NarangaNaranga
Mr. Montini served as Chief Marketing Officer for Floor Coverings International in Atlanta, GA. From January 2017 to October 2017, Mr. Montini served as Chief Executive Officer of Naranga. Chief Legal
From the filings
HQ + multi-unit
Renew Crew
Home servicesRenew Crew operates 17 franchised units with an AUV of $350,225 under a 2022 FDD that makes a financial performance representation in Item 19. Empower Brands mandates the setup of business management and website software directly through Item 8, while field tools Naranga and Vonigo appear in the filing without a purchase requirement.
For software vendors selling into US franchise brands.
Live signals
Total units
17
17 franchised
Unit growth YoY
-29.167%
vs prior filing
AUV
$350K
Item 19, 2021
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$65K
per unit
Investment range
$108K–$149K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
VonigoVonigo
Welcome and Core Business Principles 4.5 0 Internet Marketing 101 and Marketing Spend 5 0 Internet Financial Planning 4 0 Internet Production Processing & Hiring 101 5 0 Internet Vonigo 101 2.5 0 Inte
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 9 explicit no's; 2 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
You currently must purchase, obtain a license for and/or use the following products or services from vendors or suppliers we designate: contact center services, technology services (e.g. website set up, design, keyword optimization, business management software set up), business management software, bookkeeping…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisee acknowledges that Franchisor will have independent access to certain financial and other information of Franchisee that is stored electronically.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee must provide Franchisor with such periodic financial and operations reports in the form and manner required by Franchisor from time to time (the “Financial Reports”).
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
As noted above, we are currently the only supplier for the contact center services and technology services (e.g., website set-up, design, keyword optimization, business management software set-up) for which you pay an initial technology fee and continuing services fees for your Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor shall change, modify or improve aspects of the System, including, without limitation, modifications to the Brand Standards Manual, the required Vehicle(s), equipment, tools, software, processes and systems to support the Business, the products and services offered for sale, the signage, the presentation…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
50867.50Item 8
During our 2021 fiscal year, we derived $50,867.50 from franchisee purchases and leases, which is 10% of our total revenue of $508,261.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates will derive revenues or other material consideration as a result of required purchases or leases by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
55Item 8
We estimate that required purchases will be approximately 35% of your purchases of goods and services in establishing your Business and 55% to 65% of your purchases of goods and services in operating your Business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to use any product or service that we have not evaluated or to buy or lease from a supplier that we have not yet approved or designated, you must provide us with sufficient information, specifications, and samples so that we may determine whether the product or service meets our standards and…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
(i) to transfer all Franchisee’s Interest in such Telephone Numbers and Listings to Franchisor; and (ii) to execute such documents and take such actions as may be necessary to effectuate such transfer.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
In all cases, Franchisee must implement and maintain an approved Payment Card Industry (PCI) compliance program for the Business, and Franchisee is solely responsible for protecting the Business from computer viruses, bugs, power disruptions, communication line disruptions, internet access failures, internet content…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor, through its employees and any agents designated by Franchisor from time to time, may at any time during business hours, and without prior notice to Franchisee, enter and inspect the assets used in connection with the Business and examine the Accounting Records, Business Records, all Financial Reports that…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may update and change the Brand Standards Manual periodically to reflect changes in the System and the operating requirements applicable to Renew Crew Businesses, and Franchisee expressly agrees to comply with each requirement within such reasonable time as Franchisor may require, or if no time is…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You must obtain our written consent and approval before opening an office location other than your home office.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee must not register, attempt to register, obtain any ownership in, or otherwise utilize any website, domain name, URL, social media account, Internet presence or other electronic communications portal relating to the Business that has not been previously approved by the Franchisor.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to contributions to the Marketing Fund, you must spend at least ten percent (10%) of your Gross Sales per month on advertising in the Protected Territory (either by way of direct promotion or participation in an Advertising Cooperative).
