ElavonElavon
Mandatoryapproved gateway provider to support tokenization and chip and pin technology. Accordingly, you are required to sign the Hosted Services 64 La Quinta FDD MB Q1/2026 Agreement with Elavon (Exhibit C-3)
From the filings
HQ-led decisions
La Quinta Franchising
LodgingLa Quinta's franchise agreement centers technology decisions at Wyndham HQ: franchisees must run Oracle OPERA or Aven SynXis as their property-management system, use Elavon as the sole approved credit-card gateway, and implement Wyndham Connect and Wyndham Gateway for guest engagement and internet access. RevIQ is also mandated in Item 11, and Medallia is in use under Item 6. The system spans 864 franchised hotels, led by Texas, California, Florida, Colorado, and Arizona.
For software vendors selling into US franchise brands.
Live signals
Total units
864
864 franchised
Unit growth YoY
-2.262%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5.5%
of gross sales
Ad fund
3.5%
national + local
Initial fee
$55K
per unit
Investment range
$13.06M–$18.22M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Oracle OPERAOracle
Mandatoryd Foundation; OPERA Cloud Standard; and OPERA Cloud Premium. You must pay a one-time Set-Up and Implementation Fee that ranges from $15,550 to $29,300, depending on which level of OPERA system you cho
RevIQRevIQ
Mandatoryof the Standard Interfaces (as described below). Fees for the set up and installation of additional interfaces range from $525 to $3,050 per interface, including a mandatory $750 RevIQ Standard interf
Sabre SynXisSabre Hospitality
Mandatorytended for a limited- or select-service facility requiring core PMS functionality, with no meeting space, no food and beverage, and a limited number of workstations. If you choose SynXis Property Hub,
SynXisSabre Hospitality
Mandatoryn System. We have approved two property management systems (“PMS”) under our technology standard, which are provided by third parties through contracts with us: Aven Hospitality’s SynXis® system and t
MedalliaMedallia
assistance tracking your preventative maintenance needs, as measured by your Facility (i) receiving a failing score on a quality assurance inspection or (ii) receiving an average Medallia overall scor
OracleOracle
nagement systems (“PMS”) under our technology standard, which are provided by third parties through contracts with us: Aven Hospitality’s SynXis® system and the OPERA® system from Oracle Hospitality (
STRCoStar
s, and market to determine the most suitable level of service. See Exhibit C-7 and Item 6 for additional description of options and fees. • Standard RMS is a service that includes STR review and evalu
TripAdvisorTripAdvisor
ds have been met. 11. We will provide you with access to a customer experience software platform (currently Medallia), which will aggregate all reviews regarding the Facility from TripAdvisor and othe
Franchisor behaviours
What the franchisor requires
18 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 11 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We can and may independently access your electronic information and data and collect and use this electronic information and data in any manner we choose, without any compensation to you.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Upon our request, you will send to us copies of financial statements, tax returns, and other records relating to the Facility for the applicable accounting period that we require under this Agreement and System Standards.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We may designate sole Approved Suppliers for various items, which may include us or an affiliate.
Is there a franchisee advisory council, association or committee?
YesItem 11
However, we review the annual marketing and sales plan with the La Quinta Brand Council (“Council”) which acts in an advisory capacity only and provides input on the plan.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
In our discretion, we may change, delete from, or add to the System, including any of the Marks or System Standards, in response to changing market conditions.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Approved Suppliers generally pay WSSI a commission based upon the volume of sales to franchisees.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
WSSI will review a supplier that has registered with the Supplier Registration site on an as needed basis.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
The Facility will comply with the Payment Card Industry Data Security Standard (PCI DSS) concerning cardholder information, as well as applicable laws and regulations, and such other requirements as we may include in the System Standards Manual or as we may otherwise communicate from time to time for such purpose.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We have the unlimited right to conduct unannounced quality assurance inspections of the Facility and its operations, records and Mark usage to test the Facility’s compliance with System Standards and this Agreement and to conduct the audits described in Section 3.6.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
In our discretion, we may change, delete from, or add to the System, including any of the Marks or System Standards, in response to changing market conditions.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We grant a franchise for a new construction or conversion Facility for a specific location or site only and approve your site when we approve your Franchise Application.
Marketing
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You will participate in the Wyndham Rewards program or any successor guest rewards or loyalty program we determine is appropriate and pay the Loyalty Program Charge associated with the program as set forth in Schedule C.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
You must participate in any supplemental marketing, training or management alliance or cooperative of Chain franchisees formed to serve the Chain Facilities in your area or in a similar market segment.
