From the filings

HQ + multi-unit

Apartments by Marriott Bonvoy

Lodging

It shares corporate leadership and a supplier program with the rest of Marriott's portfolio, so a pitch here is really a pitch into Marriott's broader procurement apparatus.

For software vendors selling into US franchise brands.

Live signals

Total units
2
2 franchised
Franchised outlet growth
—
Item 20, last two year-ends
AUV
—
Item 19
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
1%
percentage component
Initial fee
$100K
per unit
Investment range
$35.52M–$117.51M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 1%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

AmadeusAmadeus
BookingItem 3

19 alleges the unlawful sharing of information in violation of U.S. antitrust laws, focusing on the use of STR reports at luxury hotels in certain markets: Austin, Boston, Chicago, Denver, Kansas City, Los Angeles, Miami, Nashville, New York, Phoenix, Portland, San Diego, San Francisco, Washington D.C., and Seattle. Plaintiffs seek treble damages of an amount to be determined at trial, injunctive relief, and attorneys’ fees and costs. Marriott and the other defendants filed a joint motion to dismiss on May 17, 2024. Plaintiffs filed their opposition to the motion to dismiss on July 22, 2024, and defendants filed our reply on August 28, 2024. The motion to dismiss was granted without prejudice in August 2025, and plaintiffs then filed an amended complaint. Defendant’s motion to dismiss the latest complaint was fully briefed as of January 6, 2026, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims. 2. Segal v. Amadeus IT Group, S.A., Case No. 1:24-cv-01783 (United States District Court for the Northern District of Illinois). On March 1, 2024, plaintiffs filed this putative class action lawsuit against Amadeus and numerous hotel companies, including MII, Hilton, Hyatt, and others. The lawsuit alleges the unlawful sharing of information and price-fixing in violation of U.S. antitrust laws, focusing on the use of Amadeus’s Demand360 at luxury hotels in over forty metropolitan markets in the U.S. Plaintiffs seek treble damages of an amount to be determined at trial, injunctive relief, and attorneys’ fees and costs. Marriott and the other defendants filed a joint motion to dismiss on June 24, 2024. Defendants’ motion to dismiss was granted without prejudice in March 2025, and plaintiff then filed a third amended complaint. Defendants’ motion to dismiss the latest complaint was fully briefed as of August 27, 2025, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims.

CoStarCoStar
Industry softwareItem 3

1. District of Columbia v. Marriott International, Inc., Case No. 2019 CA 004497 B (D.C. Super. Ct.). On July 9, 2019, the District of Columbia filed a lawsuit against MII in the Superior Court of the District of Columbia alleging violations of the District of Columbia’s Consumer Protection Procedures Act (“CPPA”), D.C. Code §§ 28-3901, et seq. The District of Columbia sought an injunction, restitution, statutory civil penalties, and attorneys' fees and costs, in amounts to be proven at trial. Following the end of discovery, both parties moved for summary judgment. On August 18, 2025, the parties entered into a settlement and the parties filed a stipulated dismissal of the lawsuit, fully resolving the case. C. Other Pending Actions 1. Portillo v. CoSTAR Group, Inc., Case No. 2:24-cv-00229, United States District Court for the Western District of Washington. On February 20, 2024, plaintiffs filed this putative class action lawsuit against CoSTAR and numerous hotel companies, including MII, Hilton, Hyatt, and others. The lawsuit

OpenTableOpenTable
BookingItem 8

Under two separate agreements, Enterprise Rent-a-Car Company/National Car Rental and Hertz provide discounted car rental programs for owners, franchisees, and Marriott associates. Under the terms of the agreements, we and our affiliates may receive allowances if certain volume thresholds are met. In 2025, we and our affiliates received $130,000 as a result of this arrangement. We and our affiliates have an arrangement with OpenTable Inc. (“OpenTable”) that allows hotels to participate in OpenTable's table management and inventory distribution platform at a discounted rate.

SabreSabre
BookingItem 8

Franchisees may choose to purchase recurring food, beverage, hotel and restaurant supplies, and other operating supplies, engineering supplies, business services, and related products and services from suppliers participating in the purchasing programs arranged by our affiliate MIP Americas, including Avendra, LLC and Avendra Replenishment, LLC. Certain of these products and services may be available solely through MIP America’s purchasing programs. Suppliers may pay to MIP Americas various fees and commissions. In 2025, fees and commissions are anticipated to range from approximately 3% to 5% of the cost of products or services purchased by Company Brand Hotels, and MIP Americas may retain such funds as revenue. In 2025, MIP Americas received approximately $605,286 as a result of purchases by franchised Company Brand Hotels. Although it had no obligation to do so, MIP Americas utilized $396,583 of this revenue to offset costs that otherwise would have been charged to hotels and distributed $208,703 to participating franchised Company Brand Hotels. The amount of any rebates, commissions, and markups are subject to change. 2026 AMB Domestic FDD Items 1-23:3973074_2 61 We and our affiliates pay Sabre Inc. (“Sabre”) a fee for each transaction that is delivered from travel agencies through Sabre’s global distribution system. These fees are funded through the costs charged to the serviced-apartment hotels for each reservation directly or through the Program Services Contribution (“Reservation System Fees”). If we purchase select Sabre Travel Network media products and services in amounts above certain thresholds during any year, then we will receive a credit for such year. In 2025, we and our affiliates received approximately $393,000 as a result of this arrangement, all of which will be used to offset reservation system costs.

