HQ-led decisions

Project Q by Hilton

Lodging

Software purchasing control at Project Q by Hilton sits at the brand headquarters level, driven by a heavily mandated technology ecosystem. The system currently comprises 5 total units (2 franchised, 3 company-owned), representing a small but tightly integrated addressable market for vendors. The 2025 FDD reveals a stack built around Hilton's proprietary and preferred systems, including Delphi, Adyen, and HPMS.

Mandated & recommended tech

The systems vendors compete with

14 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Delphi
Mandatory
Industry softwareItem 11

You must also pay annual license fees and maintenance costs of $858 per user per year. You will pay all Delphi system fees to HSS

Digital Key
Mandatory
Proprietary systemItem 11

You must use our Digital Key system, which enables hotel guests to open their guest room doors wirelessly

Digital Payment system (Adyen)
Mandatory
PaymentsItem 11

You must install our approved Digital Payment system... currently, our approved Digital Payment system is provided by Adyen N.V.

global distribution systems
Mandatory
Industry softwareItem 11

Our Reservation Service currently connects System Hotels to our global reservations database and global distribution systems

global reservations database
Mandatory
Industry softwareItem 11

Our Reservation Service currently connects System Hotels to our global reservations database

GRO
Mandatory
Proprietary systemItem 11

all staff that will be utilizing the OnQ Rate and Inventory Management component must complete their respective self-paced web-based training

Hilton Honors
Mandatory
Proprietary systemItem 11

enables hotel guests to open their guest room doors wirelessly through the Hilton Honors App

Hilton Property Management System (HPMS)
Mandatory
Proprietary systemItem 11

You are required to license the HPMS software from our affiliate, HSS.

MeetingBroker
Mandatory
Industry softwareItem 11

you may be required to utilize the MeetingBroker lead distribution platform, which integrates with Delphi.fdc and other group booking systems

OnQ
Mandatory
Proprietary systemItem 11

You must use our required business computer system, which we may periodically change. Currently, we require you to use “OnQ”

OnQ Rate & Inventory
Mandatory
Proprietary systemItem 11

all staff that will be utilizing the OnQ Rate and Inventory Management component must complete their respective self-paced web-based training

Property Engagement Platform (PEP)
Mandatory
Proprietary systemItem 11

HPMS may also be referred to as the Property Engagement Platform (“PEP®”).

Reservation Service
Mandatory
Industry softwareItem 11

Afford you access to the Reservation Service on the same basis as other System Hotels

Stay Score
Mandatory
Industry softwareItem 11

guest satisfaction surveys and audits (including Stay Score assessments)

Adyen
PaymentsItem 11

the program will utilize the required Digital Payment System, which is currently provided by the third-party vendor, Adyen N.V.

Service Quality Improvement Program
Industry softwareItem 11

Any hotel that fails to meet our minimum Service Quality Standards for more than 6 continuous months may be required to participate in our Service Quality Improvement Program

Live signals

Total units
5
2 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
2%
of gross sales
Ad fund
national + local
Initial fee
$50K
per unit
Investment range
$2.41M–$52.18M
all-in, Item 7
Procurement
Standards based
from the filing

The vendor opportunity at Project Q by Hilton

Project Q by Hilton is a lodging concept with a total footprint of 5 units in the US, comprising 3 company-owned locations and 2 franchised locations. The brand's average unit volume (AUV) is not disclosed in the most recent FDD. For software vendors, the immediate addressable market is the 2 franchised locations, though the heavy HQ mandate on technology means any sale must start at the corporate level. The royalty rate is 2.0%, and the initial franchise term runs for 23 years.

Who controls software purchasing

Technology decisions are centralized at the brand headquarters. The 2025 FDD identifies Christopher J. Nassetta as Chief Executive Officer and President, and Kevin J. Jacobs as Chief Financial Officer and Executive Vice President. The most direct buying center contacts for a software pitch are Christopher Silcock, President, Global Brands and Commercial Services, and Gary Steffen, Global Category Leader Full Service Brands. Their roles suggest they oversee the brand standards and commercial technology that a vendor would need to navigate.

Mandated and current tech stack

The FDD reveals a deeply integrated and mandated technology environment. Franchisees are required to use the Hilton Property Management System (HPMS), Delphi for sales and catering, and Digital Key functionality. Payment processing is mandated through Adyen's digital payment system. The stack also includes mandated global distribution systems, a global reservations database, GRO, and the Hilton Honors loyalty platform. A vendor pitching into this brand must demonstrate clear integration capabilities with this existing, largely Hilton-proprietary ecosystem.

Procurement, renewals, and timing

Specific procurement pathways, such as whether the brand uses a designated supplier model or an approved supplier list, were not detailed in the available Item 8 extract. Similarly, renewal and contractual window signals from Item 17 were not available. Given the 23-year initial term, franchisee-level contract renewal events are infrequent. The primary sales motion for a software vendor will be influencing the HQ technology roadmap and getting designated as a preferred or mandated solution during a corporate-led refresh cycle.

How to read the Project Q by Hilton FDD

The 2025 Franchise Disclosure Document provides the legal and operational blueprint for the brand. Key sections for a vendor include Item 11 for the mandated technology stack and Item 1 for the executive team that controls brand standards. While the FDD does not disclose the specific state depository in this summary, the full document is available for review below. Analyzing these items will give you the compliance and integration requirements necessary to pitch this account.

For a ranked target list of franchise brands aligned with your software, talk to FranCloud.

Questions vendors ask

Project Q by Hilton, answered from the filing

The 2025 FDD lists Christopher Silcock, President, Global Brands and Commercial Services, and Gary Steffen, Global Category Leader Full Service Brands, as key executives likely involved in technology and brand standards decisions.
The FDD mandates several systems: Delphi, Digital Key, Adyen for digital payments, global distribution systems, a global reservations database, GRO, Hilton Honors, and the Hilton Property Management System (HPMS).
The brand has 5 total units in the US, consisting of 3 company-owned locations and 2 franchised locations, according to the 2025 FDD.
Specific procurement or supplier designation details were not extracted from Item 8 in the available data for the 2025 FDD.
Renewal and contract window signals from Item 17 were not extracted. With a 23-year initial term, franchisee-level contract cycles are very long, suggesting HQ-driven technology refresh cycles are the primary opportunity.
The 2025 FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.