Amadeus DelphiAmadeus
Mandatoryi system for Network Hotels. Depending on your Hotel’s technology configuration, you may be required to utilize the MeetingBroker lead distribution platform, which integrates with Delphi.fdc and other
From the filings
+12.681% units YoYHQ-led decisions
Tru by Hilton
LodgingTru by Hilton, part of Hilton, keeps software purchasing at headquarters: franchisees must run Hilton's OnQ business computer system, license HPMS software from Hilton affiliate HSS, and use the Digital Key and StayConnected guest-tech programs under Item 11. That control spans all 311 Tru by Hilton hotels, each independently franchised, giving vendors one buying center instead of hundreds.
For software vendors selling into US franchise brands.
Live signals
Total units
311
311 franchised
Unit growth YoY
+12.681%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5.5%
of gross sales
Ad fund
4%
national + local
Initial fee
$100K
per unit
Investment range
$14.26M–$20.66M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9.5%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Amadeus HospitalityAmadeus
Mandatorynt access to any information that will be generated by or communicated through this center. Delphi System You must use Delphi.fdc, a cloud-based sales and events system powered by Amadeus Hospitality,
Delphi (Amadeus Hospitality)Amadeus
Mandatorydentiality agreements). At certain times there might be only one approved or preferred vendor for certain hardware components or software applications, such as the GRO system, the Delphi system, and i
MeetingBrokerMeetingBroker
Mandatoryto help cover our costs in developing and maintaining the Delphi system for Network Hotels. Depending on your Hotel’s technology configuration, you may be required to utilize the MeetingBroker lead di
AdyenAdyen
ll be required to offer digital payments as an option to your guests. You must also open a merchant account and sign a Licensee Merchant Agreement with a third-party vendor called Adyen N.V. (“Adyen”)
AmadeusAmadeus
dismiss which has been fully briefed and pending before the court since October 20, 2025. Hilton Worldwide intends to vigorously defend its interests in this matter. Ryan Segal v. Amadeus IT Group, S.
Apple PayApple
In 2024, we rolled out an enhancement to this program that permits guests to make payments with certain third-party digital payment apps and online services such as Google Pay and Apple Pay. The third
CoStarCoStar
as been fully briefed and pending before the court since August 27, 2025. Hilton Worldwide intends to vigorously defend its interests in this matter. Jeanette Portillo, et. al. v. CoStar Group, Inc.,
Google PayGoogle
r debit cards. In 2024, we rolled out an enhancement to this program that permits guests to make payments with certain third-party digital payment apps and online services such as Google Pay and Apple
HotelKeyHotelKey
e Hilton Property Management System ("HPMS”). HPMS may also be referred to as the Property Engagement Platform (“PEP®”) or by another name. We developed HPMS in collaboration with HotelKey, Inc., a th
YahooYahoo
e has served as a director on the boards of Starbucks since June 2025, AT&T since March 2024, and Walmart since June 2012. She previously served as CEO, President, and Director of Yahoo!, Inc. from Ju
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information that will be generated by or stored in the OnQ system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
At a minimum, by the fifteenth (15th) day of each month, you will submit to us the Operational Information for the previous month, and reflecting the computation of the amounts then due under Section 8, in the form, manner and time frame we require.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Hilton JV Acquisition LLC, currently holds a non-controlling equity interest in Groups360 LLC (“Groups360”), which is a third-party vendor that provides lead generation, advisory, and marketing services to the hotel industry (including us, our System hotels, and competitors) for group and event business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate approved suppliers for any such promotional programs or related products and services,
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
HSM has various discount agreements with manufacturers and suppliers, under which it receives rebates and allowances based on the total volume of sales purchased from the manufacturer.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use a product, or a particular brand or model, that has not been specified as having met our standards, or if you want to purchase from an unapproved supplier an item that must be purchased from an approved supplier, then you can submit a written request for us to approve the product or supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
notify the telephone company and all listing agencies and directory publishers including Internet domain name granting authorities, Internet service providers, global distribution systems, and web search engines of the termination or expiration of your right to use the Marks, the Trade Name, and any telephone number…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
participate in and pay all charges in connection with all required System guest complaint resolution programs, which programs may include chargebacks to the Hotel for guest refunds or credits and all required System quality assurance programs, such as guest comment cards, customer surveys and mystery shopper programs.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We will administer a quality assurance program for the System that may include conducting pre-opening and periodic inspections of the Hotel and guest satisfaction surveys and audits to ensure compliance with the Standards.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
We may periodically modify and update Standards to reflect operational requirements, advances in technology, improved methods of manufacture, new materials structures and decor, new products, improved prices and other factors.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Site Control: Before commencement of Construction Work, but not later than the Construction Work Completion Date, you must submit to us evidence satisfactory to us showing your title to, or long-term possessory interest in, the real property on which the Hotel will be sited (i.e. a conformed copy of the deed, or…
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You may not register, own, or maintain any Sites that relate to the Network, or the Hotel, or that include the Marks.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You must participate in, and pay all charges related to, all guest frequency programs we or Hilton require, including the Hilton Honors Worldwide guest reward programs or any successor programs.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We can require you to transmit all payments required under the Franchise Agreement by wire transfer or other form of electronic funds transfer.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must comply with our Standards regarding the purchase of products and services for use at and for your Hotel, including furniture, fixtures, equipment, amenities, food and beverages, operating supplies, consumable inventories, merchandise to be used at and/or sold from the Hotel, signs and graphics, uniforms…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information that will be generated by or stored in the OnQ system.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must use our required business computer system, which we may periodically change (Franchise Agreement, Sections 5.1.3 and 5.1.6).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 5
We may charge you for the training services and materials, including any Pre- Opening Training Resources.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Brand Conference. We require participation by your general manager and director of sales (or equivalent) in an annual Brand or regional conference.