STRCoStar
Industry softwareItem 3

1. Portillo v. CoSTAR Group, Inc., Case No. 2:24-cv-00229, United States District Court for the Western District of Washington. On February 20, 2024, plaintiffs filed this putative class action lawsuit against CoSTAR and numerous hotel companies, including MII, Hilton, Hyatt, and others. The lawsuit 2026 AMB Domestic FDD Items 1-23:3973074_2 19 alleges the unlawful sharing of information in violation of U.S. antitrust laws, focusing on the use of STR reports at luxury hotels in certain markets: Austin, Boston, Chicago, Denver, Kansas City, Los Angeles, Miami, Nashville, New York, Phoenix, Portland, San Diego, San Francisco, Washington D.C., and Seattle. Plaintiffs seek treble damages of an amount to be determined at trial, injunctive relief, and attorneys’ fees and costs. Marriott and the other defendants filed a joint motion to dismiss on May 17, 2024. Plaintiffs filed their opposition to the motion to dismiss on July 22, 2024, and defendants filed our reply on August 28, 2024. The motion to dismiss was granted without prejudice in August 2025, and plaintiffs then filed an amended complaint. Defendant’s motion to dismiss the latest complaint was fully briefed as of January 6, 2026, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims.

TripAdvisorTripAdvisor
Industry softwareItem 6

14 Through the Transaction-Based Media Program, we develop advertising materials and pay third parties to place listings and paid ads in search engines (such as Google, Yahoo, and Bing), AI engines (such as Google, OpenAI, Anthropic), through advertising networks and direct referral partners (such as TripAdvisor, Google Hotel Ads, Trivago, and Kayak), and through third-party websites and apps (such as social networks) that feature links to Company Brand websites. When a consumer clicks on a Transaction-Based Media Program listing or ad, they are referred to a Company Brand website to make a direct booking. Hotels will incur a fee if the referral results in a qualified stay. Hotels are not charged on rates such as special corporate or group room rates. Optional add-on services are available at an additional cost. We may expand or otherwise modify the scope of this program to reflect, among other things, changes in consumer searching and booking preferences, and we may adjust the charge for digitally generated stays accordingly.

TwitterX
MarketingItem 2

Ms. Lee has been a Director of MII since June 2004. Ms. Lee was Chairman of the Board and Chief Executive Officer of BET Networks, a subsidiary of Viacom, Inc., from 2006 until her retirement in May 2018, and has been Chair of the Leading Women Defined Foundation since June 2018. She has served as a Director of Warner Brothers Discovery since April 2022, Burberry Group plc. since October 2019, and Procter & Gamble since August 2020. She previously served as a director of AT&T Inc. until April 2022, WGL Holdings, Inc. from 1999 to 2018, Twitter, Inc. from May 2016 to August 2019, Eastman Kodak Company from 1999 to May 2011, and Revlon, Inc. from 2005 to 2015. Director: Aylwin B. Lewis

YahooYahoo
MarketingItem 6

13 In addition to the Digital Marketing program, hotels may participate in optional, self-service email marketing campaigns using our designated platform. Email campaigns to drive room nights cost approximately $1,000 to $10,000 per campaign, depending on delivery volume. Email campaigns to drive ancillary spend on food and beverage, spa, golf, skiing, and other amenities require subscription to our designated platform, which costs approximately $200 per month. 14 Through the Transaction-Based Media Program, we develop advertising materials and pay third parties to place listings and paid ads in search engines (such as Google, Yahoo, and Bing), AI engines (such as Google, OpenAI, Anthropic), through advertising networks and direct referral partners (such as TripAdvisor, Google Hotel Ads, Trivago, and Kayak), and through third-party websites and apps (such as social networks) that feature links to Company Brand websites. When a consumer clicks on a Transaction-Based Media Program listing or ad, they are referred to a Company Brand website to make a direct booking. Hotels will incur a fee if the referral results in a qualified stay. Hotels are not charged on rates such as special corporate or group room rates. Optional add-on services are available at an additional cost. We may expand or otherwise modify the scope of this program to reflect, among other things, changes in consumer searching and booking preferences, and we may adjust the charge for digitally generated stays accordingly.

