From the filings

+3.311% franchised outlets YoYHQ + multi-unit

Autograph Collection

Lodging

Like its sibling brands, it shares Marriott's corporate leadership and supplier program, so a technology pitch works through that same structure.

For software vendors selling into US franchise brands.

Live signals

Total units
167
156 franchised
Franchised outlet growth
+3.311%
Item 20, last two year-ends
AUV
—
Item 19
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
1.5%
percentage component
Initial fee
$100K
per unit
Investment range
$71.67M–$116.29M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 1.5%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 1.5%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

AmadeusAmadeus
BookingItem 3

1. Portillo v. CoSTAR Group, Inc., Case No. 2:24-cv-00229, United States District Court for the Western District of Washington. On February 20, 2024, plaintiffs filed this putative class action lawsuit against CoSTAR and numerous hotel companies, including MII, Hilton, Hyatt, and others. The lawsuit alleges the unlawful sharing of information in violation of U.S. antitrust laws, focusing on the use of STR reports at luxury hotels in certain markets: Austin, Boston, Chicago, Denver, Kansas City, Los Angeles, Miami, Nashville, New York, Phoenix, Portland, San Diego, San Francisco, Washington D.C., and Seattle. Plaintiffs seek treble damages of an amount to be determined at trial, injunctive relief, and attorneys’ fees and costs. Marriott and the other defendants filed a joint motion to dismiss on May 17, 2024. Plaintiffs filed their opposition to the motion to dismiss on July 22, 2024, and defendants filed our reply on August 28, 2024. The motion to dismiss was granted without prejudice in August 2025, and plaintiffs then filed an amended complaint. Defendant’s motion to dismiss the latest complaint was fully briefed as of January 6, 2026, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims. 2. Segal v. Amadeus IT Group, S.A., Case No. 1:24-cv-01783 (United States District Court for the Northern District of Illinois). On March 1, 2024, plaintiffs filed this putative class action lawsuit against Amadeus and numerous hotel companies, including MII, Hilton, Hyatt, and others. The lawsuit alleges the unlawful sharing of information and price-fixing in violation of U.S. antitrust laws, focusing on the use of Amadeus’s Demand360 at luxury hotels in over forty metropolitan markets in the U.S. Plaintiffs seek treble damages of an amount to be determined at trial, injunctive relief, and attorneys’ fees and costs. Marriott and the other defendants filed a joint motion to dismiss on June 24, 2024. Defendants’ motion to dismiss was granted without prejudice in March 2025, and plaintiff then filed a third amended complaint. Defendants’ motion to dismiss the latest complaint was fully briefed as of August 27, 2025, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims.

CoStarCoStar
Industry softwareItem 3

1. District of Columbia v. Marriott International, Inc., Case No. 2019 CA 004497 B (D.C. Super. Ct.). On July 9, 2019, the District of Columbia filed a lawsuit against MII in the Superior Court of the District of Columbia alleging violations of the District of Columbia’s Consumer Protection Procedures Act (“CPPA”), D.C. Code §§ 28-3901, et seq. The District of Columbia sought an injunction, restitution, statutory civil penalties, and attorneys' fees and costs, in amounts to be proven at trial. Following the end of discovery, both parties moved for summary judgment. On August 18, 2025, the parties entered into a settlement and the parties filed a stipulated dismissal of the lawsuit, fully resolving the case. 2026 Autograph Collection Domestic FDD Items 1-23 - #3973070v2 19 C. Other Pending Actions 1. Portillo v. CoSTAR Group, Inc., Case No. 2:24-cv-00229, United States District Court for the Western District of Washington. On February 20, 2024, plaintiffs filed this putative class action lawsuit against CoSTAR and numerous hotel companies, including MII, Hilton, Hyatt, and others. The lawsuit alleges the unlawful sharing of information in violation of U.S. antitrust laws, focusing on the use of STR reports at luxury hotels in certain markets: Austin, Boston, Chicago, Denver, Kansas City, Los Angeles, Miami, Nashville, New York, Phoenix, Portland, San Diego, San Francisco, Washington D.C., and Seattle. Plaintiffs seek treble damages of an amount to be determined at trial, injunctive relief, and attorneys’ fees and costs. Marriott and the other defendants filed a joint motion to dismiss on May 17, 2024. Plaintiffs filed their opposition to the motion to dismiss on July 22, 2024, and defendants filed our reply on August 28, 2024. The motion to dismiss was granted without prejudice in August 2025, and plaintiffs then filed an amended complaint. Defendant’s motion to dismiss the latest complaint was fully briefed as of January 6, 2026, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims.

