Gift Card Program. You must participate in the gift card program administered by our approved third-party vendor, which permits retail customers to purchase store value 41 MARCO’S PIZZA® Franchise Disclosure Document ǀ 2026 81690197v4 coupons certificates, electronic cards, or physical cards which are sold and redeemed throughout the System. You may not issue any store value tokens, certificates or cards that are not approved by us. As of the date of this Disclosure Document, the monthly cost for physical cards is $5.00, paid directly to the vendor. Our current vendor is Valutec, but we reserve the right to change the Vendor in our sole discretion. Loyalty Program. We may require participation in certain system-wide promotions and programs, including the Marco's Rewards loyalty program and owned channel communications including, but not limited to e-mail, SMS, push and digital ordering.
From the filings
Marco's Franchising
Quick service restaurantMarco's Franchising's 2026 FDD requires every store to run the MOMS point-of-sale platform, provided by affiliate MTS, and mandates Valutec under Item 8. With 1,184 total units and franchised outlets up 2.244% year over year, technology decisions run through headquarters even though 55 multi-unit operators give the network real operator scale too.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
5.5% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
Credit Card Processing. We have the right to require that you use a specific vendor for credit card processing. See Item 11, under the heading “Credit Card Processing” for details. Third-Party Delivery Services and Integration. If you choose to use third-party delivery services (e.g. UberEats, DoorDash, etc.) at your Store, we have the right to require that you only use specific vendors, who have been approved by us, for such services. We also have the right to require that you use a specific vendor for the automatic order integration between such third-party vendors and the point-of-sale system. See Item 11, under the heading Electronic Point of Sale and Computers Systems” for details.
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
Method of Type of Expenditure Amount When Due To Whom Paid Payment Initial Franchise Fee $25,000 See Note 1 See Note 1 Us (Note 1) Real Property (Note 2) $6,000 - $22,000 See Note 2 Monthly Landlord Vendors Equipment*, Fixtures $97,725 - $175,000 As Incurred Before Opening (including (Note 3) MPD) Point of Sale Before $20,000 - $23,000 As Incurred Vendor (MTS) Computers (Note 4) Installation Before Credit Card Processing $6,700 - $6,900 As Incurred Installation / Vendors (Note 5) Monthly Leasehold Vendors; $65,000 - $400,000 As Incurred Before Opening Improvements (Note 6) Contractors Vendors; Signage $3,000 - $15,000 As Incurred Before Opening Contractors Opening Inventory $7,000 - $11,000 Lump Sum Before Opening Suppliers (Note 7) Small Supplies (Note 8) $14,200 - $18,500 Lump Sum See Note 7 Suppliers; Us Deposits, Pre-Paid Suppliers; $2,500 - $6,000 Lump Sum Before Opening Expenses (Note 9) Utilities Business Licenses State & Local $500 - $3,000 Lump Sum Before Opening (Note 10) Agencies Insurance Insurance (Note 11) $2,366 - $16,500 As Incurred Before Opening Company Training Expenses Employees, $1,250 -$9,350 As Incurred Before Opening (Note 12) Hotel, Etc. Miscellaneous Suppliers, $500 - $5,000 As Incurred As Required Expenses (Note 13) Employees Architectural and $8,000 - $15,000 Lump Sum Before Opening Professionals Engineering (Note 15) Technology Fee (Note Per Accounting $336 Before Opening Us 16) Period Digital Delivery Area, Demographics Reports, $500 Lump Sum Before Opening Us and electronic files for POS and OLO platform 29 MARCO’S PIZZA® Franchise Disclosure Document ǀ 2026 81690197v4 Method of Type of Expenditure Amount When Due To Whom Paid Payment Brand Launch Program $15,500 - $25,500 Lump Sum See Note 17 Us; Vendors (Note 17) Store Technology Infrastructure System $800 - $2,400 As Incurred As Required Suppliers (Note 18) Before Menu Boards (Note 19) $600 - $1,200 As Incurred Vendors Installation Additional Funds (3 Suppliers, $9,000 - $30,000 As Incurred As Required months) (Note 14) Employees TOTAL $286,477 - $811,186
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
Credit Card Processing. We have the right to require that you use a specific vendor for credit card processing. See Item 11, under the heading “Credit Card Processing” for details. Third-Party Delivery Services and Integration. If you choose to use third-party delivery services (e.g. UberEats, DoorDash, etc.) at your Store, we have the right to require that you only use specific vendors, who have been approved by us, for such services. We also have the right to require that you use a specific vendor for the automatic order integration between such third-party vendors and the point-of-sale system. See Item 11, under the heading Electronic Point of Sale and Computers Systems” for details.
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
The term “Digital Application - Social Media” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, landing pages, microsites, local pages websites/applications (e.g., Google, Yahoo, Bing, etc.) social networking sites (defining Social Media) (e.g., Facebook, X formerly known as Twitter, LinkedIn, YouTube, Google Plus, Instagram, Pinterest, Snapchat, , TikTok, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iPad or Droid apps), and other applications, etc.
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information and data stored on your POS system, and we will have the right to use this information and data in any manner we deem appropriate.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, MTS, is the only Approved Distributor for the point-of-sale system and certain other technology-related products and services necessary to operate a Store.
Is there a franchisee advisory council, association or committee?
YesItem 11
summaries of financial performance for the National Advertising Fund are provided to the appropriate franchisee council or association recognized by us, currently Marco’s Independent Franchisee Association (“MIFA”).
