Dazzler Select

The vendor opportunity at Dazzler Select

Dazzler Select is a lodging brand headquartered in New Jersey with a small, fully franchised footprint of 4 units. For software vendors, this represents a compact but highly standardized opportunity. Because the franchisor mandates a specific suite of technology across all locations, selling into this system means winning a single corporate decision rather than persuading individual franchisees. The initial franchise term is 15 years, and the most recent Franchise Disclosure Document (FDD) is dated 2026.

Average unit volume (AUV) and royalty percentages are not disclosed in the FDD, so vendors cannot benchmark unit-level economics from public filings. Year-over-year unit growth is also not reported. Despite the small unit count, the centralized tech mandate means that a successful pitch to HQ can result in 100% adoption across the system.

Who controls software purchasing

Software purchasing authority sits squarely at the corporate level. The FDD lists Geoff Ballotti as President and Chief Executive Officer and Shilpan Patel as Executive Vice President, North America Franchise Operations. These are the most likely executive sponsors for any technology evaluation. Additional C-suite officers include Paul F. Cash (General Counsel), Nicola Rossi (Chief Accounting Officer), and Amit Sripathi (Chief Financial Officer). Given the mandated nature of the tech stack, any vendor engagement should start with the operations and executive leadership team rather than individual property owners.

No parent company is listed; Dazzler Select appears independently owned. The operator footprint is not mapped in our corpus, meaning no multi-unit operator names are available to target for influence or adoption.

Mandated and current tech stack

The FDD mandates a specific set of technology systems across all franchised locations. These include a Central Reservation System (CRS), Elavon for payment processing, an Electronic Payment Tool, Medallia by Medallia, Inc. for guest experience management, STR reports for performance benchmarking, and three Wyndham-branded platforms: Wyndham Community, Wyndham Connect, and Wyndham Gateway. This stack covers reservations, payments, guest feedback, data analytics, and community or portal functions.

For vendors selling adjacent or replacement software, the presence of Wyndham Connect and Wyndham Gateway suggests a deep integration with Wyndham’s ecosystem. Any new tool would need to demonstrate compatibility or clear superiority over these mandated systems. The payment processing mandate through Elavon also means that POS or payment gateway vendors face a locked incumbent unless they can show compelling value at the corporate level.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement requirements, did not yield an extract in our data. This means the specific rules around designated suppliers, approved supplier programs, or purchasing cooperatives are not publicly known from the current filing. Vendors should inquire directly about any procurement portal or vendor approval process during initial conversations.

Renewal timing offers a potential window for technology change. According to Item 17, franchisees must apply for renewal between six and nine months before their 15-year agreement expires. The renewal process requires signing the then-current Franchise Agreement, which may have materially different terms, and paying a relicensing fee calculated under the same formula as the initial fee. This periodic renegotiation is a natural moment for the franchisor to update technology requirements, making the 6–9 month pre-expiration window a strategic time for vendors to engage.

How to read the Dazzler Select FDD

The 2026 FDD is embedded below for full review. Key sections for software vendors include Item 11 (the franchisor’s obligations), which lists the mandated technology systems, and Item 17 (renewal and termination), which outlines the contract cycle. Item 1 names the executive team and provides insight into the buying center. Since Item 8 is not extracted here, vendors should examine the original document for any supplier restrictions or purchasing requirements. The FDD is filed with state franchise regulators and serves as the definitive source for the brand’s operational and contractual obligations.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize based on tech mandates, decision-maker access, and unit growth.