Jersey Mike's Subs

The vendor opportunity at Jersey Mike's

Jersey Mike's Subs is a quick-service restaurant chain headquartered in New Jersey with a massive, almost entirely franchised footprint. Of its 3,227 total locations, 3,201 are operated by franchisees, leaving only 26 company-owned stores. This structure means any software vendor must navigate a relationship with a powerful franchisor HQ while ultimately serving a dispersed network of operators. The chain posted an impressive average unit volume (AUV) of $1,367,578 and grew its unit count by 8.325% year-over-year, signaling a healthy, expanding system with capital to invest in operations.

The operator base is fragmented but consolidating. The system maps 2,065 distinct operators across roughly 4,853 located units. While the majority (1,350) are single-unit owners, a significant bloc of 715 operators controls two or more units, including 93 mid-sized operators with 10 to 24 locations. No single franchisee group has crossed the 25-unit threshold. This creates a two-tier sales motion: you must win the endorsement or mandate from HQ, then sell through to a mix of single-unit owner-operators and small multi-unit groups concentrated in top states like New York (438 units), Florida (343), and California (341).

Who controls software purchasing

Technology decisions are centralized. The Franchise Disclosure Document names Scott Scherer as the Chief Information Officer of both the operating company and the franchisor entity, JMFS. He is the executive most likely to evaluate and approve enterprise software deals. The C-suite also includes CEO Charlie Morrison, President and COO Stacy Peterson, and CFO Michele Allen, who would weigh in on any major capital expenditure or operational rollout. For a vendor, the path is clear: engage the CIO's office for technical vetting and be prepared to build a business case for the CFO and COO.

Mandated and current tech stack

The only technology mandate disclosed in the 2026 FDD is the point-of-sale system. All locations are required to use ReSource Point of Sale, LLC. This is the operational hub for every Jersey Mike's sub shop. For a software vendor, this mandate is both a gate and an opportunity. Any system that must integrate with the POS—loyalty, online ordering, inventory, labor scheduling—needs to be compatible with ReSource. If you offer a tool that sits alongside or on top of this POS, demonstrating a seamless integration is your first hurdle. The FDD does not disclose any other mandated or recommended software systems, leaving the rest of the tech stack potentially open for best-of-breed solutions.

Procurement, renewals, and timing

The FDD extract does not include details on the procurement process from Item 8 or the renewal and term provisions from Item 17. This means the formal supplier approval process and the length of franchise agreements remain unknown. Without a disclosed initial term, predicting natural contract renewal windows for software is not possible from the FDD alone. The presence of a mandated POS vendor suggests the franchisor is willing to exert control over critical technology, but the absence of further data means vendors should approach with a discovery mindset, prepared to clarify the approval process early in conversations with HQ.

How to read the Jersey Mike's FDD

The 2026 Jersey Mike's Subs Franchise Disclosure Document is the foundational document for understanding the legal and operational constraints on this franchise system. It is filed with state franchise regulators and contains critical details on fees, territory, and the obligations of both franchisor and franchisee. For a software vendor, the most important items are Item 11 (franchisor's assistance, advertising, computer systems, and training), which lists the mandated POS, and Item 8 (restrictions on sources of products and services), which would outline any procurement restrictions. The full document is available for your review below.

For a ranked target list of the largest Jersey Mike's franchise operators by unit count and geography, connect with FranCloud.