business management software
Mandatorywe have a designated business management software that must be used in connection with your Studio operations
+70% units YoYHQ-led decisions
STRIDE
FitnessSoftware purchasing control at STRIDE rests with its HQ leadership team, including Brand President Jeffrey Stokes and COO Ryan Junk. The franchise mandates a specific, named tech stack including Club Ready Software and Stride Class across its 17 franchised locations. The total addressable market for vendors is currently 18 units, but rapid 70% year-over-year growth signals a quickly expanding opportunity.
Mandated & recommended tech
The systems vendors compete with
6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Club Ready Software
MandatoryClub Ready Software
digital marketing platform
Mandatoryrelated technology used to implement the foregoing (i.e., digital marketing platform, System web portal)
Stride Class
MandatoryStride Class
Studio management software
MandatoryIntro to Studio Management Software
System web portal
Mandatoryrelated technology used to implement the foregoing (i.e., digital marketing platform, System web portal)
Hyperice
HYPERICE EDUCATION -SMR + Vibration for Warmup and Recovery
Woodway
WOODWAY EDUCATION: Understanding 'Dynamic Mode'
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
18
17 franchised
Unit growth YoY
+70%
vs prior filing
AUV
$303K
Item 19, 2023
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$381K–$555K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at STRIDE
STRIDE is a boutique fitness franchise owned by XPOF Assetco, LLC, with a total footprint of 18 units—17 franchised and 1 company-owned. For software vendors, the immediate addressable market is small, but the growth trajectory is aggressive. The brand reported 70% year-over-year unit growth in its 2023 FDD, making it a high-velocity target for any vendor looking to land and expand within a scaling franchise system. Average unit volume sits at $302,622, with a 7.0% royalty rate flowing back to the franchisor on a standard 10-year initial term.
Who controls software purchasing
Technology decisions at STRIDE are made at the corporate level. The FDD lists Jeffrey Stokes as Brand President, Ryan Junk as Chief Operating Officer, and Sarah Luna as President, with financial oversight from CFO John Meloun and legal review by Chief Legal Officer Andrew Hagopian. For a software vendor, the likely buying center involves the COO and Brand President for operational tools, with the CFO weighing in on financial systems. There is no multi-unit operator footprint mapped in our corpus, meaning all 17 franchisees are likely single-unit owners with no independent purchasing power—HQ mandates drive the tech stack.
Mandated and current tech stack
STRIDE’s Item 11 disclosures reveal a tightly controlled technology environment. The franchisor mandates business management software, a digital marketing platform, a system web portal, and studio management software. Critically, the FDD names specific vendors: Club Ready Software is mandated for studio management and operations, and Stride Class is a mandated system as well. Additional named equipment and technology in use includes Hyperice recovery devices and Woodway treadmills. Any vendor pitching STRIDE must be prepared to integrate with or displace Club Ready as the operational backbone.
Procurement, renewals, and timing
The procurement model is not detailed in the most recent FDD; Item 8 provided no extract, leaving the designated versus approved supplier question unanswered. However, the renewal structure offers insight into contract cycles. Franchisees operate under a 10-year initial term and can extend for two consecutive 5-year periods, provided they execute the then-current franchise agreement, pay a $10,000 renewal fee, and bring their studio up to current system standards. This long-term structure means incumbent tech vendors enjoy significant stickiness, while new vendors will find their best entry point during new unit onboarding—a frequent event given the 70% growth rate.
How to read the STRIDE FDD
The 2023 Franchise Disclosure Document provides the legal and operational blueprint for STRIDE’s franchise system. It details everything from the mandated tech stack and executive team to the renewal conditions and fee structure. For a software vendor, the critical sections are Item 11 (the franchisor’s obligations, where tech mandates live), Item 1 (the corporate leadership), and Item 17 (renewal and transfer terms that signal switching windows). The full document is embedded below for your review. When you are ready to prioritize targets like STRIDE against your ideal customer profile, FranCloud can deliver a ranked list of franchise systems that match your software’s strengths.
Questions vendors ask
STRIDE, answered from the filing
The buying center is centralized at HQ. Key executives include Brand President Jeffrey Stokes, COO Ryan Junk, and CFO John Meloun, who are the likely decision-makers for any software vendor pitching the brand.
STRIDE mandates Club Ready Software for studio management and business operations. They also mandate Stride Class, a digital marketing platform, a system web portal, and business management software.
STRIDE has 18 total units in the US, comprising 17 franchised locations and 1 company-owned studio. This represents a small but rapidly growing fitness boutique footprint.
The procurement model is not disclosed in the most recent FDD. Item 8 did not provide an extract, so it is unclear if they use designated suppliers, approved suppliers, or an open procurement process.
With a 10-year initial term and two optional 5-year renewals, contract windows are long-cycle. The 70% unit growth suggests new location onboarding is the most frequent trigger for software evaluation and purchasing.
The 2023 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment STRIDE files a new annual FDD — usually the freshest signal of a vendor change.
Ownership
The portfolio behind STRIDE
parent_company of XPOF Assetco, LLC.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.