From the filings

HQ-led decisions

Extreme Pita

Quick service restaurant

Extreme Pita is a quick-service concept headquartered in Arizona under parent MTY Food Group, currently reporting one franchised unit. Olo is mandated for online ordering, while a full slate of social platforms is named in the filing without being required.

For software vendors selling into US franchise brands.

Live signals

Total units
1
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$30K
per unit
Investment range
$186K–$513K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 6%, Ad fund 3%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

OloOlo
Mandatory
DeliveryItem 8

pplication (“App”) and online food ordering service (including any third-party delivery order integration) and may not use any other store-specific App or online ordering service. Olo is a Franchisor-

FacebookMeta
MarketingItem 13

a.ca”, or any variation thereof. Any website, software application, App (application), or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®,

InstagramMeta
MarketingItem 13

e, software application, App (application), or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn

LinkedInLinkedIn
MarketingItem 13

application, App (application), or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest

PinterestPinterest
MarketingItem 13

, App (application), or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat

SnapchatSnapchat
MarketingItem 13

cation), or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®,

TwitterX
MarketingItem 13

edia site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®/X, YouTube®

YouTubeGoogle
MarketingItem 13

account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®/X, YouTube®, Vine®, VKon

Franchisor behaviours

What the franchisor requires

30 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 3 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee shall purchase such accounting software and Franchisee and or its bookkeeper shall use the accounting software designated by Franchisor from time to time.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have the right to independently access your electronic information and data, and to collect and use your electronic information and data in any manner we choose to promote the development of the System and the sale of franchises.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Unless otherwise agreed upon by the Franchisor, within fifteen (15) days of the end of each fiscal quarter during the Initial Term and any Interim Period, the Franchisee shall submit to the Franchisor: (a) a statement of profit and loss for the quarter then ended, (b) a balance sheet of the Franchisee as at the end…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We, or our affiliates, are approved suppliers of goods and services, including point of sale support services, lease review services, leasehold improvements, equipment, furniture, freight services, signage, engineering drawings and architectural layout drawings.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

You must join and actively participate in EPFOA and must contribute to EPFOA such amounts as are determined from time-to-time by EPFOA.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may change the designated suppliers from time to time.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Franchise agreement

The Franchisee acknowledges and agrees that the Franchisor or Franchisor’s affiliate or subsidiary may receive a rebate, royalty, or commission in connection with Products and/or Services purchased, leased, or obtained by the Franchisee from designated suppliers and that the benefit of such rebate, royalty, or…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

80

Item 8

You can expect that the items you will purchase in accordance with our specifications will represent over 90% of the total purchases you will make to begin operations and over 80% of your annual operating expense for raw materials, products and supplies.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

A charge not to exceed the amounts incurred in connection with the inspection and the test, with such cumulative amount not to exceed Five Thousand Dollars ($5,000), must be paid by the proposed supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to use suppliers 36 that are not on our list of approved suppliers, you are required to notify us in writing before using your preferred supplier and, if we request, provide us with samples of the product and any relevant data.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee acknowledges that, as between Franchisee and Franchisor, Franchisor has the sole right to, and interest in, all telephone numbers and directory listings associated with the Marks.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Therefore, as a franchisee who accepts credit cards, you are required to be PCI compliant by following and adhering to PCI DSS, which includes ensuring that your point-of-sale system, back office computer (if supplied), and any other device that is plugged into the network is only used for business purposes.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

The Franchisor, or its authorized representative, may examine, audit and make copies of all records and accounts maintained by the Franchisee in connection with the Business at the Franchisor’s own cost and expense, and, for that purpose, shall be entitled to enter any premises where such accounts and records are kept.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

The Franchisor shall have the right to add to, and otherwise modify, the Confidential Manual from time to time to reflect changes in authorized Products and services, the System, or the operation of the Business.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You must operate from the Licensed Location and you must receive our written permission before relocating your Extreme Pita Store.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 7

You are required to pay a Grand Opening Marketing fee of $10,000 for a Traditional store or $5,000 for a Non-Traditional store payable to US on the earlier of (i) prior to 32 you executing a lease for the premises where the Franchised Business will be located; or (ii) prior to construction commencing at the premises…

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

You must spend a minimum of 2% of your Gross Sales on local and regional marketing, advertising and public relations each calendar month.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You are required to accept all approved debit and credit cards, along with MTY USA or its affiliate’s stored value gift cards, loyalty cards, frequency cards, and any other similar MTY USA or affiliate sponsored electronic card and/or payment program (collectively, the “Gift/Loyalty Card”) from consumers at your…

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

In regional and metropolitan areas where there are two or more Extreme Pita franchisees, Franchisee shall participate in an advertising and public relations cooperative (“Local Advertising Cooperative”) and pay Franchisee’s proportionate share of the cost of joint regional and local public relations and advertising…