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You must participate in any Cooperative Advertising program established in your region, and we may establish an advertising council for you and the other franchisees in that region to self-administer the program.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee understands and agrees that all Royalties, Services Fees, Marketing Fund Contributions, Advertising Cooperative (as defined below) contributions and other fees or contributions required to be paid to Franchisor or any Advertising Cooperative hereunder must be paid by automated bank draft or other…
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Require all employees of the Business to wear apparel conforming to the specifications, design, and standards Franchisor may from time to time designate in the Brand Standards Manual or otherwise.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee, at its expense, must purchase and use an estimating, computerized cash collection, and data processing system (the “POS System”) that meets the standards and specifications provided by Franchisor from time to time in the Brand Standards Manual or otherwise.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
During the term of the Franchise Agreement, we will have independent access to, and we may collect and disclose to other franchisees operating in the System data relating to your operation of the Business for the purpose of benchmarking or performance recognition, or for preparing financial performance…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may periodically require you to attend periodic training programs in addition to the initial training which address new developments in the market or changes to the System.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance at the annual convention shall be mandatory and the annual convention fee shall apply whether or not Franchisee attends the convention.
The filing answers no to 9 questions
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 7
- Must the franchisee participate in a customer loyalty or rewards program?Franchise agreement
- Must the franchisee buy products from a designated distributor?Franchise agreement
- Must equipment be purchased from designated or approved suppliers?Franchise agreement
- Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 8
- Must the franchisee participate in a gift card program?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at Renew Crew
Renew Crew runs 17 franchised units with an AUV of $350,224.65 and a 6.0% royalty, under a 2022 FDD that makes a financial performance representation in Item 19. Unit count fell 29.2% year over year, concentrated in North Carolina (3), Arkansas (3), Texas (2), Kansas (2), and Missouri (2).
Who controls software purchasing
Control splits between HQ and the field. Item 8 requires franchisees to buy contact center services and the initial setup of business management and website software directly from Empower Brands or an affiliate. CEO Paul Flick, COO David Raymond, CMO Mark Montini, VP of Learning Deborah Jewell, and Chief Legal Officer Russell Kruse are named in Item 2. Past that setup step, the 16 mapped operators — none running more than one unit — choose their own field tools.
Tech named in the FDD, and what is actually required
Naranga appears in Item 2 and Vonigo in Item 11. Neither carries a purchase obligation — the FDD requires none of the systems it names.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list: contact center services and technology setup must come from Empower Brands or an affiliate, while other purchases can come from approved vendors or any source meeting brand standards, with room to propose alternatives. Renewal under Item 17 runs another 10 years, requiring good standing, no defaults, updated vehicles, and a then-current agreement.
How to read the Renew Crew FDD
The FDD was filed with state franchise regulators in 2022. The embedded viewer below covers Items 2, 8, 11, and 17.
Talk to FranCloud for a ranked list of Empower Brands franchises with open technology contracts.
Questions vendors ask
Renew Crew, answered from the filing
Empower Brands, Renew Crew's parent, controls the initial setup of business management and website software under Item 8. CEO Paul Flick and COO David Raymond lead the brand; day-to-day tool choice beyond that setup sits with the system's 16 mapped operators.
The FDD requires none of the systems it names — Naranga is named in Item 2 and Vonigo in Item 11, both without a purchase obligation attached.
17 total franchised units under the 2022 FDD, down 29.2% year over year, with the largest state clusters in North Carolina (3) and Arkansas (3).
Item 8 runs an approved-supplier list: contact center services and technology services, including business management software setup, must come from Empower Brands or an affiliate; other products and services must be from approved vendors or meet brand standards, with franchisees able to propose alternatives for approval.
Item 17 renewal runs a 10-year term requiring timely notice, no defaults, a then-current agreement, a renewal fee, and vehicle and business updates. With unit count down 29.2% year over year, the renewal and resale cycle is the more active near-term window.
The Renew Crew FDD was filed with state franchise regulators in 2022. Use the embedded PDF viewer below to review Items 2, 8, 11, and 17 directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Renew Crew files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
16 operators run 16 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit16
Top states by locations
| NC | 3 |
|---|---|
| AR | 3 |
| TX | 2 |
| KS | 2 |
| MO | 2 |
Ownership
The portfolio behind Renew Crew
holding_vehicle of Empower Brands.
Sibling brands
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.