Amadeus DelphiAmadeus
Mandatoryou with our Standards and specifications as appropriate. At certain times there might be only one approved software vendor for certain applications, such as the GRO system and the Delphi.fdc system. S
From the filings
HQ-led decisions
Project Alpha by Hilton
LodgingProject Alpha by Hilton is a new lodging brand inside Hilton's portfolio, with a 2024 FDD showing no franchised or company-owned units open yet in the US. Technology purchasing already follows Hilton's centralized model: the FDD requires franchisees to run Amadeus Delphi, Amadeus Hospitality, and MeetingBroker, putting software decisions with Hilton's brand and technology leadership rather than individual owners.
For software vendors selling into US franchise brands.
Live signals
Total units
0
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
4%
national + local
Initial fee
$100K
per unit
Investment range
$18.57M–$90.59M
all-in, Item 7
Procurement
Standards based
from the filing
Non-compete
3 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Amadeus HospitalityAmadeus
Mandatorya programming device which are included in the construction cost estimates in Item 7 above. Delphi System You must use Delphi.fdc, a cloud-based sales and events system powered by Amadeus Hospitality,
Delphi (Amadeus Hospitality)Amadeus
MandatoryPROJECT ALPHA 10. You must acquire and install the hardware and software for the required computer systems, including the OnQ system, Guest Internet Access system, the GRO system, Delphi Sales and Eve
MeetingBrokerMeetingBroker
Mandatoryreimbursement for our costs in developing and maintaining Delphi.fdc for our Network Hotels. Depending on your Hotel’s technology configuration, you may be required to utilize the MeetingBroker lead d
AdyenAdyen
ll be required to offer digital payments as an option to your guests. You must also open a merchant account and sign a Licensee Merchant Agreement with a third-party vendor called Adyen N.V. (“Adyen”)
AmadeusAmadeus
DING ACTIONS Ryan Segal v. Amadeus IT Group, S.A., et. al. (N.D. Ill.), Civil No. 1:24-civil-01783 (Class Action). On March 1, 2024, plaintiff filed a class action lawsuit against Amadeus IT Group, S.
Apple PayApple
begin rolling out an enhancement to this program that will permit guests to make payments with certain third-party digital payment apps and online services such as Google Pay and Apple Pay. The third-
CoStarCoStar
mpanies including Hilton Worldwide. Plaintiffs allege that the defendants violated the Sherman Act by exchanging competitive data through Smith Travel Research (STR), owned by the CoStar and STR defen
Google PayGoogle
n 2024, we will begin rolling out an enhancement to this program that will permit guests to make payments with certain third-party digital payment apps and online services such as Google Pay and Apple
HotelKeyHotelKey
nt in the future and sign a new HITS Agreement or amendment. We will work with you on planning for that transition at the appropriate time. We developed HPMS in collaboration with HotelKey, Inc., a th
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 9 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information that will be generated by or stored in the OnQ system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
These records will include books of account, tax returns, governmental reports, register tapes, daily reports, and complete quarterly and annual financial statements (including profit and loss statements, balance sheets and cash flow statements), and will be prepared in the form, manner and time frame we require.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Hilton JV Acquisition LLC, currently holds a non-controlling equity interest in Groups360 LLC (“Groups360”), which is a third-party vendor that provides lead generation, advisory, and marketing services to the hotel industry (including us, our System hotels, and competitors) for group and event business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may modify, remove, or replace the Chain Code for the Brand at any time in our discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1022902170Item 8
For the fiscal year ended December 31, 2023, Hilton and its other affiliates (including Hilton Honors Worldwide) had revenues from sales of goods, services, computer systems and/or supplies to franchisees of Hilton’s subsidiaries of $1,022,902,170 (for clarity this excludes royalty and program fees, pass-through…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
A portion of the revenues collected from rebates, administration fees and purchasing fees is used to offset the cost of establishing the purchasing programs and supporting the operating expenses of HSM.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
must be purchased from an approved supplier, then you can submit a written request for us to approve the product or supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
notify the telephone company and all listing agencies and directory publishers including Internet domain name granting authorities, Internet service providers, global distribution systems, and web search engines of the termination or expiration of your right to use the Marks, and any telephone number, any classified…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
participate in and pay all charges in connection with all required System guest complaint resolution programs, which programs may include chargebacks to the Hotel for guest refunds or credits and all required System quality assurance programs, such as guest comment cards, customer surveys and mystery shopper programs.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We will administer a quality assurance program for the System that may include conducting pre-opening and periodic inspections of the Hotel and guest satisfaction surveys and audits to ensure compliance with the Standards.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
We may periodically modify and update the Standards to reflect operational requirements, advances in technology, improved methods of manufacture, new materials structures and decor, new products, improved prices and other factors.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
You will not open the Hotel unless and until you receive our written consent to do so pursuant to Subsection 6.4.2 or 6.4.3.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not register, own, or maintain any internet domain names, World Wide Web or other electronic communications sites, including mobile applications (each, a “Site” and collectively, “Sites”), relating to the Network, the System, or your Hotel, or that include the Marks.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You must participate in, and pay all charges related to, all guest frequency programs we or Hilton require, including the Hilton Honors guest reward programs and any successor programs.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We can require you to transmit all payments required under the Franchise Agreement by wire transfer or other form of electronic funds transfer.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must comply with our Standards regarding the purchase of products and services for use at and for your Hotel, including furniture, fixtures, equipment, amenities, food and beverages, operating supplies, consumable inventories, merchandise to be used at and/or sold from the Hotel, signs and graphics, uniforms…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to your Hotel’s event sales information stored in these systems (including accounts, inventory, bookings and other data).
