CoStarCoStar
the Extended Stay America Suites subsets of hotels set forth above (the “ESA Subset”) relative to the U.S. midscale chain scale as identified by STR, Inc. (“STR”), a subsidiary of CoStar Group, Inc. t
From the filings
+360% units YoYHQ-led decisions
Extended Stay America Select Suites
LodgingSoftware purchasing at Extended Stay America Select Suites is controlled at the corporate level, with key decision-makers including President Greg Juceam and COO Liz Uber. The brand mandates a central reservation system (CRS), property management system (PMS), and revenue management system (RMS), creating a defined tech landscape for vendors. With 207 total units—184 company-owned and 23 franchised—the addressable market is concentrated but offers a direct path to HQ-level sales.
For software vendors selling into US franchise brands.
Live signals
Total units
207
23 franchised
Unit growth YoY
+360%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5.5%
of gross sales
Ad fund
4.5%
national + local
Initial fee
$50K
per unit
Investment range
$8.63M–$13.45M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
There are no contractual limits on our rights to obtain independent access to your databases (including the property management system described below).
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the sole supplier for these services and we do not intend to approve any other suppliers for these services.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may make changes to the System and the Standards, including material changes, additions, substitutions or deletions, at Franchisor’s sole discretion at any time and from time to time.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
Franchisor and its Affiliates have the right to receive rebates, commissions, and other 8 ESA Select Suites (2026) (Franchise Agreement 2026 Template) consideration from suppliers and third parties on account of their actual or prospective dealings with Franchisee and other franchisees and owners of Network Hotels 5.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
65Item 8
We estimate that the proportion of the purchases and leases that you will make in accordance with our standards and specifications (including from approved suppliers), compared to all purchases and leases that you will make, is 80%-90% in connection with establishing the Hotel, and 65%-75% in connection with…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
Supplier Review Fee Our costs to conduct Upon receipt of an Payable only if you ask us to the review invoice but before we evaluate whether to approve or approve or disapprove disapprove a proposed the proposed supplier unapproved supplier or Supplies. or Supplies.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to use any Supplies or an alternative supplier that we have not approved, then you must present the Supplies to us for our approval and provide us any information we request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
domain name granting authorities, Internet service providers, global distribution systems, and web search engines of the termination or expiration of Franchisee’s right to use the Marks, the Brand, and any telephone number, any classified or other telephone directory listings, Internet domain names, uniform resource…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee shall be solely responsible for compliance with any requirements of the Americans with Disabilities Act, Payment Card Industry Data Security Standards, state and federal privacy and data security legislation and Personal Identifiable Information laws or regulations.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor may physically and/or electronically enter and inspect the Hotel and operations, books, records, accounts, tax returns, systems, real or personal property related thereto at any time and from time to time, without notice to Franchisee, including without limitation to determine whether the Hotel is in…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
May make changes to the System and the Standards, including material changes, additions, substitutions or deletions, at our sole discretion at any time and from time to time (FA, Section 7.1).
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We will review a site that you provide to us for the construction and operation of your Hotel.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not use, own, register, apply, or otherwise take title to any corporate, legal, domain name, website, electronic communication sites including mobile applications, social media sites or the like (“Sites”).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee must participate in and honor the terms and conditions of any loyalty, discount, amenity, service or promotional programs required by the Standards, any Guest Room rate quoted to prospective guests when they make reservations, any fees charged by such programs, and any award certificates (including, credit…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must use an approved supplier for these terminals and the credit card payment processing system at your Hotel.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We can require you to pay fees by electronic funds transfer/direct debit of account or other similar method.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You, or your Management Company, must also retain a General Manager to manage the daily operations of your Hotel.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
There are no contractual limits on our rights to obtain independent access to your databases (including the property management system described below).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If your Hotel does not pass our Quality Assurance inspection, in addition to our other remedies, we can require that you complete remedial training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisor may also require periodic attendance at System and/or Network conferences.
