From the filings

HQ + multi-unit

Series by Marriott

Lodging

Series by Marriott operates 2 franchised properties under Marriott's corporate umbrella, with an 11% royalty on a 20-year initial term. Lightspeed, OpenTable and Yahoo are already in use as fee-based systems, while Marriott's Item 8 specifications leave franchisees room to choose suppliers that meet brand standards.

For software vendors selling into US franchise brands.

Live signals

Total units
2
2 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
11%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$75K
per unit
Investment range
$1.13M–$7.57M
all-in, Item 7
Procurement
Standards based
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

12.5%of gross sales (FY2026)

Ongoing fees: 12.5% of gross sales (FY2026)Royalty 11%, Ad fund 1.5%. Total 12.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 11%Ad fund 1.5%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

AmadeusAmadeus
BookingItem 3

on to dismiss the latest complaint was fully briefed as of January 6, 2026, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims. 2. Segal v. Amadeus IT Group, S.

CoStarCoStar
Industry softwareItem 3

into a settlement pursuant to which Marriott agreed, and the parties filed a stipulated dismissal of the lawsuit, fully resolving the case. C. Other Pending Actions 1. Portillo v. CoSTAR Group, Inc.,

LightspeedLightspeed
POSItem 6

/2026) 37 TYPE OF FEE AMOUNT DUE DATE* REMARKS website, or other electronic domain name, mobile application identifier is in use name, website, or any other electronic identifier. LightSpeed $15,000 t

OpenTableOpenTable
BookingItem 8

e allowances if certain volume thresholds are met. In 2025, we and our affiliates received $130,000 as a result of this arrangement. We and our affiliates have an arrangement with OpenTable Inc. (“Ope

SabreSabre
BookingItem 8

ott Domestic FDD - Items 1-23 - #3974722v2 (03/31/2026) 65 We and our affiliates pay Sabre Inc. (“Sabre”) a fee for each transaction that is delivered from travel agencies through Sabre’s global distr

STRCoStar
Industry softwareItem 3

rous hotel companies, including MII, Hilton, Hyatt, and others. The lawsuit alleges the unlawful sharing of information in violation of U.S. antitrust laws, focusing on the use of STR reports at luxur

TripAdvisorTripAdvisor
Industry softwareItem 16

nd paid ads in search engines (such as Google, Yahoo, and Bing), AI engines (such as Google, OpenAI, Anthropic), through advertising networks and direct referral partners (such as TripAdvisor, Google

TwitterX
MarketingItem 2

rry Group plc. since October 2019, and Procter & Gamble since August 2020. She previously served as a director of AT&T Inc. until April 2022, WGL Holdings, Inc. from 1999 to 2018, Twitter, Inc. from M

YahooYahoo
MarketingItem 16

per month. 11 Through the Transaction-Based Media Program, we develop advertising materials and pay third parties to place listings and paid ads in search engines (such as Google, Yahoo, and Bing), AI

Franchisor behaviours

What the franchisor requires

19 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 12 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have independent access to the system databases at your hotel.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

At Franchisor’s request, for each full or partial month after the Opening Date, Franchisee will prepare and deliver to Franchisor an operating statement containing the information required by Franchisor, including Gross Revenues and Gross Room Sales for such month.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We and our affiliates have negotiated supply arrangements (including pricing terms) with manufacturers, suppliers, and distributors of certain products and services used by Company Brand Hotels.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

We may change the standards at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

11250060

Item 8

The total amount of revenue that we and our affiliates received in 2025 as a result of franchisees’ required purchases, including any unrestricted rebates that we retained and did not distribute, and other fees or payments that we charged for providing procurement services on behalf of franchisees or otherwise…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

Suppliers may pay to MIP Americas various fees and commissions.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

46

Item 8

and (ii) 46% to 60% of the total cost of purchases and leases you will incur to operate a typical Series by Marriott hotel2 on an annual basis.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must comply with all rules and regulations promulgated by the credit card companies and associations, including current PCI data security standards and our PCI compliance standards.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor and its authorized representatives may, at any time, but on reasonable notice to Franchisee, examine and copy all books, records, accounts and tax returns of Franchisee related to the operation of the Hotel during the five years preceding such examination.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor and its Affiliates may modify the System and Standards, and such modifications may include materially changing, adding or deleting elements of the System or the Standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

Your franchise agreement will permit you to operate one hotel of a specific size at a specific site selected by you and approved by us.

