Wise Coatings

The vendor opportunity at Wise Coatings

Wise Coatings is a home-services franchise based in Florida with 27 total units—26 franchised and 1 company-owned—and an average unit volume of $374,994.02. The system grew unit count by 62.5% year-over-year, signaling active expansion. For software vendors, the addressable market is small but concentrated: 46 mapped operators, including 4 multi-unit owners, across approximately 50 located locations. The top states by unit count are Colorado (7), Texas (6), Arizona (3), Utah (2), and North Carolina (2). No parent company is on file, indicating independent ownership.

Who controls software purchasing

The 2025 FDD identifies three executives in Item 1: Brandon Vaughn (Founder), Whitney White (Chief Executive Officer), and Yasmine Stones (Director of Onboarding and Administration). In a system of this size, software purchasing decisions are almost certainly made at the HQ level, not by individual franchisees. Whitney White, as CEO, is the likely ultimate decision-maker, while Yasmine Stones may influence or manage operational tools tied to onboarding and administration. Vendors should direct pitches to these individuals, emphasizing compliance with existing mandates and ease of deployment across a growing unit base.

Mandated and current tech stack

Wise Coatings mandates three specific software systems. Gusto by Gusto, Inc. handles payroll. House Call Pro is the required field-operations platform. QuickBooks by Intuit Inc. is the mandated accounting system. These are named in the FDD as mandatory, meaning any competing solution must either replace a mandate or integrate seamlessly. The tech landscape is therefore tightly controlled, with little room for franchisee-level experimentation. Vendors offering complementary tools—such as CRM, scheduling add-ons, or analytics—may find an entry point if they can demonstrate integration with House Call Pro or QuickBooks.

Procurement, renewals, and timing

Item 8 of the 2025 FDD does not include a procurement extract, so the designated-supplier model is not publicly detailed. Vendors should clarify directly with HQ whether there is an approved-vendor process. Renewal terms, outlined in Item 17, run for 10 years and require substantial compliance with the Franchise Agreement, updated service vehicles and equipment, satisfaction of all monetary obligations, no defaults, timely renewal notice, and signing a current Franchise Agreement—which may include higher royalty and marketing fees. With 62.5% unit growth, new franchisees are entering the system regularly, creating onboarding-driven software evaluation windows. The royalty rate is 5.0%.

How to read the Wise Coatings FDD

The 2025 Wise Coatings Franchise Disclosure Document is embedded below. It contains the full legal and operational disclosures, including Item 1 executives, Item 11 mandated systems, and Item 17 renewal conditions. Use it to verify the facts cited here and to identify additional contacts or requirements. For a ranked target list of franchise systems that match your software category, FranCloud can help.