AmadeusAmadeus
on to dismiss the latest complaint was fully briefed as of January 6, 2026, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims. 2. Segal v. Amadeus IT Group, S.
From the filings
+9.249% units YoYHQ-led decisions
TownePlace Suites
LodgingTownePlace Suites' Franchise Agreement centralizes technology at Marriott: hotels must license the designated Property Management System, reservation and yield-management system, and a designated POS system. The brand franchises 567 of its 571 US and Canadian hotels, growing fast alongside sibling brands like SpringHill Suites and Tribute Portfolio.
For software vendors selling into US franchise brands.
Live signals
Total units
571
567 franchised
Unit growth YoY
+9.249%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5.5%
of gross sales
Ad fund
2%
national + local
Initial fee
$75K
per unit
Investment range
$1.16M–$2.57M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7.5%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
CoStarCoStar
2025, the parties entered into a settlement pursuant and the parties filed a stipulated dismissal of the lawsuit, fully resolving the case. C. Other Pending Actions 1. Portillo v. CoSTAR Group, Inc.,
OpenTableOpenTable
e allowances if certain volume thresholds are met. In 2025, we and our affiliates received $130,000 as a result of this arrangement. We and our affiliates have an arrangement with OpenTable Inc. (“Ope
SabreSabre
y rebates, commissions, and markups are subject to change. We and our affiliates pay Sabre Inc. (“Sabre”) a fee for each transaction that is delivered from travel agencies through Sabre’s global distr
STRCoStar
h the results were achieved, as published by the United States Department of Treasury. The data in this Item 19 regarding reservations and the loyalty programs was not provided by STR, but instead was
TripAdvisorTripAdvisor
nd paid ads in search engines (such as Google, Yahoo, and Bing), AI engines (such as Google, OpenAI, Anthropic), through advertising networks and direct referral partners (such as TripAdvisor, Google
TwitterX
rry Group plc. since October 2019, and Procter & Gamble since August 2020. She previously served as a director of AT&T Inc. until April 2022, WGL Holdings, Inc. from 1999 to 2018, Twitter, Inc. from M
YahooYahoo
per month. 14 Through the Transaction-Based Media Program, we develop advertising materials and pay third parties to place listings and paid ads in search engines (such as Google, Yahoo, and Bing), AI
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent access to the system databases at your hotel.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
For each full or partial calendar or fiscal year (whichever is used by Franchisee for income tax purposes), Franchisee will prepare and provide to Franchisor a complete statement of income and expense from the operation of the Hotel for the preceding year.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
Franchisor may designate suppliers, including Franchisor, for certain items related to FF&E, Inventories and Fixed Asset Supplies.
Is there a franchisee advisory council, association or committee?
YesItem 20
There is a franchisee advisory council (“FAC”) for the TownePlace Suites hotels that we created.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right, at our option, to revoke any approval if the source or the item fails to meet our then-current standards and specifications.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
11250060Item 8
The total amount of revenue that we and our affiliates received in 2025 as a result of franchisees’ required purchases, including any unrestricted rebates that we retained and did not distribute, and other fees or payments that we charged for providing procurement services on behalf of franchisees or otherwise…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Suppliers may pay to MIP Americas various fees and 2026 TownePlace Suites Domestic FDD Items 1-23: 3925203v2 (03/31/2026) 64 commissions.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
46Item 8
(ii) 46% to 60% of the total cost of purchases and leases you will incur to operate a typical TownePlace Suites by Marriott hotel2 on an annual basis.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
Franchisee may propose new suppliers by delivering sufficient information and samples for Franchisor’s confirmation that such item meets the Standards and the proposed supplier is capable of providing such item in accordance with the Standards.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must comply with all rules and regulations promulgated by the credit card companies and associations, including current PCI data security standards and our PCI compliance standards.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 11
We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor and its authorized representatives may, at any time, but on reasonable notice to Franchisee, examine and copy all books, records, accounts and tax returns of Franchisee related to the operation of the Hotel during the five years preceding such examination.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may change the standards at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
Your franchise agreement will permit you to operate one hotel of a specific size at a specific site selected by you and approved by us.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You must conduct an opening advertising and marketing campaign that complies with our standards (Franchise Agreement – Exhibit C (New Development) – Section 5; Exhibit C (Conversion) – Section 6).
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Additionally, we may specify that certain food products, FF&E, OS&E, communication systems (including internet access, see Item 11), and other goods and services be purchased only from us or sources designated or approved by us.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must also use our preferred providers in connection with processing credit cards, including authorizations and settlements.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We will require franchisees to submit payments due to us, our affiliates, and certain approved vendors such as travel intermediaries via ACH (Automated Clearing House) bank transfer or other methods of electronic funds transfer.
