From the filings

+62.5% units YoYHQ-led decisions

Wise Coatings

Home services

Software purchasing at Wise Coatings is controlled at the franchisor level, with mandated systems covering payroll, field operations, and accounting. The brand currently operates 27 total units (26 franchised, 1 company-owned) and grew unit count by 62.5% year-over-year. For vendors, this means a small but rapidly expanding account base where compliance with the mandated tech stack is non-negotiable.

For software vendors selling into US franchise brands.

Live signals

Total units
27
26 franchised
Unit growth YoY
+62.5%
vs prior filing
AUV
$375K
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$175K–$200K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2025)

Ongoing fees: 7% of gross sales (FY2025)Royalty 5%, Ad fund 2%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

GustoGusto
Mandatory
PayrollItem 11

y, we require you to purchase a computer and at least one mobile/tablet device that supports the software we require you to use, which is currently House Call Pro, QuickBooks, and Gusto. You must also

QuickBooksIntuit
Mandatory
AccountingItem 11

o time. Presently, we require you to purchase a computer and at least one mobile/tablet device that supports the software we require you to use, which is currently House Call Pro, QuickBooks, and Gust

Franchisor behaviours

What the franchisor requires

31 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 1 question the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You must also use the point-of-sale and business management and accounting software we designate, or provide to you, at our election.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

Franchisor shall, at all times, have full access to all of Franchisee’s computer, software, data and systems, and all related information by means of direct access, either in person or by telephone, modem or Internet to permit Franchisor to verify Franchisee’s compliance with its obligations under this Agreement.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee shall supply to Franchisor on or before the fifteenth day of each month, in a form approved by Franchisor, a balance sheet as of the end of the last day of the preceding month and an income statement for the preceding month and the fiscal year-to-date.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

If required by Franchisor, any such items or services shall be purchased only from “Approved Suppliers” that Franchisor designates or approves (which might include, or be limited to, Franchisor or an Affiliate).

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor may change the software or technology that Franchisee must use at any time, and pass through costs to the Franchisee plus a reasonable administrative fee for use of the software and technology.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

1795661.46

Item 8

As of the end of our most recent fiscal year, December 31, 2024, our affiliate PolyWise reported to us that they derived $1,795,661.46 in gross revenue as a result of franchisee required purchases and leases.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Franchise agreement

Franchisee acknowledges and agrees that Franchisor and/or its affiliate may derive compensation or other benefits based on Franchisee’s purchases or leases from designated or approved suppliers, and that Franchisor has the right to retain such compensation or benefits in consideration of the valuable services…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

15

Item 8

We estimate that required purchases and leases described above will range from 15% to 35% of the cost to establish the Franchised Business, and 15% to 25% of your operating costs.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You pay us the costs we expend in our evaluation of new suppliers you wish to purchase from or products you wish to purchase.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If Franchisee desires to utilize any products, services or new technology that Franchisor has not approved (for products and services that require supplier approval), Franchisee shall first send Franchisor sufficient information, specifications and samples for Franchisor to determine whether the service or product…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

assign your email addresses, any websites, and telephone to us

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

A representative of our may make visits to your Franchised Business, including visiting your jobsite(s), to ensure compliance with all required standards, specifications and procedures.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor has the right to add to or otherwise modify the Confidential Operations Manual from time to time to reflect changes in the specifications, standards, operating procedures and rules prescribed by Franchisor.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must operate the Franchised Business from an approved location within your Territory, whether home based or leased, except where we have given written consent for a location outside your Territory.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not create websites, social media accounts, e-mail marketing software accounts or other comparable accounts outside of those which we license to you.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You are required to spend a minimum of $10,000 in Grand Opening Advertising as we may determine in our sole discretion and in a manner that we require.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You are required to spend, on the operation of your Franchised Business, a minimum of $4,500 per month on local advertising.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

You shall participate in and offer to your customers: (a) all customer loyalty and reward programs;

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

You must participate in any cooperative advertising program established in your region.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase from our designated suppliers certain tools, equipment, and non-proprietary coatings product and other goods as we designate;

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase from our designated suppliers certain tools, equipment, and non-proprietary coatings product and other goods as we designate;

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee shall, at its expense, lease or purchase the necessary equipment and/or software and shall have arrangements in place with Visa, MasterCard, American Express and such other credit card or other payment systems now existing or established in the future, issuers as Franchisor may designate, from time to…

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisor currently requires all Royalty Fees, Marketing Fees, amounts due for purchases by Franchisee from Franchisor, and other amounts due to Franchisor to be paid through an Electronic Depository Transfer Authorization (see Attachment 5).

Must the franchisee participate in a gift card program?

