From the filings

HQ-led decisions

Travelodge

Lodging

Travelodge, part of Wyndham, keeps software purchasing decisions at HQ: franchisees must run Oracle's OPERA or Aven Hospitality's SynXis property-management system and Elavon's card-payment gateway under Item 11's mandates. That control spans all 317 Travelodge hotels, each independently franchised, giving vendors a single buying center to reach rather than 317 separate ones.

For software vendors selling into US franchise brands.

Live signals

Total units
317
317 franchised
Unit growth YoY
-3.354%
vs prior filing
AUV
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
3.5%
national + local
Initial fee
$35K
per unit
Investment range
$7.40M–$11.31M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8.5%of gross sales (FY2026)

Ongoing fees: 8.5% of gross sales (FY2026)Royalty 5%, Ad fund 3.5%. Total 8.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 3.5%

Mandated & recommended tech

The systems vendors compete with

5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

ElavonElavon
Mandatory
PaymentsItem 11

PMS. We currently have one approved gateway provider to support tokenization and chip and pin technology. Accordingly, you are required to sign the Hosted Services Agreement with Elavon (Exhibit C-3),

Oracle OPERAOracle
Mandatory
Industry softwareItem 11

ndard; and OPERA Cloud Premium. If you choose the OPERA PMS, you must pay a one-time Set-Up and Implementation Fee that ranges from $11,000 to $22,100, depending on which level of OPERA system you cho

RevIQRevIQ
Mandatory
Industry softwareItem 11

of the Standard Interfaces (as described below). Fees for the set up and installation of additional interfaces range from $525 to $3,050 per interface, including a mandatory $750 RevIQ Standard interf

Sabre SynXisSabre Hospitality
Mandatory
Industry softwareItem 11

tended for a limited- or select-service facility requiring core PMS functionality, with no meeting space, no food and beverage, and a limited number of workstations. If you choose SynXis Property Hub,

SynXisSabre Hospitality
Mandatory
BookingItem 5

n System. We have approved two property management systems (“PMS”) under our technology standard, which are provided by third parties through contracts with us: Aven Hospitality’s SynXis® system and t

MedalliaMedallia
MarketingItem 6

$1,500 per When we invoice needs, as measured by your Facility Maintenance year. you. (i) receiving a failing score on a quality assurance inspection or (ii) receiving an average Medallia overall scor

OracleOracle
POSItem 5

nagement systems (“PMS”) under our technology standard, which are provided by third parties through contracts with us: Aven Hospitality’s SynXis® system and the OPERA® system from Oracle Hospitality (

STRCoStar
Industry softwareItem 11

s, and market to determine the most suitable level of service. See Exhibit C-7 and Item 6 for additional description of options and fees. • Standard RMS is a service that includes STR review and evalu

TripAdvisorTripAdvisor
Industry softwareItem 19

hain Facilities. 1 A “Comparable Social Review Score” means that, during 2025, a Chain Facility (i) received at least ten total reviews via Medallia, which aggregates reviews from Tripadvisor, major o

Franchisor behaviours

What the franchisor requires

19 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 9 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We can and may independently access your electronic information and data and collect and use this electronic information and data in any manner we choose, without any compensation to you.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We may designate sole Approved Suppliers for various items, which may include us or an affiliate.

Is there a franchisee advisory council, association or committee?

Yes

Item 20

As described in greater detail in Item 11, we sponsor the Travelodge Franchise Advisory Association.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

or add to the System, including any of the Marks or System Standards, in response to changing market conditions.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

Approved Suppliers generally pay WSSI a commission based upon the volume of sales to franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

10

Item 8

We expect that these items will represent approximately 10% to 15% of your annual purchases and leases.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

WSSI will review a supplier that has registered with the Supplier Registration site on an as-needed basis.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

The Facility will comply with the Payment Card Industry Data Security Standard (PCI DSS) concerning cardholder information, as well as applicable laws and regulations, and such other requirements as we may include in the System Standards Manual or as we may otherwise communicate from time to time for such purpose.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We have the unlimited right to conduct unannounced quality assurance inspections of the Facility and its operations, records and Mark usage to test the Facility’s compliance with System Standards and this Agreement and to conduct the audits described in Section 3.6.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 14

Under the Franchise Agreement, we may revise the System Standards and you must comply with those changes.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

We grant a franchise for a new construction or conversion Facility for a specific location or site only and approve your site when we approve your Franchise Application.

