The vendor opportunity at Self Made Training Facility
Self Made Training Facility is a fitness franchise headquartered in California with 21 total units as of its 2023 Franchise Disclosure Document. Of those, 20 are franchised and one is company-owned. The system grew unit count by 25% year-over-year, which signals an active development pipeline. For software vendors, the addressable market is small but expanding — 21 locations today, with a trajectory that suggests more doors in the near term. The brand charges a 7.0% royalty and operates under a 7-year initial term, with renewal terms also set at 7 years. Average unit volume is not disclosed in the FDD.
Who controls software purchasing
The FDD does not name specific HQ executives, but the structure of the franchise points to centralized control over technology decisions. The franchisor mandates Clover as the top recommended or required technology, and the renewal process — which demands compliance with all then-current franchisor requirements, refresher training, and execution of a materially different franchise agreement — reinforces that franchisees operate within a tightly governed system. In practice, this means a vendor selling operational, CRM, scheduling, or billing software likely needs buy-in from the franchisor, not just individual franchisees.
Mandated and current tech stack
The only technology explicitly surfaced in the FDD is Clover, a POS and business-management platform. No other mandated or recommended software appears in the available data. This creates a clear opening for vendors offering complementary tools: member management, class scheduling, lead nurturing, payroll, or performance tracking. Because the tech stack appears lean, the franchisor may be in the early stages of building out its operational infrastructure, which can mean opportunity for early-moving vendors who can demonstrate integration with Clover.
Procurement, renewals, and timing
Item 8 of the FDD — which would normally disclose whether the franchisor derives revenue from supplier rebates or mandates specific purchasing channels — is not extracted in the available data. That means the procurement model remains unknown: the franchisor could operate a designated-supplier program, an approved-supplier list, or an open procurement environment. Vendors should investigate this directly. On timing, the 7-year term and renewal provisions offer a natural window. Franchisees must notify the franchisor 90 to 180 days before expiration, pay a $15,000 renewal fee, prove premises rights, refurbish, and sign a new agreement that may materially differ from the current one. These renewal events, combined with new unit openings, create periodic evaluation points where software purchasing decisions are likely revisited.
How to read the Self Made Training Facility FDD
The 2023 FDD is embedded below for direct review. Key sections for software vendors include Item 11, which details the franchisor's technology mandates (here, Clover), and Item 8, which governs procurement restrictions and supplier relationships. Item 17 outlines renewal conditions and can signal when franchisees are contractually required to engage with the franchisor on operational standards — including technology. Because the FDD does not disclose AUV or executive names, vendors should supplement this document with direct discovery to map the buying center. For a ranked target list of franchise systems that match your software category, reach out to FranCloud.