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

you must purchase all products and services required for the operation of your Store from suppliers that we have identified and approved as meeting all of our specifications and standards or from us directly.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

In order to maintain our standards of consistent and high quality Extreme Pita Products and uniformity in Extreme Pita Stores, you must purchase all products and services required for the operation of your Store from suppliers that we have identified and approved as meeting all of our specifications and standards or…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

Additionally, you must utilize our approved third party payment card processor, as identified in the Confidential Manual, for processing all such debit, credit, rewards, and Gift/Loyalty card transactions.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

the Franchisee shall pay all fees, including Royalties and Marketing Contributions due and owing to the Franchisor by participating in a pre-authorized payment plan (“Payment Plan”) whereby the Franchisor shall be authorized to debit the Franchisee’s bank account on Wednesday of each week or such frequency as may be…

Must the franchisee participate in a gift card program?

Yes

Item 8

You are required to accept all approved debit and credit cards, along with MTY USA or its affiliate’s stored value gift cards, loyalty cards, frequency cards, and any other similar MTY USA or affiliate sponsored electronic card and/or payment program (collectively, the “Gift/Loyalty Card”) from consumers at your…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

We require that your Extreme Pita Store at the Licensed Location be under the direct, on-site supervision of a Designated Manager who has successfully completed our training program.

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

We will give to you and you must comply with our standards and specifications for the services and products offered at your Extreme Pita Store regarding food and beverages, menu, food type and quality, promotional items, uniforms, smallwares, computer software and hardware, payroll services, facility services (for…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

We designate point of sale equipment and systems (“POS System”), including point of sale equipment and systems, used in connection with operating your Extreme Pita Store, which you must obtain from suppliers designated by us or from us directly.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We may require you to permit us access to your POS System, restaurant management software, and financial records (or similar tools thereto) to poll your information daily, or more frequently, by electronic or other remote means.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor will charge Franchisee a fee for such training of between Five Hundred Dollars ($500) and One Thousand Five Hundred Dollars ($1,500).

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

We require you or your Designated Manager to attend these conferences.

The filing answers no to 1 question
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 13

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Extreme Pita

Extreme Pita operates out of an Arizona headquarters under parent MTY Food Group, alongside sibling brands MTY Franchising USA, Mucho Burrito, Planet Smoothie, Cold Stone Creamery, Pinkberry and The Counter. The FDD reports one franchised unit, a 6% royalty and a 10-year initial term, with unit count flat year over year. The FDD makes no financial performance representation.

Who controls software purchasing

Item 2 names five officers: Eric Lefebvre (CEO), Renee St-Onge (CFO), Jason Brading (COO), Jenny Moody (Chief Legal Officer) and Kerri Kudla (VP of Training and Customer Service). With MTY Food Group behind the brand, Lefebvre and Brading are the natural entry points for an operations pitch.

Tech named in the FDD, and what is actually required

Olo, named in Item 8, is mandated — the online-ordering platform Extreme Pita locations are contractually required to run. Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter (X) and YouTube all appear in Item 13, but the FDD requires none of them.

Procurement, renewals, and timing

Item 8 sets an approved-supplier list: franchisees must purchase all products and services from suppliers the franchisor has identified and approved, or from the franchisor directly, though POS help-desk phone support maintenance specifically must come from Kahala Management, an affiliate. Franchisees can request alternative suppliers, evaluated within 60 days. Item 17 offers a 5-year renewal term after the 10-year initial term, conditioned on at least 210 days' notice, no more than three total defaults (and no more than two in the prior five years), an available premises, remodeling if necessary, a renewal fee, and a general release.

How to read the Extreme Pita FDD

The full filing, submitted to state franchise regulators in 2026, is embedded below. Talk to FranCloud for a ranked target list across the rest of the corpus.

Questions vendors ask

Extreme Pita, answered from the filing

Eric Lefebvre (CEO) and Jason Brading (COO) lead the brand within parent MTY Food Group; Jenny Moody, Chief Legal Officer, would be relevant to any vendor contract review.
Olo (Item 8) is mandated for online ordering. Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter (X) and YouTube (Item 13) are all named in the filing without being required.
Extreme Pita currently reports one franchised unit, headquartered in Arizona under parent MTY Food Group, flat year over year.
Item 8 sets an approved-supplier list. POS help-desk phone support maintenance must come from Kahala Management, an MTY affiliate; franchisees can request approval of alternative suppliers, which the franchisor evaluates within 60 days.
Item 17 offers a 5-year renewal term after the 10-year initial term, requiring at least 210 days' notice, no more than three total defaults, an available premises, a new agreement, a renewal fee and a general release.
The filing was submitted to state franchise regulators in 2026. Use the embedded PDF viewer below to read it directly.
Source

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Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.