From the filings

+0.714% units YoYHQ + multi-unit

Sheraton

Lodging

Sheraton operates 165 hotels under Marriott's corporate umbrella — 141 franchised, 24 company-owned — with a 6% royalty on a 20-year term. Lightspeed, OpenTable and Yahoo are already in use as fee-based systems, and the FDD's Item 19 makes a financial performance representation, giving vendors a rare look at unit-level economics.

For software vendors selling into US franchise brands.

Live signals

Total units
165
141 franchised
Unit growth YoY
+0.714%
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$100K
per unit
Investment range
$886K–$1.37M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2026)

Ongoing fees: 7% of gross sales (FY2026)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

AmadeusAmadeus
BookingItem 3

on to dismiss the latest complaint was fully briefed as of January 6, 2026, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims. 2. Segal v. Amadeus IT Group, S.

CoStarCoStar
Industry softwareItem 3

gust 18, 2025, the parties entered into a settlement and the parties filed a stipulated dismissal of the lawsuit, fully resolving the case. C. Other Pending Actions 1. Portillo v. CoSTAR Group, Inc.,

LightspeedLightspeed
POSItem 6

and You pay only if the guest stays at Program14 room revenues, not to the hotel. exceed $200 per stay Technology5 $15,000 to $25,000, On demand If additional training or database LightSpeed depending

OpenTableOpenTable
BookingItem 8

e allowances if certain volume thresholds are met. In 2025, we and our affiliates received $130,000 as a result of this arrangement. We and our affiliates have an arrangement with OpenTable Inc. (“Ope

SabreSabre
BookingItem 8

y rebates, commissions, and markups are subject to change. We and our affiliates pay Sabre Inc. (“Sabre”) a fee for each transaction that is delivered from travel agencies through Sabre’s global distr

STRCoStar
Industry softwareItem 19

h the results were achieved, as published by the United States Department of Treasury. The data in this Item 19 regarding reservations and the loyalty programs was not provided by STR, but instead was

TripAdvisorTripAdvisor
Industry softwareItem 6

nd paid ads in search engines (such as Google, Yahoo, and Bing), AI engines (such as Google, OpenAI, Anthropic), through advertising networks and direct referral partners (such as TripAdvisor, Google

TwitterX
MarketingItem 2

rry Group plc. since October 2019, and Procter & Gamble since August 2020. She previously served as a director of AT&T Inc. until April 2022, WGL Holdings, Inc. from 1999 to 2018, Twitter, Inc. from M

YahooYahoo
MarketingItem 6

per month. 14 Through the Transaction-Based Media Program, we develop advertising materials and pay third parties to place listings and paid ads in search engines (such as Google, Yahoo, and Bing), AI

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee will maintain and preserve complete and accurate books, records and accounts for the Hotel in accordance with the Uniform System and United States generally accepted accounting principles, consistently applied, Applicable Law and the Standards.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have independent access to the system databases at your hotel.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

For each full or partial calendar or fiscal year (whichever is used by Franchisee for income tax purposes), Franchisee will prepare and provide to Franchisor a complete statement of income and expense from the operation of the Hotel for the preceding year, including an accounting for the Reserve.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

Franchisor may designate suppliers, including Franchisor, for certain items related to FF&E, Inventories and Fixed Asset Supplies.

Is there a franchisee advisory council, association or committee?

Yes

Item 20

The Marriott International National Association (“MINA”) is a franchisee organization associated with the Sheraton Hotel system.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

We may change the standards at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

11250060

Item 8

The total amount of revenue that we and our affiliates received in 2025 as a result of franchisees’ required purchases, including any unrestricted rebates that we retained and did not distribute, and other fees or payments that we charged for providing procurement services on behalf of franchisees or otherwise…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

Suppliers may pay to MIP Americas various fees and commissions.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

46

Item 8

46% to 60% of the total cost of purchases and leases you will incur to operate a typical Sheraton hotel2 on an annual basis.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

Franchisee may propose new suppliers by delivering sufficient information and samples for Franchisor’s confirmation that such item meets the Standards and the proposed supplier is capable of providing such item in accordance with the Standards.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must comply with all rules and regulations promulgated by the credit card companies and associations, including current the PCI data security standards and our PCI compliance standards.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 6

You must also allow us to conduct on-site visits, at your expense.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may change the standards at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

Your franchise agreement will permit you to operate one hotel of a specific size at a specific site selected by you and approved by us.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Franchisee will conduct an opening advertising and marketing campaign that complies with the Standards.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must use only such furniture, fixtures, and equipment (“FF&E”), operating and cleaning supplies and equipment (“OS&E”), and other goods and services at the hotel that conform to our applicable standards and specifications.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must also use our preferred providers in connection with processing credit cards, including authorizations and settlements.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We will require franchisees to submit payments due to us, our affiliates, and certain approved vendors such as travel intermediaries via ACH (Automated Clearing House) bank transfer or other methods of electronic funds transfer.

