From the filings

+13.043% units YoYHQ-led decisions

ManageMowed

Home services

Software purchasing decisions at ManageMowed are controlled at the headquarters level, with Co-Founders Peter Roberts and James Jakobsen identified as the key executives. The franchise mandates QuickBooks by Intuit Inc. and ServiceMinder across its 31-unit system, creating a clear integration target for vendors. The addressable market is 31 total locations, 26 of which are franchised.

For software vendors selling into US franchise brands.

Live signals

Total units
31
26 franchised
Unit growth YoY
+13.043%
vs prior filing
AUV
$348K
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$207K–$334K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

10%of gross sales (FY2026)

Ongoing fees: 10% of gross sales (FY2026)Royalty 8%, Ad fund 2%. Total 10% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 8%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooksIntuit
Mandatory
AccountingItem 11

Account Manager and one tablet for each Assistant Account Manager. You must purchase and install all required software including Microsoft Office 365, Dialpad, serviceminder, and QuickBooks. Your comp

ServiceMinderServiceMinder
Mandatory
Field serviceItem 5

ning fee in the amount of $5,000. Technology Setup Fees Prior to opening, you must pay us $500 in technology set up fees that we will use to set up your Microsoft Office, Dialpad, serviceminder, and Q

CoStarCoStar
Industry softwareItem 12

may have more than one business located on the parcel. We will not permit a Territory to contain more than 6,000 commercial properties. We currently use demographics reports from CoStar to determine t

Google AdsGoogle
MarketingItem 11

owing approximate amounts: 24.02% on administering regional marketing lead services, 9.47% on tools/software for marketing, 2.42% on administrative expenses, 3.22% on social media/Google ads, and 60.8

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You must purchase and install all required software including Microsoft Office 365, Dialpad, serviceminder, and QuickBooks.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

You must transmit data to us on a monthly basis no later than the 20th day of the month and give us independent access to your systems (and provide us with any usernames and passwords necessary for that purpose).

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within thirty (30) days after the end of each of your fiscal quarters, interim unaudited income statements and balance sheets;

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Currently, we are a Designated Supplier of our call center.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

We, in our sole discretion, shall be entitled from time to time to change or modify the System, including modifications to the Manual, landscaping procedures, product and service offerings, required equipment, the signage, office requirements (including the trade dress, décor and color schemes), the presentation of…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates reserve the right to earn a profit on products and services sold to you and other ManageMowed franchisees, and may receive rebates or other consideration from unaffiliated suppliers with respect to their sales of services or products to you or other ManageMowed franchisees, whether or not the…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You may be required to pay a fee, which will not exceed our reasonable costs incurred in evaluating the supplier, regardless of whether or not we approve the supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If we require you to use an approved supplier for a particular item, but you wish to purchase the item from a supplier that we have not approved, you may submit a written request for approval of the supplier, unless it is an item for which we have designated a particular vendor as the source for the particular…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 8

We also may designate, and own, the telephone numbers for your ManageMowed business.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must comply with the then-current Payment Card Industry Data Security Standards (PCI/DSS), as those standards may be revised by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org) or successor organization.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You must comply fully with our quality assurance program.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

We will periodically inspect your ManageMowed business operations to provide assistance and ensure compliance with the System.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 1

We have the right to change the Manual and the elements of the System at any time without consultation with you.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You are solely responsible for locating and choosing a site from which to operate the Franchised Business, however, we must consent to the proposed location of the Franchised Business prior to opening.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

(Franchise Agreement, Section 10.7) Electronic Marketing and Electronic Communications We will host and maintain an independent webpage for your ManageMowed business at an Internet address that we specify.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend at least 2% of your annual Gross Sales for advertising and marketing in your Territory (“Local Marketing”).

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If a Cooperative is applicable to your ManageMowed business, you must become a member and begin contributing.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

must purchase your products, supplies, equipment, furnishings, promotional items, information technology services, credit card processing services, and other products and services that you purchase for operation of or sale in your ManageMowed business in accordance with our specifications and quality standards and…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

must purchase your products, supplies, equipment, furnishings, promotional items, information technology services, credit card processing services, and other products and services that you purchase for operation of or sale in your ManageMowed business in accordance with our specifications and quality standards and…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

must purchase your products, supplies, equipment, furnishings, promotional items, information technology services, credit card processing services, and other products and services that you purchase for operation of or sale in your ManageMowed business in accordance with our specifications and quality standards and…

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You must furnish us and the bank with authorizations as necessary to permit us to make withdrawals from the Account by electronic funds transfer (including the ACH Authorization Form attached as Exhibit E).

