Ctuit Restaurant Management Software
MandatoryCurrently, you must also license the Ctuit Restaurant Management Software, we may change this vendor at any time.
HQ-led decisions
The Counter
Quick service restaurantSoftware purchasing at The Counter is controlled at the HQ level, with mandates for Ctuit, Micros by Oracle, and Olo. The brand operates just 8 total units, 6 of which are franchised, creating a small but concentrated addressable market. Key decision-makers include CEO Eric Lefebvre and CFO Renee St-Onge.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
MicrosOracle Corporation
Mandatoryhave arranged with MICROS to sell and support our custom POS computer system
OloOlo Inc.
Mandatoryfranchisees are required to enter into an agreement with, and pay corresponding fees to, Olo
KTEC Online
we also provide online “KTEC online,” which is a resource hub to provide additional and ongoing information
QuickBooksIntuit Inc.
basic accounting software, like QuickBooks
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
8
6 franchised
Unit growth YoY
-25%
vs prior filing
AUV
$2.31M
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$35K
per unit
Investment range
$713K–$1.99M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
The vendor opportunity at The Counter
The Counter is a quick-service restaurant brand headquartered in Arizona. According to its 2026 Franchise Disclosure Document, the system consists of only 8 total units—6 franchised and 2 company-owned. This represents a very small addressable market for software vendors, with just 6 franchised locations as potential accounts. The brand's year-over-year unit growth was -25%, indicating contraction rather than expansion. Average unit volume stands at $2,311,053, with a 6.0% royalty rate on a 10-year initial term. For vendors, the opportunity is narrow but concentrated: a small, HQ-controlled system where a single deal could cover the entire franchise footprint.
Who controls software purchasing
Purchasing authority at The Counter sits at the corporate level. The FDD's Item 1 lists Eric Lefebvre as Chief Executive Officer, Renee St-Onge as Chief Financial Officer, and Al Hank as Chief Operating Officer. Jeff Smit serves as Chief Operating Officer of Kahala Brands, and Jenny Moody is Chief Legal Officer. Given the mandated nature of the technology stack, any software pitch should target the CFO and COO, who are most likely to evaluate operational and financial systems. There is no multi-unit operator footprint mapped in our corpus, reinforcing that all technology decisions flow through HQ rather than individual franchisees.
Mandated and current tech stack
The 2026 FDD explicitly mandates three core systems. Ctuit Restaurant Management Software is required for back-of-house and operational management. Micros by Oracle Corporation serves as the mandated point-of-sale system. Olo by Olo Inc. is mandated for digital ordering and off-premise channels. Additionally, the brand uses KTEC Online and QuickBooks by Intuit Inc., though these are not listed as mandated. Vendors offering complementary or replacement solutions should be aware that displacing a mandated system requires a compelling ROI case presented directly to HQ leadership.
Procurement, renewals, and timing
Item 8 of the FDD did not yield an extract describing the procurement model, so it remains unclear whether The Counter uses designated suppliers, an approved supplier list, or an open procurement process. Renewal and successor term conditions are detailed in Item 17. Franchisees may renew for a single 5-year term if they provide 210 days' notice, are not in default, and meet other conditions including signing a general release and paying a renewal fee. A successor term may be available afterward at the franchisor's sole discretion. With only 6 franchised units and a contracting system, software contract windows will be rare and likely tied to these renewal cycles or HQ-driven system overhauls.
How to read the The Counter FDD
The full 2026 Franchise Disclosure Document is embedded below. It contains the complete Item 1 executive roster, Item 11 technology mandates, Item 17 renewal and successor term conditions, and unit performance data cited throughout this page. Reviewing the source document is essential for verifying decision-maker names, contractual obligations, and any procurement details not captured here. For software vendors building a ranked target list of franchise systems, FranCloud can help prioritize opportunities based on tech stack gaps, unit growth, and decision-maker concentration.
Questions vendors ask
The Counter, answered from the filing
The FDD lists Eric Lefebvre (CEO), Renee St-Onge (CFO), and Al Hank (COO) as key executives. Given the mandated tech stack, purchasing decisions are centralized at HQ, likely involving the CFO and COO.
The 2026 FDD mandates Ctuit Restaurant Management Software, Micros by Oracle Corporation for POS, and Olo by Olo Inc. for digital ordering. KTEC Online and QuickBooks by Intuit are also used.
There are 8 total units: 6 franchised and 2 company-owned. This is a very small quick-service restaurant chain, with a -25% year-over-year unit growth rate.
The procurement model is not disclosed in the most recent FDD. Item 8 did not provide an extract specifying designated, approved, or open supplier requirements.
Initial terms are 10 years. Renewal is for a single 5-year term, requiring 210 days' notice. A successor term may follow. With only 6 franchised units and negative growth, contract windows will be infrequent and small in scope.
The 2026 FDD is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to verify all cited facts directly from the source.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment The Counter files a new annual FDD — usually the freshest signal of a vendor change.
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.