HQ-led decisions

Barrio Queen

Full service restaurant

Software purchasing decisions at Barrio Queen are controlled at the headquarters level, with key executives including the Chairman/CEO, CFO, and multiple COOs listed in the 2023 FDD. The brand does not mandate any specific technology systems in its disclosure, leaving the current tech stack undefined for outside vendors. With 7 company-owned locations generating an average unit volume of $4,770,136, the addressable market is small but high-revenue, making it a niche target for SaaS vendors selling into full-service restaurants.

Live signals

Total units
7
0 franchised
Unit growth YoY
vs prior filing
AUV
$4.77M
Item 19, 2022
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$3.75M–$7.52M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Google
Mandatory
Marketing automationItem 11

maintain a website, software application, a mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®,

PAR
Mandatory
POSItem 11

f the following subjects: OPERATIONS PURCHASING Hours of Operation Approved Vendors List Training/Trainer Certification Vendor Approval process Manager’s Communication Log Setting Par Levels Opening/C

Pinterest
Mandatory
Marketing automationItem 11

lication, a mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat

Snapchat
Mandatory
MarketingItem 11

mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®,

Sysco
InventoryItem 8

rements and quality standards associated with all Barrio Queen restaurants, you must purchase all such items from a member of Franchisor’s Distribution Marketing Advantage system, Sysco Corporation, o

The vendor opportunity at Barrio Queen

Barrio Queen is a full-service restaurant concept headquartered in Minnesota, with 7 company-owned locations as of its 2023 Franchise Disclosure Document. The number of franchised units is not disclosed, meaning the entire known footprint is corporate-operated. For software vendors, this creates a concentrated sales target: a single headquarters buying center controls purchasing for all units. The average unit volume sits at $4,770,136, indicating high-revenue operations that likely require robust back-of-house, labor, inventory, and guest-facing technology — even if the brand does not publicly mandate specific systems.

Who controls software purchasing

The 2023 FDD Item 1 identifies the leadership team: Eric Lefebvre serves as Chairman of the Board and Chief Executive Officer, Renee St-Onge as Director and Chief Financial Officer, Jeff Smit as Director and Chief Operating Officer, and Al Hank and Adam Lehr as Co-Chief Operating Officers. No chief information officer, VP of technology, or dedicated procurement executive is named. In a corporate-owned structure of this size, the CEO and CFO are the most likely decision-makers for enterprise software investments, with COOs influencing operational tool selection. Vendors should expect a direct, executive-level sales motion rather than navigating a layered IT department.

Mandated and current tech stack

The 2023 FDD does not capture any mandated or recommended technology systems. There are no named POS vendors, no required back-office platforms, and no specified online ordering or delivery integration partners. This absence of Item 11 mandates means Barrio Queen either does not enforce technology standards across its units or chooses not to disclose them in the FDD. For a vendor, this signals either a greenfield opportunity — where the brand may be open to new solutions — or a closed environment where existing systems are entrenched but undocumented in the franchise disclosure.

Procurement, renewals, and timing

Item 8 of the 2023 FDD provides no extract on procurement, leaving the supplier model unclear. Without designated or approved supplier language, vendors cannot assume a formal procurement process exists. The franchise agreement term is 10 years, with a single 10-year renewal option available if the franchisee is not in default, provides 120 days' notice, and meets conditions including a cap on prior default notices (no more than 3 during the term, and no more than 2 in the final 5 years). Renewals require signing a new agreement — which may have materially different terms — and paying a renewal fee. For software vendors, the long contract cycles and renewal-triggered renegotiation windows are the most logical entry points, though the small unit count limits the total contract value of any deal.

How to read the Barrio Queen FDD

The full 2023 Barrio Queen Franchise Disclosure Document is available below. This FDD is filed with state franchise regulators and contains the legal and operational disclosures required under the FTC Franchise Rule. Key sections for software vendors include Item 1 (executive team), Item 8 (procurement restrictions), Item 11 (mandated systems and equipment), and Item 17 (renewal and termination terms). Because the document does not name specific technology vendors, a careful reading of Item 11 and any related exhibits is essential to confirm whether operational manuals — which are not always included in the public FDD — impose tech requirements outside the four corners of the disclosure. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize the right brands.

Questions vendors ask

Barrio Queen, answered from the filing

The 2023 FDD lists Eric Lefebvre (Chairman/CEO), Renee St-Onge (CFO), Jeff Smit (COO), Al Hank (Co-COO), and Adam Lehr (Co-COO) as key executives. No dedicated IT or procurement role is named.
The 2023 FDD does not disclose any mandated or recommended point-of-sale, operational, or IT systems. The current tech stack is unknown based on available filings.
Barrio Queen has 7 total units, all company-owned. The number of franchised units is not disclosed in the 2023 FDD.
The 2023 FDD does not include an extract from Item 8 regarding procurement. Whether the brand uses designated suppliers, approved suppliers, or an open model is not disclosed.
With a 10-year initial term and a single 10-year renewal option, contract windows are infrequent. Renewal requires 120 days' notice and satisfaction of conditions, including no more than 3 defaults during the term.
The 2023 Barrio Queen FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to examine the full disclosure document.
Source

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Operator footprint

Who runs the locations

8 operators run 8 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit8

Top states by locations

WI1

Ownership

The portfolio behind Barrio Queen

parent_company of BBQ Holdings, Inc..

Related Full service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.