DoorDashDoorDash
Mandatoryservice. Olo is a Franchisor-approved online ordering vendor, as of this Disclosure Document’s issuance date. You may also utilize third- party delivery services, such as through DoorDash, or through
From the filings
HQ-led decisions
Maui Wowi
Quick service restaurantSoftware purchasing decisions at Maui Wowi flow through a small headquarters team in Arizona, led by CEO Eric Lefebvre and COO Jeff Smit. The franchise has mandated Olo for online ordering across its 75-unit system, which is entirely franchised. With a recent unit contraction of 6.25% year-over-year, vendors should understand the current footprint and renewal cycle before pitching.
For software vendors selling into US franchise brands.
Live signals
Total units
75
75 franchised
Unit growth YoY
-6.25%
vs prior filing
AUV
—
Item 19, 2026
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
$30K
per unit
Investment range
$116K–$795K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
OloOlo
Mandatoryapplication (“App) and online food ordering service (including any third-party delivery order integration) and may not use any other store-specific App or online ordering service. Olo is a Franchisor-
FacebookMeta
he Advertising Fund. You may not maintain a web site, software application, an App (application), social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®,
InstagramMeta
web site, software application, an App (application), social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®
LinkedInLinkedIn
oftware application, an App (application), social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest
PinterestPinterest
lication, an App (application), social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat
SnapchatSnapchat
App (application), social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, X
TwitterX
cial media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, X/Twitter®, YouTube®,
YouTubeGoogle
account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, X/Twitter®, YouTube®, Vine®, VKon
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to independently access your electronic information and data and to collect and use your electronic information and data in any manner we choose to promote development of the System and the sale of Page -56- franchises (See Franchise Agreement 4.6, Operating Unit Riders to the Franchise Agreement).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
to submit to us, on or before the thirtieth (30th) day of each month, commencing with the opening of the Franchised Business, in a format and method approved by us (including through a third-party vendor that franchisee may be required to pay for), a profit and loss statement of the Franchised Business for the…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We, our affiliates, or our designated suppliers will supply most items you need to conduct your Franchised Business with the exception of fresh bananas, ice and milk.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may also, at any time, change the required POS System or the required equipment comprising the POS System.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
You acknowledge Franchisor and/or its affiliates has the right to receive commissions, volume discounts, purchase discounts, performance payments, bonuses, rebates, marketing and advertising allowances, co-op advertising, administrative fees, enhancements, price discounts, economic benefits and/or other payments…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
A charge not to exceed the amounts incurred in connection with the inspection and the test, with such cumulative amount not to exceed Five Thousand Dollars ($5,000), must be paid by you and/or the supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to sell, offer, conduct or utilize any products, services, materials, forms, items or supplies for sale or use in the operation of your Franchised Business which we have not previously approved as meeting our specifications, you must submit to us for review.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
transfer to our designee or us all telephone numbers used by you in connection with the Franchised Business.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Therefore, as a franchisee who accepts credit cards, you are required to be PCI compliant by following and adhering to PCI DSS, which includes ensuring that your POS System, back-office computer (if supplied), and any other device that is plugged into the network is only used for business purposes.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
In addition to the initial training available under Section 4.1, we shall provide such periodic evaluations and inspections as we deem appropriate, utilizing our field representatives who may visit the Franchised Business from time to time.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may change or update these procedures, standards and specifications at our discretion.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain a web site, software application, an App (application), social media account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, X/Twitter®, YouTube®, Vine®, VKontakte or Weibo®), or…
Is a minimum grand opening advertising spend required?
YesItem 7
You are required, unless your franchise is a mobile operating unit, to pay a Grand Opening Marketing fee of $10,000 for each Traditional store or $5,000 for each Non- Traditional store payable to US on the earlier of (i) prior to you executing a lease for the premises where the Franchised Business will be located; or…
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
cooperation with and participation in sales, marketing, advertising and promotional programs (including loyalty programs, online ordering programs, discount coupons, discount gift cards, special menu promotions, and entering into product and service agreements directly with third-party vendors and service providers…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Local Advertising Cooperative is formed in your region, you are required to join and participate.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase or otherwise acquire certain proprietary or required equipment and supplies utilized in the Franchised Business only from our designated approved distributors or suppliers.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase or otherwise acquire certain proprietary or required equipment and supplies utilized in the Franchised Business only from our designated approved distributors or suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
you must utilize our approved third party payment card processor, as identified in the Confidential Manual, for processing all such debit, credit, rewards, and Gift/Loyalty card transactions.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Payment for purchases of any good identified in this section, including the Advertising Fee, and all other fees due under this Agreement to us shall be made as set forth in Section 5.6.
Must the franchisee participate in a gift card program?
