HQ-led decisions

LivSmart Studios by Hilton

Lodging

Software purchasing for LivSmart Studios by Hilton is controlled at the corporate level by Hilton’s headquarters in Virginia. The brand mandates a tightly integrated, Hilton-specific technology stack, leaving little room for franchisee-level software decisions. With only 2 franchised units currently operating, the immediate addressable market is extremely small, but vendors should understand the procurement model for any future expansion.

Live signals

Total units
2
2 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2.5%
national + local
Initial fee
$100K
per unit
Investment range
$16.30M–$24.05M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
3 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8.5%of gross sales (FY2026)

Ongoing fees: 8.5% of gross sales (FY2026)Royalty 6%, Ad fund 2.5%. Total 8.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 2.5%

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Adyen
Mandatory
PaymentsItem 11

reements for this system. You do not have to pay any fees to us to install this system, but you must acquire the necessary software and hardware, including payment terminals, from Adyen. See Item 7 fo

Amadeus Delphi
Mandatory
Industry softwareItem 11

ed vendor, which is paid to us and currently costs between $529 and $815 per month ($6,348 to $9,780 per year). These costs are normally not refundable. Delphi System You must use Delphi.fdc, a cloud-

Amadeus Hospitality
Mandatory
Industry softwareItem 5

are paid to HSS are shown in this table. See Item 11 for details. Delphi System. You must install our required “Delphi” system, which is a cloud-based sales and events system from Amadeus Hospitality.

Delphi (Amadeus Hospitality)
Mandatory
BookingItem 5

which we may periodically change. Currently, we require you to acquire and install the hardware and software for our required OnQ system, Guest Internet Access system, GRO System, Delphi system, Conne

Amadeus
BookingItem 3

dismiss which has been fully briefed and pending before the court since October 20, 2025. Hilton Worldwide intends to vigorously defend its interests in this matter. Ryan Segal v. Amadeus IT Group, S.

Apple Pay
PaymentsItem 5

e ability to pay for hotel charges using credit cards, debit cards, and certain third- party digital payment apps and other online services that we approve, such as Google Pay and Apple Pay (“Digital

CoStar
Industry softwareItem 3

as been fully briefed and pending before the court since August 27, 2025. Hilton Worldwide intends to vigorously defend its interests in this matter. Jeanette Portillo, et. al. v. CoStar Group, Inc.,

Google Pay
PaymentsItem 11

ystem, which provides guests with the ability to pay for hotel charges using credit cards, debit cards, and digital payment apps and other online services that we approve, such as Google Pay and Apple

HotelKey
Industry softwareItem 5

e Hilton Property Management System ("HPMS”). HPMS may also be referred to as the Property Engagement Platform (“PEP®”) or by another name. We developed HPMS in collaboration with HotelKey, Inc., a th

MeetingBroker
Industry softwareItem 11

to help cover our costs in developing and maintaining the Delphi system for Network Hotels. Depending on your hotel’s technology configuration, you may be required to utilize the MeetingBroker lead di

Yahoo
MarketingItem 2

e has served as a director on the boards of Starbucks since June 2025, AT&T since March 2024, and Walmart since June 2012. She previously served as CEO, President, and Director of Yahoo!, Inc. from Ju

The vendor opportunity at LivSmart Studios by Hilton

LivSmart Studios by Hilton is an extended-stay lodging concept with a current footprint of just 2 franchised units, as disclosed in the 2026 Franchise Disclosure Document. The brand’s average unit volume (AUV) is not reported, and year-over-year unit growth data is not available. For software vendors, the immediate total addressable market is negligible. However, understanding the corporate-controlled technology environment is essential for any vendor monitoring Hilton’s brand portfolio for future expansion signals.

The royalty fee is set at 6.0% of gross revenues, and the initial franchise term runs for 22 years. Critically, the FDD explicitly states that franchisees do not have the right to renew or extend the agreement. This creates a locked-in, long-cycle environment where software displacement is only likely if Hilton initiates a brand-wide technology migration.

Who controls software purchasing

All technology decisions for LivSmart Studios flow through Hilton’s corporate headquarters in Virginia. The 2026 FDD lists Christopher Silcock as President, Global Brands and Commercial Services, a role that typically oversees the commercial and technology strategy across Hilton’s brand portfolio. Other named executives include CEO Christopher J. Nassetta, CFO Kevin J. Jacobs, General Counsel Caroline Krass, and Chief Development Officer Christian Charnaux. Vendors should treat this as a top-down, HQ-controlled buying center with no franchisee autonomy over core systems.

Mandated and current tech stack

The FDD mandates a comprehensive, Hilton-proprietary technology stack. The required systems are: Adyen for payment processing; GRO; the Hilton Honors loyalty platform; the Hilton Property Management System (HPMS); OnQ, OnQ Rate & Inventory, and OnQ Rate and Inventory Management for property and revenue management; and the Property Engagement Platform (PEP). This is a closed ecosystem with no room for third-party alternatives in these functional areas. Any vendor not already embedded in the Hilton enterprise architecture faces a near-impossible displacement challenge at the property level.

Procurement, renewals, and timing

The available FDD extract contains no signal from Item 8 regarding designated or approved suppliers, so the formal procurement model remains unclear from this document. The renewal landscape is definitive: franchisees have no contractual right to renew. With a 22-year initial term and only 2 units open, there are no natural contract expiration windows on the horizon that would create software evaluation opportunities. Vendors should monitor Hilton’s corporate technology announcements and any new brand initiatives rather than expecting grassroots adoption from this franchise base.

How to read the LivSmart Studios by Hilton FDD

The 2026 Franchise Disclosure Document is the authoritative source for the legal and operational relationship between Hilton and its LivSmart Studios franchisees. It details the mandated technology stack, fee structure, and the absence of renewal rights. The full PDF is embedded below for your review. For vendors building a prioritized list of franchise sales targets, FranCloud can help you rank opportunities by decision-maker level, tech stack openness, and unit growth trajectory.

Questions vendors ask

LivSmart Studios by Hilton, answered from the filing

The 2026 FDD lists Christopher Silcock, President of Global Brands and Commercial Services, as a key executive. Technology decisions for the mandated stack are made at the Hilton corporate level, not by individual franchisees.
The FDD mandates Adyen for payments, GRO, Hilton Honors, Hilton Property Management System (HPMS), OnQ, OnQ Rate & Inventory, OnQ Rate and Inventory Management, and the Property Engagement Platform (PEP).
According to the 2026 FDD, there are 2 total units, both of which are franchised. The number of company-owned units was not disclosed.
The procurement model is not detailed in the available FDD extract. Item 8, which typically outlines designated or approved suppliers, provided no signal in our corpus.
The 2026 FDD states franchisees do not have the right to renew or extend the Franchise Agreement. With a 22-year initial term and only 2 units, near-term churn or renegotiation events are unlikely.
The 2026 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source

Read the filing itself

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Operator footprint

LivSmart Studios by Hilton’s FDD on file does not disclose a franchisee directory.

Related Lodging brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.