The filing answers no to 8 questions
- Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is a minimum grand opening advertising spend required?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Franchise agreement
- Must equipment be purchased from designated or approved suppliers?Franchise agreement
The vendor opportunity at Extended Stay America Select Suites
Extended Stay America Select Suites operates 207 lodging units across the United States, with 184 company-owned and 23 franchised locations. For software vendors, the corporate-heavy structure means a single sales motion can unlock the vast majority of units. The brand is headquartered in North Carolina, and the most recent Franchise Disclosure Document (FDD) on file is from 2026. While average unit volume (AUV) and royalty rates are not disclosed, the 20-year initial franchise term signals long-term stability and entrenched technology relationships—both a challenge and an opportunity for vendors seeking to displace incumbents.
The addressable market is concentrated: only one mapped operator appears in the FDD, located in California, with no multi-unit franchisees. This operator footprint suggests that nearly all technology decisions flow through the corporate office, not through a fragmented network of franchisees. Vendors should approach this as an enterprise sale, not a distributed field-sales play.
Who controls software purchasing
Software purchasing authority sits squarely at the corporate level. The FDD lists Greg Juceam as President and Liz Uber as Executive Vice President and Chief Operating Officer of ESA Management. While no Chief Information Officer or VP of Technology is named, the executive team listed in Item 1 controls the mandated technology stack. Additional officers include David Clarkson (Vice President and Treasurer), Christopher N. Dekle (Vice President and Secretary), and William E. Hashe (Vice President, Tax). For vendors, the COO and President are the likely entry points for strategic software conversations, given the operational nature of the mandated systems.
Mandated and current tech stack
The 2026 FDD mandates three core systems: a central reservation system (CRS), a property management system (PMS), and a revenue management system (RMS). These are non-negotiable for franchisees, meaning any vendor selling into this brand must either integrate with the existing mandated stack or replace a mandated component at the corporate level. The FDD does not name the specific vendors providing these systems, so vendors should conduct discovery to identify the incumbents before pitching a replacement or add-on.
Because the brand is independently owned—no parent company is on file—there is no larger enterprise tech stack to navigate. This independence may simplify procurement but also means fewer forced migrations from a parent brand’s mandates.
Procurement, renewals, and timing
The FDD provides no Item 8 procurement extract, leaving the procurement model—whether designated supplier, approved supplier, or open—undisclosed. Similarly, Item 17 contains no renewal signal, so contract renewal cycles and renegotiation windows are not publicly documented. The 20-year initial franchise term, however, implies that technology contracts may be structured for long durations, with infrequent competitive bidding opportunities. Vendors should monitor corporate leadership changes or system performance issues as potential triggers for RFPs.
How to read the Extended Stay America Select Suites FDD
The 2026 FDD is embedded below for full review. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated systems), and Item 8 (procurement, though empty here). The document is filed with state franchise regulators and provides the legal and operational baseline for any sales engagement. For a ranked target list of franchise systems matched to your software category, FranCloud can help prioritize your outreach.
Questions vendors ask
Extended Stay America Select Suites, answered from the filing
Key executives include President Greg Juceam and COO Liz Uber. The FDD lists no dedicated CIO, but corporate officers control mandated technology decisions across the system.
The 2026 FDD mandates a central reservation system (CRS), property management system (PMS), and revenue management system (RMS). Specific vendor names are not disclosed.
There are 207 total units: 184 company-owned and 23 franchised. The operator footprint shows 1 mapped operator in California, with no multi-unit franchisees.
The FDD does not include an Item 8 procurement extract, so whether the model is designated supplier, approved supplier, or open is not disclosed.
The FDD provides no Item 17 renewal signal and no extract on contract windows. The initial franchise term is 20 years, suggesting long vendor lock-in periods.
The 2026 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below for full procurement and tech details.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Extended Stay America Select Suites files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
23 operators run 23 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit23
Ownership
The portfolio behind Extended Stay America Select Suites
parent_company of ESH Hospitality Strategies LLC.
Related Lodging brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.