Yes

Item 8

You must implement any referral, rewards system, or gift card program that we institute, and utilize our designated supplier for administration of such programs.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Franchisee shall maintain a competent, conscientious, and trained staff (who shall have been adequately trained by Franchisee or in accordance with Franchisor’s standards) in numbers sufficient to service customers promptly and professionally, including at least a manager or shift leader on duty at all times at which…

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

Franchisee shall abide by all uniform and dress code requirements stated in the Confidential Operations Manual or otherwise.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must also use the point-of-sale and business management and accounting software we designate, or provide to you, at our election.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have the right to independently access and use all information you collect or compile in connection with the operation of the business, or contained in the required software at any time without first notifying you and there are no contractual limitations on our right to do so.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

All sales must be processed through the approved CRM systems and reported as gross revenue and no other supplemental or secondary CRM system may be used.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may charge a fee for this additional training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

We hold periodic national or regional conferences and attendance at these conferences is mandatory.

The filing answers no to 1 question
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Wise Coatings

Wise Coatings is a home-services franchise based in Florida with 27 total units—26 franchised and 1 company-owned—and an average unit volume of $374,994.02. The system grew unit count by 62.5% year-over-year, signaling active expansion. For software vendors, the addressable market is small but concentrated: 46 mapped operators, including 4 multi-unit owners, across approximately 50 located locations. The top states by unit count are Colorado (7), Texas (6), Arizona (3), Utah (2), and North Carolina (2). No parent company is on file, indicating independent ownership.

Who controls software purchasing

The 2025 FDD identifies three executives in Item 1: Brandon Vaughn (Founder), Whitney White (Chief Executive Officer), and Yasmine Stones (Director of Onboarding and Administration). In a system of this size, software purchasing decisions are almost certainly made at the HQ level, not by individual franchisees. Whitney White, as CEO, is the likely ultimate decision-maker, while Yasmine Stones may influence or manage operational tools tied to onboarding and administration. Vendors should direct pitches to these individuals, emphasizing compliance with existing mandates and ease of deployment across a growing unit base.

Mandated and current tech stack

Wise Coatings mandates three specific software systems. Gusto by Gusto, Inc. handles payroll. House Call Pro is the required field-operations platform. QuickBooks by Intuit Inc. is the mandated accounting system. These are named in the FDD as mandatory, meaning any competing solution must either replace a mandate or integrate seamlessly. The tech landscape is therefore tightly controlled, with little room for franchisee-level experimentation. Vendors offering complementary tools—such as CRM, scheduling add-ons, or analytics—may find an entry point if they can demonstrate integration with House Call Pro or QuickBooks.

Procurement, renewals, and timing

Item 8 of the 2025 FDD does not include a procurement extract, so the designated-supplier model is not publicly detailed. Vendors should clarify directly with HQ whether there is an approved-vendor process. Renewal terms, outlined in Item 17, run for 10 years and require substantial compliance with the Franchise Agreement, updated service vehicles and equipment, satisfaction of all monetary obligations, no defaults, timely renewal notice, and signing a current Franchise Agreement—which may include higher royalty and marketing fees. With 62.5% unit growth, new franchisees are entering the system regularly, creating onboarding-driven software evaluation windows. The royalty rate is 5.0%.

How to read the Wise Coatings FDD

The 2025 Wise Coatings Franchise Disclosure Document is embedded below. It contains the full legal and operational disclosures, including Item 1 executives, Item 11 mandated systems, and Item 17 renewal conditions. Use it to verify the facts cited here and to identify additional contacts or requirements. For a ranked target list of franchise systems that match your software category, FranCloud can help.

Questions vendors ask

Wise Coatings, answered from the filing

The FDD lists Brandon Vaughn (Founder), Whitney White (CEO), and Yasmine Stones (Director of Onboarding and Administration) as key executives. Purchasing authority likely sits with the CEO and Director of Onboarding and Administration.
Wise Coatings mandates Gusto by Gusto, Inc. for payroll, House Call Pro for field operations, and QuickBooks by Intuit Inc. for accounting, per the 2025 FDD.
There are 27 total units: 26 franchised and 1 company-owned. Operators are concentrated in CO (7), TX (6), AZ (3), UT (2), and NC (2).
The 2025 FDD does not disclose a specific procurement model in Item 8. Vendors should inquire directly about designated or approved supplier requirements.
Renewal terms are 10 years, contingent on substantial compliance, updated equipment, and a signed current agreement. With 62.5% YoY growth, new-unit onboarding may create near-term opportunities.
The 2025 Wise Coatings FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

44 operators run 46 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit42
2–9 units2

Top states by locations

CO5
TX4
AZ3
UT2
NC2

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.