+100% units YoYHQ-led decisions

La Diperie

Quick service restaurant

Software purchasing authority at La Diperie sits with the HQ leadership team, including CEO Eric Lefebvre and COO Jeff Smit. The brand currently mandates Olo by Olo Inc. for its digital ordering stack across a small but growing footprint of 2 franchised units. Vendors targeting this account should understand the centralized decision-making structure and the renewal timeline tied to the 10-year initial franchise term.

Live signals

Total units
2
2 franchised
Unit growth YoY
+100%
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2.5%
national + local
Initial fee
$25K
per unit
Investment range
$163K–$553K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
unaudited

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Google
Mandatory
Marketing automationItem 11

maintain a web site, software application, an App (application), social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®

Pinterest
Mandatory
Marketing automationItem 11

lication, an App (application), social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat

Snapchat
Mandatory
MarketingItem 11

App (application), social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, X

Olo
Industry softwareItem 8

pplication (“App”) and online food ordering service (including any third-party delivery order integration) and may not use any other store-specific App or online ordering service. Olo is a Franchisor-

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at La Diperie

La Diperie is a quick-service restaurant concept headquartered in Arizona and operating under the MTY Franchising Inc. umbrella. The brand currently has 2 franchised units, with no company-owned locations disclosed in the 2026 FDD. Year-over-year unit growth sits at 100%, signaling early-stage expansion. For software vendors, the immediate addressable market is small—just 2 locations—but the growth trajectory and parent-company backing suggest a window for early integration before the footprint scales.

The franchise system is concentrated in Wisconsin, with a single mapped operator running a single unit. No multi-unit operators appear in the current data. This lean operator base means any software sale will likely require direct engagement with the franchisor rather than a ground-up operator sell-through strategy.

Who controls software purchasing

Purchasing authority at La Diperie is centralized at the corporate level. The 2026 FDD lists five executives in Item 1: Eric Lefebvre (Chief Executive Officer), Renee St-Onge (Chief Financial Officer), Jeff Smit (Chief Operating Officer), Anthony Crosby (Senior Vice President of Restaurant Operations), and Blake Borwick (Vice President of Restaurant Operations). For a technology vendor, the most relevant contacts are likely COO Jeff Smit and SVP Anthony Crosby, who oversee day-to-day operations and would typically evaluate tools that touch store-level workflows or digital ordering.

Because the system is small and fully franchised, the CEO and CFO may also be directly involved in vendor selection, particularly for systems that affect unit economics or require franchisee adoption. Vendors should prepare for a top-down sales motion rather than expecting franchisees to champion new technology independently.

Mandated and current tech stack

The only technology mandate disclosed in the 2026 FDD is Olo by Olo Inc. This covers the brand’s online ordering and digital commerce layer. No additional POS, back-office, inventory, or labor management systems are named as mandated or recommended. This creates a greenfield for complementary solutions—provided they integrate cleanly with Olo and do not conflict with any undisclosed parent-company standards from MTY Franchising Inc.

Vendors offering POS, kitchen display, loyalty, or analytics tools should note the Olo mandate and position their product as an Olo-compatible extension. The absence of a named POS vendor in the FDD does not mean one is not in use; it simply means the franchisor has not chosen to mandate or recommend one at this time.

Procurement, renewals, and timing

Item 8 of the 2026 FDD contains no extractable procurement signal, meaning the filing does not specify whether La Diperie uses designated suppliers, approved suppliers, or an open procurement model. In practice, this often means the franchisor retains discretion and may evaluate vendors on a case-by-case basis. Vendors should approach with a clear value proposition and be prepared to navigate an informal approval process.

Renewal terms offer a timing hook. The initial franchise agreement runs 10 years. Franchisees in good standing may renew for a single additional 5-year term, with no further right to renew after that. With the brand’s recent unit growth, the earliest franchisees may be approaching mid-term or renewal windows, periods when operators and the franchisor often reassess their technology stack. A vendor that engages now can position itself for those decision points.

How to read the La Diperie FDD

The full 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated technology and supplier obligations), and Item 17 (renewal and termination conditions). Because La Diperie is part of MTY Franchising Inc., some procurement or technology standards may be influenced at the parent level even if not explicitly stated in the brand-specific FDD. Review the document with that lens.

For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize accounts by tech stack, decision-maker structure, and unit growth trajectory.

Questions vendors ask

La Diperie, answered from the filing

The executive team controls purchasing. Key contacts include CEO Eric Lefebvre, COO Jeff Smit, and SVP of Restaurant Operations Anthony Crosby, per the 2026 FDD.
The 2026 FDD mandates Olo by Olo Inc. No other operational or POS systems are disclosed as mandated or recommended in the filing.
There are 2 total units, both franchised, with 1 mapped operator in Wisconsin. The brand shows 100% year-over-year unit growth from the prior period.
The 2026 FDD does not disclose a designated or approved supplier structure in Item 8. The procurement model is not specified in the available filing data.
Initial franchise terms run 10 years. A single 5-year renewal is available if conditions are met. With recent unit growth, early-cycle operators may approach renewal windows soon.
The 2026 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below for detailed Item 11 and Item 17 disclosures.
Source

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind La Diperie

parent_company of MTY Franchising Inc..

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.