From the filings
What the filings reveal about the brands you can actually sell into.
For software vendors selling into US franchise brands. Reports and studies from the filings so you only work brands you can actually sell into.
From the blog
Reads on the brands you can actually sell into, from the filings.
Selling to Franchises in Q4: 5 Things Your Sales Reps Aren't Doing to Hit the 2026 Target
Most sales teams selling to franchises end the year with a busy pipeline and too few deals that can sign before December 31. The problem usually isn't effort. It's where the effort goes: the deals that close fastest are the ones with the fewest steps left, at brands where you're already approved, with franchisees who can buy without HQ, and with customers who own other brands.
How to Sell Into 7 BREW: Who Decides, What They Spend, Who Owns the Stores
7 BREW added 281 net new drive-thru stores in 2025 and plans 447 more in 2026, which makes it one of the fastest-growing accounts a franchise vendor can target, and one of the easiest to pitch wrong. Corporate controls most of the store's buying, often through its own affiliates, while the multi-unit owners control a short list of categories that matter a lot during a build-out this size. This is the buying map: who decides, what they spend, and who owns the stores.
Selling Into Wingstop: A Vendor's Guide to the Fastest-Growing Chicken Chain's Tech Stack, Budget, and Buying Process
Wingstop is a 2,586-unit, 98%-franchised chicken chain growing at 17.4% a year, with a locked, binding tech mandate (NCR Voyix Aloha POS, Back Office and Connected Payments, Fiserv card processing, Comcast managed network) and a "preferred, not mandatory" phone vendor (8x8/Polycom) that's the clearest wedge for a competing communications or network vendor. The sale runs through HQ in Dallas for anything systemwide, but the real volume is in about 15 operator groups running 14 to 156 units each, led by Sizzling Wings, LLC at 156 stores, who can move faster than corporate on anything not contractually mandated. Average unit volume is just over $2M, royalty is 6% of gross sales plus a 5.5% ad fund contribution, and the franchisor's affiliate earned $28.6M in rebates from food and beverage suppliers in 2025, the single biggest tell about how this account actually buys.
The brands you can actually sell into, from the filings.
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