The Grout Medic

The vendor opportunity at The Grout Medic

The Grout Medic is a home-services franchise specializing in grout and tile restoration, operating 69 franchised units across the United States. The brand is part of PSB Group, LLC, and is headquartered in Virginia. For software vendors, the opportunity is defined by a centralized purchasing model, a mandated technology stack, and a growing unit base—the system expanded 13.1% year-over-year. Average unit volume sits at $321,441, with a 6% royalty rate and 10-year initial franchise terms. Every location is a single-operator unit, meaning no multi-unit franchisee influence complicates the sales process; all technology decisions flow through headquarters.

Who controls software purchasing

Software purchasing authority rests with the executive leadership team at the franchisor level. The 2025 FDD lists Paul Flick as Chief Executive Officer, Roxanne Conrad as Chief Operating Officer, and J. Patrick Dannelly as Chief Financial Officer. Gabriel Colon, Executive Vice President of Performance, is the executive most likely to evaluate operational and performance-related technology. Nathan King serves as General Counsel and would be involved in contract review. Because the system has no multi-unit operators—53 mapped operators each run a single location—there is no intermediate buying layer. Vendors should target the C-suite and VP-level contacts at the Virginia headquarters.

Mandated and current tech stack

The Grout Medic’s 2025 FDD mandates seven technology systems. FranConnect, by FranConnect, serves as the franchise management platform. QuickBooks and QuickBooks Online, both by Intuit Inc., handle accounting. Angi is mandated for lead generation, Careerplug for recruitment, Choice Local for local marketing, and Rallio for social media management. A generic “business management software” is also required, though no specific vendor is named. This stack reveals both the franchisor’s operational priorities—lead generation, financial controls, and franchisee compliance—and the gaps where new vendors might fit, particularly around field service management, customer relationship management, or specialized home-services scheduling tools not currently named.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal supplier designation process is not publicly detailed. However, the mandate of specific named systems implies a designated-supplier approach for those categories. Renewal terms are 10 years, with conditions including compliance with the current agreement, payment of a renewal fee, and acceptance of the then-current Franchise Agreement, which may contain materially different terms. This structure means incumbent technology contracts are sticky, but new unit growth—13.1% in the most recent period—creates recurring onboarding opportunities. The 2025 FDD filing itself may signal a refresh cycle, as franchisors often update disclosures alongside operational changes.

How to read the The Grout Medic FDD

The full 2025 Franchise Disclosure Document is available below. Key sections for software vendors include Item 1 (executive team and franchisor background), Item 11 (mandated systems and supplier relationships), and Item 17 (renewal and transfer terms). The operator footprint in Item 20 confirms the single-unit structure and geographic concentration in Texas, Florida, Georgia, Illinois, and New Jersey. For a ranked list of franchise targets matched to your software category, FranCloud can help you prioritize systems like The Grout Medic based on tech mandates, growth rates, and decision-maker access.