HQ-led decisions

Rubbish Works

Home services

Software purchasing at Rubbish Works is controlled at the headquarters level, with CEO Paul Flick and COO Roxanne Conrad identified as key executives. The franchise currently mandates business management software and QuickBooks Online, and uses tools like FranConnect and Angi. With 13 franchised units, the addressable market is small but concentrated, making a direct HQ pitch essential.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

business management software
Mandatory
Industry softwareItem 11

You must use business management software for the management of the Business through our approved vendor

QuickBooks OnlineIntuit Inc.
Mandatory
AccountingItem 11

recording prelaunch expenses in the Quickbooks Online account you set up

Angi
Marketing automationItem 11

Online Digital Marketing (Angi, Choice Local, Rallio)

Careerplug
HrItem 11

Hiring with Careerplug

Choice Local
Marketing automationItem 11

Online Digital Marketing (Angi, Choice Local, Rallio)

FranConnectFranConnect
Proprietary systemItem 11

FranConnect Royalties

QuickBooksIntuit Inc.
AccountingItem 11

Quickbooks Workshop

Rallio
Marketing automationItem 11

Online Digital Marketing (Angi, Choice Local, Rallio)

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

Live signals

Total units
13
13 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$65K
per unit
Investment range
$132K–$236K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Rubbish Works

Rubbish Works is a home services franchise with a small, concentrated footprint of 13 franchised units. The brand operates in six states, with the highest density in Virginia (3 units), North Carolina (2), and Texas (2). The franchise does not disclose any company-owned locations, meaning all 13 units are run by independent franchisees. However, the operator data shows 12 mapped operators, all of whom are single-unit owners. There are no multi-unit operators in the system. This structure means a software vendor is not selling into a large, fragmented base but rather a tightly controlled network where HQ holds significant sway over technology decisions.

For a vendor, the addressable market is exactly 13 locations. While small, the opportunity lies in becoming a mandated or recommended solution at the HQ level, which would capture the entire system. The royalty rate is 6.0%, and the initial franchise term is 10 years. Average unit volume (AUV) is not disclosed in the most recent FDD.

Who controls software purchasing

Software purchasing authority at Rubbish Works sits at the headquarters level. The 2026 FDD identifies Paul Flick as Chief Executive Officer and Roxanne Conrad as Chief Operating Officer. These are the most likely decision-makers or influencers for any technology vendor pitching into the system. The franchise also lists Laura McDonald as General Counsel, David Cuff as Chief Development Officer, and Andrew Olesnavich as Vice President of Emerging Brands. Given the small size of the executive team and the absence of a named CIO or CTO, the CEO and COO are the primary buying center contacts.

Because all 13 units are franchised and no multi-unit operators exist, there is no alternative path to sell unit-by-unit at scale. A vendor must convince HQ of the value proposition to achieve system-wide adoption. The mandated nature of certain technologies, discussed below, confirms that HQ is willing to enforce technology standards across the network.

Mandated and current tech stack

Rubbish Works mandates two specific technology solutions for its franchisees. The first is a business management software, though the FDD does not name the specific vendor for this system. The second is QuickBooks Online by Intuit Inc., which is explicitly mandated. This gives a clear entry point for vendors offering complementary solutions that integrate with QuickBooks Online or that can replace the unnamed business management software if they can demonstrate superior value.

Beyond the mandated stack, the FDD discloses several other technology vendors used within the system. These include Angi, Careerplug, Choice Local, FranConnect by FranConnect, QuickBooks (desktop version) by Intuit Inc., and Rallio. FranConnect is a notable presence, as it is a franchise management platform often used for operations, compliance, and communication. The presence of Angi and Choice Local suggests a focus on local marketing and lead generation, while Rallio indicates a social media management component.

Procurement, renewals, and timing

The FDD does not provide an extract for Item 8, which typically details procurement restrictions, designated suppliers, or approved vendor programs. Without this data, it is not possible to state definitively whether Rubbish Works uses a designated supplier model, an approved supplier list, or an open procurement policy. Vendors should inquire directly about the process for becoming a recommended or mandated supplier.

Regarding contract timing, the initial franchise agreement runs for 10 years. The renewal term is also 10 years, subject to conditions including compliance with the agreement, payment of a renewal fee, signing the then-current franchise agreement, and completing any required updates or renovations. With only 13 units and no disclosed year-over-year unit growth, new franchise sales are not a reliable source of new software seats. The primary trigger for a software switch would be a system-wide HQ decision, which could happen at any time but is not tied to a predictable mass renewal cycle given the staggered entry of franchisees.

How to read the Rubbish Works FDD

The Franchise Disclosure Document for Rubbish Works, filed in 2026, is the definitive source for understanding the legal and operational constraints that affect software sales. The embedded PDF viewer below contains the full document. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 8 (procurement restrictions, though not available in this extract), Item 11 (franchisor assistance and mandated technology), and Item 17 (renewal and termination terms). Reviewing these sections will help you understand the contractual hooks that could facilitate or block a technology sale. For a ranked target list of franchise brands matched to your software category, FranCloud can help.

Questions vendors ask

Rubbish Works, answered from the filing

The FDD lists Paul Flick (CEO) and Roxanne Conrad (COO) as top executives. With a small, fully franchised system and mandated tech, purchasing decisions are centralized at HQ, not left to individual operators.
The 2026 FDD mandates a business management software and QuickBooks Online by Intuit Inc. It does not name a specific POS system. Other disclosed tools include FranConnect, Angi, and Rallio.
There are 13 total units, all franchised. No company-owned units are disclosed. The top states are Virginia (3), North Carolina (2), and Texas (2), with a single-unit operator footprint.
The FDD does not provide an extract for Item 8 procurement restrictions. The procurement model—whether designated supplier, approved supplier, or open—is not disclosed in the available data.
The initial franchise term is 10 years. Renewal is possible for another 10 years if conditions are met. With only 13 units and no disclosed growth rate, contract windows are infrequent and tied to individual operator renewals.
The 2026 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal document and detailed disclosures.
Source

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Operator footprint

Who runs the locations

12 operators run 12 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit12

Top states by locations

VA3
NC2
TX2
IN1
CO1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.