From the filings

HQ-led decisions

Molly Maid

Home services

Molly Maid's FDD requires all 432 of its franchised locations to license Housecall Pro, a bundled Technology Package that includes FranConnect, and QuickBooks Online through parent Neighborly's designated suppliers. That leaves little room for an outside vendor without going through Neighborly's HQ first.

For software vendors selling into US franchise brands.

FDD key facts2026

FDD year	2026
Franchise term	—
AUV (Item 19)	—
Royalty	—
Ad fund	2%
Addressable units	432
Decision level	HQ
Tech landscape	Mandated tech stack
Investment range	$144K–$204K
Procurement	Approved supplier
Tech fee	$19/mo
Company-owned units	0

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Read the full FDD

Live signals

Total units

432

432 franchised

Unit growth YoY

-3.571%

vs prior filing

AUV

—

Item 19, 2026

Royalty

—

of gross sales

Ad fund

national + local

Initial fee

$15K

per unit

Investment range

$144K–$204K

all-in, Item 7

Procurement

Approved supplier

from the filing

Item 19

Claims

from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

2%+of gross sales (FY2026)

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

FranConnectFranConnect

Mandatory

CrmItem 8

currently including financial reporting technology, Neighborly Franchise Portal, Customer Engagement Platform, one Office365 E3 email account and one Office365 Exchange Email, and FranConnect) and pay

Housecall ProHousecall Pro

Mandatory

Field serviceItem 11

our business management software (currently Housecall Pro) from our designated supplier (currently Codefield, Inc.) and enter into terms and conditions for the same in the form

IntuitIntuit

Mandatory

AccountingItem 6

time specify and pay the monthly charges applicable to such software use. Currently, we require that you also license QuickBooks Online either directly from our designated vendor, Intuit Limited, or t

QuickBooks OnlineIntuit

Mandatory

AccountingItem 6

the accounting, reporting and other software we from time to time specify and pay the monthly charges applicable to such software use. Currently, we require that you also license QuickBooks Online eit

QuickBooksIntuit

AccountingItem 6

l Franchise Portal Currently the monthly fee User Accounts are available at for the Technology Package $20 - $40/month. covers the use of and maintenance and support If you obtain QuickBooks services

QuickBooks PayrollIntuit

PayrollItem 6

reserve the right to suspend your access to any or all software within the Software System if you fail to timely pay these fees. Other QuickBooks add-ons may be available, such as QuickBooks Payroll,

ValpakValpak

MarketingItem 2

enter Licensing, LLC in Los Angeles, CA. From April 2021 till July 2022, he was self-employed as a consultant in Los Angeles, CA. From May 2017 until April 2021, he was the CEO of Valpak Direct Market

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

Currently, we also require that you license QuickBooks Online (either directly from our designated vendor, Intuit Limited, or through our affiliate ZorWare as described in Item 6).

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have full and complete access to the information and data entered and produced by the Software System or stored in the Computer System as it pertains to the operation of your franchise and can use them in any way we deem appropriate.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We reserve the right to designate a primary or single source of supply for certain products and supplies, and we or our affiliates may be that single source.

Is there a franchisee advisory council, association or committee?

Yes

Item 20

Our Franchise Advisory Council was established by our predecessor and is sponsored by us, has our business address, email address and phone number (listed on the cover page of this disclosure document).

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may update the Software System from time to time and require you to use different and/or additional proprietary and/or other software

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

110402

Item 8

In the year ended December 31, 2025, we had revenue of $110,402, or approximately 0.43% of our total revenues of $25,767,387, as a result of purchases by Molly Maid franchisees from approved suppliers or under our specifications or as a result of purchases, if any, directly from us.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We may derive revenue as a result of your required purchases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

Item 8

We estimate that of all purchases and leases by you, of goods and services, in establishing and operating the Business, approximately 15% will be for required purchases and leases.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

You may purchase from other suppliers subject to your compliance with our supplier approval procedures that we may impose from time to time, which procedures may include obtaining our prior written approval of any supplier.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee hereby irrevocably assigns to Franchisor all telephone listings and numbers at any time used by Franchisee in any printed or internet telephone directory in connection with the operation of the Franchised Business in the Territory, whether now-existing or adopted by Franchisee in the future, (collectively…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must make sure that you are in compliance with all laws that are applicable to the Computer System or other technology used in the operation of your Business, including all data protection or security laws as well as payment card industry compliance.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 12

(a) the applicable Minimum Gross Sales each week during the term of the Franchise Agreement (the “Gross Sales MPS”) and (b) a Customer Satisfaction Minimum Performance Standard, currently, Net Promoter Score (or another customer satisfaction survey score we designate) (“NPS”) that is not more than 20 points below the…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 9

s. Inspections and audits 5(H); 8(J) 6 & 11

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 16

We may change the authorized services and/or products that we require you and all franchisees to offer by adding additional services and/or products or deleting products and/or services, or both and there are no limits on our right to make changes.

