+2.51% units YoYHQ-led decisions

Homewood Suites by Hilton

Quick service restaurant

Software purchasing for Homewood Suites by Hilton is controlled at the corporate level by Hilton’s executive team, led by President of Global Brands and Commercial Services Christopher Silcock. The brand mandates a tightly integrated Hilton tech stack—including OnQ PMS, PEP, and Adyen payments—across all 531 franchised locations. For vendors, this means a single, HQ-driven sales motion into a system with no company-owned units and a 22-year franchise term.

Mandated & recommended tech

The systems vendors compete with

9 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Adyen
Mandatory
PaymentsItem 11

You must also open a merchant account and sign a Licensee Merchant Agreement with a third-party vendor called Adyen N.V.

Digital Key
Mandatory
Proprietary systemItem 11

You must use our Digital Key system

Global Revenue Optimization (GRO) system
Mandatory
Industry softwareItem 11

You must install our required Global Revenue Optimization (“GRO”) system.

Hilton Honors App
Mandatory
Proprietary systemItem 11

through the Hilton Honors App

Hilton Property Management System (HPMS)
Mandatory
Proprietary systemItem 11

The property management system component within the OnQ system is called the Hilton Property Management System ("HPMS"). You are required to license the HPMS software

OnQ
Mandatory
Proprietary systemItem 11

you must use our required business computer system...Currently, we require you to use the “OnQ” system

OnQ Rate and Inventory Management
Mandatory
Industry softwareItem 11

all staff that will be utilizing the OnQ Rate and Inventory Management component must complete

Property Engagement Platform (PEP)
Mandatory
Proprietary systemItem 11

HPMS may also be referred to as the Property Engagement Platform (“PEP”). You are required to license the HPMS software

StayConnected
Mandatory
Industry softwareItem 11

Currently, our approved Guest Internet Access program is called “StayConnected.”

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderGrowth 500 999

HQ committee: CEO/President + VP Ops + IT/CIO + Franchise + procurement involved.

VP SalesHead of SalesCROSales Director
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Live signals

Total units
531
531 franchised
Unit growth YoY
+2.51%
vs prior filing
AUV
Item 19, 2026
Royalty
3.5%
of gross sales
Ad fund
national + local
Initial fee
$100K
per unit
Investment range
$23.76M–$34.73M
all-in, Item 7
Procurement
Standards based
from the filing

The vendor opportunity at Homewood Suites by Hilton

Homewood Suites by Hilton operates 531 franchised locations across the United States, with no company-owned units disclosed in the 2026 Franchise Disclosure Document. The brand grew its footprint by 2.51% year-over-year, adding new franchised properties that must comply with Hilton’s corporate technology mandates from day one. For software vendors, this creates a single-threaded sales motion: every location runs the same mandated stack, and purchasing authority sits at the corporate level, not with individual franchisees.

The franchise system carries a 3.5% royalty and a 22-year initial term. Average unit volume is not disclosed in the most recent FDD. The brand’s headquarters are in Virginia, and the executive team listed in Item 1 includes the key decision-makers who control technology strategy across Hilton’s portfolio of brands.

Who controls software purchasing

Software purchasing authority for Homewood Suites by Hilton rests with Hilton’s corporate leadership. Christopher Silcock, President of Global Brands and Commercial Services, is the executive most directly responsible for brand-level technology and commercial tools. The broader buying center includes CEO and President Christopher J. Nassetta, CFO and Executive Vice President Kevin J. Jacobs, and General Counsel Caroline Krass. Christian Charnaux, Chief Development Officer, may also influence technology decisions tied to new property openings.

Because the brand mandates a specific, integrated tech stack across all properties, individual franchisees do not independently select or procure core operational software. Vendors should approach Hilton at the corporate level, targeting the Global Brands and Commercial Services organization and the technology leadership under the CEO.

Mandated and current tech stack

The 2026 FDD lists seven mandated technology systems that every Homewood Suites location must use. The property management system is OnQ, Hilton’s proprietary PMS, paired with OnQ Rate and Inventory Management for revenue management. Guest-facing and operational tools include the Property Engagement Platform (PEP), Digital Key, and the Hilton Honors App. Global Revenue Optimization (GRO) is mandated for pricing and demand strategy. Payment processing is handled exclusively through Adyen.

This fully mandated stack means there is no fragmentation across the 531-unit system. For vendors, the implication is clear: any new software must either integrate with or replace a component of this existing Hilton ecosystem. The corporate IT and commercial teams evaluate all technology centrally, and adoption is system-wide once approved.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal supplier designation model—whether designated supplier, approved supplier, or open procurement—is not publicly disclosed. In practice, the list of mandated systems functions as a de facto closed procurement environment. Franchisees are required to use the specified vendors, and any change would require corporate-level evaluation and rollout.

Item 17, which covers renewal, merger, and transfer terms, is also absent from the available extract. With a 22-year initial term and no disclosed renewal windows, the most likely entry points for software vendors are new property openings and corporate-initiated technology refresh cycles. The brand’s 2.51% unit growth rate suggests a modest but steady pipeline of new locations that must be equipped with the full mandated stack.

How to read the Homewood Suites by Hilton FDD

The 2026 Franchise Disclosure Document is the authoritative source for unit counts, executive names, royalty rates, and technology mandates cited throughout this page. Item 1 identifies the corporate officers who control purchasing. Item 11 lists the mandated tech systems. The FDD is filed with state franchise regulators, and you can review the full document in the embedded viewer below to verify every data point before building your pitch.

For software vendors evaluating whether Homewood Suites by Hilton fits their target account profile, the numbers are straightforward: 531 franchised units, a single corporate buyer, and a locked-in tech stack that changes only at Hilton’s discretion. FranCloud can help you rank this brand against other franchise systems and build a prioritized target list.

Questions vendors ask

Homewood Suites by Hilton, answered from the filing

Christopher Silcock, President of Global Brands and Commercial Services, oversees brand technology decisions. The buying center also includes the CIO organization under CEO Christopher Nassetta and CFO Kevin Jacobs.
The 2026 FDD mandates OnQ (PMS), OnQ Rate and Inventory Management, Property Engagement Platform (PEP), Digital Key, Global Revenue Optimization (GRO), Hilton Honors App, and Adyen for payments.
There are 531 franchised Homewood Suites locations. No company-owned units are disclosed in the 2026 FDD. The brand grew units by 2.51% year-over-year.
The FDD does not include an Item 8 procurement extract, so the designated-vs-approved supplier model is not publicly disclosed. Hilton’s tech mandates suggest a closed, HQ-controlled procurement environment.
The 2026 FDD lacks an Item 17 renewal extract. With a 22-year initial term and 2.51% unit growth, vendor opportunities likely align with new property openings or corporate-led tech refresh cycles.
The 2026 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below to verify mandates, executive names, and unit counts.
Source

Read the filing itself

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Homewood Suites by Hilton2026 FDDView only
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.