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must use our required business computer system, which we may periodically change (Franchise Agreement, Sections 5.1.3 and 5.1.6).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 5
These could include additional training for you and your employees, assistance in recruiting various types of employees, and other services and programs.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
We require participation by your general manager and director of sales (or equivalent) in an annual Brand or regional conference.
The filing answers no to 9 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
- Must equipment be purchased from designated or approved suppliers?Item 8
- Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 11
- Must the franchisee participate in a gift card program?Item 11
- Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11
The vendor opportunity at Project Alpha by Hilton
Project Alpha by Hilton is a newly disclosed lodging brand within the Hilton portfolio. The 2024 FDD reports zero franchised and zero company-owned units, so the brand is still pre-launch in the US market. That makes now the moment for vendors to understand Hilton's mandated tech stack before the first units open and contracts lock in.
Who controls software purchasing
Hilton runs a centralized technology model. The FDD requires franchisees to use Amadeus Delphi (Item 8), Amadeus Hospitality (Item 11), the Delphi module inside Amadeus Hospitality (Item 7), and MeetingBroker (Item 11). Christopher Silcock, President of Global Brands and Commercial Services, and Dianna Vaughan, Senior Vice President of Brand Management for the Americas, sit among the executives named in Item 2 who shape which systems make that list.
Tech named in the FDD, and what is actually required
Four systems are mandated: Amadeus Delphi, Amadeus Hospitality, the Delphi (Amadeus Hospitality) module, and MeetingBroker. Adyen, a standalone Amadeus listing, Apple Pay, and CoStar also appear in the filing, but nothing in the FDD requires franchisees to run them — they show up as market context, not obligations.
Procurement, renewals, and timing
Item 8 sets a specifications-only supplier model: franchisees can source from any vendor that meets Hilton's standards, though the franchisor reserves the right to require approved suppliers or specific brands for logo-bearing items, exterior signage, and certain computer systems. Franchisees can also propose their own supplier for approval. The initial franchise term runs 23 years, a long runway once systems are selected. The FDD makes no financial performance representation for this brand.
How to read the Project Alpha by Hilton FDD
The FDD was filed with state franchise regulators in 2024. The embedded viewer below shows Items 2, 7, 8, and 11 in full — worth reading before pitching, since the mandated systems on the ground floor of a launch are the ones that stick.
Talk to FranCloud for a ranked list of Hilton-family brands with open technology contracts.
Questions vendors ask
Project Alpha by Hilton, answered from the filing
Hilton's corporate brand and technology leadership controls software purchasing for Project Alpha by Hilton. The FDD requires franchisees to run Amadeus Delphi, Amadeus Hospitality, and MeetingBroker, and names Christopher Silcock, President of Global Brands and Commercial Services, among the executives overseeing brand technology.
The FDD obliges franchisees to run Amadeus Delphi, Amadeus Hospitality, the Delphi module of Amadeus Hospitality, and MeetingBroker. Adyen, the standalone Amadeus listing, Apple Pay, and CoStar also appear in the filing, though nothing in the FDD requires franchisees to use them.
The 2024 FDD reports zero franchised and zero company-owned units, placing Project Alpha by Hilton at the earliest stage of its rollout inside Hilton's lodging portfolio.
Item 8 sets a specifications-only model: franchisees can buy from any supplier that meets Hilton's standards, though the franchisor can require approved suppliers for items like logo-bearing goods, exterior signage, and specific computer systems. Franchisees may also propose their own supplier for approval.
Item 17 of the FDD governs renewal, transfer, and termination. With a 23-year initial term and four hospitality systems already mandated under Items 7, 8, and 11, incumbent vendors lock in early, and new conversations are most likely tied to Hilton's brand-wide technology contracts.
The Project Alpha by Hilton FDD was filed with state franchise regulators in 2024. Use the embedded PDF viewer below to review Items 2, 7, 8, and 11 directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Project Alpha by Hilton files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
No franchisee network yet. Project Alpha by Hilton’s latest FDD reports no franchised locations.
Ownership
The portfolio behind Project Alpha by Hilton
strategic_multibrand of Hilton.
Sibling brands
Related Lodging brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.