Marketing

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

You must spend a minimum amount per year on approved local marketing and advertising of your Business (the “Minimum Local Marketing Spend”).

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If an LMG is established in your market, you will be designated to be a member of the LMG.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase business management software (currently Housecall Pro) from our designated supplier (currently Codefield, Inc.) and pay monthly fees to Codefield, Inc. for your usage.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase business management software (currently Housecall Pro) from our designated supplier (currently Codefield, Inc.) and pay monthly fees to Codefield, Inc. for your usage.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You may be required to pay by automatic bank draft all current and future fees specified in this Item 6.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

Provide refresher training courses, regional meetings and Reunion as we determine necessary and require you to attend and participate in the sessions. We will charge you a fee to attend (and for your employees to attend) regional meetings or Reunion that we deem.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

You must attend DMS_US.375860299.2 MOLLY MAID – 2026 FDD 20 Type of Fee Amount Due Date Remarks (Note 1) Reunion each year it is held (see Item 11).

The filing answers no to 5 questions

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?Item 8
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
Is a minimum grand opening advertising spend required?Item 6
Must the franchisee participate in a customer loyalty or rewards program?Item 16
Must the franchisee participate in a gift card program?Item 6

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director

95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Molly Maid

Molly Maid operates 432 home-services locations, and every one of them is franchised. Franchised outlets fell 3.6% year over year. The FDD makes a financial performance representation in Item 19, but the biggest signal for a software vendor is how tightly Neighborly, Molly Maid's parent, already controls the technology stack.

Who controls software purchasing

Item 11 requires franchisees to license Housecall Pro as business management software from designated supplier Codefield, Inc., and to license a Technology Package — currently financial reporting technology, the Neighborly Franchise Portal, Customer Engagement Platform, Office365 E3 and Exchange email, and FranConnect — paying Neighborly's affiliate ZorWare a monthly fee. Franchisees must also license QuickBooks Online, either directly from Intuit or through ZorWare. President Michael J. Silva-Nash and Vice President of Operations Jordan McGowen sit under Neighborly CEO Michael Anthony Davis, where these mandates are set; the mapped operator footprint shows one located unit, in Wisconsin. Molly Maid is one of several sibling brands under Neighborly, alongside Mosquito Joe, Aire Serv, Mr. Electric, Rainbow International and Junk King.

Tech named in the FDD, and what is actually required

Housecall Pro, FranConnect and QuickBooks Online are each named in the filing's technology requirements as software franchisees must license and use. QuickBooks and QuickBooks Payroll also appear in the filing in connection with franchisee accounting. Valpak is named separately in Item 2. Molly Maid reserves the right to require additional or replacement software, hardware and licenses as it updates the Software System.

Procurement, renewals, and timing

Molly Maid runs an approved-supplier list: beyond the software requirements above, franchisees must buy Initial Startup Package items from Neighborly-designated vendors and participate in the Call Center Program, paying fees to NCS. Franchisees may request approval of alternative suppliers through Neighborly's approval process. Item 17's disclosed renewal condition concerns how the general release required at renewal, transfer or sale interacts with Maryland's franchise law.

How to read the Molly Maid FDD

The embedded PDF below is Molly Maid's 2026 Franchise Disclosure Document. Item 11 and Item 6 carry the software and fee detail behind this page; Item 8 sets out the supplier rules. For a ranked list of franchise systems whose technology mandates fit your product, talk to FranCloud.

Questions vendors ask

Molly Maid, answered from the filing

Molly Maid's parent Neighborly centralizes software purchasing: franchisees must license Housecall Pro, the Technology Package including FranConnect, and QuickBooks Online through Neighborly-designated suppliers and its affiliate ZorWare. President Michael J. Silva-Nash and Neighborly CEO Michael Anthony Davis sit at the HQ level where these mandates originate.

The FDD obliges franchisees to use Housecall Pro for business management, FranConnect and Office365 email as part of a required Technology Package, and QuickBooks Online. QuickBooks add-ons such as QuickBooks Payroll may be available for additional fees. Valpak is named in the filing.

Molly Maid operates 432 home-services locations, all of them franchised. Franchised outlets fell 3.6% year over year.

Molly Maid uses an approved-supplier list: franchisees must buy Housecall Pro, the Technology Package, and Initial Startup Package items from Neighborly-designated vendors, and participate in the Call Center Program with fees paid to NCS. Franchisees may propose alternative suppliers for approval on other purchases.

Item 17's disclosed condition addresses how the general release required at renewal, transfer or sale interacts with Maryland's franchise law. With franchised outlets down 3.6% year over year, expect turnover-driven rather than mass-renewal-driven openings.

The embedded PDF viewer below is Molly Maid's 2026 Franchise Disclosure Document in full, covering the Housecall Pro, Technology Package and supplier requirements described on this page.

Source

Read the filing itself

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The brands you can actually sell into, from the filings.

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI	1

Ownership

The portfolio behind Molly Maid

strategic_multibrand of Neighborly.

Sibling brands

Related Home services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.