The filing answers no to 8 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?
- Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
- Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11
The vendor opportunity at Tru by Hilton
Tru by Hilton operates 311 hotels, all of them franchised, under parent Hilton alongside sibling brands DoubleTree, Homewood Suites, Tempo, Outset Collection, LXR Hotels & Resorts, and Motto. The FDD's mapped operator data captures one operator across one located hotel, in Wisconsin — a small slice of the 311-hotel system. Item 19 makes a financial performance representation. Franchised outlets grew 12.7% year over year, pointing to a steady pipeline of new-unit technology setups.
Who controls software purchasing
Software decisions run through Hilton corporate, where Christopher Silcock holds the President, Global Brands and Commercial Services role. Item 11 requires every franchisee to use Hilton's required business computer system — currently the "OnQ" system connecting hotels to Hilton's reservation offices — and to license HPMS software from Hilton affiliate HSS. Franchisees must also install Hilton's approved Guest Internet Access program, StayConnected, and use the Digital Key system that lets guests unlock rooms through the Hilton Honors app.
Tech named in the FDD, and what is actually required
Item 11 requires Delphi.fdc, a cloud-based sales and events system powered by Amadeus Hospitality, and Delphi is likewise mandated under Item 8, as is the GRO revenue system, currently based on a solution from IDeaS. Franchisees may be required to use the MeetingBroker lead-distribution platform, which integrates with Delphi.fdc and other group-booking systems, depending on a hotel's technology configuration — and may need a separate license agreement with Amadeus Hospitality to do so. The FDD also names Adyen and Apple Pay in Item 11, and Amadeus and CoStar in Item 3, without designating them as required.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list: franchisees must buy a Brand Package for new-hotel openings from pre-approved procurement agencies, and other FF&E and supplies must meet Hilton's standards, with some items restricted to a single approved supplier or a particular brand or model. Franchisees can submit a written request to have an unapproved product or supplier approved. The royalty is 5.5% of Gross Rooms Revenue, and a new-construction franchise runs 22 years (conversions 10 to 20 years), giving vendors a long runway once a hotel's tech stack is in place.
How to read the Tru by Hilton FDD
The embedded viewer below carries Tru by Hilton's 2026 Franchise Disclosure Document in full, including the Item 11 technology mandates and Item 8 supplier rules summarized above.
Talk to FranCloud for a ranked list of franchise systems like Tru by Hilton where the technology mandate and growth curve line up with your product.
Questions vendors ask
Tru by Hilton, answered from the filing
Hilton corporate sets the mandate. Christopher Silcock, President of Global Brands and Commercial Services, oversees the brand systems franchisees must run. Vendors should approach Hilton's brand and technology teams rather than individual Tru by Hilton owners, since OnQ, HPMS, and Digital Key are all HQ-designated.
Item 11 requires Hilton's OnQ business computer system, HPMS software licensed from Hilton affiliate HSS, the StayConnected guest-internet program, the GRO revenue system, and the Digital Key wireless room-entry system. Delphi.fdc, powered by Amadeus Hospitality, is also required, and the MeetingBroker lead-distribution platform may be required depending on a hotel's technology configuration.
311 hotels, all franchised, in the lodging segment — no company-owned locations.
Item 8 runs an approved-supplier list: franchisees buy Brand Packages from pre-approved procurement agencies, and other supplies must meet Hilton's standards, with some items locked to an approved supplier or a specific brand or model. Franchisees can request approval of alternative suppliers.
Item 17 of the FDD sets Tru by Hilton's renewal, transfer, and termination terms. With a 22-year term for new construction and franchised outlets up 12.7% year over year, near-term openings look like a bigger driver of new technology setups than renewals.
The embedded PDF viewer below carries Tru by Hilton's 2026 Franchise Disclosure Document in full.
Source
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind Tru by Hilton
strategic_multibrand of Hilton.
Sibling brands
Related Lodging brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.