From the filings

+12.15% units YoYMandated tech stackHQ-led decisions

Extended Stay America Suites

Lodging

Software purchasing at Extended Stay America Suites is concentrated at headquarters: franchisees must use the franchisor's approved property management, revenue management, and centralized reservation systems, each currently sold through a single approved supplier. The system spans 427 total hotels, 120 of them franchised and 307 company-owned.

For software vendors selling into US franchise brands.

Live signals

Total units
427
120 franchised
Unit growth YoY
+12.15%
vs prior filing
AUV
Item 19, 2025
Royalty
5.5%
of gross sales
Ad fund
4.5%
national + local
Initial fee
$50K
per unit
Investment range
$9.20M–$14.30M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

10%of gross sales (FY2026)

Ongoing fees: 10% of gross sales (FY2026)Royalty 5.5%, Ad fund 4.5%. Total 10% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5.5%Ad fund 4.5%

Franchisor behaviours

What the franchisor requires

21 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

Additionally, you must purchase or license and maintain our preferred property management, revenue management, and other technology systems we require, including any additions, enhancements, supplements, or variants that we develop during the Term (FA, Section 5.4; HTA, Section 1).

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

There are no contractual limits on our rights to obtain independent access to your databases (including the property management system described below).

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We are the sole supplier for these services and we do not intend to approve any other suppliers for these services.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

9. May make changes to the System and the Standards, including material changes, additions, substitutions or deletions, at our sole discretion at any time and from time to time (FA, Section 7.1).

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Franchise agreement

Franchisor and its Affiliates have the right to receive rebates, commissions, and other consideration from suppliers and third parties on account of their actual or prospective dealings with Franchisee and other franchisees and owners of Network Hotels.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

65

Item 8

We estimate that the proportion of the purchases and leases that you will make in accordance with our standards and specifications (including from approved suppliers), compared to all purchases and leases that you will make, is 80%-90% in connection with establishing the Hotel, and 65%-75% in connection with…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

15 Extended Stay America Suites FDD (2026) (Column 1) (Column 2) (Column 3) (Column 4) Type of Fee Amount Due Date Remarks Supplier Review Fee Our costs to conduct Upon receipt of an Payable only if you ask us to the review. invoice but before we evaluate whether to approve or approve or disapprove disapprove a…

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to use any Supplies or an alternative supplier that we have not approved, then you must present the Supplies to us for our approval and provide us any information we request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

notify the telephone company and all listing agencies and directory publishers including Internet domain name granting authorities, Internet service providers, global distribution systems, and web search engines of the termination or expiration of Franchisee’s right to use the Marks, the Brand, and any telephone…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Franchisee shall be solely responsible for compliance with any requirements of the Americans with Disabilities Act, Payment Card Industry Data Security Standards, state and federal privacy and data security legislation and Personal Identifiable Information laws or regulations.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Franchisee must participate in and pay all charges associated with all System guest complaint resolution programs that Franchisor requires.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor may physically and/or electronically enter and inspect the Hotel and operations, books, records, accounts, tax returns, systems, real or personal property related thereto at any time and from time to time, without notice to Franchisee, including without limitation to determine whether the Hotel is in…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

We may unilaterally change the Standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 1

The “Site” is the real property on which the Hotel is located or to be located, as approved by us.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee shall not use, own, register, apply, or otherwise take title to any corporate, legal, domain name, website, electronic communication sites including mobile applications, social media sites or the like (“Sites”).

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

Franchisee must participate in and honor the terms and conditions of any loyalty, discount, amenity, service or promotional programs required by the Standards

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must use an approved supplier for these terminals and the credit card payment processing system at your Hotel.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You, or your Management Company, must also retain a General Manager to manage the daily operations of your Hotel.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

There are no contractual limits on our rights to obtain independent access to your databases (including the property management system described below).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

If your Hotel does not pass our Quality Assurance inspection, in addition to our other remedies, we can require that you complete remedial training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisor may also require periodic attendance at System and/or Network conferences.

