From the filings

Learn which brands you can actually sell into, from the filings.

For software vendors selling into US franchise brands. How to read the filing so you only work brands you can actually sell into.

FDD basics

What is a Franchise Disclosure Document?

The 23-item filing every US franchisor must hand you before you sign, and how to read it in an hour.

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Item 7

How to read the Item 7 startup-cost table

Why the initial-investment range runs so wide, what the low end really assumes, and what the table leaves out.

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Item 19

What is AUV, and when does it mislead?

Average unit volume measures sales, not profit. Where the number comes from and how the average can flatter.

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Items 5 & 6

Franchise royalty and ad fund fees, explained

The one-time fee, the ongoing royalty, the ad fund, and the smaller Item 6 charges that stack on top.

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Item 11

What Item 11 reveals about a brand's required tech

Whether a system mandates its software or leaves it to franchisees, and why both readers of an FDD should care.

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Reference

All 23 FDD items, and what each tells a vendor

What is in Item 11, Item 19, Item 20 and the other twenty, with the commercial read for anyone selling software into franchise brands.

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Vendor GTM

Rank the brands you can actually sell into.

How FranCloud pairs with contact data and your CRM. Unique stack guide; links out to tech-stack and Item 11 owners instead of re-teaching filings.

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Brands

The brands you can actually sell into.

Every brand page shows the Item 7 range, the Item 19 AUV, the royalty and ad fund, and the tech posture, pulled straight from the latest filing.

Browse brands

The brands you can actually sell into, from the filings.