Marketing

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

You will participate in the Wyndham Rewards program or any successor guest rewards or loyalty program we determine is appropriate and pay the Loyalty Program Charge associated with the program as set forth in Schedule C.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

You will participate in any supplemental marketing, training or management alliance or cooperative of Chain franchisees formed to serve the Chain Facilities in your area or in a similar market segment.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

The only items you must buy from an Approved Supplier are items bearing the Marks (such as signage, supplies, and digital photographs); certain elements necessary to create the brand-defining ambience (such as music, scent, or specific décor); and/or services related to health and safety (which includes sanitation…

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We require you to pay all Recurring Fees and other fees and charges online via our self-service, electronic invoice presentment and payment tool, accessible through a centralized online platform, or through such other technologies or other means as we may establish.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We can and may independently access your electronic information and data and collect and use this electronic information and data in any manner we choose, without any compensation to you.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

We will provide you with, and you will be required to implement, our designated guest engagement platform (“Wyndham Connect”) that enables your hotel to communicate with guests via texts to their mobile devices and conduct certain other guest interactions and transactions.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

We may charge you full or discounted tuition for “refresher” training for your general manager or for additional staff members who complete the training program with your general manager.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

You (or your representative with executive authority if you are an entity) and your general manager will attend each Chain conference and pay the Conference Fee we set for Chain Facilities, if and when we determine to hold a Chain conference.

The filing answers no to 6 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 13
  • Is a minimum grand opening advertising spend required?Item 7
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
  • Must equipment be purchased from designated or approved suppliers?Item 8

The vendor opportunity at Travelodge

Travelodge operates 317 hotels, all of them franchised, under parent company Wyndham alongside sibling brands AmericInn, Howard Johnson, and Microtel. The franchisee base includes 56 mapped operators, one running multiple units, across roughly 61 located hotels, concentrated in New Mexico, Michigan, Montana, New Jersey, and Minnesota. Item 19 of the FDD includes a financial performance representation. Franchised outlets fell 3.4% year over year, so the near-term opportunity for a software vendor sits more with existing hotels replacing or upgrading systems than with a wave of new openings.

Who controls software purchasing

Software purchasing at Travelodge runs through Wyndham corporate. Item 11 requires every franchisee to run the property-management system Wyndham designates — currently Oracle's OPERA or Aven Hospitality's SynXis — and to use tokenization for any credit-card data moving to and from that PMS. Wyndham also requires franchisees to implement its Wyndham Connect guest-engagement platform for texting and other guest interactions, and to obtain network connectivity so the PMS can interface with the central reservation system.

Tech named in the FDD, and what is actually required

Oracle's OPERA and Aven Hospitality's SynXis are the two approved PMS options under Item 11, and SynXis is also designated in Item 5. RevIQ Standard revenue management is bundled into Wyndham's required technology agreement, but franchisees set their own rates and need not follow its recommendations. For payment processing, Elavon is the sole approved gateway provider, and franchisees must sign a Hosted Services Agreement with Elavon for tokenization and chip-and-pin support. Wyndham provides Medallia as the customer experience platform that aggregates each hotel's online reviews.

Procurement, renewals, and timing

Item 8 runs an approved-supplier list through Wyndham and its affiliate WSSI, which negotiates pricing and collects commissions from Approved Suppliers. Most goods and services can come from any supplier meeting Wyndham's System Standards, but a handful of items are locked to a single Approved Supplier — the credit-card gateway (Elavon) and the software and hardware for the Wyndham Gateway captive portal. Franchisees must also use Wyndham's own call center for phone reservations. The royalty is 5.0% of gross room revenues on an initial term of 20 years for new construction or 15 years for conversions and transfers, and the franchise agreement carries no renewal or extension rights, so that initial term is the full contract horizon rather than one of several renewal cycles.

How to read the Travelodge FDD

The embedded viewer below carries Travelodge's 2026 Franchise Disclosure Document in full, including the Item 11 technology mandates and Item 8 supplier rules summarized above.

Talk to FranCloud for a ranked list of franchise systems like Travelodge where the technology mandate and hotel count line up with your product.

Questions vendors ask

Travelodge, answered from the filing

Wyndham, Travelodge's parent, sets the technology mandate through Item 11 and negotiates with Approved Suppliers through its affiliate WSSI. Scott Strickland, Chief Commercial Officer, oversees information technology strategy and systems, and Shilpan Patel is EVP, North America Franchise Operations — vendors should approach Wyndham's brand and procurement teams rather than individual Travelodge owners.
Item 11 requires a property-management system — Oracle's OPERA or Aven Hospitality's SynXis — plus Elavon's card-payment gateway, the Wyndham Connect guest-engagement platform and the Wyndham Gateway guest-internet portal. Wyndham provides Medallia for guest reviews.
317 hotels, all franchised, in the lodging segment — no company-owned locations.
Item 8 runs an approved-supplier list: most items can come from any party meeting Wyndham's System Standards, but franchisees must use Wyndham's own call center for phone reservations, and there is only one Approved Supplier each for the credit-card gateway and the Wyndham Gateway guest-internet system.
Travelodge's franchise agreement carries no renewal or extension rights, so the initial term — 20 years for new construction, 15 for conversions and transfers — is the full contract window. Franchised outlets fell 3.4% year over year, making new-unit openings the more likely trigger for fresh technology setups than renewals.
The embedded PDF viewer below carries Travelodge's 2026 Franchise Disclosure Document in full.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

56 operators run 61 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit55
2–9 units1

Top states by locations

NM12
MI10
MT6
NJ6
MN6

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.