LightspeedLightspeed
POSItem 6

Luminous $1,495 Annually This optional, invitation-only program markets the hotel to participating luxury travel sellers and guests. You may be required to offer discounted stays and complementary services and amenities to Luminous members that stay at your hotel. Add-on services to this optional program may be available at an additional cost. Technology5 $15,000 to $25,000, On demand If additional training or database LightSpeed depending on the size of management is needed in Upgrades/Training your hotel and its connection with an upgrade, you technology requirements are responsible for the travel, meal, and lodging expenses of the training personnel.

OpenTableOpenTable
BookingItem 8

Under two separate agreements, Enterprise Rent-a-Car Company/National Car Rental and Hertz provide discounted car rental programs for owners, franchisees, and Marriott associates. Under the terms of the agreements, we and our affiliates may receive allowances if certain volume thresholds are met. In 2025, we and our affiliates received $130,000 as a result of this arrangement. We and our affiliates have an arrangement with OpenTable Inc. (“OpenTable”) that allows hotels to participate in OpenTable's table management and inventory distribution platform at a discounted rate. Under the terms of the arrangement, we and our affiliates may receive rebates if certain hotel enrollment thresholds and spend volumes are met. In 2025, we and our affiliates received $375,000 in rebates from OpenTable, which were utilized to offset costs that would have otherwise been charged to Company Brand

SabreSabre
BookingItem 8

Franchisees may choose to purchase recurring food, beverage, hotel and restaurant supplies, and other operating supplies, engineering supplies, business services, and related products and services from suppliers participating in the purchasing programs arranged by our affiliate MIP Americas, including Avendra, LLC and Avendra Replenishment, LLC. Certain of these products and services may be available solely through MIP America’s purchasing programs. Suppliers may pay to MIP Americas various fees and commissions. In 2025, fees and commissions are anticipated to range from approximately 3% to 5% of the cost of products or services purchased by Company Brand Hotels, and MIP Americas may retain such funds as revenue. In 2025, MIP Americas received approximately $605,286 as a result of purchases by franchised Company Brand Hotels. Although it had no obligation to do so, MIP Americas utilized $396,583 of this revenue to offset costs that otherwise would have been charged to hotels and distributed $208,703 to participating franchised Company Brand Hotels. The amount of any rebates, commissions, and markups are subject to change. We and our affiliates pay Sabre Inc. (“Sabre”) a fee for each transaction that is delivered from travel agencies through Sabre’s global distribution system. These fees are funded through the costs charged to 2026 Autograph Collection Domestic FDD Items 1-23 - #3973070v2

STRCoStar
Industry softwareItem 19

STR, an independent research firm servicing the travel industry, compiles occupancy rate, average daily room rate, RevPAR, and other relevant information concerning the lodging industry and is used by substantially all of the major lodging companies for tracking this data. The information in this Item 19 used in calculating average occupancy rate, average daily room rate, and average RevPAR was compiled and reported by STR, and such information has not been audited or otherwise confirmed by us. The results of the STR Included Hotels that operate in Canada are reported to us in Canadian Dollars (“CAD”) by STR on a monthly basis. In preparing the performance data for the STR Included Hotels, we converted these results from CAD to United States Dollars (“USD” or “$”) using the currency exchange rate in effect as of the second to the last day of the month in which the results were achieved, as published by the United States Department of Treasury. The data in this Item 19 regarding reservations and the loyalty programs was not provided by STR, but instead was drawn from Marriott’s internal databases. Because of STR’s minimum competitive set reporting requirements, some hotels that are Included Hotels and are reflected in Marriott’s internal databases may not be included in the STR data and, as a result, would not be STR Included Hotels for purposes of this Item 19.

