From the filings

HQ-led decisions

Barrio Queen

Full service restaurant

Barrio Queen operates seven restaurants, all company-owned, under parent MTY Food Group. With no franchised units, software and supplier decisions run through headquarters, and average unit volume near $4.8 million signals real budget for the systems the filing does not yet name.

For software vendors selling into US franchise brands.

Live signals

Total units
7
0 franchised
Franchised outlet growth
—
Item 20, last two year-ends
AUV
$4.77M
Item 19, 2022
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
1%
percentage component
Initial fee
$50K
per unit
Investment range
$1.35M–$3.52M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2023)

Recorded percentage components (FY2023)Ad fund 1%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

2 technology requirements are recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

PARPAR Technology
Mandatory
POSItem 11

OPERATIONS PURCHASING Hours of Operation Approved Vendors List Training/Trainer Certification Vendor Approval process Manager’s Communication Log Setting Par Levels Opening/Closing checklists Ordering Process Guest Service Standards Receiving Phone Answering Storage/Rotation Reservations Transfers in/out Call-Ahead Seating Waste tracking Carry-out Inventory process Catering Approved cleaning supplies Beverages Approved Vendors List Server Banking Vendor Approval process Tip out Setting Par Levels Food and Beverage Recipe Vault MARKETING FACILITY MANAGEMENT LSM Cleaning Lists Community Involvement Preventative Maintenance Schedule Fund raisers Equipment Cleaning Promotions HUMAN RESOURCE ISSUES FINANCIAL MATTERS Orientation P&L Accounting Store transfers Accounts Payable MSDS/Chemicals Gift Cards Food Safety Credit Cards Security Counterfeit Bills Paid outs Voids/Refunds

SyscoSysco
Mandatory
InventoryItem 8

There are certain seasonings, spices, food, food items, disposable and tabletop items, recipe ingredients, and drink items (and, if applicable, dispensing equipment for the drink items) that are proprietary to Franchisor or that are selected by Franchisor for consistency in quality and other considerations. These items, such as certain brand name products, are manufactured or produced only by manufacturers or producers approved by Franchisor in writing. To ensure that you adhere to the uniformity requirements and quality standards associated with all Barrio Queen restaurants, you must purchase all such items from a member of Franchisor’s Distribution Marketing Advantage system, Sysco Corporation, or from any other vendor/distributor Franchisor may designate in the future. Franchisor reserves the right to limit the number of approved suppliers. Franchisor will provide a written list of these proprietary or selected products and services. Franchisor will also notify you of any additions to or deletions from the list.

FacebookMeta
MarketingItem 11

5. All advertising by you in any medium must be conducted in a professional manner, must conform to the standards and requirements in our Confidential Manual, and must display our Proprietary Marks only in those forms approved by us. We may make available to you, from time to time, approved advertising, promotional plans and materials for purchase (See Franchise Agreement—Sections 3.2 and 10.2). 6. You may not maintain a website, software application, a mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®, YouTube®, Vine®, VKontakte or Weibo®). In addition, if and when Franchisor provides the Franchisee with access to the local restaurant template page (the “Subpage”) on Franchisor’s main Barrio Queen public website or another website maintained by Franchisor, the Franchisee will be required to maintain its own content and information on the Subpage consistent with the standards and specifications that Franchisor may set forth in the Manuals or otherwise. Finally, you may not use the words “Barrio Queen” or any other Marks as any part of an email address or any domain name, absent Franchisor’s prior approval (See Franchise Agreement – Section 3.4).

InstagramMeta
MarketingItem 11

6. You may not maintain a website, software application, a mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®, YouTube®, Vine®, VKontakte or Weibo®). In addition, if and when Franchisor provides the Franchisee with access to the local restaurant template page (the “Subpage”) on Franchisor’s main Barrio Queen public website or another website maintained by Franchisor, the Franchisee will be required to maintain its own content and information on the Subpage consistent with the standards and specifications that Franchisor may set forth in the Manuals or otherwise. Finally, you may not use the words “Barrio Queen” or any other Marks as any part of an email address or any domain name, absent Franchisor’s prior approval (See Franchise Agreement – Section 3.4).

LinkedInLinkedIn
MarketingItem 11

6. You may not maintain a website, software application, a mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®, YouTube®, Vine®, VKontakte or Weibo®). In addition, if and when Franchisor provides the Franchisee with access to the local restaurant template page (the “Subpage”) on Franchisor’s main Barrio Queen public website or another website maintained by Franchisor, the Franchisee will be required to maintain its own content and information on the Subpage consistent with the standards and specifications that Franchisor may set forth in the Manuals or otherwise. Finally, you may not use the words “Barrio Queen” or any other Marks as any part of an email address or any domain name, absent Franchisor’s prior approval (See Franchise Agreement – Section 3.4).