Franchisor behaviours

What the franchisor requires

19 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 9 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have independent access to the system databases at your serviced-apartment hotel.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

At Franchisor’s request, for each full or partial month after the Opening Date, Franchisee will prepare and deliver to Franchisor an operating statement containing the information required by Franchisor, including Gross Revenues and Gross Room Sales for such month.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We offer a job posting subscription program for job postings on Marriott.com and related sites, and you must enter into agreements directly with us and with third-party supplies in order to participate in the subscription program.

Is there a franchisee advisory council, association or committee?

Yes

Franchise agreement

Subject to compliance with certain membership requirements, Franchisee, Franchisor and other System Hotel franchisees and licensees are eligible to participate in an association organized to consider and make recommendations on matters related to the operation of System Hotels (the “Association”).

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may modify our standards and specifications in our sole discretion, and you must comply with such changes at your expense.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may receive payments from Expedia as a result of this arrangement, including rebates on materialized bookings.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

46

Item 8

(ii) 46% to 60% of the total cost of purchases and leases you will incur to operate a typical Apartments by Marriott Bonvoy serviced- apartment hotel2 on an annual basis.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must comply with all rules and regulations promulgated by the credit card companies and associations, including current the PCI data security standards and our PCI compliance standards.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

(3) Assess compliance with the product quality standards periodically during the construction or conversion of your serviced-apartment hotel (Franchise Agreement – Exhibit C (New Development) – Section 1.G;

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may change the standards at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

If we do not authorize the site you have selected, we will not approve your application.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Franchisee will conduct an opening advertising and marketing campaign that complies with the Standards.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must also use our preferred providers in connection with processing credit cards, including authorizations and settlements.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We will require franchisees to submit payments due to us, our affiliates, and certain approved vendors such as travel intermediaries via ACH (Automated Clearing House) bank transfer or other methods of electronic funds transfer.

Must the franchisee participate in a gift card program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent access to the system databases at your serviced-apartment hotel.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may require additional training programs and courses when systems and operating standards change.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

Properties are expenses. required to send at least one individual to attend these conferences.

The filing answers no to 6 questions
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee buy products from a designated distributor?Item 8
  • Must equipment be purchased from designated or approved suppliers?Item 8
  • Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11

The vendor opportunity at Apartments by Marriott Bonvoy The FDD makes no financial performance representation. Its scale is small, but it sits inside a much larger Marriott procurement relationship — sibling brands include St. Regis Residences, The Luxury Collection, SpringHill Suites, and Tribute Portfolio.

Who controls software purchasing Item 2 names Marriott's corporate board: Chairman David S. Marriott, CEO and President Anthony Capuano, and directors Isabella D. Goren, Deborah Marriott Harrison, and Frederick A. Henderson. For a brand this size, that corporate layer — not a dedicated brand team — is where a technology conversation starts.

Tech named in the FDD, and what is actually required OpenTable and Yahoo appear in the filing as systems already in use. Amadeus, CoStar, Sabre, STR, TripAdvisor, and Twitter/X are named elsewhere in the filing, but none of them is required.

Procurement, renewals, and timing Item 8 runs an approved-supplier list: franchisees must use products and services that meet Marriott's product quality standards, and the franchisor can specify particular models or brands available from a single manufacturer or supplier for certain systems. An exterior plaque must come from a franchisor-designated vendor. Item 17 in the filing below carries this system's specific renewal terms.

How to read the Apartments by Marriott Bonvoy FDD The filing was filed with state franchise regulators in 2026. The embedded PDF viewer below carries the full text of Items 2, 8, and 19.

Talk to FranCloud for a ranked list of franchise systems like this one that fit your product.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Apartments by Marriott Bonvoy, answered from the filing

Item 2 names Marriott's corporate board, including Chairman David S. Marriott and CEO Anthony Capuano. At this brand's current 2-unit scale, purchasing runs through that same Marriott corporate structure rather than a brand-specific team.
OpenTable and Yahoo appear in the filing as systems already in use. Amadeus, CoStar, Sabre, STR, TripAdvisor, and Twitter/X are named in the filing without being required.
2 franchised lodging locations as of the 2026 FDD, both under the Marriott system.
An approved-supplier list under Item 8: franchisees must meet the franchisor's product quality standards, and the franchisor can specify particular models or brands for certain systems. An exterior plaque must come from a franchisor-designated vendor.
The initial term is 10 years. Item 17 in the filing below carries the specific renewal, transfer, and termination terms for this system.
It was filed with state franchise regulators in 2026. Use the embedded PDF viewer below to read Items 2, 8, and 19 directly.
Source

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Apartments by Marriott Bonvoy2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

9 operators run 9 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit9

Top states by locations

FL3
MO2
TN1
VA1
MI1

Related Lodging brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.