TripAdvisorTripAdvisor
Industry softwareItem 6

14 Through the Transaction-Based Media Program, we develop advertising materials and pay third parties to place listings and paid ads in search engines (such as Google, Yahoo, and Bing), AI engines (such as Google, OpenAI, Anthropic), through advertising networks and direct referral partners (such as TripAdvisor, Google Hotel Ads, Trivago, and Kayak), and through third-party websites and apps (such as social networks) that feature links to Company Brand websites. When a consumer clicks on a Transaction-Based Media Program listing or ad, they are referred to a Company Brand website to make a direct booking. Hotels will incur a fee if the referral results in a qualified stay. Hotels are not charged on rates such as special corporate or group room rates. Optional add-on services are available at an additional cost. We may expand or otherwise modify the scope of this program to reflect, among other things, changes in consumer searching and booking preferences, and we may adjust the charge for digitally generated stays accordingly.

TwitterX
MarketingItem 2

Ms. Lee has been a Director of MII since June 2004. Ms. Lee was Chairman of the Board and Chief Executive Officer of BET Networks, a subsidiary of Viacom, Inc., from 2006 until her retirement in May 2018, and has been Chair of the Leading Women Defined Foundation since June 2018. She has served as a Director of Warner Brothers Discovery since April 2022, Burberry Group plc. since October 2019, and Procter & Gamble since August 2020. She previously served as a director of AT&T Inc. until April 2022, WGL Holdings, Inc. from 1999 to 2018, Twitter, Inc. from May 2016 to August 2019, Eastman Kodak Company from 1999 to May 2011, and Revlon, Inc. from 2005 to 2015. Director: Aylwin B. Lewis

YahooYahoo
MarketingItem 6

13 In addition to the Digital Marketing program, hotels may participate in optional, self-service email marketing campaigns using our designated platform. Email campaigns to drive room nights cost approximately $1,000 to $10,000 per campaign, depending on delivery volume. Email campaigns to drive ancillary spend on food and beverage, spa, golf, skiing, and other amenities require subscription to our designated platform, which costs approximately $200 per month. 14 Through the Transaction-Based Media Program, we develop advertising materials and pay third parties to place listings and paid ads in search engines (such as Google, Yahoo, and Bing), AI engines (such as Google, OpenAI, Anthropic), through advertising networks and direct referral partners (such as TripAdvisor, Google Hotel Ads, Trivago, and Kayak), and through third-party websites and apps (such as social networks) that feature links to Company Brand websites. When a consumer clicks on a Transaction-Based Media Program listing or ad, they are referred to a Company Brand website to make a direct booking. Hotels will incur a fee if the referral results in a qualified stay. Hotels are not charged on rates such as special corporate or group room rates. Optional add-on services are available at an additional cost. We may expand or otherwise modify the scope of this program to reflect, among other things, changes in consumer searching and booking preferences, and we may adjust the charge for digitally generated stays accordingly.

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee will maintain and preserve complete and accurate books, records and accounts for the Hotel in accordance with the Uniform System and United States generally accepted accounting principles, consistently applied, Applicable Law and the Standards.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have independent access to the system databases at your hotel.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Agreements We Negotiate Franchisees may choose to purchase FF&E and related design and construction services through Marriott International Design & Construction Services, Inc. (“Marriott Design &

Is there a franchisee advisory council, association or committee?

