FranConnectFranConnect
Mandatorynthly fees to ServiceTitan, Inc. for your usage. In addition, you must purchase a Technology Package (currently, Qvinci, Customer Engagement Platform, Neighborly Franchise Portal, FranConnect,
From the filings
+4.386% units YoYHQ-led decisions
Mr. Rooter
Home servicesMr. Rooter's Item 11 requires nearly all of its 240 locations to license ServiceTitan and a bundled Technology Package from designated suppliers, in a system where franchised outlets grew 4.4% year over year.
For software vendors selling into US franchise brands.
Live signals
Total units
240
238 franchised
Unit growth YoY
+4.386%
vs prior filing
AUV
$8.16M
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$43K
per unit
Investment range
$153K–$298K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
IntuitIntuit
Mandatoryto time specify and pay the monthly charges applicable to such software usage. Currently, we require that you license QuickBooks Online either directly from our designated vendor, Intuit Limited, or t
QuickBooksIntuit
MandatoryDocument File (PDF) Reader • Software providing spreadsheet capability and word processing functions • QuickBooks Online, licensed pursuant to the terms and conditions at https://quickbooks.intuit.com
QuickBooks OnlineIntuit
Mandatoryuse the accounting, reporting and other software we from time to time specify and pay the monthly charges applicable to such software usage. Currently, we require that you license QuickBooks Online ei
QvinciQvinci
Mandatoryterritory. Software System Fees You must pay to us, or our designee, an enrollment fee for the set-up and initial training regarding our Software System (currently, ServiceTitan), Qvinci, Customer Eng
ServiceTitanServiceTitan
Mandatoryea. 9. These are estimates for initial setup fees that will be charged by ServiceTitan, Inc., our designated third-party vendor providing the required business management software ServiceTitan (see al
AngiAngi
ization Best Practices 2 Section - Social Media Facebook Boosting How To 3 SOCi Information Flyer 2 Grow Your Facebook Likes 1 Section - Marketing Vendor Information Sub-Section - Angi Angi Leads and
FacebookMeta
2 Section - Outdoor Advertising Outdoor Advertising Best Practices 38 Section - Search Engine Optimization (SEO) Search Engine Optimization Best Practices 2 Section - Social Media Facebook Boosting Ho
Google Business ProfileGoogle
867372.2 Topic No. of Pages No. of Minutes Style Guide 24 Section - Google Local Service Ads (LSA) Google Local Service Ads General Info Sheet 1 Section - Google My Business (GMB) Google My Business B
Google Local Service AdsGoogle
ting Education, Guides and How To’s Marketing Resources 5 Section - Creative MR. ROOTER - 2026 FDD 55 DMS_US.375867372.2 Topic No. of Pages No. of Minutes Style Guide 24 Section - Google Local Service
ParadoxParadox
isclosure Document we don’t anticipate an increase of more MR. ROOTER - 2026 FDD 53 DMS_US.375867372.2 than 30% annually in addition to any direct price increases from the vendor, Paradox, Inc. You ma
QuickBooks PayrollIntuit
fferent software being added to the Software System and direct price increases from third-party vendors. Other QuickBooks add-ons may be available (that are not required), such as QuickBooks Payroll,
SearchKingsSearchKings
i Leads and Ads Guide 20 NPS Informational Sheet 2 Section - Qiigo Qiigo Informational Webinar 44:09 Qiigo Sales Sheet for US Owners 2 Qiigo Sales Sheet for CAN Owners 2 Section - SearchKings MR. ROOT
SOCiSOCi
sing Outdoor Advertising Best Practices 38 Section - Search Engine Optimization (SEO) Search Engine Optimization Best Practices 2 Section - Social Media Facebook Boosting How To 3 SOCi Information Fly
ValassisValassis
iigo Sales Sheet for CAN Owners 2 Section - SearchKings MR. ROOTER - 2026 FDD 56 DMS_US.375867372.2 Topic No. of Pages No. of Minutes SearchKings Advertising Proposal 12 Section - Valassis Valassis In
ValpakValpak
enter Licensing, LLC in Los Angeles, CA. From April 2021 till July 2022, he was self-employed as a consultant in Los Angeles, CA. From May 2017 until April 2021, he was the CEO of Valpak Direct Market
XpressDocsXpressDocs
Sheet 1 Service Vehicle Decal Guide 2 Vehicle Wrap Process 3 Section - XpressDocs Ad Builder XpressDocs Every Door Direct Mail (EDDM) Elite 1 QR Code Generator How To 5 How To Use XpressDocs Mailing 8
YelpYelp
Section - Valassis Valassis Informational Webinar 30:57 Valassis New Mover Program 1 Valassis Print and Digital Sales Sheet 1 Section - Valpak Advertising with Valpak 1 Section - Yelp Request a Quote
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
We require that you use an appropriate chart of accounts, comply with our operating procedures and specifications, including internal audit standards, and use our required software (as part of the Software System) and that your accounting must also be compatible with our required Software System.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the Software System and certain information in your Computer System, including sales and related data, and there are no contractual limitations on our right to access this information and data.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
In addition, within 15 days after the end of each month, you must submit to us the following information for the preceding month: (i) copies of your most recent balance sheet and statement of profit and loss, including a summary of your costs for labor, rent and other material cost items; and (ii) if requested by us…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Other than with respect to the Technology Package, neither we nor our affiliates are currently an approved supplier for any products or services, but we and our affiliates may be approved suppliers for other/additional products and services in the future.
