Headquarters picks the CRM
The filing makes headquarters the decision point for a CRM, not the owners.
Item 11 · 2026 filingFrom the filings · Lodging
Tru by Hilton franchise
311 locations, and franchised locations grew 12.7% last year. Headquarters picks the CRM and the loyalty program.
Total investment
$14.26M to $20.66M
Item 7
Locations
311
+12.7% franchised
See your fit for this brand
For software vendors selling into US franchise brands.
Fees and terms
What a franchisee signs up for
Initial fee
$100K
Item 5 · per location
Royalty
5.5%
Item 6 · full terms unconfirmed
Ad fund
4%
Item 6 · percentage component
Tech fee
From $1,037/mo
Item 6
Franchised
100%
Item 20 · 311 of 311
For vendors
What decides a sale into Tru by Hilton
Suppliers come from an approved list
Owners buy from approved suppliers, and a new supplier needs headquarters' approval first.
Item 8 · 2026 filingFranchised locations up 12.7%
Franchised locations grew by about 35 last year, and each opening buys the required systems.
Item 20 · 2026 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for Tru by Hilton, with the clauses that matter to you.
- All 11 systems the filing namesWhich are required and which are only mentioned, with the clause text
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- 19 requirements the filing setsEach with the franchisor's own sentence
Source
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
Answered from the filing
Tru by Hilton franchise questions
How much does a Tru by Hilton franchise cost?
The 2026 FDD puts the total investment at $14,258,164 to $20,659,558, including a $100,000 initial fee.
How many Tru by Hilton locations are there?
The 2026 FDD lists 311 locations, 311 of them franchised and 0 run by the company. Franchised locations grew by about 35 over the year.
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Tell me when Tru by Hilton refiles
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.