+10.811% units YoYHQ-led decisions

Canopy Franchise

Home services

Software purchasing decisions at Canopy Franchise are controlled at the headquarters level, where Founder and CEO Hunt Davis and Brand President Ben Wright lead a lean executive team. The system currently mandates QuickBooks and QuickBooks Online by Intuit Inc., and operates 46 total units—41 franchised and 5 company-owned—giving vendors a small but growing addressable market in the home services segment.

Live signals

Total units
46
41 franchised
Unit growth YoY
+10.811%
vs prior filing
AUV
$103K
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$98K–$188K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooks Online
Mandatory
AccountingItem 11

ree months of operation will range from $1,700 to $5,500, if you do not already have a Computer System or smartphone that can be used in your Lawn Care Business. You must purchase QuickBooks Online fr

QuickBooks PayrollIntuit Inc.
PayrollItem 8

ftware. You are required to use the bookkeeping service as provided by us or our affiliate for a fee. You are also required to purchase QuickBooks Online from us or our affiliate. QuickBooks Payroll i

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Canopy Franchise

Canopy Franchise operates 46 total units—41 franchised and 5 company-owned—in the home services segment. The system posted year-over-year unit growth of 10.8%, signaling steady expansion. Average unit volume sits at $103,458, and franchisees pay an 8.0% royalty on a 10-year initial term. For software vendors, the addressable market is modest but concentrated: a single headquarters in Virginia controls purchasing for the entire network, and the franchisor already mandates two Intuit products, leaving clear whitespace for complementary tools.

Who controls software purchasing

The buying center at Canopy Franchise is lean and executive-driven. Founder and Chief Executive Officer Hunt Davis and Brand President and Chief Operations Officer Ben Wright are the most senior decision-makers. Director of Operations and Training Mike Hrivnak is the likely internal champion for operational or training platforms, while Director of Franchise Marketing Scott Horner may influence marketing technology. Head of Franchise Development Jack Humbert, CFE, rounds out the leadership team listed in the 2026 FDD. No multi-unit operators are mapped in our corpus, reinforcing that purchasing authority rests at HQ.

Mandated and current tech stack

The 2026 FDD mandates QuickBooks and QuickBooks Online by Intuit Inc. No other systems—POS, CRM, scheduling, or otherwise—appear as mandated or recommended in the disclosure. This narrow mandate suggests the franchisor has not yet layered on additional operational software, creating an opening for vendors who can demonstrate value in field service management, customer communication, or franchisee performance tracking. Any pitch should acknowledge the existing Intuit investment and position your solution as a complement rather than a replacement.

Procurement, renewals, and timing

Canopy Franchise’s procurement model is not disclosed in the most recent FDD; Item 8 contains no extract, so it is unknown whether the franchisor designates suppliers, maintains an approved list, or allows open purchasing. Renewal terms, however, are explicit: franchisees seeking a 5-year successor term must sign a new agreement that may carry materially different terms—including higher royalties and advertising contributions—and must upgrade their computer system and vehicle. This mandated upgrade clause creates a natural trigger for technology re-evaluation at renewal. With 10-year initial terms and 5-year renewals, vendors should monitor the franchisee lifecycle for these decision windows.

How to read the Canopy Franchise FDD

The full Canopy Franchise Franchise Disclosure Document is embedded below. Filed with state franchise regulators in 2026, it details the 46-unit system, the 8.0% royalty, the 10-year initial term, and the Intuit mandates. For vendors, the most actionable sections are Item 11 (franchisor’s obligations) for tech mandates, Item 1 (the franchisor and any parents) for the executive roster, and Item 17 (renewal) for contract timing signals. Item 8 (restrictions on sources of products and services) is silent in this filing, so direct inquiry with HQ may be necessary to map the procurement process.

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Questions vendors ask

Canopy Franchise, answered from the filing

The buying center is small and centralized. Founder and CEO Hunt Davis and Brand President/COO Ben Wright are the most likely executive sponsors. Director of Operations and Training Mike Hrivnak likely influences operational tools, while Director of Franchise Marketing Scott Horner may weigh in on marketing tech.
The 2026 FDD mandates QuickBooks and QuickBooks Online by Intuit Inc. No point-of-sale or other operational technology is listed as mandated or recommended in the disclosure.
The system has 46 total units: 41 franchised and 5 company-owned. This places it in the small-to-mid-size range within the home services segment.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract, so it is unclear whether the franchisor designates suppliers, maintains an approved list, or allows franchisees to purchase freely.
Initial franchise terms run 10 years. Renewals are for 5-year successor terms, contingent on signing a materially different agreement, upgrading computer systems, and meeting other conditions. This creates potential re-evaluation points at renewal, though no specific contract window is disclosed.
The FDD was filed with state franchise regulators in 2026. You can view the full document in the embedded PDF viewer below.
Source

Read the filing itself

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Canopy Franchise2026 FDDView only
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Operator footprint

Who runs the locations

19 operators run 19 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit19

Top states by locations

TX4
VA2
NJ1
ID1
SC1

Ownership

The portfolio behind Canopy Franchise

parent_company of Outdoor Living Brands Holdco, LLC.

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.