Is there a franchisee advisory council, association or committee?
YesItem 11
The MAP Fund is administered in part by an Advisory Council consisting of our President; our Vice President of Operations; a member of our Marketing department; and certain franchisees elected by their peers.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to designate a primary or single source of supply for certain products and supplies, and we or our affiliates may be that single source.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may derive revenue as a result of your required purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
20Item 8
The cost of items purchased in accordance with our specifications represents approximately 50% to 77% of your total purchases in connection with the establishment of your Business and approximately 20% of your on-going purchases in connection with operation of your Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay upon demand our (or the third party’s) actual costs of the testing and any related costs/expenses (regardless of whether we grant an approval).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may purchase from other suppliers if you follow our supplier approval procedures, as described in the Manuals, and obtain our prior written approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
in the telephone numbers, domain names, and social media or digital marketing accounts used at any time for the Business and cancel or assign, at our option, any assumed name rights or equivalent registrations filed with authorities.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must make sure that you are in compliance with all laws that are applicable to the Computer System or other technology used in the operation of your Business, including all data protection or security laws as well as payment card industry compliance.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 12
Beginning with the second full calendar year of operations, your Business must achieve (a) in each calendar year, annual Gross Sales that are in the top 90% of the annual Gross Sales per franchised business for the Mr. Rooter franchise system for that calendar year (the “Gross Sales MPS”) and (b) a Net Promoter Score…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We or our authorized representative have the right, at all times (i) during the business day to enter the premises where the books and records of the Business are kept and to evaluate, copy and audit such books and records
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may, from time to time, revise the contents of the Manuals and you must comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
We will approve your site as long as it meets our site selection guidelines and we will attempt to provide our approval or disapproval within 10 business days after you submit the location information (together with evidence of compliance with our site selection guidelines) to us.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You may not separately register any domain name containing any of the Marks or operate a website or social media account for your Business.
Is a minimum grand opening advertising spend required?
YesItem 6
Regardless of whether we impose the Minimum Local Marketing Spending on you, you must spend a minimum of $60,000 for local marketing during the first 12 months of the operation of your Business and $75,000 during the months 13-24 of the operation of your Business (the “Initial Marketing Spend MR.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
Regardless of whether we impose the Minimum Local Marketing Spending on you, you must spend a minimum of $60,000 for local marketing during the first 12 months of the operation of your Business and $75,000 during the months 13-24 of the operation of your Business
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
We have the right to designate local advertising markets and advertising cooperatives and/or local marketing groups for such markets (collectively, each such cooperative or group, a “LMG”), and if designated, you must participate in the LMG and its programs in your designated local advertising market.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase business management software (currently, ServiceTitan) from our designated supplier (currently, ServiceTitan, Inc.) and pay monthly fees to ServiceTitan, Inc. for your usage.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You must sign an electronic ACH Form, attached as Schedule B, to authorize and direct your bank or financial institution to allow us or our affiliate to initiate a transfer of funds electronically directly to our or our affiliate’s account and to charge to your account all amounts due to us or any affiliate.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
You must employ a sufficient number of competent and trained employees to ensure efficient service to Customers.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must also license the Technology Package (currently, Qvinci, Customer Engagement Platform, Neighborly Franchise Portal, FranConnect, one Microsoft Office365 E3 email account and one Microsoft Office365 Exchange email account) from our designated supplier (currently us), and pay our affiliate ZorWare monthly…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the Software System and certain information in your Computer System, including sales and related data, and there are no contractual limitations on our right to access this information and data.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
In addition, you must purchase a Technology Package (currently, Qvinci, Customer Engagement Platform, Neighborly Franchise Portal, FranConnect, one Microsoft Office365 E3 email account and one Microsoft Office365 Exchange email account) from us and pay our designee (currently our affiliate ZorWare) a monthly fee for…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may also require you to attend and complete a “refresher” training course or advanced training course if we determine that you are not current on all aspects of the System or are otherwise in need of training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You must attend, at your expense, any annual franchise convention we may hold or sponsor and any meetings relating to new services or products, new operational procedures or programs, training, business management, sales or sales promotion, or similar topics, including any system-wide teleconferences or…
The filing answers no to 1 question
- Must the franchisee participate in a customer loyalty or rewards program?Item 16
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Mr. Rooter
Mr. Rooter operates 240 home-services locations, 238 of them franchised. Franchised outlets grew 4.4% year over year, and Item 19 discloses average sales of $2,093,531 for 193 franchised businesses that reported sales for the entire January 1 to December 31, 2025 reporting period.
