ADPADP
self-paced Workers Compensation Virtual self-paced Workers Compensation Coverage B Virtual self-paced Workers Compensation Coverage C Virtual self-paced How to add Class Codes to ADP Virtual self-pace
From the filings
HQ-led decisions
Heroes Lawn Care
Home servicesHeroes Lawn Care runs 62 franchised US units with a $657,645 average unit volume on a 5-year initial term, per its 2026 FDD. No named system in Item 11 carries a mandate, but Item 8 already routes Brand Marketing, training and ZeePartnerships purchases through the franchisor. Part of Horsepower Brands, unit count fell 6.1% year over year, making the franchisor the right first call for a vendor pitch.
For software vendors selling into US franchise brands.
Live signals
Total units
62
62 franchised
Unit growth YoY
-6.061%
vs prior filing
AUV
$658K
Item 19, 2025
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$96K–$177K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Advisor HRAdvisor HR
tact: Contact Answering Services Virtual self-paced PEO - Professional Employee Organizations 2.5 Virtual self-paced What is a PEO? Virtual self-paced Spirit HR Virtual self-paced Advisor HR Virtual s
FacebookMeta
splash page or other presence on the internet through any social networking site in connection with the operation of your Heroes Lawn Care Business, including without limitation, Facebook, Twitter, Li
InstagramMeta
rough any social networking site in connection with the operation of your Heroes Lawn Care Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat,
LinkedInLinkedIn
er presence on the internet through any social networking site in connection with the operation of your Heroes Lawn Care Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, P
NetSuiteOracle
self-paced Insider (SharePoint Page) Training Virtual self-paced Knowledge Check Virtual self-paced Operations Manual Virtual self-paced Heroes Lawn Care Terms Virtual self-paced NetSuite Customer Por
PinterestPinterest
internet through any social networking site in connection with the operation of your Heroes Lawn Care Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram
QuickBooksIntuit
ges: computer software programs that you must use in connection with any component of the Computer System, including Microsoft software, accounting or bookkeeping software such as Quickbooks, and prop
SnapchatSnapchat
ocial networking site in connection with the operation of your Heroes Lawn Care Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat, or any oth
SpiritHRSpiritHR
ips Virtual self-paced ZeeContact: Contact Answering Services Virtual self-paced PEO - Professional Employee Organizations 2.5 Virtual self-paced What is a PEO? Virtual self-paced Spirit HR Virtual se
ThumbtackThumbtack
raining Call 1 Virtual 4 Call Center Onboarding Call (optional) 1 Virtual 4 Presale Video Training 1 Virtual 4 Presale Strategy Call 1 Virtual 4 Midway Status Check 0.25 Virtual 4 Thumbtack 3rd Party
TwitterX
ge or other presence on the internet through any social networking site in connection with the operation of your Heroes Lawn Care Business, including without limitation, Facebook, Twitter, LinkedIn, Y
YouTubeGoogle
e on the internet through any social networking site in connection with the operation of your Heroes Lawn Care Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest,
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 11 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
Franchisee must also provide Franchisor with access to the information generated by any software Franchisor requires Franchisee to use in connection with its accounting, reporting, disclosure, and otherwise obligations under this Agreement, including, but not limited to, any accounting or bookkeeping software, and…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee must send Franchisor monthly financial reporting statements, records, and information, as required by Franchisor, by the 21st of the following month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
As of the issuance date of this Disclosure Document, we and/or our affiliates are also the only Approved Suppliers for the following goods and services: (i) Brand Marketing; (ii) Initial Training / Tuition; (iii) ZeePartnerships; and (iv) all sales materials and merchandise bearing the Proprietary Marks.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor has the irrevocable right to modify, supplement or otherwise change its lists of Approved Suppliers and any items that must be purchased from such Approved Suppliers at any time, as Franchisor deems advisable in its sole discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
As we are a newly formed entity, neither we nor any affiliate has derived any revenue from our franchisees’ required purchases or lease as of the issuance date of this Disclosure Document.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We, and/or our affiliates, may derive revenue, material consideration and/or receive a commission or fee in connection with any Rebate Program.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
60Item 8
approximately 60% to 70% of your ongoing costs to operate the Heroes Lawn Care Business after the initial start-up phase.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Immediately cease using all telephone and facsimile numbers and listings, as well as any permitted domain names and/or Social Media Pages used in connection with the operation of the Franchised Business (collectively, the “Assigned Property”), and direct the telephone company and/or domain name registrar to transfer…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We reserve the right to conduct periodic inspections and/or audits of your Heroes Lawn Care Business and/or financial records, as we deem advisable in our sole discretion.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor will have the right to add to and otherwise modify the contents of the Operations Manual from time to time in writing in any manner, including through the Operations Manual, email, Franchisor’s website, or any other means.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee must operate the Heroes Lawn Care Business from an approved facility that meets Franchisor’s current standards and specifications (the “Approved Location”).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Except as approved in advance in writing by Franchisor, Franchisee must not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you must purchase those certain goods, services, furnishings, fixtures, computer hardware and software, including Microsoft Office 365 accounts with support for applications such as Outlook email, OneDrive file sharing, and Teams communication tools, and other equipment, tools, supplies, and inventory, from us or…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase your initial vehicles and certain other equipment, tools, and supplies, from one of our designated vendors or Approved Suppliers, which may be us or an affiliate.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
With the exception of the Territory Fee, you must pay all fees and other amounts owed to us and/or our affiliates through an electronic funds transfer program (the “EFT Program”), under which we automatically deduct all payments owed to us and/or our affiliates, from the bank account you provide to us for use in…
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
The Franchised Business must, at all times, be staffed with at least one (1) individual who has successfully completed Franchisor’s Initial Training Program as set forth in Section 8.1.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Franchisor may charge Franchisee for Franchisor’s actual costs and expenses incurred associated any training or assistance that Franchisor provides at Franchisee’s request.
