From the filings

HQ-led decisions

MTY Franchising USA

Quick service restaurant

Software purchasing at MTY Franchising USA is controlled at the franchisor HQ level, with executives like Chief Operating Officer Jason Brading and Brand Leader Jeff Roop overseeing operations. The system currently mandates a specific digital menu system, Olo for online ordering, UNOApp, and the Vivonet cash register system. With 15 franchised locations, the addressable market for a vendor is small but tightly standardized.

For software vendors selling into US franchise brands.

Live signals

Total units
15
15 franchised
Unit growth YoY
0%
vs prior filing
AUV
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$484K–$821K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
1 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 7%, Ad fund 2%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

OloOlo
Mandatory
DeliveryItem 8

pplication (“App”) and online food ordering service (including any third-party delivery order integration) and may not use any other store-specific App or online ordering service. Olo is a Franchisor-

VivonetVivonet
Mandatory
POSItem 7

re the equipment, fixtures, trade fixtures, and other fixed assets used in the Store, and you will pay us the cost of equipment. (3) POS. We require our franchisees to purchase a –Vivonet Point of Sal

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 2 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Records The Franchisee shall at its cost establish a bookkeeping, accounting and record-keeping system conforming to the requirements prescribed from time to time by the Franchisor (including, without, limitation the use of an approved POS System in accordance with Section 6.8 hereof and retention of cash register…

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

The Franchisor may poll the POS System at any time it elects; to permit such polling, the Franchisee must configure and constitute its POS System so that the Franchisor has complete, continuous, and unfettered access to all information the POS System generates and collects.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

as soon as practicable, and in any event within sixty (60) days after the end of each of Franchisee’s fiscal years, audited of the Business prepared in accordance with generally accepted accounting principles consistently applied (“GAAP”), as well as generally accepted auditing standards (“GAAS”), and consisting at a…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

MTY USA and our subsidiaries are approved suppliers of goods and services, including lease review services, leasehold improvements, equipment, furniture, freight services, signage, engineering drawings and architectural layout drawings.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

All designated or approved suppliers are subject to change at any time.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We also receive periodic vendor allowances or other consideration from our designated or approved suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

80

Item 8

We estimate that your purchases or leases from designated or approved suppliers will represent 80% of the total cost to you of opening your Manchu WOK® Restaurant and 80% of the total purchases and leases for the continuing operation of your Manchu WOK® Restaurant.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

If you propose a new supplier, and we inspect the supplier or test the supplier’s products, we may charge you or the supplier an amount up to the reasonable cost of inspection and the actual cost of the test.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to buy products (other than Proprietary Products) from an unapproved supplier, you must submit to us a written request asking for our approval of the proposed supplier.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

agrees that upon the expiration or sooner termination of this Agreement all interest in and right to use all telephone numbers and all listings applicable to the Business (other than listings of a personal nature placed by the Franchisee) in use at the time of such expiration or sooner termination shall, upon request…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Therefore, as a franchisee who accepts credit cards, you are required to be PCI compliant by following and adhering to PCI DSS, which includes ensuring that your point-of-sale system, back office computer (if supplied), and any other device that is plugged into the network is only used for business purposes.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 11

At our request and at your expense, you must participate in our System marketing and Restaurant monitoring programs including Internet-based programs, such as various e-mail programs (such as e-mail list building), messaging, newsletters, customer retention and acquisition programs, social media campaigns and…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

The Franchisor shall have the right at reasonable times without prior notice to the Franchisee to inspect and audit the business records, bookkeeping and accounting records, cash register tapes, invoices, purchase orders, payroll records, check stubs and bank deposit receipts of the Business

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor may periodically revise and change the contents of the Confidential Manual.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

The location of the Premises must be approved in writing by the Franchisor.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You must not operate or advertise, market, or otherwise promote your Manchu WOK® Restaurant on the Internet.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You are required to accept all approved debit and credit cards, along with MTY USA or its affiliate’s stored value gift cards, loyalty cards, frequency cards, and any other similar MTY USA or affiliate sponsored electronic card and/or payment program (collectively, the “Gift/Loyalty Card”) from consumers at your Manchu

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

Immediately upon the Franchisor’s request, the Franchisee must become a member of the Cooperative for the DMA in which some or all of the Trade Area is located.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

Certain products and supplies must be purchased from our approved distributors.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase all the furniture, equipment and fixtures and your opening inventory for your Manchu WOK® Restaurant from suppliers we designate.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

Additionally, you must utilize our approved third party payment card processor, as identified in the Confidential Manual, for processing all such debit, credit, rewards, and Gift/Loyalty card transactions.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You are required to accept debit and credit cards and gift/loyalty cards from consumers at the Business.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You must have at least two people who have successfully completed Initial Training operate your Manchu WOK® Restaurant.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

