From the filings

HQ-led decisions

Thai Express

Quick service restaurant

Software purchasing at Thai Express runs through MTY Food Group's corporate team: Item 8 obliges every location to use DoorDash and Olo for delivery and ordering. The system holds 5 units, 4 franchised and 1 company-owned, and sits inside a sibling roster that includes Cold Stone Creamery and Pinkberry.

For software vendors selling into US franchise brands.

Live signals

Total units
5
4 franchised
Unit growth YoY
-20%
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$30K
per unit
Investment range
$494K–$814K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 6%, Ad fund 3%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

DoorDashDoorDash
Mandatory
DeliveryItem 8

g service. Olo is a Franchisor-approved online ordering vendor, as of this Disclosure Document’s issuance date. You may also utilize third-party delivery services, such as through DoorDash, or through

OloOlo
Mandatory
DeliveryItem 8

pplication (“App”) and online food ordering service (including any third-party delivery order integration) and may not use any other store-specific App or online ordering service. Olo is a Franchisor-

FacebookMeta
MarketingItem 13

ss.ca”, or any variation thereof. Any website, software application, App (application, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®,

InstagramMeta
MarketingItem 13

te, software application, App (application, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn

LinkedInLinkedIn
MarketingItem 13

application, App (application, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®

PinterestPinterest
MarketingItem 13

n, App (application, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat

SnapchatSnapchat
MarketingItem 13

ication, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®,

TwitterX
MarketingItem 13

edia site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®/X, YouTube®

YouTubeGoogle
MarketingItem 13

account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®/X, YouTube®, Vine®, VKon

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee shall purchase such accounting software and Franchisee and or its bookkeeper shall use the accounting software designated by Franchisor from time to time.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

Nothing herein shall prevent Franchisor from electronically polling Franchisee’s POS system, restaurant management software, and financial records (or similar tools thereto) daily, or more frequently, by electronic or other remote means and Franchisee hereby grants Franchisor authority to do so.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within ninety (90) days following the end of each November 30 year end, the Franchisee shall provide the Franchisor, at Franchisee’s expense, with financial statements of the Business as, at, and for the year then ended including a balance sheet, income statement, statement as to source and use of funds and notes…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We or our affiliates are approved suppliers of goods and services, including lease review services, leasehold improvements, equipment, furniture, freight services, signage, engineering drawings and architectural layout drawings.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

We may change the designated suppliers from time to time on written notice to you.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Franchise agreement

The Franchisee acknowledges and agrees that the Franchisor or Franchisor’s affiliate or subsidiary may receive a rebate, royalty, or commission in connection with Products and/or Services purchased, leased, or obtained by the Franchisee from designated suppliers and that the benefit of such rebate, royalty, or…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

A charge not to exceed the amounts incurred in connection with the inspection and the test, with such cumulative amount not to exceed Five Thousand Dollars ($5,000), must be paid by the proposed supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to use suppliers that are not on our list of approved suppliers, you are required to notify us in writing before using your preferred supplier and, if we request, provide us with samples of the product and any relevant data.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee acknowledges that, as between Franchisee and Franchisor, Franchisor has the sole right to, and interest in, all telephone numbers and directory listings associated with the Marks.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Therefore, as a franchisee who accepts credit cards, you are required to be PCI compliant by following and adhering to PCI DSS, which includes ensuring that your point-of-sale system, back office computer (if supplied), and any other device that is plugged into the network is only used for business purposes.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

The Franchisor, or its authorized representative, may examine, audit and make copies of all records and accounts maintained by the Franchisee in connection with the Business at the Franchisor’s own cost and expense, and, for that purpose, shall be entitled to enter any premises where such accounts and records are kept.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

The Franchisor shall have the right to add to, and otherwise modify, the Confidential Manual from time to time to reflect changes in authorized Products and services, the System, or the operation of the Business.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You must operate from the Licensed Location and you must receive our written permission before relocating your Thai Express Restaurant.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 7

You are required to pay a Grand Opening Marketing fee of $10,000 for a store payable to us or our affiliates on the earlier of (i) prior to you executing a lease for the premises where the Franchised Business will be located; or (ii) prior to construction commencing at the premises where the Franchised Business will…

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

You must spend a minimum of 2% of your Gross Sales on local and regional marketing, advertising and public relations each calendar month.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You are required to accept all approved debit and credit cards, along with MTY USA or its affiliate’s stored value gift cards, loyalty cards, frequency cards, and any other similar MTY USA or affiliate sponsored electronic card and/or payment program (collectively, the “Gift/Loyalty Card”) from

