From the filings

+4.621% units YoYHQ-led decisions

SpringHill Suites

Lodging

SpringHill Suites franchises 566 of its 579 Marriott-branded properties from Maryland HQ, and requires every hotel to run a Marriott-designated property management, reservation and yield-management system, plus an approved POS system and Microsoft Windows-compliant network hardware. Franchised outlets grew 4.621% year over year. OpenTable's table management platform is offered to hotels at a discounted rate, and Sabre, STR, Amadeus and CoStar are named elsewhere in the filing - giving a vendor a live map of Marriott's existing tech relationships to sell around.

For software vendors selling into US franchise brands.

Live signals

Total units
579
566 franchised
Unit growth YoY
+4.621%
vs prior filing
AUV
Item 19, 2026
Royalty
5.5%
of gross sales
Ad fund
2.5%
national + local
Initial fee
$75K
per unit
Investment range
$1.23M–$2.69M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2026)

Ongoing fees: 8% of gross sales (FY2026)Royalty 5.5%, Ad fund 2.5%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5.5%Ad fund 2.5%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

AmadeusAmadeus
BookingItem 3

on to dismiss the latest complaint was fully briefed as of January 6, 2026, and is pending with the court. MII intends to defend vigorously against plaintiffs’ claims. 2. Segal v. Amadeus IT Group, S.

CoStarCoStar
Industry softwareItem 3

2025, the parties entered into a settlement pursuant and the parties filed a stipulated dismissal of the lawsuit, fully resolving the case. C. Other Pending Actions 1. Portillo v. CoSTAR Group, Inc.,

OpenTableOpenTable
BookingItem 8

e allowances if certain volume thresholds are met. In 2025, we and our affiliates received $130,000 as a result of this arrangement. We and our affiliates have an arrangement with OpenTable Inc. (“Ope

SabreSabre
BookingItem 8

y rebates, commissions, and markups are subject to change. We and our affiliates pay Sabre Inc. (“Sabre”) a fee for each transaction that is delivered from travel agencies through Sabre’s global distr

STRCoStar
Industry softwareItem 19

h the results were achieved, as published by the United States Department of Treasury. The data in this Item 19 regarding reservations and the loyalty programs was not provided by STR, but instead was

TripAdvisorTripAdvisor
Industry softwareItem 6

nd paid ads in search engines (such as Google, Yahoo, and Bing), AI engines (such as Google, OpenAI, Anthropic), through advertising networks and direct referral partners (such as TripAdvisor, Google

TwitterX
MarketingItem 2

rry Group plc. since October 2019, and Procter & Gamble since August 2020. She previously served as a director of AT&T Inc. until April 2022, WGL Holdings, Inc. from 1999 to 2018, Twitter, Inc. from M

YahooYahoo
MarketingItem 6

per month. 14 Through the Transaction-Based Media Program, we develop advertising materials and pay third parties to place listings and paid ads in search engines (such as Google, Yahoo, and Bing), AI

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have independent access to the system databases at your hotel.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

For each full or partial calendar or fiscal year (whichever is used by Franchisee for income tax purposes), Franchisee will prepare and provide to Franchisor a complete statement of income and expense from the operation of the Hotel for the preceding year.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

Franchisor may designate suppliers, including Franchisor, for certain items related to FF&E, Inventories and Fixed Asset Supplies.

Is there a franchisee advisory council, association or committee?

Yes

Item 20

There is a franchisee advisory council (“FAC”) for the SpringHill Suites hotels that we created.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may modify our standards and specifications in our sole discretion, and you must comply with such changes at your expense.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

11250060

Item 8

The total amount of revenue that we and our affiliates received in 2025 as a result of franchisees’ required purchases, including any unrestricted rebates that we retained and did not distribute, and other fees or payments that we charged for providing procurement services on behalf of franchisees or otherwise…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

Suppliers may pay to MIP Americas various fees and 2026 SpringHill Suites Domestic FDD Items 1-23:3925194_2 63 commissions.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

46

Item 8

46% to 60% of the total cost of purchases and leases you will incur to operate a typical SpringHill Suites by Marriott hotel2 on an annual basis.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to obtain any FF&E, OS&E, or other goods and services for which we have established a standard or specification from a source that we have not previously approved as meeting our standards and specifications, you must submit a written request to us and provide such other information and samples as are…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must comply with all rules and regulations promulgated by the credit card companies and associations, including current PCI data security standards and our PCI compliance standards.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor and its authorized representatives may, at any time, but on reasonable notice to Franchisee, examine and copy all books, records, accounts and tax returns of Franchisee related to the operation of the Hotel during the five years preceding such examination.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may change the standards at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

Your franchise agreement will permit you to operate one hotel of a specific size at a specific site selected by you and approved by us.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must conduct an opening advertising and marketing campaign that complies with our standards (Franchise Agreement – Exhibit C (New Development) – Section 5; Exhibit C (Conversion) – Section 6).

