g service. Olo is a Franchisor-approved online ordering vendor, as of this Disclosure Document’s issuance date. You may also utilize third-party delivery services, such as through DoorDash, or through
From the filings
Thai Express
Quick service restaurantSoftware purchasing at Thai Express runs through MTY Food Group's corporate team: Item 8 obliges every location to use DoorDash and Olo for delivery and ordering. The system holds 5 units, 4 franchised and 1 company-owned, and sits inside a sibling roster that includes Cold Stone Creamery and Pinkberry.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
pplication (“App”) and online food ordering service (including any third-party delivery order integration) and may not use any other store-specific App or online ordering service. Olo is a Franchisor-
ss.ca”, or any variation thereof. Any website, software application, App (application, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®,
te, software application, App (application, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn
application, App (application, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®
n, App (application, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat
ication, or social media site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®,
edia site or account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®/X, YouTube®
account (including, but not limited to, an account, group or page on Facebook®, Flickr®, Foursquare®, Google+®, Instagram®, LinkedIn®, Pinterest®, Snapchat®, Tumblr®, Twitter®/X, YouTube®, Vine®, VKon
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall purchase such accounting software and Franchisee and or its bookkeeper shall use the accounting software designated by Franchisor from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Nothing herein shall prevent Franchisor from electronically polling Franchisee’s POS system, restaurant management software, and financial records (or similar tools thereto) daily, or more frequently, by electronic or other remote means and Franchisee hereby grants Franchisor authority to do so.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within ninety (90) days following the end of each November 30 year end, the Franchisee shall provide the Franchisor, at Franchisee’s expense, with financial statements of the Business as, at, and for the year then ended including a balance sheet, income statement, statement as to source and use of funds and notes…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or our affiliates are approved suppliers of goods and services, including lease review services, leasehold improvements, equipment, furniture, freight services, signage, engineering drawings and architectural layout drawings.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may change the designated suppliers from time to time on written notice to you.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
The Franchisee acknowledges and agrees that the Franchisor or Franchisor’s affiliate or subsidiary may receive a rebate, royalty, or commission in connection with Products and/or Services purchased, leased, or obtained by the Franchisee from designated suppliers and that the benefit of such rebate, royalty, or…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
A charge not to exceed the amounts incurred in connection with the inspection and the test, with such cumulative amount not to exceed Five Thousand Dollars ($5,000), must be paid by the proposed supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to use suppliers that are not on our list of approved suppliers, you are required to notify us in writing before using your preferred supplier and, if we request, provide us with samples of the product and any relevant data.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges that, as between Franchisee and Franchisor, Franchisor has the sole right to, and interest in, all telephone numbers and directory listings associated with the Marks.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Therefore, as a franchisee who accepts credit cards, you are required to be PCI compliant by following and adhering to PCI DSS, which includes ensuring that your point-of-sale system, back office computer (if supplied), and any other device that is plugged into the network is only used for business purposes.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
The Franchisor, or its authorized representative, may examine, audit and make copies of all records and accounts maintained by the Franchisee in connection with the Business at the Franchisor’s own cost and expense, and, for that purpose, shall be entitled to enter any premises where such accounts and records are kept.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Franchisor shall have the right to add to, and otherwise modify, the Confidential Manual from time to time to reflect changes in authorized Products and services, the System, or the operation of the Business.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You must operate from the Licensed Location and you must receive our written permission before relocating your Thai Express Restaurant.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 7
You are required to pay a Grand Opening Marketing fee of $10,000 for a store payable to us or our affiliates on the earlier of (i) prior to you executing a lease for the premises where the Franchised Business will be located; or (ii) prior to construction commencing at the premises where the Franchised Business will…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
You must spend a minimum of 2% of your Gross Sales on local and regional marketing, advertising and public relations each calendar month.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You are required to accept all approved debit and credit cards, along with MTY USA or its affiliate’s stored value gift cards, loyalty cards, frequency cards, and any other similar MTY USA or affiliate sponsored electronic card and/or payment program (collectively, the “Gift/Loyalty Card”) from
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
In regional and metropolitan areas where there are two or more Thai Express franchisees, Franchisee shall participate in an advertising and public relations cooperative (“Local Advertising Cooperative”) and pay Franchisee’s proportionate share of the cost of joint regional and local public relations and advertising…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you must purchase all products and services required 42 for the operation of your Store from suppliers or distributors that we have identified and approved as meeting all of our specifications and standards or from us directly.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase or lease, use, maintain and update computer, POS, and other systems and software programs which meet our specifications as they evolve over time and which, in some cases, may only be available through us, our affiliates and/or designated suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Additionally, you must utilize our approved third party payment card processor, as identified in the Confidential Manual, for processing all such 45 debit, credit, rewards, and Gift/Loyalty card transactions.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must pay all royalties, marketing contributions, and other fees due to us by participating in a pre-authorized payment plan or any other method we may require in our sole discretion.
