From the filings

+20% units YoYHQ-led decisions

Lawn Pride

Home services

Software purchasing at Lawn Pride is controlled at the corporate level, with Director of Systems David Holmes as a key contact for vendors. The franchise mandates Real Green Software and PROTRADENET, creating a defined tech environment. With 44 total units and 20% year-over-year growth, the addressable market is small but expanding.

For software vendors selling into US franchise brands.

Live signals

Total units
44
42 franchised
Unit growth YoY
+20%
vs prior filing
AUV
Item 19, 2026
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$0.89
per unit
Investment range
$141K–$244K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

10%of gross sales (FY2026)

Ongoing fees: 10% of gross sales (FY2026)Royalty 8%, Ad fund 2%. Total 10% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 8%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

FranConnectFranConnect
Mandatory
CrmItem 6

ategies and initiatives. There currently are no cooperatives. 4. Software System and Other Software. We require you to use our Technology Package (which currently includes Qvinci, FranConnect, Custome

IntuitIntuit
Mandatory
AccountingItem 6

to time specify and pay the monthly charges applicable to such software usage. Currently, we require that you license Quickbooks Online either directly from our designated vendor, Intuit Limited, or t

QuickBooks OnlineIntuit
Mandatory
AccountingItem 6

use the accounting, reporting and other software we from time to time specify and pay the monthly charges applicable to such software usage. Currently, we require that you license Quickbooks Online ei

QvinciQvinci
Mandatory
AccountingItem 5

One month prior to conducting phase II training, you must pay to us, or our designee (ZorWare), in a lump sum, an enrollment fee for use of our required Software System (currently Qvinci, Customer Eng

Real GreenReal Green
Mandatory
Field serviceItem 6

n). Currently, you Support and Mobile Live 2, Customer must license this software directly from the Maintenance Assistant Subscription, third-party vendor (Workwave, LLC) and Fees Real Green Comm Plan

WorkWaveWorkWave
Mandatory
Field serviceItem 6

en (currently, Real Green). Currently, you Support and Mobile Live 2, Customer must license this software directly from the Maintenance Assistant Subscription, third-party vendor (Workwave, LLC) and F

QuickBooksIntuit
AccountingItem 6

(See also Items 8 and 11). We and ZorWare reserve the right to suspend your access to any or all software within the Technology Package if you fail to timely pay these fees. Other QuickBooks add-ons m

QuickBooks PayrollIntuit
PayrollItem 6

erve the right to suspend your access to any or all software within the Technology Package if you fail to timely pay these fees. Other QuickBooks add-ons may be available, such as QuickBooks Payroll,

ValpakValpak
MarketingItem 2

enter Licensing, LLC in Los Angeles, CA. From April 2021 till July 2022, he was self-employed as a consultant in Los Angeles, CA. From May 2017 until April 2021, he was the CEO of Valpak Direct Market

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 9 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

We require that you use an appropriate chart of accounts, comply with our operating procedures and specifications, including internal audit standards, and use our required software (as part of the Software System) and that your accounting must also be compatible with our required Software System.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

to remotely access and evaluate, copy and audit your electronic records located on the Computer System

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

In addition, within 15 days after the end of each month, you must submit to us the following information for the preceding month: (i) copies of your most recent balance sheet and statement of profit and loss, including a summary of your costs for labor, rent and other material cost items;

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We reserve the right to designate a primary or single source of supply for certain products, supplies or services, and we or our affiliates may be that single source.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to designate a primary or single source of supply for certain products, supplies or services, and we or our affiliates may be that single source.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We may derive revenue as a result of your required purchases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

30

Item 8

approximately 30% to 60% of your on-going purchases in connection with operation of your Business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You must pay upon demand our (or the third party’s) actual costs of the testing and any related costs/expenses (regardless of whether we grant an approval).

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

You may purchase from other suppliers if you follow our supplier approval procedures, as described in the Manuals, and obtain our prior written approval.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

assignment to us of all right in the telephone numbers, websites, social media accounts and domain names for the Business

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

It is your responsibility to make sure that you are in compliance with all laws that are applicable to the Computer System, including all data protection, privacy and security laws as well as payment card industry (PCI) compliance.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 12

Beginning with the second full calendar year of operations, your Business must achieve (a) in each calendar year, annual Gross Sales that are in the top 90% of the annual Gross Sales per franchised business for the Lawn Pride franchise system for that calendar year (the “Gross Sales MPS”) and (b) a Net Promoter LAWN…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We and our authorized representative have the right to visit and inspect your Business at all reasonable times during the business day for the purpose of making periodic evaluations and to ascertain your compliance with the provisions of this Agreement, and to inspect and evaluate your services, supplies or products…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We will revise the Operations Manual and these standards, procedures, techniques and management systems periodically to meet changing conditions and in the best interest of the LAWN PRIDE Businesses and the System.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

However, you may not enter into a lease or a purchase agreement for the Franchise Location until you have received our prior approval.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

You may not separately register any domain name containing any of the Marks or operate a website or social media account for your Business.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