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Additionally, we may specify that certain food products, FF&E, OS&E, communication systems (including internet access, see Item 11), and other goods and services be purchased only from us or sources designated or approved by us.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must also use our preferred providers in connection with processing credit cards, including authorizations and settlements.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We will require franchisees to submit payments due to us, our affiliates, and certain approved vendors such as travel intermediaries via ACH (Automated Clearing House) bank transfer or other methods of electronic funds transfer.

Must the franchisee participate in a gift card program?

Yes

Item 11

We may provide, and you must participate in (at your cost), sales and marketing programs and activities that are not funded by the Marketing Fund, such as email marketing, internet search engine marketing, transaction-based paid media programs, sales lead referrals and bookings, cooperative advertising programs…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must use one of the POS systems that we designate.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent access to the system databases at your hotel.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may require additional training programs and courses when systems and operating standards change.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

During years in which we hold an educational General Managers Conference, the general manager of your hotel will be required to attend.

The filing answers no to 4 questions
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee buy products from a designated distributor?Item 8

The vendor opportunity at SpringHill Suites SpringHill Suites runs 579 units, 566 of them franchised, with franchised outlets up 4.621% year over year; a new-build hotel's term typically runs 20 years. Item 19 discloses a financial performance representation. SpringHill sits inside Marriott's portfolio alongside St. Regis Residences, City Express by Marriott, The Luxury Collection, Postcard Cabins, Tribute Portfolio and TownePlace Suites - a multi-brand entry point for a vendor already selling into Marriott.

Who controls software purchasing Chairman David S. Marriott, CEO and President Anthony Capuano, and Directors Isabella D. Goren, Deborah Marriott Harrison and Frederick A. Henderson sit atop Marriott's board. Marriott designates the property management, reservation and yield-management systems, and the approved POS system, for every SpringHill Suites property - a centralized mandate that routes the buying decision through HQ, not the 68 mapped operators.

Tech named in the FDD, and what is actually required Every property must run the property management system, reservation system and yield-management system that Marriott designates, install an approved POS system with vendor-installed training, and run Marriott's current approved version of Microsoft Windows on any computer touching the Marriott network. Properties must also deploy endpoint detection and response software and a managed detection and response service. Marriott also requires its EMPOWER: Guest Experiences platform, a Microsoft M365 F3 suite with Email Lite, a Marriott Communications Network connection, and participation in Groups360's GroupSync Engage Instant Booking service. OpenTable's table management platform is offered to hotels at a discounted rate, and Sabre, STR, Amadeus and CoStar are named elsewhere in the filing.

Procurement, renewals, and timing Item 8 runs an approved-supplier list: FF&E, OS&E, communication systems and other goods and services may be limited to Marriott or its designated and approved sources, exterior signage must come from an approved sign vendor, and Marriott estimates required purchases at 70% to 92% of the cost to establish a typical hotel.

How to read the SpringHill Suites FDD The embedded PDF viewer below carries SpringHill Suites' 2026 Franchise Disclosure Document in full. Talk to FranCloud for a ranked target list of franchise systems like this one.

Questions vendors ask

SpringHill Suites, answered from the filing

CEO and President Anthony Capuano leads Marriott's executive team, which designates the property management, reservation, yield-management and POS systems for every SpringHill Suites property - a centralized mandate that puts HQ, not the 68 mapped operators, in charge of the technology stack.
Every property must run the property management, reservation and yield-management systems Marriott designates, install an approved POS system, and run Marriott's approved Microsoft Windows plus endpoint detection and response software. Marriott also requires its EMPOWER: Guest Experiences platform, a Microsoft M365 F3 suite with Email Lite and a Marriott Communications Network connection.
SpringHill Suites runs 579 units nationwide, 566 of them franchised, with 68 mapped operators concentrated in TX, CA, GA, NC and MI - part of Marriott's broader lodging portfolio.
SpringHill Suites runs an approved-supplier list under Item 8: FF&E, OS&E, communication systems and other goods and services may be limited to Marriott or its designated sources, and Marriott estimates required purchases at 70% to 92% of the cost to open a typical hotel.
Item 17 of the FDD covers SpringHill's renewal, transfer and termination terms, layered onto a term that typically runs 20 years for a new-build hotel. With franchised outlets growing 4.621% year over year, new-unit openings - not a wave of renewals - are the nearer-term trigger for a technology pitch.
The embedded PDF viewer below carries SpringHill Suites' 2026 Franchise Disclosure Document in full - use it to confirm the Marriott-designated PMS, reservation and POS terms referenced above.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

68 operators run 68 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit68

Top states by locations

TX11
CA7
GA7
NC7
MI6

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.