YesItem 8
You are required to accept all approved debit and credit cards, along with Kahala Franchising or its affiliate’s stored value gift cards, loyalty cards, frequency cards, and any other similar Kahala Franchising or affiliate sponsored electronic card and/or payment program (collectively, the “Gift/Loyalty Card”) from…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Manager of the restaurant must at all times be a person who meets our criteria as a qualified restaurant operator.
Must employees wear uniforms specified by the franchisor?
YesItem 8
In the operation of your Franchised Business, your employees will be required to wear a Maui Wowi uniform or other apparel as approved by us.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You will, at your sole cost, purchase, use, maintain and update the point-of-sale system (“POS System”) and other computer systems that we specify for use in the operation of the Franchised Business, and must follow all policies and procedures that we specify in the Confidential Manual or otherwise in writing…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to independently access your electronic information and data and to collect and use your electronic information and data in any manner we choose to promote development of the System and the sale of Page -56- franchises (See Franchise Agreement 4.6, Operating Unit Riders to the Franchise Agreement).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
If, after attending the Training Program, you desire to, or we require that you, receive additional training, we will provide additional training time to you for a fee of Three Hundred Dollars ($300) per person per day.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance at these additional training programs and conferences is mandatory.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 6
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Maui Wowi
Maui Wowi operates as a quick-service restaurant franchise with a total of 75 units, all of which are franchised. The brand does not report any company-owned locations. The system has experienced a year-over-year unit decline of 6.25%, signaling a contracting footprint. For software vendors, the total addressable market is capped at these 75 locations, with a geographic concentration in Wisconsin. The average unit volume (AUV) and royalty percentage are not disclosed in the most recent FDD, making it difficult to model operator-level technology budgets from public data alone.
Who controls software purchasing
Purchasing authority sits at the headquarters level. The executive team listed in the 2026 FDD includes Eric Lefebvre as Chief Executive Officer, Renee St-Onge as Chief Financial Officer, Jeff Smit as Chief Operating Officer, Anthony Crosby as Senior Vice President of Restaurant Operations, and Blake Borwick as Vice President of Restaurant Operations. With no multi-unit operators mapped in the system—the aggregate data shows a single operator running one location—the franchisee base lacks the scale to drive independent technology adoption. A vendor’s path to adoption runs directly through this lean HQ team, where operational leaders like Jeff Smit and Anthony Crosby are the most likely evaluators of store-level technology.
Mandated and current tech stack
The only mandated technology named in the FDD is Olo by Olo Inc., which covers online ordering. No other point-of-sale, back-office, or kitchen display systems are disclosed as required or recommended. This creates a clear gap for vendors offering adjacent solutions, such as loyalty platforms, labor scheduling, or inventory management, provided they can demonstrate integration value with the existing Olo mandate. The absence of a named POS mandate is notable and warrants a direct discovery conversation with HQ.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, leaving the formal procurement model—whether designated supplier, approved supplier, or fully open—unstated. Vendors should approach Maui Wowi with the assumption that procurement rules are flexible until confirmed otherwise. The franchise agreement carries an initial term of 10 years, with a single renewal term of 10 years available if the franchisee is not in default and satisfies certain conditions. No further right to renew exists after that single renewal. With a small, declining system, large-scale refresh cycles tied to renewals are unlikely. Timing a pitch is less about a mass window and more about identifying individual operators approaching their 10-year mark or reacting to operational pain points flagged by HQ.
How to read the Maui Wowi FDD
The full 2026 Franchise Disclosure Document is embedded below. Item 1 provides the executive roster and unit counts used in this analysis. Item 11 details the mandated Olo relationship. Because no Item 8 extract is present, vendors should pay close attention to any supplier restrictions that may appear in the full document. The operator footprint in the FDD confirms a fragmented, single-unit owner base, which reinforces the HQ-centric buying dynamic. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize the right brands.
Questions vendors ask
Maui Wowi, answered from the filing
The buying center is concentrated at HQ. Key executives include CEO Eric Lefebvre, COO Jeff Smit, and SVP of Restaurant Operations Anthony Crosby. Given the lean structure, operational leaders likely drive technology evaluation.
The 2026 FDD mandates Olo by Olo Inc. for online ordering. No other mandated POS or operational systems are disclosed, leaving potential openings for complementary back-of-house or management tools.
There are 75 total units, all of which are franchised. The system is small and geographically concentrated, with the top state being Wisconsin. No company-owned locations are reported.
The 2026 FDD does not contain an extract from Item 8 detailing procurement restrictions. Without this signal, assume a potentially open or approved-supplier model, but direct verification with HQ is required.
The initial franchise term is 10 years, with a single 10-year renewal permitted if conditions are met. With 75 units and recent negative growth, renewal-driven tech evaluations will be sporadic rather than tied to a large, single cohort.
The 2026 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full legal and operational disclosures directly from the source document.
Source
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind Maui Wowi
strategic_multibrand of MTY Food Group.
Sibling brands
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.