Built from the filings
Drawn from the legal disclosures franchises are required to produce — the one place they have to tell the truth. Not scraped web copy, not a list broker’s leftovers.
The data
The most complete picture of US franchising in existence.
Built from primary filings, refined by models that are entirely our own. We’ll show you what it can do — the how is the moat.
Every
active US franchise brand
the whole field, not a sample
First-party
straight from the filings
never a bought list
Always
current
refreshed on every new filing
01 / 04
Why nobody else has this
Most “franchise data” is a scraped directory of the big names. Ours is something else entirely — and it can’t be casually reproduced.
The entire field
Not the convenient few hundred household names — effectively every active US franchise brand. The long tail is where the open accounts hide, so we cover all of it.
Our models, our moat
Purpose-built models read each disclosure end to end and turn dense legal text into structured signal — depth a generic scraper or off-the-shelf LLM never reaches.
Every figure has a receipt
Whatever we surface ties back to the document it came from. Source-traceable, so you can stand behind any number you put in front of a buyer.
02 / 04
The freshness moat
A franchise can only change its story when it files a new one. The moment that happens, we catch it — so the corpus tracks reality, not last year’s rumor.
1
Fiscal year ends
A brand closes its books. The clock starts.
2
A new filing lands
The updated disclosure becomes part of the record.
3
We catch & re-model it
New units, new economics, new mandated vendors — folded into the corpus.
4
Your watchlist pings
If you’re tracking the brand, you hear about the change first.
Why it matters
A vendor change in a fresh filing is the single highest-intent signal in franchise sales.
It means a brand just re-opened a buying decision you can win. Stale databases miss it entirely — they’re showing you last year’s stack. We refresh on every new annual filing, so you see the door open while it’s still open.
03 / 04
Proprietary models, not a black box you can clone
The analytics are the product. We’ll happily tell you what they deliver — the rubric itself stays behind the curtain, because it’s the part nobody can copy.
01
Built for one job
Purpose-built to read franchise disclosure — not a generic model pointed at a PDF. That focus is why the depth is hard to match.
02
Depth most never reach
We model the whole document into structured signal — the financials, the fee structure, the mandated systems, the way decisions actually get made.
03
Scored to your product
Fit is custom to what you sell. The weighting is ours, tuned over thousands of brands, and it stays ours.
04
Sharper every cycle
Every new filing makes the models better at spotting the next one. The lead compounds.
04 / 04
What we will and won’t claim
Honesty is the whole product. Here’s the posture, in plain language.
Source-traceable and QA-checked. Never “100% accurate.”
✓
“Sourced directly from the filing.”
Every figure links to the page it came from.
✕
“100% accurate.”
Filings contain errors and rounding. We won’t pretend otherwise.
✓
“Refreshed on every new annual filing.”
Typically within 120 days of fiscal year-end.
✕
“Real-time.”
Franchise data moves at the speed of filings, not seconds.