Must the franchisee participate in a gift card program?

Yes

Item 6

Your hotel must honor all gift card program rules and policies.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

A general manager who has successfully completed our training program must directly supervise the business on the premises.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must use the POS system that we designate.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent access to the system databases at your hotel.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may require additional training programs and courses when systems and operating standards change.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

During years in which we hold a regional General Managers Conference, the general manager of your hotel will be required to attend.

The filing answers no to 4 questions
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee buy products from a designated distributor?Item 8

The vendor opportunity at Sheraton Sheraton runs 165 hotels — 141 franchised, 24 company-owned — under a 6% royalty and a 20-year initial term. Unit count grew a modest 0.714% year over year, and the FDD's Item 19 makes a financial performance representation, which is unusual enough among franchise filings to be worth reading directly. Thirteen mapped operators run roughly 13 located units, none of them multi-unit, with clusters in Pennsylvania (3), New Jersey (2), New Hampshire (2), Tennessee (2) and Missouri (2).

Who controls software purchasing Marriott's corporate officers — Chairman David S. Marriott, CEO and President Anthony Capuano, and directors Isabella D. Goren, Deborah Marriott Harrison and Frederick A. Henderson — set the standards that flow down to every Sheraton property. Sheraton sits alongside St. Regis Residences, City Express by Marriott, The Luxury Collection, Postcard Cabins, SpringHill Suites and Tribute Portfolio in Marriott's portfolio, so a system proven at Sheraton has a path to Marriott's other flags.

Tech named in the FDD, and what is actually required Nothing in the filing is mandated. Lightspeed and Yahoo (Item 6) and OpenTable (Item 8) are in use as fee-based systems, making them incumbents for point-of-sale, web listings and reservations. Amadeus and CoStar (Item 3), Sabre (Item 8), STR by CoStar (Item 19) and TripAdvisor (Item 6) appear in the filing as named platforms without a purchase obligation.

Procurement, renewals, and timing Item 8 runs an approved-supplier list: FF&E, OS&E and other goods must meet Marriott's specifications and come from the franchisor, a designated source, or an approved supplier, though franchisees can request approval of an alternative source in writing. Item 17 of the FDD sets renewal, transfer and termination terms for Sheraton franchisees; with a 20-year term and near-flat unit growth, renewal cycles are the more likely opening than new-unit expansion.

How to read the Sheraton FDD The filing is filed with state franchise regulators in 2026. Use the embedded PDF viewer below to read Item 8's supplier rules and Item 19's financial performance representation directly.

Talk to FranCloud for a ranked list of targets like Sheraton.

Questions vendors ask

Sheraton, answered from the filing

Marriott's corporate officers, led by CEO and President Anthony Capuano and Chairman David S. Marriott, set brand-wide standards; Item 8's approved-supplier-list model then gives each of the 165 properties a defined but negotiable choice within that list.
No system in the filing is mandated. Lightspeed, OpenTable and Yahoo are in use as fee-based systems. Amadeus, CoStar, Sabre, STR by CoStar and TripAdvisor appear in the filing as named platforms without a purchase requirement.
165 total units — 141 franchised, 24 company-owned — in the lodging segment, per the 2026 FDD.
Item 8 runs an approved-supplier list: franchisees buy FF&E and OS&E to brand specifications from the franchisor, designated sources, or approved suppliers, and can request approval of an alternative source in writing.
Item 17 of the FDD sets renewal, transfer and termination terms for Sheraton franchisees; with a 20-year initial term and unit count essentially flat year over year, renewal cycles rather than new-unit growth are where a vendor conversation opens.
It's filed with state franchise regulators in 2026. The embedded PDF viewer below carries Item 8's supplier rules and Item 19's financial performance representation in full.
Source

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Sheraton2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

13 operators run 13 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit13

Top states by locations

PA3
NJ2
NH2
TN2
MO2

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.