PROTRADENET Agreement
MandatoryExhibit (I) PROTRADENET Agreement
+20% units YoYHQ-led decisions
Lawn Pride
Home servicesSoftware purchasing at Lawn Pride is controlled at the corporate level, with Director of Systems David Holmes as a key contact for vendors. The franchise mandates Real Green Software and PROTRADENET, creating a defined tech environment. With 44 total units and 20% year-over-year growth, the addressable market is small but expanding.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Real Green Software
MandatoryExhibit (J-2) Real Green Software Terms of Service
Software System User and Maintenance Agreement
MandatoryExhibit (J-1) Software System User and Maintenance Agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
44
42 franchised
Unit growth YoY
+20%
vs prior filing
AUV
—
Item 19, 2026
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$0.89
per unit
Investment range
$141K–$244K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Lawn Pride
Lawn Pride is a home services franchise with a concentrated footprint of 44 total units, 42 of which are franchised. The brand is growing at a 20% year-over-year clip, signaling an expanding, albeit currently small, addressable market for software vendors. The franchise is headquartered in Indiana, with its largest operator presence in Alabama (3 units) and Texas (2 units). All 10 mapped operators are single-unit owners, meaning there is no multi-unit complexity, but also no large, scaled buyer to target for a fleet-wide deal. For a vendor, the opportunity lies in selling into a corporate HQ that tightly controls the technology environment.
Who controls software purchasing
Purchasing authority sits at the headquarters level. The FDD lists David Holmes as Director of Systems, making him the most direct point of contact for a technical evaluation. The executive team also includes President Susan McIntosh and CEO Michael Anthony Davis, who would likely sign off on any enterprise-wide software agreement. The corporate controller, Malia Gelfo, and VP of Finance, Heather Shipley, round out the financial oversight, meaning any pitch should be prepared to demonstrate clear ROI. Because the franchisee base is composed entirely of single-unit operators, the HQ's mandate is the single path to adoption.
Mandated and current tech stack
Lawn Pride's FDD is explicit about its operational software. The brand mandates a PROTRADENET Agreement and Real Green Software. Real Green is a well-known field service management platform in the lawn care and pest control industries, handling CRM, routing, and billing. The PROTRADENET agreement likely covers a specific operational or compliance function. A third, generically named 'Software System User and Maintenance Agreement' is also mandated, suggesting a formalized onboarding and support structure for any required technology. Vendors offering complementary or replacement solutions must be prepared to integrate with or displace these incumbent systems.
Procurement, renewals, and timing
The FDD did not yield a signal on the formal procurement model from Item 8, so it is unknown whether Lawn Pride uses a designated supplier list or an open procurement process. However, the renewal terms in Item 17 provide a clear window for vendor engagement. Franchise agreements run for a 10-year term. To renew, a franchisee must provide written notice between 180 and 240 days before expiration and sign the then-current franchise agreement. Critically, that new agreement may impose materially different technology requirements. This creates a recurring, contractually-driven trigger where the HQ can mandate new software across its renewing base.
How to read the Lawn Pride FDD
The 2026 Franchise Disclosure Document is the definitive source for understanding Lawn Pride's legal and operational requirements. The embedded viewer below contains the full filing, including the detailed Item 17 renewal conditions and Item 1 executive roster. Reviewing the FDD directly is essential to validate the mandated technology agreements and to identify any other operational requirements that could create an opening for your product. For a ranked list of franchise targets based on tech stack and growth signals like Lawn Pride's, FranCloud can help you prioritize your outbound efforts.
Questions vendors ask
Lawn Pride, answered from the filing
The Director of Systems, David Holmes, is the likely technical buyer. President Susan McIntosh and CEO Michael Anthony Davis are also named executives, indicating a concentrated HQ buying center.
The FDD mandates a PROTRADENET Agreement and Real Green Software, a field service management platform. A generic 'Software System User and Maintenance Agreement' is also required.
There are 44 total units: 42 franchised and 2 company-owned. The operator footprint is small, with 10 mapped operators across states like AL, TX, and GA.
The procurement model is not detailed in the provided FDD extract. Item 8, which typically outlines designated or approved supplier requirements, contained no signal.
With a 10-year initial term and 20% unit growth, renewals are a key trigger. Franchisees must provide 180-240 days' written notice and sign the current agreement, which may have materially different tech terms.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
10 operators run 10 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit10
Top states by locations
| AL | 3 |
|---|---|
| TX | 2 |
| GA | 1 |
| VA | 1 |
| NY | 1 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.