Fees and terms
What a franchisee signs up for
Initial fee
$100K
Item 5 · per location
Royalty
5%
Item 6 · full terms unconfirmed
Ad fund
4%
Item 6 · percentage component
Tech fee
$2,200/mo
Item 6
Term
23 years
Item 17
For vendors
What decides a sale into Project Alpha by Hilton
The account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for Project Alpha by Hilton, with the clauses that matter to you.
- All 10 systems the filing namesWhich are required and which are only mentioned, with the clause text
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- 19 requirements the filing setsEach with the franchisor's own sentence
Source
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Answered from the filing
Project Alpha by Hilton franchise questions
How much does a Project Alpha by Hilton franchise cost?
The 2024 FDD puts the total investment at $18,571,419 to $90,587,810, including a $100,000 initial fee.
How many Project Alpha by Hilton locations are there?
The 2024 FDD lists 0 locations, 0 of them franchised and 0 run by the company.
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Tell me when Project Alpha by Hilton refiles
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.