Yes

Item 20

The Marriott International National Association (“MINA”) is a franchisee organization associated with the Autograph Collection system.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

11250060

Item 8

The total amount of revenue that we and our affiliates received in 2025 as a result of franchisees’ required purchases, including any unrestricted rebates that we retained and did not distribute, and other fees or payments that we charged for providing procurement services on behalf of franchisees or otherwise…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

MIP Americas may retain such funds as revenue.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

46

Item 8

(ii) 46% to 60% of the total cost of purchases and leases you will incur to operate a typical Autograph Collection hotel2 on an annual basis.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 5

If you propose an interior design firm that is not on our list of recommended design firms, then we will require you to pay a $2,500 fee to review your proposed design firm and its prior work experience on similar projects.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must comply with all rules and regulations promulgated by the credit card companies and associations, including current the PCI data security standards and our PCI compliance standards.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisee, its contractors and subcontractors must cooperate fully with any inspections conducted by Franchisor.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may change the standards at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

Your franchise agreement will permit you to operate one hotel of a specific size at a specific site selected by you and approved by us.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Franchisee will conduct an opening advertising and marketing campaign that complies with the Standards.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must also use our preferred providers in connection with processing credit cards, including authorizations and settlements.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We will require franchisees to submit payments due to us, our affiliates, and certain approved vendors such as travel intermediaries via ACH (Automated Clearing House) bank transfer or other methods of electronic funds transfer.

Must the franchisee participate in a gift card program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You] must use the POS system that we designate.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent access to the system databases at your hotel.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may require additional training programs and courses when systems and operating standards change.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

During years in which we hold a regional General Managers Conference, the general manager of your hotel will be required to attend.

The filing answers no to 5 questions
  • Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?Franchise agreement
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must equipment be purchased from designated or approved suppliers?Item 8

The vendor opportunity at Autograph Collection The FDD makes a financial performance representation. Sibling brands include St. Regis Residences, The Luxury Collection, SpringHill Suites, and Tribute Portfolio.

Who controls software purchasing Item 2 names Marriott's corporate board: Chairman David S. Marriott, CEO and President Anthony Capuano, and directors Isabella D. Goren, Deborah Marriott Harrison, and Frederick A. Henderson. The 10 mapped operators in this filing are all single-unit, spread across Florida, Georgia, New Jersey, Virginia, and Alabama, so a system-wide pitch is more likely to land through Marriott corporate than through any one property.

Tech named in the FDD, and what is actually required OpenTable and Yahoo appear as systems already in use. Amadeus, CoStar, Lightspeed, Sabre, STR, and TripAdvisor are named elsewhere in the filing, but none of them is required.

Procurement, renewals, and timing Item 8 runs an approved-supplier list: franchisees must use products and services meeting Marriott's product quality standards, and the franchisor may specify particular models or brands available from a single manufacturer or supplier for certain systems. An exterior plaque must come from a franchisor-designated vendor. Item 17 in the filing below carries this system's specific renewal terms.

How to read the Autograph Collection FDD The filing was filed with state franchise regulators in 2026. The embedded PDF viewer below carries the full text of Items 2, 8, and 19.

Talk to FranCloud for a ranked list of franchise systems like this one that fit your product.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Autograph Collection, answered from the filing

Item 2 names Marriott's corporate board, including Chairman David S. Marriott and CEO Anthony Capuano. With 10 mapped single-unit operators in this brand's filing, that Marriott corporate layer is the more consistent point of contact for a system-wide pitch.
OpenTable and Yahoo appear in the filing as systems already in use. Amadeus, CoStar, Lightspeed, Sabre, STR, and TripAdvisor are named without being required.
167 lodging locations: 156 franchised and 11 company-owned, with unit count up 3.3% year over year and Florida, Georgia, and New Jersey leading operator concentration.
An approved-supplier list under Item 8: franchisees must use products and services meeting the franchisor's product quality standards, with certain systems specified to a single manufacturer or supplier. An exterior plaque must be purchased from a franchisor-designated vendor.
The term is 20 years. Item 17 in the filing below carries this system's specific renewal, transfer, and termination terms.
It was filed with state franchise regulators in 2026. Use the embedded PDF viewer below to read Items 2, 8, and 19 directly.
Source

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Autograph Collection2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

10 operators run 10 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit10

Top states by locations

FL3
GA2
NJ1
VA1
AL1

Related Lodging brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.