EZ Paella

The vendor opportunity at EZ Paella

EZ Paella presents a unique, early-stage opportunity for software vendors. The 2025 Franchise Disclosure Document reveals a quick-service restaurant concept headquartered in Florida with exactly 1 total unit—a company-owned location. The number of franchised units is not disclosed, suggesting the brand is at the very beginning of its franchising journey. For a SaaS vendor, this is not a volume play. The addressable market is a single unit generating an Average Unit Volume of $686,334. The royalty rate is set at 6.0%, and the initial franchise term runs for 10 years. Year-over-year unit growth data is not available in the current FDD. This is a ground-floor opportunity to establish a vendor relationship before any franchise expansion begins.

Who controls software purchasing

Purchasing authority at EZ Paella is concentrated entirely at the headquarters level. The 2025 FDD Item 1 lists three executives: Alejandro del Gallego, CEO; Lorena del Gallego, Vice President; and Philip Earl Brewer III, Director of Sales. With no franchisee operators mapped in our corpus and no parent company on file—the brand appears independently owned—this trio represents the entire buying center. Any software pitch must resonate with a founder-led team managing a single high-volume location. The decision-maker level is definitively HQ, with no multi-unit operator influence to navigate.

Mandated and current tech stack

The 2025 FDD Item 11 is explicit about technology requirements. EZ Paella mandates three specific systems. The point-of-sale and payment processing function is locked into Clover POS and Credit Card Processing system by Clover Network, LLC. For accounting, the brand requires QuickBooks Online by Intuit Inc. Financial reporting and consolidation are handled through Qvinci, which is also listed as a mandated system. These three vendors form the entirety of the mandated tech stack disclosed in the filing. There are no recommended but optional systems named. For a vendor selling complementary or replacement technology, the Clover and Intuit integrations are the critical technical touchpoints.

Procurement, renewals, and timing

Procurement rules under Item 8 are not detailed in the available FDD extract, so the specific purchasing model—whether designated supplier, approved supplier, or open—remains unknown. On the renewal side, Item 17 provides clear structure. Franchisees have the right to renew for additional 10-year terms by entering into the then-current franchise agreement, which may contain materially different terms. Renewal conditions include full compliance with the agreement, satisfaction of all monetary obligations, making required capital expenditures to maintain system uniformity, and signing a general release. For software vendors, this means contract windows are tied to the 10-year agreement cycle. With only one unit and no disclosed franchisee base, the next major software evaluation will likely coincide with HQ's decision to begin franchising or a strategic tech refresh at the corporate store.

How to read the EZ Paella FDD

The full 2025 EZ Paella Franchise Disclosure Document is available for review below. Key sections for software vendors include Item 11, which details the mandated Clover, QuickBooks, and Qvinci systems, and Item 17, which outlines the 10-year renewal framework and conditions. Item 1 identifies the executive team controlling all purchasing decisions. Because this is a single-unit, pre-franchise concept, the FDD provides a complete picture of the current technology footprint and the leadership structure you need to navigate. For a ranked target list that benchmarks EZ Paella against other emerging franchise concepts, FranCloud can help prioritize your outreach.