Marketing

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You are required to participate in any other guest loyalty program or special marketing program we create for Company Brand Hotels (or any subset thereof applicable to your hotel system) and honor all program rules and policies.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must also use our preferred providers in connection with processing credit cards, including authorizations and settlements.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 16

We will require franchisees to submit payments due to us, our affiliates, and certain approved vendors such as travel intermediaries via ACH (Automated Clearing House) bank transfer or other methods of electronic funds transfer.

Must the franchisee participate in a gift card program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must use the POS that we designate.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent access to the system databases at your hotel.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 16

Hotels that fail to meet minimum performance thresholds with respect to guest satisfaction as communicated on social media (GuestVoice) and brand execution may be required to complete remedial training, even if the hotels do not fall into Red Zone.

The filing answers no to 3 questions
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

The vendor opportunity at Series by Marriott Series by Marriott is a small, young flag: 2 franchised units, an 11% royalty and a 20-year initial term, with no Item 19 financial performance representation. The pitch here is narrow but real — Marriott's scale means any system adopted at Series is a template for sibling brands.

Who controls software purchasing Marriott's corporate officers — Chairman David S. Marriott, CEO and President Anthony Capuano, and directors Isabella D. Goren, Deborah Marriott Harrison and Frederick A. Henderson — set brand standards from HQ. Series sits inside Marriott's strategic multi-brand portfolio alongside St. Regis Residences, City Express by Marriott, The Luxury Collection, Postcard Cabins, SpringHill Suites and Tribute Portfolio, so a system that lands at one Marriott flag has a path to the others.

Tech named in the FDD, and what is actually required Nothing in the filing is mandated. Lightspeed, OpenTable and Yahoo are in use as fee-based systems tied to Items 6, 8 and 16 respectively, making them the incumbents for point-of-sale, reservations and web listings. Amadeus, CoStar, Sabre, STR by CoStar and TripAdvisor appear in Item 3 or Item 16 as named platforms, without a purchase obligation attached.

Procurement, renewals, and timing Item 8 runs on specifications only: franchisees can use any supplier whose FF&E, OS&E and other goods meet Marriott's product standards, with a short list of categories — exterior plaque, beverages, credit card processing — reserved for designated vendors. Item 17 of the FDD sets renewal, transfer and termination terms for Series by Marriott franchisees; with a 20-year initial term, the scheduled renewal is the point at which a vendor conversation is most likely to open.

How to read the Series by Marriott FDD The filing is filed with state franchise regulators in 2026. Use the embedded PDF viewer below to read Item 3's reservation and distribution disclosures alongside Item 8's supplier rules directly.

Talk to FranCloud for a ranked list of targets like Series by Marriott.

Questions vendors ask

Series by Marriott, answered from the filing

Marriott's corporate board, led by Chairman David S. Marriott and CEO and President Anthony Capuano, sets brand-wide standards, but Item 8's specifications-only model leaves day-to-day supplier choices to each of the 2 franchised properties.
No system in the filing is mandated. Lightspeed, OpenTable and Yahoo are in use as fee-based systems; Amadeus, CoStar, Sabre, STR by CoStar and TripAdvisor appear in the filing as named platforms without a purchase requirement.
2 franchised units, both under Marriott's Series brand in the lodging segment, per the 2026 FDD.
Item 8 sets a specifications-only model: franchisees can use any supplier whose products meet Marriott's standards, except for a short list of designated-vendor categories such as exterior signage, beverages and credit card processing.
Item 17 of the FDD sets renewal, transfer and termination terms for Series by Marriott franchisees; with a 20-year initial term, the scheduled renewal is the point at which a vendor conversation is most likely to open.
It's filed with state franchise regulators in 2026. The embedded PDF viewer below carries the full filing, including Item 3's reservation-system disclosures and Item 8's supplier rules.
Source

Read the filing itself

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Series by Marriott2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit7

Top states by locations

CA4
MN1
FL1
OR1

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.