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

Your ManageMowed business must be operated by a full-time Account Manager that we have approved who will supervise the day-to-day operation of your ManageMowed business.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

You must record all sales, sales tax, and any other charges collected on behalf of third parties in accordance with the procedures prescribed in the Manual on the point of sale system that we specify.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

You must transmit data to us on a monthly basis no later than the 20th day of the month and give us independent access to your systems (and provide us with any usernames and passwords necessary for that purpose).

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

You must purchase and install all required software including Microsoft Office 365, Dialpad, serviceminder, and QuickBooks.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

Training – Reasonable fees Upon demand We have the right to charge you Additional reasonable training fees for Programs additional training programs that we administer during the term of your Franchise Agreement.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Your Managing Owner must attend our annual convention, regional meetings and conferences.

The filing answers no to 2 questions
  • Is there a franchisee advisory council, association or committee?Franchise agreement
  • Is a minimum grand opening advertising spend required?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at ManageMowed

ManageMowed operates 31 total locations across the US, with 26 franchised units and 5 company-owned. The system posted a 13% year-over-year unit growth rate, signaling an expanding footprint. Average unit volume sits at $347,803, with an 8% royalty rate and a 15-year initial franchise term. For software vendors, the immediate addressable market is 31 locations, concentrated in Washington (5), Virginia (4), Florida (2), California (2), and Texas (2). The operator base is fragmented: 17 single-unit operators and 2 multi-unit operators control the 21 located units mapped in the FDD. No operator runs more than 9 units, meaning any enterprise-wide software sale must go through headquarters, not a dominant franchisee.

Who controls software purchasing

Software purchasing authority rests with headquarters. The 2026 FDD lists Co-Founders Peter Roberts and James Jakobsen as the principal executives. Franchise Sales Representative Zachary Dynes and Lead Generation Supervisor Conin Oishi round out the named HQ team. In a system this size, the founders typically make or approve all technology decisions. Vendors should direct outreach to Roberts and Jakobsen, framing pitches around operational efficiency and franchisee compliance. There is no parent company on file; ManageMowed appears independently owned, which means no layered corporate procurement process to navigate.

Mandated and current tech stack

ManageMowed mandates two systems across its network: QuickBooks by Intuit Inc. and ServiceMinder. QuickBooks handles accounting, while ServiceMinder likely covers scheduling, job management, or CRM functions for the home services vertical. No other mandated or recommended technology is disclosed in the FDD. This creates a defined integration landscape: any software sold into ManageMowed must coexist with or enhance these two platforms. Vendors offering complementary solutions—such as marketing automation, customer communication, or advanced analytics—can position against known endpoints rather than a black box.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model remains undisclosed. Vendors should assume an open or HQ-negotiated model and engage the founders directly. Renewal terms offer a potential entry point: franchisees in substantial compliance can sign a successor agreement for a 5-year term. With 26 franchised units operating under 15-year initial terms, renewal cycles will phase in over time, creating periodic opportunities for tech stack reevaluation. No specific contract windows are published, so persistent, value-led outreach is the practical path.

How to read the ManageMowed FDD

The 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), and Item 17 (renewal and term). The operator footprint in Item 20 reveals a dispersed, single-unit-heavy network, confirming that HQ-driven purchasing is the only scalable route. Use this data to build a ranked target list and time your pitch around the system's steady growth and upcoming renewal cycles. For a prioritized list of franchise brands matching your software category, FranCloud can help.

Questions vendors ask

ManageMowed, answered from the filing

Co-Founders Peter Roberts and James Jakobsen are the named executives in the FDD. Sales and support leads Zachary Dynes and Conin Oishi may influence operational tools, but ultimate purchasing authority sits with the founders.
The 2026 FDD mandates QuickBooks by Intuit Inc. for accounting and ServiceMinder for operational management. No other mandated systems are disclosed, leaving potential gaps for complementary software.
There are 31 total units: 26 franchised and 5 company-owned. The system grew 13% year-over-year, with operators concentrated in WA (5), VA (4), FL (2), CA (2), and TX (2).
The procurement model is not disclosed in the most recent FDD. Item 8 provides no extract regarding designated or approved suppliers, so vendors should assume an open or HQ-negotiated model and engage the founders directly.
The initial franchise term is 15 years. Renewal conditions allow a successor agreement for 5 years if in substantial compliance. With 26 franchised units and recent growth, renewal-driven tech evaluations will be staggered, but no specific window is disclosed.
The 2026 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to analyze Item 11 tech mandates, Item 1 executives, and Item 17 renewal terms directly.
Source

Read the filing itself

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ManageMowed2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

18 operators run 19 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit17
2–9 units1

Top states by locations

VA4
WA3
FL2
CA2
TX2

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.