PinterestPinterest
MarketingItem 11

6. You may not maintain a website, software application, a mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®, YouTube®, Vine®, VKontakte or Weibo®). In addition, if and when Franchisor provides the Franchisee with access to the local restaurant template page (the “Subpage”) on Franchisor’s main Barrio Queen public website or another website maintained by Franchisor, the Franchisee will be required to maintain its own content and information on the Subpage consistent with the standards and specifications that Franchisor may set forth in the Manuals or otherwise. Finally, you may not use the words “Barrio Queen” or any other Marks as any part of an email address or any domain name, absent Franchisor’s prior approval (See Franchise Agreement – Section 3.4).

SnapchatSnapchat
MarketingItem 11

6. You may not maintain a website, software application, a mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®, YouTube®, Vine®, VKontakte or Weibo®). In addition, if and when Franchisor provides the Franchisee with access to the local restaurant template page (the “Subpage”) on Franchisor’s main Barrio Queen public website or another website maintained by Franchisor, the Franchisee will be required to maintain its own content and information on the Subpage consistent with the standards and specifications that Franchisor may set forth in the Manuals or otherwise. Finally, you may not use the words “Barrio Queen” or any other Marks as any part of an email address or any domain name, absent Franchisor’s prior approval (See Franchise Agreement – Section 3.4).

TwitterX
MarketingItem 11

6. You may not maintain a website, software application, a mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®, YouTube®, Vine®, VKontakte or Weibo®). In addition, if and when Franchisor provides the Franchisee with access to the local restaurant template page (the “Subpage”) on Franchisor’s main Barrio Queen public website or another website maintained by Franchisor, the Franchisee will be required to maintain its own content and information on the Subpage consistent with the standards and specifications that Franchisor may set forth in the Manuals or otherwise. Finally, you may not use the words “Barrio Queen” or any other Marks as any part of an email address or any domain name, absent Franchisor’s prior approval (See Franchise Agreement – Section 3.4).

YouTubeGoogle
MarketingItem 11

6. You may not maintain a website, software application, a mobile application, social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®, YouTube®, Vine®, VKontakte or Weibo®). In addition, if and when Franchisor provides the Franchisee with access to the local restaurant template page (the “Subpage”) on Franchisor’s main Barrio Queen public website or another website maintained by Franchisor, the Franchisee will be required to maintain its own content and information on the Subpage consistent with the standards and specifications that Franchisor may set forth in the Manuals or otherwise. Finally, you may not use the words “Barrio Queen” or any other Marks as any part of an email address or any domain name, absent Franchisor’s prior approval (See Franchise Agreement – Section 3.4).

The vendor opportunity at Barrio Queen

Barrio Queen operates seven full-service restaurants, all company-owned under parent MTY Food Group — a multi-brand operator whose portfolio also includes Mucho Burrito, Planet Smoothie, Cold Stone Creamery, Pinkberry, and The Counter. Average unit volume runs near $4.8 million, and the FDD makes a financial performance representation to support it. With zero franchised units, every purchasing decision for Barrio Queen itself routes through corporate.

Who controls software purchasing

Barrio Queen's board pairs CEO Eric Lefebvre with CFO Renee St-Onge, COO Jeff Smit, and co-COOs Al Hank and Adam Lehr. Because the brand has no franchisees, this executive team — not a distributed operator base — is the buying center for any technology or services pitch, and a fit that works for Barrio Queen likely extends to sibling MTY brands sharing the same leadership layer.

Tech named in the FDD, and what is actually required

Item 11 of the FDD sets Barrio Queen's technology requirements; the filing below spells out the specifics of the training and technology systems it covers.

Procurement, renewals, and timing

Barrio Queen runs an approved-supplier list: designated purchases include Site Model Report services, an approved architect, and proprietary Brand Technology, while franchisees may propose alternative suppliers for approval. The standard franchise term is 10 years, with one renewal term of equal length available if the operator gives 120 days' notice, stays current on obligations, and signs a new agreement that may carry materially different terms.

How to read the Barrio Queen FDD

The embedded PDF viewer below carries the full filing, submitted to state franchise regulators in 2023. Vendors selling into MTY Food Group's broader roster can use this filing as a starting point — talk to FranCloud for a ranked target list across the portfolio.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Barrio Queen, answered from the filing

With zero franchised units, purchasing runs entirely through corporate leadership. CFO Renee St-Onge and COO Jeff Smit sit on the board alongside CEO Eric Lefebvre, making the executive team the buying center for any vendor pitch.
Item 11 of the FDD sets Barrio Queen's technology requirements, and the filing below has the specifics.
Barrio Queen runs 7 restaurants, all company-owned, with no franchised locations in the 2023 filing.
Barrio Queen uses an approved-supplier list. Designated purchases include Site Model Report services, an approved architect, and proprietary Brand Technology from the franchisor or an affiliate, though alternative suppliers can be proposed.
The standard term is 10 years, with a single 10-year renewal option requiring 120 days' notice and a new agreement that may carry different terms — a natural point to revisit vendor relationships.
The embedded PDF viewer below carries the full filing, submitted to state franchise regulators in 2023.
Source

Read the filing itself

Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.

Barrio Queen2023 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

No franchisee network yet. Barrio Queen’s latest FDD reports no franchised locations.

Ownership

The portfolio behind Barrio Queen

Ownership: MTY Food Group.

Related Full service restaurant brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.