Franchisee’s employees must comply with such dress code or standards as Franchisor may require, which may include use of branded (or other “uniform”) apparel, and otherwise identify themselves with the Marks at all times in the manner Franchisor specifies (whether in the Confidential Manual or otherwise in writing)…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase and use Vivonet cash register system (“POS System”) inclusive of necessary software.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have the right to poll (i.e., take copies of information from) the POS System at any time we choose and use it for any purpose whatsoever.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

For Refresher Training, Supplemental Training and any training other than Initial Training, or training required on a transfer, you will pay $3,000 for all persons attending the training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

You, your Manager and any other employees we designate must attend and participate in (at your expense) management seminars and training and refresher courses and Manchu WOK® and/or industry conventions, including the Annual Franchisee Convention (or regional meetings in any year in which the Annual Franchisee…

The filing answers no to 4 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is a minimum grand opening advertising spend required?Franchise agreement
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
  • Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at MTY Franchising USA

MTY Franchising USA operates a small, fully franchised system of 15 quick-service restaurant locations. For a software vendor, the total addressable market is limited to these 15 units, all of which are bound by franchisor-mandated technology standards. The average unit volume (AUV) is not disclosed in the most recent FDD, and year-over-year unit growth data is not available. This is a stable, mature system where any new software sale would likely require displacing an incumbent mandated solution or convincing the franchisor to amend its required stack.

Who controls software purchasing

Purchasing authority sits at the franchisor headquarters. The FDD’s Item 1 lists Eric Lefebvre as Chief Executive Officer, Renee St-Onge as Chief Financial Officer, Jason Brading as Chief Operating Officer, and Jeff Roop as Brand Leader for ManchuWOK. While no Chief Information Officer or VP of Technology is named, the COO and Brand Leader are the most likely operational gatekeepers for any technology evaluation. A vendor’s pitch must address the standardization needs of a small system where HQ enforces a uniform tech environment across all 15 franchised locations.

Mandated and current tech stack

The 2026 Franchise Disclosure Document explicitly mandates four systems: a Digital Menu System, Olo by Olo Inc., UNOApp, and the Vivonet cash register system. This stack covers digital ordering, menu management, and point-of-sale functions. Because these are mandated, franchisees cannot independently adopt alternatives. Any software vendor offering POS, online ordering, or menu management tools is competing directly against these named incumbents. Integration or adjacent capabilities—such as loyalty, labor scheduling, or inventory management—may represent the only viable entry points unless the franchisor initiates a stack overhaul.

Procurement, renewals, and timing

The available Item 8 procurement signal is not extracted in our corpus, so the specific supplier designation model remains unknown. Vendors should investigate whether MTY Franchising USA uses a designated supplier model, an approved supplier list, or an open procurement policy. The initial franchise term is 10 years, with a royalty rate of 7.0%. Item 17 indicates that franchisees have no contractual right to renew beyond the initial term; the franchisor reserves the right to offer a successor term. This structure means there are no predictable renewal-driven technology refresh cycles tied to franchise agreement expirations. Sales timing is entirely dependent on the franchisor’s internal strategic planning.

How to read the MTY Franchising USA FDD

The FDD is the foundational document for understanding this prospect. Item 11 details the mandated technology stack, while Item 1 identifies the leadership team that controls purchasing. Item 8, when fully reviewed, will clarify whether suppliers must be designated or approved. Because the system is small and tightly controlled, the FDD is the single best source of truth for a vendor’s go-to-market strategy. The embedded viewer below contains the full filing for your analysis. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.

Questions vendors ask

MTY Franchising USA, answered from the filing

The FDD lists Eric Lefebvre (CEO), Jason Brading (COO), and Jeff Roop (Brand Leader, ManchuWOK) in leadership. Purchasing decisions likely route through operations leadership, though a dedicated CIO is not named in the filing.
The 2026 FDD mandates a Digital Menu System, Olo by Olo Inc., UNOApp, and the Vivonet cash register system. These are required for franchisees, creating a locked-in tech environment.
The system has 15 total units, all of which are franchised. No company-owned units are disclosed. This is a small footprint within the quick-service restaurant segment.
The specific procurement model (designated vs. approved supplier) is not extracted in the available Item 8 data. Vendors should verify supplier designation rules directly in the full FDD.
The initial franchise term is 10 years. The FDD states franchisees have no automatic renewal rights; the franchisor may offer a successor term. Contract windows are unpredictable without renewal activity data.
The 2026 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full legal and operational disclosures relevant to software vendors.
Source

Read the filing itself

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MTY Franchising USA2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

21 operators run 21 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit21

Top states by locations

TX3
WA2
FL2
CA2
WI1

Ownership

The portfolio behind MTY Franchising USA

unknown of manchu wok franchising usa.

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.