The filing answers no to 8 questions
  • Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?Franchise agreement
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is a minimum grand opening advertising spend required?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee buy products from a designated distributor?Item 8
  • Must equipment be purchased from designated or approved suppliers?Item 8
  • Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?Franchise agreement

The vendor opportunity at Extended Stay America Suites

Extended Stay America Suites runs 427 total hotels — 120 franchised and 307 company-owned — headquartered in North Carolina, part of the Extended Stay America group alongside sibling brands Extended Stay America Premier Suites and Extended Stay America Select Suites. The FDD makes a financial performance representation. The royalty runs 5.5% of Gross Room Revenue, the initial term is generally 20 years for new-build properties, and franchised outlets grew 12.2% year over year.

Who controls software purchasing

Item 2 names Greg Juceam as President, David Clarkson as Vice President and Treasurer, Christopher N. Dekle as Vice President and Secretary, William E. Hashe as Vice President, Tax, and Liz Uber as Executive Vice President and Chief Operating Officer of ESA Management. Below headquarters, 27 mapped operators run roughly 27 located hotels, concentrated in Oklahoma (7), Texas (6), New Mexico (3), Tennessee (2), and Missouri (2) — an entirely single-unit operator base, which keeps the technology decision at HQ.

Tech named in the FDD, and what is actually required

Item 11 requires an approved Property Management System that handles reservations, room assignment, accounts receivable, and reporting; an approved Revenue Management System for demand forecasting and pricing; and an approved Centralized Reservation System for managing inventory and rates across channels — the franchisor currently has only one approved supplier for each, and says it anticipates transitioning to a new revenue-management supplier. Franchisees also need a PC running the approved version of Microsoft Windows, an IoT device from a franchisor-specified third party, and must use the one approved supplier for credit-card terminals and payment processing.

Procurement, renewals, and timing

Item 8 runs on an approved-supplier list: the franchisor may designate suppliers, including itself, for certain Supplies, and project management services for delivering and installing reservation and PMS systems, plus review and certification of IT infrastructure, must come from the franchisor or an affiliate; other Supplies may be sourced from any supplier that meets Standards and is not disapproved. Item 17 gives no right to renew or extend, and the initial term is generally 20 years for new-build properties.

How to read the Extended Stay America Suites FDD

The embedded PDF viewer below holds Extended Stay America Suites's 2026 Franchise Disclosure Document, covering the Item 8, 11, and 17 language cited above. Talk to FranCloud for a ranked list of franchise systems that fit your product better than a cold guess would.

Questions vendors ask

Extended Stay America Suites, answered from the filing

HQ. President Greg Juceam and EVP/COO Liz Uber, named in Item 2, sit over a system where the franchisor has only one approved supplier each for the property management, revenue management, and centralized reservation systems every hotel must run.
Item 11 requires an approved Property Management System, an approved Revenue Management System, and an approved Centralized Reservation System, each currently sold through a single approved supplier, plus an IoT device and credit-card terminals from a designated supplier.
427 total hotels — 120 franchised and 307 company-owned — in the lodging segment.
An approved-supplier list under Item 8: the franchisor may designate itself or others as sole supplier for certain Supplies, and project management for reservation and PMS installation and IT infrastructure certification must come from the franchisor or an affiliate; other Supplies may come from any source that meets Standards.
The initial term is generally 20 years for new-build properties, a long horizon for a single technology contract. Franchised outlets grew 12.2% year over year, and the franchisor says it anticipates transitioning to a new approved revenue-management supplier in the near future.
The embedded PDF viewer below holds Extended Stay America Suites's 2026 Franchise Disclosure Document, covering the Item 8 and 11 language cited above, plus Item 17, which gives no right to renew or extend.
Source

Read the filing itself

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

27 operators run 27 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit27

Top states by locations

OK7
TX6
NM3
TN2
MO2

Ownership

The portfolio behind Extended Stay America Suites

holding_vehicle of Extended Stay America.

Sibling brands

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.