Invoca
Mandatoryist available to you. The prices and products contained on the price list are subject to change at any time. You must participate in our corporate phone tracking system (currently Invoca) which utiliz
From the filings
HQ-led decisions
Concrete Craft
Home servicesSoftware purchasing at Concrete Craft is directed by a small HQ team led by President Dan Lightner and CEO Andrew G. Skehan. The franchise mandates ServiceMinder as its CRM, creating an immediate integration or replacement conversation for vendors. With 77 franchised units and an average unit volume of $394,224, the addressable market is compact but concentrated, with operators clustered in Texas, Florida, and Georgia.
For software vendors selling into US franchise brands.
Live signals
Total units
77
77 franchised
Unit growth YoY
-2.532%
vs prior filing
AUV
$394K
Item 19, 2023
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$20K
per unit
Investment range
$156K–$233K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Lightspeed
rnia corporation on February 22, 1999 and began offering AUSSIE PET MOBILE® franchises in October 1999. APM has never offered franchises in other lines of business. Our affiliate, Lightspeed
ServiceMinder
NING PROGRAM Hours of In- Person Classroom or Virtual Hours of On-The-Job Subject Training Training Location PRE TRAINING Technology Overview: Policies 4 0 Virtual and Procedures, ServiceMinder Instru
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must give us unrestricted electronic access (including user IDs and passwords, if necessary) to your computer
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee will submit quarterly profit and loss statements by the 25th day of the month following the immediately preceding calendar quarter in the form and via the method prescribed by Franchisor from time to time in the Manual or otherwise in writing.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Required purchases by franchisees of concrete mix and other mix products and services from us totaled $381,486, which represents 11.0% of our total revenues of $3,481,837 in 2023.
Is there a franchisee advisory council, association or committee?
YesItem 11
We have a Franchise Advisory Council consisting of five franchisee representatives across the United States and Canada.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may, at any time, in our discretion, change, delete or add to any of our specifications or quality standards.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
381486Item 8
Required purchases by franchisees of concrete mix and other mix products and services from us totaled $381,486, which represents 11.0% of our total revenues of $3,481,837 in 2023.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may retain rebates, allowances or cooperative advertising dollars (collectively, “Allowances”) we receive from suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that 25% of your purchases and leases in establishing the Franchised Business and 30% of your total purchases and leases in operating the Franchised Business will be subject to the restrictions described above.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another supplier, you or the supplier must submit to us a written request for approval and you or the supplier must provide us with samples of the supplier's products or work.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon termination of this Agreement, for any reason, Franchisor will retain or change the telephone number relating to the Franchised Business in its sole discretion and Franchisee will do all things necessary or appropriate to transfer the telephone number to Franchisor
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must comply with the Payment Card Industry Data Security Standards (PCI DSS) as these standards may be revised and modified by the Payment Card Industry Security Standards Council (PCISSC) or such successor replacement organization, and/or in accordance with other standards as we may specify.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor shall have the right, during normal business hours, and without prior notice to Franchisee, to inspect or audit, or cause to be inspected or audited the financial books, records, bookkeeping and accounting records, documents or other materials in respect of the Franchise Business
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor will have the right to modify the Manual and the Handbook at any time by the addition, deletion or other modification of the provisions of the Manual and the Handbook.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are required to invest the amount specified in the Manual in local advertising (Franchise Agreement § 8.3(a)).
Operations
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee must purchase Products only from Franchisor or vendors designated by Franchisor (which may include Affiliates of Franchisor).
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee must authorize Franchisor to withdraw Continuing Royalty fees, National Advertising Fees, Technology Fees and all other fees due under this Agreement directly from Franchisee's bank account.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisor has the right to mandate certain brands, types, makes, and/or models of communications, computer systems, software and hardware including without limitation: (1) back office and point of sale systems, mobile devices, data, audio, video, and voice storage, retrieval, and transmission systems for use at the…
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You are required to use our proprietary customer relations management (“CRM”) software in your business which requires the use of supported internet browsers Chrome or Safari.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
At your request, we will make additional or refresher on-site training available at your business as we deem appropriate, at the rate of $500 per day plus travel and living expenses (Franchise Agreement § 7.4).
