HQ-led decisions

Project Q by Hilton

Lodging

Software purchasing control at Project Q by Hilton sits at the brand headquarters level, driven by a heavily mandated technology ecosystem. The system currently comprises 5 total units (2 franchised, 3 company-owned), representing a small but tightly integrated addressable market for vendors. The 2025 FDD reveals a stack built around Hilton's proprietary and preferred systems, including Delphi, Adyen, and HPMS.

Live signals

Total units
5
2 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
2%
of gross sales
Ad fund
national + local
Initial fee
$50K
per unit
Investment range
$2.41M–$52.18M
all-in, Item 7
Procurement
Standards based
from the filing
Non-compete
3 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

2%+of gross sales (FY2025)

Ongoing fees: 2% of gross sales (FY2025)Royalty 2%. Total 2% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Royalty 2%

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Adyen
Mandatory
PaymentsItem 11

tem. 53 2025 US PROJECT Q You do not have to pay any fees to us to install this system, but you must acquire the necessary software and hardware, including payment terminals, from Adyen. See Item 7 fo

Amadeus Delphi
Mandatory
Industry softwareItem 8

ternet Access you must have certain hardware, software, an internet access circuit, and internet service. In addition, you must have the Connected Room system, the GRO system, the Delphi.fdc system, a

Amadeus Hospitality
Mandatory
Industry softwareItem 5

are paid to HSS are shown in this table. See Item 11 for details. Delphi System. You must install our required “Delphi” system, which is a cloud-based sales and events system from Amadeus Hospitality.

Delphi (Amadeus Hospitality)
Mandatory
BookingItem 5

which we may periodically change. Currently, we require you to acquire and install the hardware and software for our required OnQ system, Guest Internet Access system, GRO System, Delphi system, Conne

Amadeus
BookingItem 3

this matter. Ryan Segal v. Amadeus IT Group, S.A., et. al. (N.D. Ill.), Civil No. 1:24-civil-01783 (Class Action). On March 1, 2024, plaintiff filed a class action lawsuit against Amadeus IT Group, S.

Apple Pay
PaymentsItem 5

e ability to pay for hotel charges using credit cards, debit cards, and certain third- party digital payment apps and other online services that we approve, such as Google Pay and Apple Pay (“Digital

CoStar
Industry softwareItem 3

28, 2025, Plaintiff filed a third Amended Complaint to modify the antitrust claims. Hilton intends to vigorously defend its interests in this matter. Jeanette Portillo, et. al. v. CoStar Group, Inc.,

Google Pay
PaymentsItem 11

ystem, which provides guests with the ability to pay for hotel charges using credit cards, debit cards, and digital payment apps and other online services that we approve, such as Google Pay and Apple

HotelKey
Industry softwareItem 5

system is called the Hilton Property Management System ("HPMS”). HPMS may also be referred to as the Property Engagement Platform (“PEP®”). We developed HPMS in collaboration with HotelKey, Inc., a th

MeetingBroker
Industry softwareItem 11

ur Hotel’s technology configuration, you may be required to utilize the MeetingBroker lead distribution platform, which integrates with Delphi.fdc and other group booking systems. MeetingBroker is als

The vendor opportunity at Project Q by Hilton

Project Q by Hilton is a lodging concept with a total footprint of 5 units in the US, comprising 3 company-owned locations and 2 franchised locations. The brand's average unit volume (AUV) is not disclosed in the most recent FDD. For software vendors, the immediate addressable market is the 2 franchised locations, though the heavy HQ mandate on technology means any sale must start at the corporate level. The royalty rate is 2.0%, and the initial franchise term runs for 23 years.

Who controls software purchasing

Technology decisions are centralized at the brand headquarters. The 2025 FDD identifies Christopher J. Nassetta as Chief Executive Officer and President, and Kevin J. Jacobs as Chief Financial Officer and Executive Vice President. The most direct buying center contacts for a software pitch are Christopher Silcock, President, Global Brands and Commercial Services, and Gary Steffen, Global Category Leader Full Service Brands. Their roles suggest they oversee the brand standards and commercial technology that a vendor would need to navigate.

Mandated and current tech stack

The FDD reveals a deeply integrated and mandated technology environment. Franchisees are required to use the Hilton Property Management System (HPMS), Delphi for sales and catering, and Digital Key functionality. Payment processing is mandated through Adyen's digital payment system. The stack also includes mandated global distribution systems, a global reservations database, GRO, and the Hilton Honors loyalty platform. A vendor pitching into this brand must demonstrate clear integration capabilities with this existing, largely Hilton-proprietary ecosystem.

Procurement, renewals, and timing

Specific procurement pathways, such as whether the brand uses a designated supplier model or an approved supplier list, were not detailed in the available Item 8 extract. Similarly, renewal and contractual window signals from Item 17 were not available. Given the 23-year initial term, franchisee-level contract renewal events are infrequent. The primary sales motion for a software vendor will be influencing the HQ technology roadmap and getting designated as a preferred or mandated solution during a corporate-led refresh cycle.

How to read the Project Q by Hilton FDD

The 2025 Franchise Disclosure Document provides the legal and operational blueprint for the brand. Key sections for a vendor include Item 11 for the mandated technology stack and Item 1 for the executive team that controls brand standards. While the FDD does not disclose the specific state depository in this summary, the full document is available for review below. Analyzing these items will give you the compliance and integration requirements necessary to pitch this account.

For a ranked target list of franchise brands aligned with your software, talk to FranCloud.

Questions vendors ask

Project Q by Hilton, answered from the filing

The 2025 FDD lists Christopher Silcock, President, Global Brands and Commercial Services, and Gary Steffen, Global Category Leader Full Service Brands, as key executives likely involved in technology and brand standards decisions.
The FDD mandates several systems: Delphi, Digital Key, Adyen for digital payments, global distribution systems, a global reservations database, GRO, Hilton Honors, and the Hilton Property Management System (HPMS).
The brand has 5 total units in the US, consisting of 3 company-owned locations and 2 franchised locations, according to the 2025 FDD.
Specific procurement or supplier designation details were not extracted from Item 8 in the available data for the 2025 FDD.
Renewal and contract window signals from Item 17 were not extracted. With a 23-year initial term, franchisee-level contract cycles are very long, suggesting HQ-driven technology refresh cycles are the primary opportunity.
The 2025 FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source

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Operator footprint

Project Q by Hilton’s FDD on file does not disclose a franchisee directory.

Related Lodging brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.