From the filings

HQ-led decisions

Undergraduate by Hilton

Lodging

Undergraduate by Hilton is a lodging concept headquartered in Virginia, part of the Hilton family alongside DoubleTree, Homewood Suites, and Tempo, with no units currently operating. Items 5, 8, and 11 of its FDD already require Adyen, Amadeus Hospitality, Amadeus Delphi, and MeetingBroker, so the technology stack for the first location is locked in ahead of opening.

For software vendors selling into US franchise brands.

Live signals

Total units
0
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
—
national + local
Initial fee
$100K
per unit
Investment range
$10.61M–$36.63M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

5%+of gross sales (FY2026)

Ongoing fees: 5% of gross sales (FY2026)Royalty 5%. Total 5% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Royalty 5%

Mandated & recommended tech

The systems vendors compete with

5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

AdyenAdyen
Mandatory
PaymentsItem 11

s or other consideration from Adyen. As of the date of this Disclosure Document, Adyen’s transactions fees are up to $175 per month ($2,100 per year). In the future we may replace Adyen and add additi

Amadeus DelphiAmadeus
Mandatory
Industry softwareItem 8

ternet Access you must have certain hardware, software, an internet access circuit, and internet service. In addition, you must have the Connected Room system, the GRO system, the Delphi.fdc system, a

Amadeus HospitalityAmadeus
Mandatory
Industry softwareItem 5

are paid to HSS are shown in this table. See Item 11 for details. Delphi System. You must install our required “Delphi” system, which is a cloud-based sales and events system from Amadeus Hospitality.

Delphi (Amadeus Hospitality)Amadeus
Mandatory
BookingItem 8

eem sufficient (such as vendor confidentiality agreements). At certain times there might be only one approved software vendor for certain applications, such as the GRO system, the Delphi system, the D

MeetingBrokerMeetingBroker
Mandatory
Industry softwareItem 11

to help cover our costs in developing and maintaining the Delphi system for Network Hotels. Depending on your Hotel’s technology configuration, you may be required to utilize the MeetingBroker lead di

AmadeusAmadeus
BookingItem 3

dismiss which has been fully briefed and pending before the court since October 20, 2025. Hilton Worldwide intends to vigorously defend its interests in this matter. Ryan Segal v. Amadeus IT Group, S.

Apple PayApple
PaymentsItem 5

e ability to pay for hotel charges using credit cards, debit cards, and certain third- party digital payment apps and other online services that we approve, such as Google Pay and Apple Pay (“Digital

CoStarCoStar
Industry softwareItem 3

as been fully briefed and pending before the court since August 27, 2025. Hilton Worldwide intends to vigorously defend its interests in this matter. Jeanette Portillo, et. al. v. CoStar Group, Inc.,

Google PayGoogle
PaymentsItem 11

ystem, which provides guests with the ability to pay for hotel charges using credit cards, debit cards, and digital payment apps and other online services that we approve, such as Google Pay and Apple

HotelKeyHotelKey
Industry softwareItem 5

026 US UNDERGRADUATE Hilton Property Management System ("HPMS”). HPMS may also be referred to as the Property Engagement Platform (“PEP®”). We developed HPMS in collaboration with HotelKey, Inc., a th

YahooYahoo
MarketingItem 2

e has served as a director on the boards of Starbucks since June 2025, AT&T since March 2024, and Walmart since June 2012. She previously served as CEO, President, and Director of Yahoo!, Inc. from Ju

Franchisor behaviours

What the franchisor requires

19 requirements the franchisor states in this filing, each in its own words; 9 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to the information that will be generated by or stored in the OnQ system.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

At a minimum, by the fifteenth (15th) day of each month, you will submit to us the Operational Information for the previous month, and reflecting the computation of the amounts then due under Section 8, in the form, manner and time frame we require.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

For one of our other brands, Spark by Hilton, HSM is the required procurement service provider.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

1146094244

Item 8

For the fiscal year ended December 31, 2025, Hilton and its other affiliates (including Hilton Honors Worldwide) had revenues from sales of goods, services, computer systems and/or supplies to franchisees of Hilton’s subsidiaries of $1,146,094,244 (for clarity this excludes royalty and program fees, pass-through…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

we and our affiliates may receive fees, rebates, and other revenues from your purchases related to these promotional programs as described in this Item 8.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

notify the telephone company and all listing agencies and directory publishers including Internet domain name granting authorities, Internet service providers, global distribution systems, and web search engines of the termination or expiration of your right to use the Marks, and any telephone number, any classified…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

comply with all Standards that relate to Privacy Laws and the privacy and security of Personal Information

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

participate in and pay all charges in connection with all required System guest complaint resolution programs, which programs may include chargebacks to the Hotel for guest refunds or credits and all required System quality assurance programs, such as guest comment cards, customer surveys and mystery shopper programs.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Under this program, we conduct periodic inspections of the Hotel and guest satisfaction surveys, audits, and assessments, to ensure your Hotel’s compliance with PIP requirements, cycled renovation requirements, and overall System Standards.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 8

