HQ-led decisions

Extreme Pita

Quick service restaurant

Software purchasing decisions for Extreme Pita are controlled at the brand's headquarters in Arizona, where CEO Eric Lefebvre and COO Jason Brading lead operations. The brand currently mandates Olo by Olo Inc. for its technology stack. With only one franchised unit in operation, the addressable market for software vendors is extremely limited.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

OloOlo Inc.
Mandatory
Industry softwareItem 11

franchisees are required to enter into an agreement with, and pay corresponding fees to, Olo

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
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Live signals

Total units
1
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$30K
per unit
Investment range
$186K–$513K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Extreme Pita

The addressable market for software vendors at Extreme Pita is a single franchised location. The brand's total unit count stands at 1, with no company-owned units disclosed in the 2026 FDD. Year-over-year unit growth is not available. For a software vendor, this represents a micro-opportunity with a highly centralized decision-making process. The average unit volume (AUV) is not disclosed, making it impossible to benchmark the franchisee's revenue potential against other quick-service restaurant concepts.

Who controls software purchasing

All software purchasing decisions are controlled at the headquarters level. The executive team listed in the FDD includes Eric Lefebvre (Chief Executive Officer), Renee St-Onge (Chief Financial Officer), Jason Brading (Chief Operating Officer), Jenny Moody (Chief Legal Officer), and Kerri Kudla (Vice President of Training and Customer Service). For a technology sales pitch, the most relevant contacts are CEO Eric Lefebvre and COO Jason Brading, who oversee operations and strategic direction. There is no dedicated CIO or CTO named in the filing, suggesting technology decisions fall under the COO's operational purview.

Mandated and current tech stack

The 2026 FDD mandates Olo by Olo Inc. for the brand's technology stack. This is the only named technology vendor in the filing. Olo's platform typically covers online ordering, delivery enablement, and direct-to-consumer commerce for restaurants. No other mandated or recommended systems—such as a point-of-sale system, back-office software, or loyalty platform—are disclosed. The absence of a named POS vendor is a notable gap for vendors selling core operational technology.

Procurement, renewals, and timing

The procurement model for Extreme Pita is not disclosed in the most recent FDD. Item 8, which typically outlines designated suppliers, approved suppliers, or open procurement policies, provides no extract. This leaves vendors without clear guidance on how to get their products approved. The only contractual timing signal comes from Item 17, which governs renewals. The initial franchise term is 10 years. A franchisee may renew for an additional 5 years, provided they give at least 210 days' notice before expiration and meet several conditions, including signing a new agreement that may have materially different terms. This renewal window is the only predictable point at which a technology stack review might be triggered for the single operating unit.

How to read the Extreme Pita FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding Extreme Pita's legal, financial, and operational obligations. The embedded viewer below contains the full filing. Key sections for software vendors include Item 11 (the franchisor's obligations, where the Olo mandate is found), Item 1 (the executive team), and Item 17 (renewal and transfer conditions). The royalty rate is 6.0% of gross sales. The brand's ownership structure appears to be independent, with no parent company on file. For a ranked target list of franchise brands that match your software's ideal customer profile, FranCloud can help you prioritize your outreach.

Questions vendors ask

Extreme Pita, answered from the filing

The buying center includes CEO Eric Lefebvre and COO Jason Brading. As a single-unit franchisor, decisions are highly centralized at the executive level in Arizona.
The 2026 FDD mandates Olo by Olo Inc. No other mandated POS or operational technology systems are disclosed in the filing.
There is 1 total unit, which is franchised. The number of company-owned units is not disclosed in the most recent FDD.
The procurement model is not disclosed in the most recent FDD. Item 8 does not provide an extract on designated or approved supplier requirements.
With a 10-year initial term and a 5-year renewal option requiring 210 days' notice, the single franchisee's renewal window is the only predictable trigger for a tech stack review.
The 2026 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal and operational disclosures.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.