You are required to spend the following amounts on local marketing, advertising and promotional activities, programs and materials (collectively the “Local Marketing Spend Requirement”): (a) in year one of the Business’ operations, you must spend at least $80,000; (b) in year two of operations, you must spend at…

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

We have the right to designate local advertising markets and advertising cooperatives and/or local marketing groups for such markets (collectively, each such cooperative or group, a “LMG”), and if designated, you must participate in the LMG and its programs in your designated local advertising market.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You may not contract with an alternative supplier for any products and/or services for which we have designated a supplier.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You must sign an electronic ACH Form, attached as Schedule B, to authorize and direct your bank or financial institution to allow us or our affiliate to initiate a transfer of funds electronically directly to our or our affiliate’s account and to charge to your account all amounts due to us or any affiliate.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

You must employ a sufficient number of competent and trained employees to ensure efficient service to Customers.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

We or our authorized representative have the right, at all times (i) during the business day to enter the premises where your books and records relative to the Business are kept and to evaluate, copy and audit such books and records, including, but not limited to any and all financial statements, reports, state…

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

If you request training in addition to the initial training program identified above, we reserve the right to charge 16 LAWN PRIDE FRANCHISE AGREEMENT DMS_US.375859425.2 you a training fee, plus you must pay your costs and expenses in connection with such training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

You must attend, at your expense, any annual franchise convention we may hold or sponsor and any meetings relating to new services or products, new operational procedures or programs, training, business management, sales or sales promotion, or similar topics, regional meetings or owners summits, including any…

The filing answers no to 1 question
  • Must the franchisee participate in a customer loyalty or rewards program?Item 16

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Lawn Pride

Lawn Pride is a home services franchise with a concentrated footprint of 44 total units, 42 of which are franchised. The brand is growing at a 20% year-over-year clip, signaling an expanding, albeit currently small, addressable market for software vendors. The franchise is headquartered in Indiana, with its largest operator presence in Alabama (3 units) and Texas (2 units). All 10 mapped operators are single-unit owners, meaning there is no multi-unit complexity, but also no large, scaled buyer to target for a fleet-wide deal. For a vendor, the opportunity lies in selling into a corporate HQ that tightly controls the technology environment.

Who controls software purchasing

Purchasing authority sits at the headquarters level. The FDD lists David Holmes as Director of Systems, making him the most direct point of contact for a technical evaluation. The executive team also includes President Susan McIntosh and CEO Michael Anthony Davis, who would likely sign off on any enterprise-wide software agreement. The corporate controller, Malia Gelfo, and VP of Finance, Heather Shipley, round out the financial oversight, meaning any pitch should be prepared to demonstrate clear ROI. Because the franchisee base is composed entirely of single-unit operators, the HQ's mandate is the single path to adoption.

Mandated and current tech stack

Lawn Pride's FDD is explicit about its operational software. The brand mandates a PROTRADENET Agreement and Real Green Software. Real Green is a well-known field service management platform in the lawn care and pest control industries, handling CRM, routing, and billing. The PROTRADENET agreement likely covers a specific operational or compliance function. A third, generically named 'Software System User and Maintenance Agreement' is also mandated, suggesting a formalized onboarding and support structure for any required technology. Vendors offering complementary or replacement solutions must be prepared to integrate with or displace these incumbent systems.

Procurement, renewals, and timing

The FDD did not yield a signal on the formal procurement model from Item 8, so it is unknown whether Lawn Pride uses a designated supplier list or an open procurement process. However, the renewal terms in Item 17 provide a clear window for vendor engagement. Franchise agreements run for a 10-year term. To renew, a franchisee must provide written notice between 180 and 240 days before expiration and sign the then-current franchise agreement. Critically, that new agreement may impose materially different technology requirements. This creates a recurring, contractually-driven trigger where the HQ can mandate new software across its renewing base.

How to read the Lawn Pride FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding Lawn Pride's legal and operational requirements. The embedded viewer below contains the full filing, including the detailed Item 17 renewal conditions and Item 1 executive roster. Reviewing the FDD directly is essential to validate the mandated technology agreements and to identify any other operational requirements that could create an opening for your product. For a ranked list of franchise targets based on tech stack and growth signals like Lawn Pride's, FranCloud can help you prioritize your outbound efforts.

Questions vendors ask

Lawn Pride, answered from the filing

The Director of Systems, David Holmes, is the likely technical buyer. President Susan McIntosh and CEO Michael Anthony Davis are also named executives, indicating a concentrated HQ buying center.
The FDD mandates a PROTRADENET Agreement and Real Green Software, a field service management platform. A generic 'Software System User and Maintenance Agreement' is also required.
There are 44 total units: 42 franchised and 2 company-owned. The operator footprint is small, with 10 mapped operators across states like AL, TX, and GA.
The procurement model is not detailed in the provided FDD extract. Item 8, which typically outlines designated or approved supplier requirements, contained no signal.
With a 10-year initial term and 20% unit growth, renewals are a key trigger. Franchisees must provide 180-240 days' written notice and sign the current agreement, which may have materially different tech terms.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source

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Lawn Pride2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

10 operators run 10 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit10

Top states by locations

AL3
TX2
GA1
VA1
NY1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.