Operations
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase, acquire, or subscribe to the property management system and other computer systems, equipment and software that we specify, including any preventative maintenance or other operations software that we specify, from Approved Suppliers, including us or our affiliates.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
In the online environment, payment can be made by electronic check (via ACH).
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We can and may independently access your electronic information and data and collect and use this electronic information and data in any manner we choose, without any compensation to you.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may charge you full or discounted tuition for “refresher” training for your general manager or for additional staff members who complete the training program with your general manager.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
Franchisee attendance is required.
The filing answers no to 5 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
The vendor opportunity at La Quinta
La Quinta operates 864 franchised hotels, led by Texas, California, Florida, Colorado, and Arizona, with franchised outlets down 2.262% year over year. Item 19 of the FDD includes a financial performance representation. La Quinta is part of Wyndham, alongside AmericInn, Microtel Inns and Suites, WHR Extended Stay, Howard Johnson, Wingate Inns International, and The Registry Collection Hotels.
Who controls software purchasing
Wyndham's corporate office designates the property-management system, credit-card gateway, and guest-engagement technology every La Quinta hotel must run. Geoff Ballotti, President and CEO, and Shilpan Patel, Executive Vice President of North America Franchise Operations, lead that office.
Tech named in the FDD, and what is actually required
Item 11 mandates Elavon as the sole approved gateway for credit-card tokenization and chip-and-pin processing, Oracle OPERA and Aven SynXis as the approved PMS options, and RevIQ. Franchisees must also implement Wyndham's own Wyndham Connect guest-engagement platform and the Wyndham Gateway guest-internet portal, and participate exclusively in its Central Reservation System. Medallia is in use under Item 6, and the FDD names Oracle in Item 5 and STR by CoStar in Item 11.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list that Wyndham and its affiliate WSSI negotiate: franchisees must buy from an Approved Supplier items bearing the Marks, certain brand-ambience and health-and-safety items and services, any feasibility-study firm, and certain technology systems including guest Wi-Fi, credit-card acquiring, Wyndham Gateway, and the PMS, and must use Wyndham's call center for phone reservations, with only one Approved Supplier for the PMS software, the credit-card gateway, and the Wyndham Gateway software and hardware. Other items need only meet System Standards. The initial term runs 20 years.
How to read the La Quinta FDD
The embedded viewer below carries La Quinta's 2026 Franchise Disclosure Document in full, including the Item 8 and Item 11 language summarized above.
Talk to FranCloud for a ranked list of franchise systems like La Quinta where the technology mandate and hotel count line up with your product.
Questions vendors ask
La Quinta Franchising, answered from the filing
Wyndham's corporate office, which owns La Quinta alongside AmericInn, Microtel, Howard Johnson, and other brands, designates the PMS, credit-card gateway, and guest-engagement platforms every hotel must run. Geoff Ballotti, President and CEO, and Shilpan Patel, EVP of North America Franchise Operations, lead that office.
Item 11 mandates Elavon for credit-card tokenization, Oracle OPERA and Aven SynXis as the approved PMS options, and RevIQ. La Quinta also requires the proprietary Wyndham Connect guest-engagement platform and Wyndham Gateway internet portal. Medallia is in use under Item 6, and the FDD names Oracle in Item 5 and STR by CoStar in Item 11.
864 hotels, all franchised, in the lodging segment, led by Texas, California, Florida, Colorado, and Arizona, with franchised outlets down 2.262% year over year.
Item 8 runs an approved-supplier list negotiated by Wyndham and its affiliate WSSI: required Approved Supplier purchases are items bearing the Marks, certain brand-ambience and health-and-safety items, any feasibility-study firm, and certain technology including guest Wi-Fi, credit-card acquiring, Wyndham Gateway, and the PMS. Phone reservations go through Wyndham's call center; other items need only meet System Standards.
The initial term runs 20 years, and Item 17 grants no renewal or extension rights. Franchised outlets fell 2.262% year over year.
The embedded PDF viewer below carries La Quinta's 2026 Franchise Disclosure Document.
Source
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
670 operators run 699 mapped locations. 18 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit652
2–9 units18
Top states by locations
| TX | 154 |
|---|---|
| CA | 72 |
| FL | 48 |
| CO | 31 |
| AZ | 28 |
Ownership
The portfolio behind La Quinta Franchising
strategic_multibrand of Wyndham.
Sibling brands
Related Lodging brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.