Must the franchisee participate in a gift card program?
YesItem 8
You are required to accept all approved debit and credit cards, along with MTY USA or its affiliate’s stored value gift cards, loyalty cards, frequency cards, and any other similar MTY USA or affiliate sponsored electronic card and/or payment program (collectively, the “Gift/Loyalty Card”) from
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
We require that your Thai Express Restaurant at the Licensed Location be under the direct, on-site supervision of a Designated Manager who has successfully completed our training program.
Must employees wear uniforms specified by the franchisor?
YesItem 8
We will give to you and you must comply with our standards and specifications for the services and products offered at your Thai Express Restaurant regarding food and beverages, menu, food type and quality, promotional items, uniforms, smallwares, computer software and hardware, payroll services, facility services…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We designate point of sale equipment and systems (“POS System”), including point of sale equipment and systems, used in connection with operating your Thai Express Restaurant, which you must obtain from suppliers designated by us or from us directly.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access your electronic information and data, and to collect and use your electronic information and data in any manner we choose to promote the development of the System and the sale of franchises.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
The Franchisor may require that the Franchisee and its personnel attend and complete additional training, re-training sessions or seminars that it may offer from time to time during the currency of this Agreement at locations determined by Franchisor.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
We require you or your Designated Manager to attend these conferences.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Thai Express Thai Express runs 5 units nationwide, 4 franchised and 1 company-owned, in the quick-service restaurant segment, with unit count down 20% year over year in the 2026 FDD. The brand is part of MTY Food Group, alongside MTY Franchising USA, Mucho Burrito, Planet Smoothie, Cold Stone Creamery, Pinkberry, and The Counter.
Who controls software purchasing Item 2 names Eric Lefebvre as Chief Executive Officer, Renee St-Onge as Chief Financial Officer, Dennis Ng as Senior Vice President of Innovation, Jenny Moody as Chief Legal Officer, and Kerri Kudla as Vice President of Training and Customer Service — the corporate team above any location-level buying.
Tech named in the FDD, and what is actually required Item 8 makes DoorDash and Olo mandatory for delivery and online ordering. Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter by X appear in Item 13 without any purchase requirement attached.
Procurement, renewals, and timing Item 8 sets an approved-supplier list: franchisees must buy from suppliers MTY has approved, or from the franchisor directly, and POS help-desk support must come from affiliate Kahala Management. Franchisees may propose an alternate supplier for approval. The initial term is 10 years; renewal allows one additional 5-year term with 210 days' notice, a clean default record, and a renewal fee. The FDD makes no financial performance representation, and the 20% year-over-year unit decline suggests near-term activity will center on consolidation.
How to read the Thai Express FDD The full 2026 disclosure document is embedded below via the PDF viewer, filed with state franchise regulators. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.
Questions vendors ask
Thai Express, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Thai Express files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
10 operators run 13 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NC | 3 |
|---|---|
| TX | 2 |
| CA | 2 |
| OR | 2 |
| NV | 1 |
Ownership
The portfolio behind Thai Express
strategic_multibrand of MTY Food Group.
Sibling brands
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.