The filing answers no to 8 questions
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisor approve the franchisee's site or location before opening?Item 12
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee participate in a gift card program?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Concrete Craft
Concrete Craft is a home-services franchise specializing in decorative concrete coatings. With 77 franchised units and no company-owned locations, the system is entirely dependent on franchisee operators. Average unit volume sits at $394,224, and the royalty rate is 7%. The initial franchise term runs 10 years, with 5-year renewal periods available under the then-current agreement. Year-over-year unit growth was -2.532%, signaling a contracting footprint that may prioritize operational efficiency and cost control — a potential opening for vendors who can demonstrate ROI.
The operator base is small and geographically concentrated. Texas and Florida lead with 6 units each, followed by Georgia (5), Ohio (4), and South Carolina (4). Of 43 mapped operators, 3 are multi-unit owners, each controlling between 2 and 9 units. The remaining 40 operators run a single location. This structure means software decisions are unlikely to bubble up from a powerful franchisee bloc; instead, they flow from the top.
Who controls software purchasing
Item 1 of the 2024 FDD names five executives: President Dan Lightner, CEO and Director Andrew G. Skehan, VP of Operations John Kostro, and Regional Operations Managers Jeff Dawson and Trent Lensch. No CIO, CTO, or dedicated technology role is listed. For a software vendor, the most direct path is through Lightner or Skehan, who hold the highest authority. Kostro and the regional managers likely serve as evaluators and influencers for any tool that touches daily operations or field service.
Because the system has no parent company on file and appears independently owned, there is no external corporate IT layer to navigate. The buying center is lean, and a vendor’s ability to speak to operational pain points — scheduling, job costing, customer communication — will matter more than a formal RFP process.
Mandated and current tech stack
The only technology mandate disclosed in the 2024 FDD is ServiceMinder, a CRM platform. ServiceMinder handles lead management, scheduling, and customer follow-up, making it the operational backbone for franchisees. No POS, accounting, or marketing automation systems are named as mandated or recommended. This creates a clear wedge for vendors offering complementary or replacement solutions: if you sell a CRM that competes with ServiceMinder, you need to convince HQ to switch a mandated system. If you sell adjacent tools — field service management, payment processing, analytics — you may find an easier path as an add-on.
The absence of a mandated POS or ERP system suggests franchisees may use a patchwork of solutions for payment processing and back-office tasks. Vendors should approach with a clear integration story, especially anything that plugs into ServiceMinder’s API or export functions.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract regarding procurement restrictions. Concrete Craft does not appear to operate a designated supplier program or publish a list of approved vendors. This likely means franchisees have discretion over non-mandated purchases, but any system that touches the mandated CRM or brand standards will still require HQ approval.
Renewal terms offer a predictable window for software evaluation. The initial 10-year term is followed by 5-year renewal periods. At renewal, franchisees must sign the then-current franchise agreement and make “necessary upgrades to the Franchised Business.” That language, drawn from Item 17, signals that HQ can require technology upgrades as a condition of renewal. Vendors who align their sales cycle with upcoming renewal cohorts — particularly in the top states — may find receptive buyers.
How to read the Concrete Craft FDD
The 2024 Franchise Disclosure Document is the definitive source for understanding Concrete Craft’s obligations, fees, and technology requirements. Item 11 confirms the ServiceMinder mandate. Item 1 lists the executives who control purchasing. Item 17 outlines renewal conditions that can force technology refreshes. The embedded viewer below contains the full document. Focus on Items 1, 8, 11, and 17 to build your pitch. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Concrete Craft, answered from the filing
President Dan Lightner and CEO Andrew G. Skehan are the named executives. VP of Operations John Kostro and Regional Operations Managers Jeff Dawson and Trent Lensch likely influence operational tool decisions.
The 2024 FDD mandates ServiceMinder as the CRM software. No POS or other operational systems are named as mandated or recommended in the disclosure.
77 total units, all franchised. No company-owned units are disclosed. Year-over-year unit growth declined by 2.532%.
The 2024 FDD does not disclose a designated or approved supplier program in Item 8. Procurement signals are absent, suggesting an open or unspecified model.
Initial franchise terms are 10 years. Renewals are 5 years, requiring a new agreement and system upgrades. Renewal cycles tied to unit openings may create periodic evaluation windows.
The FDD is filed with state franchise regulators in 2024. You can view it directly in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
214 operators run 220 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit211
2–9 units3
Top states by locations
| FL | 25 |
|---|---|
| TX | 20 |
| SC | 14 |
| GA | 14 |
| NC | 14 |
Ownership
The portfolio behind Concrete Craft
strategic_multibrand of Home Franchise Concepts.
Sibling brands
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.