Trademark Collection Hotel

The vendor opportunity at Trademark Collection Hotel

Trademark Collection Hotel operates 103 franchised lodging properties across the United States, with no company-owned units disclosed in the 2026 FDD. The brand grew units by 15.73% year-over-year, adding locations in a footprint that spans Florida (16 units), New York (12), Oklahoma (12), Minnesota (8), and Texas (8), among other states. For software vendors, the addressable market is exactly those 103 properties, each independently owned and operated. The brand’s royalty rate is 5.5% of gross room revenue, and the initial franchise term runs 20 years. Average unit volume (AUV) is not disclosed in the most recent FDD.

The operator base is highly fragmented. Of 118 mapped operators, 112 run a single location, and only six operators control between two and nine units. No operator holds 10 or more locations. This structure means a vendor’s sales motion must target individual hotel owners and general managers rather than a centralized corporate buyer with broad purchasing authority.

Who controls software purchasing

The FDD’s Item 1 lists five executives at the New Jersey headquarters: Geoff Ballotti (President and Chief Executive Officer), Paul F. Cash (Manager, Executive Vice President, General Counsel and Secretary), Nicola Rossi (Manager, Senior Vice President and Chief Accounting Officer), Amit Sripathi (Executive Vice President and Chief Financial Officer), and Shilpan Patel (Executive Vice President, North America Franchise Operations). No chief information officer, chief technology officer, or VP of technology appears in the filing. This suggests that technology purchasing influence at the corporate level sits with the CFO and the head of franchise operations, while day-to-day software decisions are made property by property.

Because the franchisor does not mandate a tech stack, the corporate team’s role in software selection is likely limited to recommendations or preferred-vendor arrangements rather than enforcement. Vendors should prepare to sell directly to the 112 single-unit operators who make up the vast majority of the system.

Mandated and current tech stack

The 2026 FDD contains no Item 11 disclosures mandating or recommending specific technology systems. No point-of-sale vendor, property-management system, booking engine, revenue-management platform, or operational tool is named as required or endorsed by the franchisor. This absence is notable and means the brand’s tech landscape is entirely open. Franchisees are free to choose their own software, creating an environment where vendors compete on features, integration capability, and price rather than on compliance with a brand standard.

For a vendor, this openness is both an opportunity and a challenge. Without a mandate, there is no single renewal cycle or forced migration event. Sales cycles will be longer and require demonstrating clear ROI to individual hotel owners who may already have incumbent systems in place.

Procurement, renewals, and timing

Item 8 of the FDD, which typically discloses designated or approved suppliers and purchasing cooperatives, contains no extract in the available data. This reinforces the picture of a decentralized procurement model. There is no indication of a mandatory purchasing program, no national accounts with technology vendors, and no group purchasing organization referenced in the filing.

Item 17, which would describe renewal, modification, or termination terms that might signal contract windows, also contains no extract. Combined with the 20-year initial term, this suggests that brand-wide technology refresh cycles tied to franchise renewals are unlikely to drive near-term opportunities. Vendors should instead monitor new unit openings—given the 15.73% growth rate—as the most predictable entry point for software sales.

How to read the Trademark Collection Hotel FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding the brand’s obligations, executive structure, and procurement rules. Key sections for software vendors include Item 1 (executive team and brand history), Item 8 (procurement restrictions and designated suppliers), and Item 11 (franchisor’s obligations regarding technology and operational systems). The full FDD is embedded below for your review. Use it to verify the decision-maker names, unit counts, and any updates to the tech landscape before building your pitch list. For a ranked target list of operators by unit count and geography, FranCloud can help.