We may periodically modify and update Standards to reflect operational requirements, advances in technology, improved methods of manufacture, new materials structures and decor, new products, improved prices and other factors.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You may not start construction until you receive our approval.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

You may not register, own, or maintain any Sites that relate to the Network, or the Hotel, or that include the Marks.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 16

You must participate in, and pay all charges related to, all guest frequency programs we or Hilton require, including the Hilton Honors guest reward programs and any successor programs.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must install our approved Digital Payment system, which provides guests with the ability to pay for hotel charges using credit cards, debit cards, and digital payment apps and other online services that we approve, such as Google Pay and Apple Pay (“Digital Payments”).

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

You must comply with our Standards regarding the purchase of products and services for use at and for your Hotel, including furniture, fixtures, equipment, amenities, food and beverages, operating supplies, consumable inventories, merchandise to be used at and/or sold from the Hotel, signs and graphics, uniforms…

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to the information that will be generated by or stored in the OnQ system.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

You must use our required business computer system, which we may periodically change (Franchise Agreement, Sections 5.1.3 and 5.1.6).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 5

We may charge you for the training services and materials, including any Pre- Opening Training Resources.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

Your general manager and director of attendee. attendance. sales (or equivalent) must attend the Brand conference, usually held annually.

The filing answers no to 9 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee buy products from a designated distributor?
  • Must equipment be purchased from designated or approved suppliers?Item 8
  • Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?Item 6
  • Must the franchisee participate in a gift card program?Item 11
  • Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11

The vendor opportunity at Undergraduate by Hilton

Undergraduate by Hilton is a lodging concept headquartered in Virginia with 0 units currently operating. It is part of Hilton, sitting alongside DoubleTree by Hilton, Homewood Suites by Hilton, Tempo by Hilton, Outset Collection by Hilton, LXR Hotels & Resorts, and Motto by Hilton. The initial franchise term runs 22 years at a 5% royalty, and Item 19 of the FDD makes no financial performance representation.

Who controls software purchasing

Item 2 names Christopher J. Nassetta as CEO and President, Christian Charnaux as Chief Development Officer, and Christopher Silcock as President of Global Brands and Commercial Services. As a Hilton-family concept, brand-level technology decisions for Undergraduate run through this corporate team rather than a per-property buyer.

Tech named in the FDD, and what is actually required

Item 11 obliges franchisees to use Adyen for payments and MeetingBroker for group sales; Item 5 requires Amadeus Hospitality for property management, and Item 8 requires the Amadeus Delphi sales and catering system. Amadeus and CoStar are named under Item 3 without being required, and Apple Pay is named under Item 5 without a requirement attached.

Procurement, renewals, and timing

Undergraduate by Hilton runs an approved-supplier list under Item 8: signage, trademarked items, and certain computer systems require approved or licensed suppliers, while other items can meet Hilton's standards from any qualifying source, with franchisor approval available for proposed alternatives. With no units yet operating, the Adyen, Amadeus, and MeetingBroker mandates above are the stack every new location will open with.

How to read the Undergraduate by Hilton FDD

The filing is embedded in the PDF viewer below, filed with state franchise regulators in 2026. Talk to FranCloud for a ranked list of comparable lodging brands worth pitching.

Questions vendors ask

Undergraduate by Hilton, answered from the filing

Hilton's Chief Development Officer Christian Charnaux and President of Global Brands and Commercial Services Christopher Silcock direct brand-level technology mandates for Undergraduate by Hilton, alongside CEO Christopher J. Nassetta.
Item 11 requires Adyen and MeetingBroker; Item 5 requires Amadeus Hospitality for property management; Item 8 requires the Amadeus Delphi sales system. Amadeus and CoStar are named under Item 3, and Apple Pay under Item 5, none of them required.
Undergraduate by Hilton has 0 units currently operating in the lodging segment; it is part of the wider Hilton portfolio, which includes DoubleTree, Homewood Suites, Tempo, Outset Collection, LXR Hotels & Resorts, and Motto.
Undergraduate by Hilton runs an approved-supplier list under Item 8. Signage, trademarked items, and certain computer systems require approved or licensed suppliers; other items can meet Hilton's standards from any source, and franchisees may propose suppliers for approval.
The initial franchise term runs 22 years. With no units yet operating, the property-management and payments stack mandated under Items 5, 8, and 11 will be locked in at each location's opening rather than through a later renewal.
The full filing is available in the embedded PDF viewer below, filed with state franchise regulators in 2026.
Source

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Undergraduate by Hilton2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

No franchisee network yet. Undergraduate by Hilton’s latest FDD reports no franchised locations.

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.