Headquarters picks the point of sale
Every location must use Oracle MICROS. A pitch for a POS goes to headquarters, not to owners.
Item 11 · 2026 filingFrom the filings · Quick service restaurant
The Counter franchise
8 locations. Headquarters picks the POS, the card processor, supplies and the loyalty program.
Total investment
$713K to $1.99M
Item 7
Locations
8
Item 20
Average revenue
$2.31M
per location, 2025
See your fit for this brand
For software vendors selling into US franchise brands.
Fees and terms
What a franchisee signs up for
Initial fee
$35K
Item 5 · per location
Royalty
6%
Item 6 · full terms unconfirmed
Ad fund
3%
Item 6 · percentage component
Term
10 years
Item 17
Franchised
75%
Item 20 · 6 of 8
For vendors
What decides a sale into The Counter
Headquarters designates the suppliers
Owners buy from the suppliers the franchisor designates, so supply deals are made with headquarters. Sysco is designated.
Item 8 · 2026 filingMost owners run several locations
About 1 in 2 owners runs more than one location.
Item 20 · 2026 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for The Counter, with the clauses that matter to you.
- All 12 systems the filing namesWhich are required and which are only mentioned, with the clause text
- What the point of sale costs an ownerThe cost lines from Item 11
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- The owner map2 owners by state, and the 1 who run several locations
Source
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
Answered from the filing
The Counter franchise questions
How much does a The Counter franchise cost?
The 2026 FDD puts the total investment at $713,133 to $1,988,750, including a $35,000 initial fee.
How many The Counter locations are there?
The 2026 FDD lists 8 locations, 6 of them franchised and 2 run by the company.
What POS system does The Counter use?
The 2026 FDD requires Oracle MICROS as the point of sale in every location.
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Tell me when The Counter refiles
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.