From the filings

+33.333% units YoYHQ-led decisions

Atwell Suites

Lodging

Software purchasing at Atwell Suites is controlled by InterContinental Hotels Group (IHG) executives, including Colin Macdonald, SVP of US and Canada Franchise Operations. The brand mandates a specific tech stack—IHG Concerto, IHG Merlin, a Property Management System (PMS), and a Revenue Management System (RMS)—across all 8 franchised locations. With 33.3% year-over-year unit growth, the addressable market is small but expanding.

For software vendors selling into US franchise brands.

FDD key facts2026

FDD year	2026
Franchise term	—
AUV (Item 19)	—
Royalty	2%
Ad fund	3%
Addressable units	8
Decision level	HQ
Tech landscape	Mandated tech stack
Investment range	$16.87M–$25.26M
Procurement	Approved supplier
Tech fee	$6.4/mo
Company-owned units	0

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Read the full FDD

Live signals

Total units

8 franchised

Unit growth YoY

+33.333%

vs prior filing

AUV

—

Item 19, 2026

Royalty

of gross sales

Ad fund

national + local

Initial fee

—

per unit

Investment range

$16.87M–$25.26M

all-in, Item 7

Procurement

Approved supplier

from the filing

Item 19

No claims

from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

5%of gross sales (FY2026)

15% reference

Royalty 2%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Amadeus

Mandatory

SchedulingItem 6

from time to time. As a participant in ICS, you are automatically enrolled in the GDS, which provides reservation linkage with the three current major GDS – Travelport, Sabre, and Amadeus. You must pa

FreedomPay

Mandatory

PaymentsItem 1

tain credit card information. By using PCI-certified payment terminals, credit card data will be encrypted and converted to tokens before entering the PMS. SCH has contracted with FreedomPay to provid

HotelKey

Mandatory

Industry softwareItem 6

ly subscribed to RevenueStrategy360 these costs may be waived. Note 9: Technology Systems Property Management System Hotels must use the Cloud PMS. At the time of this disclosure, HotelKey is the reco

NextGen Payments

Mandatory

PaymentsItem 6

s of operation Every five years at IHG Connect the time of Hardware Software Varies; can range from $1,000 to $200,000 renewal (Payable Note 9 License Renewal to Service Provider) NextGen Payments (“N

Oracle OPERA

Mandatory

Industry softwareItem 6

lution Fee of $4.25 per suite, per month. This fee may increase by no more than 5% annually, with notice to Brand System Hotels. The PMS Solution fee covers the Hotel’s use of the OPERA Cloud PMS, whi

Cvent

BookingItem 17

d Revenue Management touchpoints • Dedicated Mailbox for inquiries and modifications Sales Strategy & Activation • Consultation and configuration of Meeting Broker, eProposal, and Cvent • Respond to a

Delphi (Amadeus Hospitality)

BookingItem 6

e, Annually Events Platform and charged in 500 MB units: $370 per unit/per year (Payable to Note 9 2Way Interface (minimum of 4 units). Holiday) Interface Subscription: $2,200 for Delphi One time cost

First Data

PaymentsItem 17

plication and Agreement for New Properties (“Addendum”) is entered into between FDS Holdings, Inc. (“First Data” or “Processor”), Bank of America, N.A. (“Bank”) (collectively with First Data, “Service

Fiserv

PaymentsItem 6

he NGP monthly fee, multiplied by (y) the remaining monthly payments in the term. Each licensee will be required to enter into a merchant processing application and agreement with Fiserv, the SCH-appr

MeetingBroker

Industry softwareItem 6

es to definite room revenue sourced through MeetingBroker, even if the MeetingBroker status is not listed as “definite”. If the “definite” consumed revenue has not been updated in MeetingBroker at the

Oracle

POSItem 17

places the secure payment solution previously in use by IHG and Hotel and is supported by key third party providers including FreedomPay, Inc. (“FreedomPay”), Oracle Corporation (“Oracle”), Hewlett-Pa

Sabre SynXis

Industry softwareItem 3

compromise of personal information due to a data security breach affecting Kimpton Hotels during the period August 10, 2016 – March 9, 2017. This suit relates to the breach of the Sabre SynXis reserva

TripAdvisor

Industry softwareItem 17

Implementation of hotel website content update requests via centralized team/inbox • Annual 3rd party website content and photography audit & implementation (Expedia, Booking.com, Tripadvisor, Trivago

Franchisor behaviours

What the franchisor requires

20 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 12 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

Holiday and SCH have independent access to the information and data collected by the PMS and Reservation System.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Item 17

Upon request, you will provide us and our Affiliates, quarterly financial statements within 45 days after the end of each fiscal quarter and annual audited financial statements within 90 days after the end of each fiscal year.

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 20

The IHG Owners Association (IHG Owners Association) was created by Holiday’s predecessor in interest in 1956.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

IHG reserves the right (i) to change the Service Provider for any Additional Required Service, and (ii) to add or remove Core Services or to replace any of the Additional Required Services.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If Holiday requires you to purchase equipment, furnishings, supplies or other products for the Hotel from a designated or approved supplier or service provider to comply with the Standards, then you must procure the products or services from the approved supplier unless you receive prior written approval to procure…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 17

As part of your obligation to comply with Card Organization Rules, you are required to comply with PCI DSS.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 6

You must participate in quality and guest satisfaction programs that Holiday periodically develops and modifies.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 6

Holiday representatives may inspect the Hotel at any time with or without notice to you, to determine whether your Hotel is compliant with the Standards.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

All Hotels in the Brand System are subject to the Standards, which Holiday may change from time to time.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not operate an independent website separate from the official Holiday brand website with respect to your Hotel.