Who controls software purchasing
Item 11 requires franchisees to license ServiceTitan as business management software from designated supplier ServiceTitan, Inc., and to license a Technology Package — currently Qvinci, Customer Engagement Platform, Neighborly Franchise Portal, FranConnect, and Office365 E3/Exchange accounts — from Mr. Rooter as designated supplier, plus QuickBooks Online from Intuit or through Mr. Rooter's affiliate ZorWare. President Christopher Porcelli and Vice President of Operations Michael D. Henderson sit under Neighborly CEO Michael Anthony Davis, alongside sibling brands Window Genie, Mosquito Joe, Aire Serv, Molly Maid, Mr. Electric and Rainbow International.
Tech named in the FDD, and what is actually required
ServiceTitan, FranConnect, QuickBooks and QuickBooks Online are each named in the filing's technology requirements as software franchisees must license. Qvinci is required as part of the Technology Package. Franchisees must also use Google Chrome, Adobe Acrobat Reader and a current-model iPad for each technician. Angi and Facebook appear in the filing's marketing manual contents.
Procurement, renewals, and timing
Mr. Rooter's supplier model designates specific sources for the Software System and Technology Package, and reserves the right to designate itself as the provider for rollover and after-hours call-center services. Franchisees may propose alternative suppliers for other purchases through Mr. Rooter's supplier approval procedures.
How to read the Mr. Rooter FDD
The embedded PDF below is Mr. Rooter's 2026 Franchise Disclosure Document. Item 11 carries the ServiceTitan and Technology Package detail described here, and Item 8 the supplier rules. For a ranked list of franchise systems whose technology mandates fit your product, talk to FranCloud.
Questions vendors ask
Mr. Rooter, answered from the filing
Mr. Rooter requires franchisees to license ServiceTitan and a Technology Package including FranConnect through designated suppliers. President Christopher Porcelli and Neighborly CEO Michael Anthony Davis sit at the HQ level where these mandates originate.
The FDD obliges franchisees to license ServiceTitan for business management, a Technology Package currently including Qvinci, FranConnect and Office365 accounts, and QuickBooks Online from Intuit or through ZorWare. Google Chrome, Adobe Acrobat Reader and a current-model iPad per technician are also required. Angi and Facebook are named in the filing.
Mr. Rooter operates 240 home-services locations, 238 franchised and 2 company-owned. Franchised outlets grew 4.4% year over year.
Mr. Rooter uses an approved-supplier model: ServiceTitan and the Technology Package must come from designated suppliers, and Mr. Rooter may also designate itself as the call-center provider for rollover and after-hours calls. Franchisees may propose alternative suppliers for other purchases.
Mr. Rooter can update its required Software System and Technology Package and require franchisees to adopt new software at any time, so vendor timing tracks that update cycle. Franchised outlets grew 4.4% year over year against an average Item 19 figure of $2,093,531 for reporting businesses.
The embedded PDF viewer below is Mr. Rooter's 2026 Franchise Disclosure Document, covering the ServiceTitan, Technology Package and supplier terms described on this page.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Mr. Rooter files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
190 operators run 195 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit187
2–9 units3
Top states by locations
| TX | 24 |
|---|---|
| CA | 21 |
| FL | 16 |
| OH | 8 |
| NC | 7 |
Ownership
The portfolio behind Mr. Rooter
strategic_multibrand of Neighborly.
Sibling brands
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.