Curio Collection by Hilton

The vendor opportunity at Curio Collection by Hilton

Curio Collection by Hilton operates 82 franchised lodging properties across the United States, all under a standardized, HQ-mandated technology environment. For software vendors, this represents a concentrated sales target: a single corporate buyer controls the entire technology stack, eliminating the need to sell location by location. The brand’s 2026 Franchise Disclosure Document confirms a 2.0% royalty rate and a 23-year initial franchise term, signaling long-term, stable relationships with franchisees who adopt the mandated systems.

Because all units are franchised and no company-owned locations are reported, the addressable market is exactly 82 properties. While the FDD does not disclose average unit volume, the brand’s positioning within Hilton’s portfolio suggests a focus on upper-upscale, independent-feel hotels. Vendors offering enterprise-grade integrations with Hilton’s existing ecosystem will find the most direct path to adoption.

Who controls software purchasing

Software purchasing authority for Curio Collection by Hilton resides at the corporate headquarters in Virginia. The FDD lists five key executives: Christopher J. Nassetta (Chief Executive Officer and President), Kevin J. Jacobs (Chief Financial Officer and Executive Vice President), Caroline Krass (Executive Vice President, General Counsel), Christopher Silcock (President, Global Brands and Commercial Services), and Christian Charnaux (Chief Development Officer and Executive Vice President). For technology vendors, the most relevant contacts are likely Christopher Silcock, who oversees global brands and commercial services, and Kevin J. Jacobs, given the financial and operational implications of software investments.

There is no indication of multi-unit operator autonomy in technology decisions. The mandated nature of the tech stack—covering property management, payments, rate management, and guest engagement—confirms that franchisees must adopt the systems specified by Hilton. Vendors should prepare to engage at the HQ level and demonstrate how their solution complements or enhances the existing mandated environment.

Mandated and current tech stack

The 2026 FDD mandates eight specific technology systems and vendors. For payment processing, Adyen N.V. is required across all properties. Property management runs on the Hilton Property Management System (HPMS), supplemented by OnQ and OnQ Rate & Inventory for operations and revenue management. Sales and catering are handled through Delphi System. Guest-facing and operational tools include Digital Key, GRO, and the Property Engagement Platform (PEP).

This tightly integrated stack leaves little room for standalone, non-complementary products. Vendors should focus on solutions that can layer on top of or integrate with these mandated systems—such as niche analytics, staff training platforms, or guest experience enhancements that do not conflict with Hilton’s core infrastructure. Understanding the APIs and data flows within this ecosystem is essential for any successful pitch.

Procurement, renewals, and timing

The FDD does not provide an extract for Item 8, leaving the formal procurement model—whether designated supplier, approved supplier, or open—undisclosed. Similarly, Item 17 offers no renewal signal, and the 23-year initial term means franchise agreements are long-duration, with no obvious near-term contract windows. Vendors should not expect cyclical RFP processes tied to franchise renewals. Instead, engagement opportunities likely arise when Hilton evaluates new technology partners at the brand or enterprise level.

Given the absence of operator-level procurement data in our corpus, the practical route is to monitor Hilton’s corporate technology announcements and leadership changes. A proactive, relationship-based approach targeting the executives named in the FDD is more likely to yield results than waiting for a public solicitation.

How to read the Curio Collection by Hilton FDD

The 2026 Franchise Disclosure Document for Curio Collection by Hilton is the definitive source for understanding the brand’s legal, financial, and operational requirements. Key sections for software vendors include Item 11 (franchisor’s assistance, advertising, computer systems, and training), which lists the mandated technology vendors, and Item 1 (the franchisor and any parents, predecessors, and affiliates), which identifies the executive team. The full document is embedded below for your review.

For a ranked target list of franchise brands aligned with your software category, FranCloud can help you prioritize based on tech stack compatibility, decision-maker access, and unit growth trends.