The filing answers no to 4 questions
- Can a franchisee propose a new supplier for the franchisor's approval?Item 8
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Heroes Lawn Care
Heroes Lawn Care runs 62 franchised US units in the home-services segment, headquartered in Nebraska and part of Horsepower Brands. The 2026 FDD carries a financial performance representation, with a $657,645 average unit volume on a 5-year initial term. Unit count fell 6.1% year over year. Brand marketing and training are already centralized purchases here, which makes the franchisor the right first call for a vendor pitch.
Who controls software purchasing
Item 2 names Anthony Coleman as Vice President, Keith Barnes as Director of Franchise Development, and Donald Conway as Managing Director. Heroes Lawn Care sits under Horsepower Brands alongside HPB Fencing, HPB Blinds and Shutters, MDR United, HPB Lighting and HPB HVAC — a multi-brand structure where Brand Marketing and initial training purchases already flow through the corporate parent rather than individual franchisees.
Tech named in the FDD, and what is actually required
ADP, Advisor HR, Facebook, Instagram, LinkedIn, NetSuite (from Oracle), Pinterest and QuickBooks (from Intuit) all appear in Item 11, named without being required. The FDD requires none of the systems it names.
Procurement, renewals, and timing
Item 8 sets an approved-supplier model: franchisees must buy Brand Marketing, Initial Training and Tuition, ZeePartnerships, and all sales materials and merchandise bearing the Proprietary Marks directly from the franchisor or its affiliate, and the franchisor reserves the right to be the sole approved supplier for certain items. Item 17 allows three successive five-year renewal terms if the franchisee gives notice 12 to 18 months ahead, stays in good standing, signs the then-current franchise agreement, signs a general release, and pays a $5,000 renewal fee per Protected Territory. With unit count down 6.1% year over year, the franchisor's centralized purchasing lines — Brand Marketing and ZeePartnerships — are the steadier vendor-timing signal here.
How to read the Heroes Lawn Care FDD
The filing was filed with state franchise regulators in 2026, and the embedded PDF viewer below has the source document. Talk to FranCloud for a ranked target list of franchise systems that fit your ICP.
Questions vendors ask
Heroes Lawn Care, answered from the filing
Donald Conway, Managing Director, and Anthony Coleman, Vice President, lead the Item 2 team; Item 8 already routes Brand Marketing and ZeePartnerships purchases through the franchisor or its affiliate.
The FDD requires none of the systems it names. ADP, Advisor HR, Facebook, Instagram, LinkedIn, NetSuite (from Oracle), Pinterest and QuickBooks (from Intuit) all appear in Item 11 without being required.
62 franchised units in the home-services segment, per the 2026 FDD, with unit count down 6.1% year over year.
Item 8 sets an approved-supplier list: franchisees buy Brand Marketing, Initial Training and Tuition, ZeePartnerships, and branded sales materials directly from the franchisor or its affiliate.
Item 17 allows three successive five-year renewal terms, with a $5,000 fee per Protected Territory. With unit count down 6.1% year over year, the centralized Brand Marketing and ZeePartnerships lines are the steadier signal for vendors.
The FDD was filed with state franchise regulators in 2026. Use the embedded PDF viewer below to read the full filing.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Heroes Lawn Care files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Heroes Lawn Care’s FDD on file does not disclose a franchisee directory.
Ownership
The portfolio behind Heroes Lawn Care
strategic_multibrand of Horsepower Brands.
Sibling brands
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.