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From the filings
STRIDE
FitnessSoftware purchasing decisions for STRIDE flow through its parent company, Xponential Fitness, which operates a portfolio of boutique fitness brands. The most recent Franchise Disclosure Document (FDD) for 2025 does not publicly name specific mandated technology systems or HQ-level executives. The brand's current operator footprint is limited, with a single mapped operator controlling one location in California.
For software vendors selling into US franchise brands.
Live signals
Total units
211
211 franchised
Unit growth YoY
-4.091%
vs prior filing
AUV
—
Item 19, 2025
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
$2K
per unit
Investment range
$3K–$29K
all-in, Item 7
Procurement
—
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
GlofoxABC Fitness
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Franchisor behaviours
What the franchisor requires
17 requirements the franchisor states in this filing, each in its own words; 9 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You will establish and maintain at your own expense a bookkeeping, accounting, record-keeping and records retention system conforming to requirements prescribed by us in the Manual(s).
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We own and may access the data stored on your Booking and Payment System or online business and fitness training resource center at all times, including all customer data.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
We advise you that we and/or our affiliates periodically may make available to you goods, products and/or services for use in the Franchised Business on the sale of which we and/or our affiliates may make a profit.
Is there a franchisee advisory council, association or committee?
YesItem 11
Jessica leads the Franchise Support Team and oversees the onboarding experience, small group coaching, performance cohorts, and the Franchise Advisory Council.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Certain approved suppliers make payments to us because of transactions with you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase equipment, inventory and products from non-approved sources, you must submit samples of the items you want to purchase from the non-approved suppliers to us for prior approval.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
In addition, we reserve the right to conduct our own periodic quality assessments of your Franchised Business by attending one or more of your Classes to evaluate your compliance with the System and the Agreement.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We can, in the exercise of our reasonable business judgment, modify any aspect of the Manual(s), instructor manual, and/or training materials, as well as specifications, standards, policies and procedures of FIT4MOM Businesses
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must use in the operation of your FIT4MOM® franchise only those goods and services specified by us, unless otherwise permitted by us in writing.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
All Designated Equipment used during the Classes must be purchased from us, unless you have been authorized by us to obtain equipment from an approved Vendor and so long as the Vendor meets the standards established by us and the equipment meets the specifications set out in the current version of the Manual(s).
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
By signing below, you hereby authorize Stroller Strides, LLC to bill your credit card, or withdraw from your account via electronic transfer/ACH, each month in the amount listed below plus a fee equal to 4% of the previous month’s Gross Sales.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must appoint a general manager (which may be you, if you are an individual) who must have successfully completed the initial training we require, and who must devote the necessary time and effort to actively manage and operate the FIT4MOM® franchise (the “General Manager”).
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
You will require instructors to wear FIT4MOM logo apparel and other standardized insignia during Classes and comply with programs of standardization promulgated by us from time to time to promote the acceptance and goodwill of the System and the Marks.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must use only our designated online Booking and Payment System (unless we otherwise permit in writing) and online business and fitness training resource center, including an email address, access to our marketing materials, training courses and
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We own and may access the data stored on your Booking and Payment System or online business and fitness training resource center at all times, including all customer data.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
You must license the Booking and Payment, email marketing, and contact management systems only from us or our designated suppliers, unless we otherwise permit in writing.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
In very rare instances, we may periodically require that you, all General Managers, and all Instructors attend or complete additional or refresher-training programs to correct, improve, or enhance the operations of your FIT4MOM® franchise.
The filing answers no to 9 questions
- Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?Franchise agreement
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisor approve the franchisee's site or location before opening?Item 12
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a customer loyalty or rewards program?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
- 87.1% of fitness brands mandate no CRM, yet 27 do — without FranCloud you cannot see which ones.Stop chasing the 182 brands with no CRM mandate; our tech_landscape play isolates the 27 CRM-mandating brands so your reps spend time only on qualified accounts, boosting win rates by 30%.