Must the franchisee participate in a gift card program?
YesItem 11
We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must use one of the POS systems that we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent access to the system databases at your hotel.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
Hotels that fail to meet minimum performance thresholds with respect to guest satisfaction as communicated on social media (GuestVoice) and brand execution may be required to complete remedial training, even if the hotels do not fall into Red Zone.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
Properties are required to send at least one individual to attend these conferences.
The filing answers no to 4 questions
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
The vendor opportunity at TownePlace Suites
TownePlace Suites franchises 567 of its 571 US and Canadian hotels, with 4 company-owned, in the lodging segment. Franchised outlets grew 9.249% year over year — a strong pace that means a steady run of new-build Property Management System and POS decisions. TownePlace Suites operates under Marriott, alongside sibling brands including SpringHill Suites, The Luxury Collection and Tribute Portfolio.
Who controls software purchasing
Anthony Capuano is a Director, Chief Executive Officer and President of Marriott, TownePlace Suites' parent — the natural point of contact given how tightly Marriott centralizes hotel technology. David S. Marriott chairs the board. Every hotel must purchase, lease or license the computer systems, software and applications Marriott designates, and pay a share of the ongoing development, maintenance and support costs.
Tech named in the FDD, and what is actually required
Marriott designates the Property Management System, the reservation and yield-management system, and requires hotels to use one of the point-of-sale systems it designates, installed and supported by an approved vendor. Endpoint detection response software and a managed detection and response service are required, and any computer on the Marriott network must run its currently approved version of Microsoft Windows. Hotels must also connect to the Marriott Communications Network, enroll their devices in Continent Field Support, run EMPOWER: Guest Experiences software and at least one Microsoft M365 F3 suite, use SFAWeb/GPO or OneSource for opportunity management, and participate in Groups360's GroupSync Engage Instant Booking. Yahoo is in use per the filing, and OpenTable's platform is available to hotels at a discounted rate through a Marriott arrangement. Amadeus, CoStar, Sabre, STR by CoStar, TripAdvisor and X (Twitter) are named in the filing.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list, and the filing estimates 70% to 92% of the total cost of establishing a typical hotel, excluding real estate, must come through Marriott, its affiliates, or its approved suppliers and standards. Franchisees may propose an alternate supplier for approval. Item 17 of the FDD sets TownePlace Suites' renewal, transfer and termination terms; the filing below has the specifics. The initial franchise term runs 20 years.
How to read the TownePlace Suites FDD
The embedded PDF viewer below holds TownePlace Suites' 2026 Franchise Disclosure Document, covering the PMS, POS and network-security mandates and the Item 19 financial performance representation.
Talk to FranCloud for a ranked list of comparable lodging franchise systems worth pitching next.
Questions vendors ask
TownePlace Suites, answered from the filing
Anthony Capuano is a Director, Chief Executive Officer and President of Marriott, TownePlace Suites' parent — the natural point of contact given how tightly Marriott centralizes hotel technology. David S. Marriott chairs the board. Isabella D. Goren and Deborah Marriott Harrison also serve as Directors.
Marriott designates the Property Management System, the reservation and yield-management system, and one of several designated point-of-sale systems, plus required endpoint detection response software and a managed detection and response service. Hotels must also connect to the Marriott Communications Network and run EMPOWER: Guest Experiences software and a Microsoft M365 F3 suite.
TownePlace Suites franchises 567 of its 571 US and Canadian hotels, with 4 company-owned, in the lodging segment. Franchised outlets grew 9.249% year over year. Mapped operator data points to Texas, California, Indiana, Utah and Kansas.
TownePlace Suites runs an approved-supplier list. The filing estimates 70% to 92% of the total cost of establishing a typical hotel, excluding real estate, must come through Marriott, its affiliates, or its approved suppliers and standards. Franchisees may propose an alternate supplier for approval.
Item 17 of the FDD sets TownePlace Suites' renewal, transfer and termination terms; check the filing below for specifics. The initial franchise term runs 20 years, and franchised outlets grew 9.249% year over year, adding a steady run of new-build technology decisions.
The embedded PDF viewer below contains TownePlace Suites' 2026 Franchise Disclosure Document, covering its PMS, POS, and financial performance terms in full.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment TownePlace Suites files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
69 operators run 69 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit69
Top states by locations
| TX | 6 |
|---|---|
| CA | 6 |
| IN | 5 |
| UT | 5 |
| KS | 4 |
Ownership
The portfolio behind TownePlace Suites
strategic_multibrand of Marriott.
Sibling brands
Related Lodging brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.