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to change our specifications during the term of your franchise agreement in our sole discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
5971052Item 8
During the fiscal year ended December 28, 2025, we derived $5,971,052 as a result of required franchisee purchases and leases, representing 10.5% of our total revenues of $57,124,003.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliate, MP MARKS, currently receive fees, marketing support, and/or other payments from our food, beverage and packaging suppliers and distributors based on the purchases made by our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
92Item 8
We estimate that required purchases and leases, excluding your commercial real estate lease, will account for 36% to 63% of all of your purchases and leases in establishing the franchised business, and 92% to 98% of all of your purchases and leases in operating the franchised business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Upon reasonable request, we will consider the approval of other suppliers and distributors of equipment, marketing/advertising, and consumable items, but we are under no obligation to approve any particular supplier or distributor or any minimum number of them.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
We also require all Stores to be PCI compliant, which requires payment of a $4.95 per month fee for PCI compliance and maintenance services.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 6
You will be required to participate in these technology services and the Technology Fee and/or Software Maintenance and Support Fee may increase as a result of these additional or enhanced services;
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 15
You further agree to correct any deficiencies immediately in connection with the operation of the Store that may be disclosed in the course of any inspection, which we may conduct.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
1. We will provide you with mandatory and recommended changes to our Manuals and policies during the course of the Franchise Agreement with us and will provide continuing advice, guidance and assistance, as we determine reasonably necessary concerning the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Our written authorization of the site is required before you sign any Lease Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we approve otherwise in writing, you may not establish a separate Digital Application, and will only have one or more references or webpage(s), as we designate and approve, within our Digital Application.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum of 7% of your Net Royalty Sales in the form of fees, payments, and expenditures described in Item 6 related to our advertising, marketing and promotional programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
Once approved and formed by the majority of the owners of the Marco’s Pizza Stores in the designated market (including any Store owned by us or one of our affiliates), all Marco’s Pizza Stores within the designated geographical area must participate.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase our required cleaning and maintenance system through one of our Approved Distributors.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase your Store equipment, leasehold improvements, and fixtures from an Approved Distributor according to the specifications outlined in our Manual.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You are required to purchase and use EMV credit card reader machines through our approved vendor.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must participate in an Electronic Funds Transfer (using the Automated Clearing House (“ACH”) electronic network) program under which we (or our Affiliates) make a periodic (usually weekly, although some fees are per Accounting Period, see below) pre-authorized bank withdrawal from your account to pay all Royalty…
Must the franchisee participate in a gift card program?
YesItem 8
Gift Card Program. You must participate in the gift card program administered by our approved third-party vendor, which permits retail customers to purchase store value 41 MARCO’S PIZZA® Franchise Disclosure Document ǀ 2026 81690197v4 coupons certificates, electronic cards, or physical cards which are sold and…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At least one Designated Franchise Operator must devote their entire working time (excluding reasonable vacation periods), which must be no less than 40 hours per week, to the on- site management and supervision of the Store.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
We require that you use a specific point of sale and computer system, which is currently the MOMS (“Marco’s Order Management System”) platform provided by or affiliate, MTS.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information and data stored on your POS system, and we will have the right to use this information and data in any manner we deem appropriate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You or the Designated Franchise Operator(s) may also be required to attend refresher courses, seminars, and other training programs that we may reasonably require periodically.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
are not in default of any provision of the Franchise Agreement, including the required attendance at our Franchise Conference or Meeting
The filing answers no to 2 questions
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a customer loyalty or rewards program?Item 8
The vendor opportunity at Marco's Franchising
Marco's Franchising runs 1,184 pizza units — 1,139 franchised and 45 company-owned — per its 2026 FDD, with franchised outlets up 2.244% year over year.
Who controls software purchasing
Technology decisions run through headquarters: the FDD requires every store to use the MOMS (Marco's Order Management System) platform from affiliate MTS, and names Founder Pasquale Giammarco in Item 1 and co-CEO John Butorac in Item 2. The operator base includes real scale beyond HQ, too — 486 mapped operators run roughly 660 locations, with 55 multi-unit operators, including one running 25 or more units, concentrated in Texas (182), Georgia (102), Florida (67), South Carolina (46) and Virginia (40).
Tech named in the FDD, and what is actually required
MOMS, provided by MTS, is Marco's required point-of-sale and computer system; franchisees must also buy POS software maintenance and support, currently $430 per accounting period, and purchase SDWAN internet service through an approved vendor. Item 8 mandates Valutec. Olo is in use for order management. The FDD names Bing, DoorDash, Facebook, Grubhub, Instagram and LinkedIn in Items 8, 11 and 12 without stating whether each is required.
Procurement, renewals, and timing
Item 8's approved-supplier model requires franchisees to buy from Approved Distributors and Approved Suppliers, with MTS as the exclusive supplier of hardware and POS services; franchisees may propose alternate suppliers for approval. Renewal under Item 17 requires good standing, a signed release, Marco's then-current franchise agreement, a current lease, and a $6,250 (or 25% of the standard initial franchise fee) renewal fee, for another 10-year term.
How to read the Marco's Franchising FDD
The embedded PDF viewer below holds the complete 2026 Franchise Disclosure Document for Marco's Franchising.
Talk to FranCloud for a ranked list of quick-service pizza systems with centralized POS mandates like Marco's.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Marco's Franchising, answered from the filing
Read the filing itself
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Operator footprint
Who runs the locations
486 operators run 660 mapped locations. 55 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 182 |
|---|---|
| GA | 102 |
| FL | 67 |
| SC | 46 |
| VA | 40 |
Ownership
The portfolio behind Marco's Franchising
Ownership: Marco's Pizza.
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.