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The vendor opportunity at STRIDE
STRIDE is a fitness concept operating under the Xponential Fitness umbrella, which also includes sibling brands like Club Pilates, Pure Barre, and YogaSix. For software vendors, the immediate addressable market within STRIDE specifically is opaque. The 2025 FDD does not disclose total unit counts, franchised versus company-owned splits, or year-over-year unit growth. Our operator mapping confirms a minimal footprint: one identified operator controlling approximately one location, with a unit-band split of 1:1 and no multi-unit operators recorded. The top state by presence is California, with that single mapped unit.
This sparse footprint suggests that a direct pitch to STRIDE as a standalone entity may yield a very small initial deal. The broader opportunity lies in understanding how Xponential Fitness centralizes technology procurement across its portfolio. If you can land at the parent level, you may gain access to multiple brands simultaneously.
Who controls software purchasing
The 2025 FDD does not list any HQ executives in Item 1, so we cannot name a CIO, VP of Technology, or Operations lead. In practice, boutique fitness brands within a holding company often defer technology decisions to a centralized team at the parent. Without a named buyer, vendors should research Xponential Fitness's corporate structure to identify the group-level technology leadership. The decision-maker level is classified as Unknown based on the absence of franchisor mandate signals in the FDD.
Mandated and current tech stack
The 2025 FDD contains no captured data on mandated or recommended technology systems. There are no named POS providers, scheduling platforms, or operational tools that franchisees are required to use. This absence of a tech mandate could represent a greenfield opportunity for vendors, but it also means you will need to build a business case from scratch. Without an incumbent to displace, the sales cycle may focus on proving ROI rather than competing on features against a known rival.
Procurement, renewals, and timing
STRIDE's procurement model is not characterized in the available FDD data. Item 8, which typically outlines whether franchisees must purchase from designated suppliers or may choose from approved vendors, was not extracted. Similarly, Item 17 regarding renewal terms is absent. The initial franchise term length and royalty percentage are not disclosed. This lack of structural data makes it difficult to predict when franchisees might revisit their software contracts. Vendors should monitor Xponential Fitness earnings calls and franchisee association activity for indirect signals on technology refresh cycles.
How to read the STRIDE FDD
The 2025 Franchise Disclosure Document is the foundational legal filing that governs the franchisor-franchisee relationship. For software vendors, the most relevant sections are Item 8 (procurement restrictions), Item 11 (franchisor assistance, which may include technology), and Item 17 (renewal and termination). In this case, many of those data points were not captured in our extract, which itself is a signal: STRIDE's FDD may be light on technology prescriptions. Review the full PDF below to conduct your own analysis. When you are ready to prioritize franchise brands with richer tech intelligence, FranCloud can provide a ranked target list.
Questions vendors ask
STRIDE, answered from the filing
The 2025 FDD does not list specific executives. Given STRIDE is part of Xponential Fitness, purchasing decisions are likely centralized at the parent level, but the exact buying center is not disclosed in the filing.
The 2025 FDD does not capture any mandated or recommended point-of-sale or operational technology systems for franchisees.
The total number of franchised and company-owned units is not disclosed in the 2025 FDD. Our data maps only one operator across one located unit, concentrated in California.
The 2025 FDD does not include an extract for Item 8, so it is unknown whether STRIDE uses a designated supplier, approved supplier, or open procurement model.
The 2025 FDD lacks an Item 17 extract and does not disclose the initial franchise term or royalty structure, making it impossible to estimate renewal-driven contract windows.
The STRIDE FDD was filed with state franchise regulators in 2025. You can review the full document using the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment STRIDE files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
219 operators run 219 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit219
Top states by locations
| CA | 33 |
|---|---|
| TX | 29 |
| FL | 11 |
| VA | 10 |
| CO | 8 |
Ownership
The portfolio behind STRIDE
holding_vehicle of Xponential Fitness.
Sibling brands
Related Fitness brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.