business management software
MandatoryYou must use business management software for the management of the Business through our approved vendor
HQ-led decisions
Renew Crew
Home servicesSoftware purchasing control at Renew Crew sits with the franchisor, PSB Group, Inc., which mandates specific platforms for its 17-unit network. The system runs on Vonigo for business management, and HQ executives like COO David Raymond and CMO Mark Montini are key stakeholders for any vendor pitch. With an average unit volume of $350,224.65 and a 6.0% royalty, the addressable market is small but concentrated entirely in franchised locations.
Mandated & recommended tech
The systems vendors compete with
5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
customized software platforms
Mandatorythe initial cost of our customized software platforms is $5,000
Renew Crew Software System
MandatoryUse of the Renew Crew Software System - 2 hours - Charlottesville, VA
Vonigo
MandatoryVonigo 101
Vonigo 101
MandatoryVonigo 101 - 2.5 hours - Internet (training program)
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
Live signals
Total units
17
17 franchised
Unit growth YoY
-29.167%
vs prior filing
AUV
$350K
Item 19, 2022
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$65K
per unit
Investment range
$108K–$149K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Renew Crew
Renew Crew is a home-services franchise operating under PSB Group, Inc., headquartered in Virginia. For software vendors, the immediate addressable market is 17 franchised locations. The number of company-owned units is not disclosed in the most recent FDD. The network posted an average unit volume (AUV) of $350,224.65 and pays a 6.0% royalty to the franchisor. Year-over-year unit growth was negative 29.167%, a contraction that may signal either consolidation or churn—both scenarios where a franchisor re-evaluates operational tools.
The operator footprint is entirely single-unit franchisees. Sixteen mapped operators run approximately 16 located units, with no multi-unit owners. The top states by unit count are North Carolina (3), Arkansas (3), Texas (2), Kansas (2), and Missouri (2). This geographic concentration means any software rollout is likely managed centrally rather than through regional franchisee committees.
Who controls software purchasing
All software purchasing authority rests with the franchisor. The FDD lists the executive team at PSB Group, Inc.: Paul Flick (Chief Executive Officer), Deborah Jewell (VP of Learning), David Raymond (Chief Operating Officer), Mark Montini (Chief Marketing Officer), and Russell Kruse (Chief Legal Officer). For a vendor pitch, the COO and CMO are the most probable buyers—Raymond for operational platforms and Montini for customer-facing or marketing technology. The VP of Learning, Deborah Jewell, is a critical stakeholder if your tool touches training or onboarding, given the mandated Vonigo 101 training requirement.
Because there are zero multi-unit operators, no franchisee has enough scale to drive independent software adoption. Vendors must sell into HQ.
Mandated and current tech stack
The 2022 FDD Item 11 mandates several technology components: business management software, customized software platforms, the Renew Crew Software System, and Vonigo. Vonigo is the named operational backbone, and franchisees must complete Vonigo 101 training. This suggests the system handles scheduling, CRM, and field-service management. Any vendor pitching a competing or adjacent tool must address integration with or displacement of Vonigo.
No other third-party vendors are named in the FDD extract. The reference to “customized software platforms” implies some proprietary or heavily configured solutions exist alongside Vonigo. If you sell analytics, payments, or customer communication layers, your entry point is likely through enhancing—not replacing—the mandated stack.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract on procurement restrictions or designated suppliers. In the absence of explicit language, assume a closed procurement model consistent with the franchisor’s mandate of specific software. The franchise agreement initial term is 10 years. Renewal is conditional: franchisees must sign the then-current agreement, which may contain materially different terms, pay a renewal fee, and meet modernization requirements including vehicle and premises updates.
This renewal structure creates a potential window. If the franchisor updates the required tech stack as part of the “then-current” agreement, vendors who are already engaged with HQ can influence those specifications. The recent unit decline may also prompt operational reviews where new software is evaluated.
How to read the Renew Crew FDD
The embedded PDF below contains the full 2022 Franchise Disclosure Document. For software vendors, the critical sections are Item 11 (mandated technology and training) and Item 17 (renewal and transfer conditions). Item 1 lists the executives who control purchasing. Item 8, while not extracted here, would normally detail supplier approval processes. Use this FDD to confirm the mandated Vonigo relationship and to identify any updates in subsequent filings.
For a ranked target list of franchise systems where your software fits the mandated stack and unit economics, talk to FranCloud.
Questions vendors ask
Renew Crew, answered from the filing
The franchisor, PSB Group, Inc., controls purchasing. Key executives include COO David Raymond and CMO Mark Montini. The CEO is Paul Flick. No multi-unit operators exist, so all tech decisions flow from headquarters.
The 2022 FDD mandates Vonigo for business management, along with 'customized software platforms' and the 'Renew Crew Software System.' Vonigo 101 training is also required, indicating deep integration into operations.
There are 17 total units, all franchised. The number of company-owned units is not disclosed. The network shrank by 29.2% year-over-year, with operators in NC, AR, TX, KS, and MO.
The most recent FDD does not disclose a specific procurement or supplier approval process in Item 8. Vendors should assume a closed, HQ-mandated model given the required use of Vonigo and customized platforms.
Franchise agreements run for 10 years. Renewal requires signing the then-current agreement, which may have materially different terms. With recent unit contraction, replacement or add-on tech discussions may be driven by HQ's operational strategy.
The 2022 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full document, including Item 11 tech mandates and Item 17 renewal conditions.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Renew Crew files a new annual FDD — usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
16 operators run 16 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit16
Top states by locations
| NC | 3 |
|---|---|
| AR | 3 |
| TX | 2 |
| KS | 2 |
| MO | 2 |
Ownership
The portfolio behind Renew Crew
parent_company of PSB Group, Inc..
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.