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Licensee will conduct an opening advertising and marketing campaign that complies with the Standards.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

The Loyalty Program and your required contributions to it are described in Item 6.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You are required to purchase these items from suppliers approved or designated by us.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

In addition, Licensee will be required to enter into a merchant processing application and agreement with the IHG-approved merchant service provider.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

IHG requires Licensee to pay all outstanding fees by electronic funds transfer, direct account debit, ACH or other similar technology designed to accomplish the same purpose as may be designated by IHG.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

All employees must wear the Brand System defined uniform from the Cintas Uniform Collection or such other mandated supplier.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

Licensee understands that IHG and its Affiliates will have access to certain reports and information relating to the Hotel and generated through the use of the Curated Solutions, including information relating to revenues, room occupancy, and availability, as well as Personal Data.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

For in-person classes, you must pay for trainees’ travel expenses or any training expenses incurred from any optional or supplemental courses that your trainees attend.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

The Licensee (or, if Licensee is not an individual, a representative of Licensee) and the General Manager must attend the IHG Americas Investors and Leadership Conference, or such other replacement conference, and must pay the registration fee of up to $2,500 per attendee regardless of attendance plus travel and…

The filing answers no to 2 questions

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

The vendor opportunity at Atwell Suites

Atwell Suites is a small but growing lodging franchise with 8 franchised units, all in the US. The brand reported 33.3% year-over-year unit growth in its 2026 FDD, signaling an expanding footprint. For software vendors, the immediate addressable market is limited to these 8 locations, but the growth trajectory suggests future openings could increase the opportunity. Average unit volume (AUV) and royalty rates are not disclosed in the most recent FDD, so vendors should size the opportunity based on unit count and expansion pace.

Who controls software purchasing

Software purchasing decisions for Atwell Suites are centralized at the franchisor level. The 2026 FDD lists InterContinental Hotels Group (IHG) executives as the key leaders: Elie W. Maalouf (CEO, IHG), Jolyon Bulley (CEO, Americas), Mark Sergot (Chief Development Officer, Americas), Heather Balsley (Chief Customer & Marketing Officer), and Colin Macdonald (SVP, US and Canada Franchise Operations). For technology sales, Colin Macdonald and Heather Balsley are the most relevant contacts, as they oversee franchise operations and customer/marketing functions, respectively. There is no separate parent company—Atwell Suites appears independently owned within the IHG umbrella.

Mandated and current tech stack

The 2026 FDD mandates four technology systems across all franchised units: IHG Concerto, IHG Merlin, a Property Management System (PMS), and a Revenue Management System (RMS). IHG Concerto and IHG Merlin are proprietary IHG platforms, while the PMS and RMS are specified by category but not by named vendor in the FDD. This means the core operational stack is tightly controlled, but there may be gaps for complementary software—such as sales, catering, or guest experience tools—that integrate with these mandated systems. Vendors should investigate whether the PMS and RMS selections are standardized across units or left to franchisee discretion within approved parameters.

Procurement, renewals, and timing

Procurement details are scarce in the 2026 FDD. Item 8, which typically outlines designated or approved supplier requirements, contains no extract, so the procurement model remains undisclosed. Similarly, Item 17 provides no renewal signals, and the initial franchise term is not stated. This lack of transparency means vendors cannot pinpoint contract windows or renewal cycles from the FDD alone. However, the 33.3% unit growth rate suggests that new property openings could create software evaluation periods. Vendors should monitor development announcements and engage with IHG’s franchise operations leadership to time their outreach.

How to read the Atwell Suites FDD

The Atwell Suites 2026 Franchise Disclosure Document is filed with state franchise regulators and available for review. The embedded PDF viewer below provides direct access. Key sections for software vendors include Item 1 (executives), Item 11 (mandated tech), and Item 8 (procurement, though empty here). Because many financial and contractual details are not disclosed, vendors should supplement the FDD with direct inquiry to IHG’s franchise operations team. For a ranked target list of franchise systems aligned with your software category, FranCloud can help prioritize opportunities like Atwell Suites.

Questions vendors ask

Atwell Suites, answered from the filing

Key decision-makers include Colin Macdonald (SVP, US and Canada Franchise Operations) and Heather Balsley (Chief Customer & Marketing Officer) at IHG.

The 2026 FDD mandates IHG Concerto, IHG Merlin, a Property Management System (PMS), and a Revenue Management System (RMS).

There are 8 franchised units, all in the lodging segment. Company-owned unit count is not disclosed.

The FDD does not disclose a designated supplier or approved supplier model in Item 8. Procurement signals are not available.

Renewal and term details are not disclosed in the 2026 FDD. Monitor unit growth (33.3% YoY) for expansion-driven openings.

The 2026 FDD is filed with state franchise regulators. View it using the embedded PDF viewer below.

Source

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The brands you can actually sell into, from the filings.

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Ownership

The portfolio behind Atwell Suites

strategic_multibrand of IHG.

Sibling brands

Related Lodging brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.