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

In regional and metropolitan areas where there are two or more Thai Express franchisees, Franchisee shall participate in an advertising and public relations cooperative (“Local Advertising Cooperative”) and pay Franchisee’s proportionate share of the cost of joint regional and local public relations and advertising…

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

you must purchase all products and services required 42 for the operation of your Store from suppliers or distributors that we have identified and approved as meeting all of our specifications and standards or from us directly.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase or lease, use, maintain and update computer, POS, and other systems and software programs which meet our specifications as they evolve over time and which, in some cases, may only be available through us, our affiliates and/or designated suppliers.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

Additionally, you must utilize our approved third party payment card processor, as identified in the Confidential Manual, for processing all such 45 debit, credit, rewards, and Gift/Loyalty card transactions.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You must pay all royalties, marketing contributions, and other fees due to us by participating in a pre-authorized payment plan or any other method we may require in our sole discretion.

Must the franchisee participate in a gift card program?

Yes

Item 8

You are required to accept all approved debit and credit cards, along with MTY USA or its affiliate’s stored value gift cards, loyalty cards, frequency cards, and any other similar MTY USA or affiliate sponsored electronic card and/or payment program (collectively, the “Gift/Loyalty Card”) from

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

We require that your Thai Express Restaurant at the Licensed Location be under the direct, on-site supervision of a Designated Manager who has successfully completed our training program.

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

We will give to you and you must comply with our standards and specifications for the services and products offered at your Thai Express Restaurant regarding food and beverages, menu, food type and quality, promotional items, uniforms, smallwares, computer software and hardware, payroll services, facility services…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

We designate point of sale equipment and systems (“POS System”), including point of sale equipment and systems, used in connection with operating your Thai Express Restaurant, which you must obtain from suppliers designated by us or from us directly.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have the right to independently access your electronic information and data, and to collect and use your electronic information and data in any manner we choose to promote the development of the System and the sale of franchises.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

The Franchisor may require that the Franchisee and its personnel attend and complete additional training, re-training sessions or seminars that it may offer from time to time during the currency of this Agreement at locations determined by Franchisor.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

We require you or your Designated Manager to attend these conferences.

The filing answers no to 2 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Thai Express Thai Express runs 5 units nationwide, 4 franchised and 1 company-owned, in the quick-service restaurant segment, with unit count down 20% year over year in the 2026 FDD. The brand is part of MTY Food Group, alongside MTY Franchising USA, Mucho Burrito, Planet Smoothie, Cold Stone Creamery, Pinkberry, and The Counter.

Tech named in the FDD, and what is actually required Item 8 makes DoorDash and Olo mandatory for delivery and online ordering. Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter by X appear in Item 13 without any purchase requirement attached.

Procurement, renewals, and timing Item 8 sets an approved-supplier list: franchisees must buy from suppliers MTY has approved, or from the franchisor directly, and POS help-desk support must come from affiliate Kahala Management. Franchisees may propose an alternate supplier for approval. The initial term is 10 years; renewal allows one additional 5-year term with 210 days' notice, a clean default record, and a renewal fee. The FDD makes no financial performance representation, and the 20% year-over-year unit decline suggests near-term activity will center on consolidation.

How to read the Thai Express FDD The full 2026 disclosure document is embedded below via the PDF viewer, filed with state franchise regulators. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.

Questions vendors ask

Thai Express, answered from the filing

MTY Food Group's executive team sets the mandate. CEO Eric Lefebvre and CFO Renee St-Onge lead the officers named in Item 2, with Dennis Ng as Senior Vice President of Innovation positioned over operational tech like DoorDash and Olo.
Item 8 requires DoorDash and Olo for delivery and online ordering. Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter by X are named in Item 13 without a purchase requirement.
5 total units, 4 franchised and 1 company-owned, in the quick-service segment, per the 2026 FDD. Unit count fell 20% year over year.
Item 8 sets an approved-supplier list: franchisees buy from suppliers MTY has approved, or from the franchisor directly, and must source POS help-desk support from affiliate Kahala Management. Franchisees may propose an alternate supplier for approval.
The initial term runs 10 years, with one renewal term of 5 years requiring 210 days' notice and a clean compliance record. The 20% unit decline points to consolidation rather than a wave of new-location tech buys.
The embedded PDF viewer below carries the full document, filed with state franchise regulators in 2026.
Source

Read the filing itself

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Thai Express2026 FDDView only

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FDD alert

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We’ll email you the moment Thai Express files a new annual FDD, usually the freshest signal of a vendor change.

The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

10 operators run 13 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit8
2–9 units2

Top states by locations

NC3
TX2
CA2
OR2
NV1

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.