FOCUS POS System
MandatoryYou must also purchase from us a POS Help Desk Phone Support Maintenance contract on both the software and hardware for your FOCUS POS System
HQ-led decisions
Surf City Squeeze
Quick service restaurantSoftware purchasing at Surf City Squeeze is controlled at the headquarters level, with key decision-makers including CEO Eric Lefebvre and COO Jeff Smit. The franchise currently mandates the FOCUS POS System and Olo for its 61 total units, 59 of which are franchised. This creates a concentrated, 59-unit addressable market for vendors looking to displace or integrate with the existing tech stack.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
OloOlo Inc.
Mandatoryfranchisees are required to enter into an agreement with, and pay corresponding fees to, Olo as established by Olo for such goods and/or services
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
61
59 franchised
Unit growth YoY
-3.175%
vs prior filing
AUV
—
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$30K
per unit
Investment range
$89K–$397K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Surf City Squeeze
Surf City Squeeze presents a compact but specific opportunity for software vendors. The system consists of 61 total units, with 59 of those being franchised locations. This represents the total addressable market for a vendor selling into the franchisee base, assuming a solution is not adopted at the corporate level. The brand is experiencing a year-over-year unit decline of 3.175%, a signal that the system may be optimizing operations and could be receptive to technology that drives efficiency or reduces costs. The royalty rate is 6.0% of gross sales, and the initial franchise term is 10 years.
Who controls software purchasing
Software purchasing decisions are centralized at the headquarters in Arizona. The executive team is the buying center. The named officers in the 2026 FDD are Eric Lefebvre (Chief Executive Officer), Renee St-Onge (Chief Financial Officer), and Jeff Smit (Chief Operating Officer). Operational leadership includes Anthony Crosby, Senior Vice President of Restaurant Operations, and Blake Borwick, Vice President of Restaurant Operations. For a technology vendor, the COO and SVP of Operations are the most likely champions or evaluators for a new platform, with final budget approval resting with the CEO and CFO.
Mandated and current tech stack
The 2026 Franchise Disclosure Document explicitly mandates two technology systems. The point-of-sale system is the FOCUS POS System. For digital ordering, the brand requires Olo by Olo Inc. These mandates are a critical piece of intelligence for any vendor. A competing POS provider would need to displace a deeply embedded, mandated system. A complementary technology, such as a labor scheduling or inventory management tool, would need to integrate with both FOCUS and Olo to be viable. No other mandated or recommended technology vendors are named in the available data.
Procurement, renewals, and timing
The FDD does not provide an extract for Item 8, which details procurement restrictions. Therefore, the specific obligations around purchasing from designated suppliers are not disclosed in the most recent FDD. The presence of mandated technology systems, however, strongly implies a controlled procurement environment for core operational software. Regarding contract timing, the initial franchise agreement runs for 10 years. Franchisees in good standing may renew for a single additional term of 5 years, with no further right to renew. This long initial term means that franchisees are locked in for a decade, making the point of renewal a rare but critical window for switching major systems. The current negative unit growth suggests that new store openings are not a significant driver of new software seats.
How to read the Surf City Squeeze FDD
The full 2026 Surf City Squeeze FDD is embedded below. For software vendors, the most important sections are Item 11, which details the franchisor's obligations and will list all mandated technology, and Item 8, which outlines restrictions on sources of products and services. Item 19 may contain financial performance representations, though the average unit volume is not available in our extract. Reviewing these sections will provide the complete picture of the franchise's technology requirements and the financial health of its operators. For a ranked target list of franchise systems based on your specific software category, talk to FranCloud.
Questions vendors ask
Surf City Squeeze, answered from the filing
The C-suite controls purchasing. Key executives include CEO Eric Lefebvre, CFO Renee St-Onge, and COO Jeff Smit. SVP of Restaurant Operations Anthony Crosby and VP Blake Borwick are likely operational stakeholders for any tech evaluation.
The 2026 FDD mandates the FOCUS POS System for point-of-sale and Olo by Olo Inc. for digital ordering. These are the two named, required systems in their current tech stack.
There are 61 total units, comprising 59 franchised locations and 2 company-owned stores. The brand operates in the quick-service restaurant segment.
The specific procurement model is not detailed in the available FDD extract. The mandate of specific POS and online ordering systems suggests a designated or required supplier model for core technology.
The initial franchise term is 10 years. A single 5-year renewal is possible if conditions are met. With a -3.175% unit decline, the system may be focused on vendor consolidation or efficiency tools rather than expansion-driven purchasing.
The FDD was filed with state franchise regulators in 2026. You can review the full document in the embedded PDF viewer below for complete Item 11 and Item 19 details.
Source
Read the filing itself
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.