RUMBLE

The vendor opportunity at Rumble

Rumble is a fitness franchise operating under Xponential Fitness, with 85 total units as of the 2025 FDD—84 franchised and 1 company-owned. The brand posted a 21.7% year-over-year unit growth rate and an average unit volume (AUV) of $492,590. Royalties run at 7%, and the initial franchise term is 10 years. For software vendors, the addressable market is the 84 franchised locations, all run by single-unit operators. No multi-unit operators are recorded among the 164 mapped operators. The geographic footprint is concentrated in Florida (25 units), California (23), and Texas (20), with additional presence in New Jersey (10) and New York (9).

Who controls software purchasing

Purchasing authority sits at the franchisor level. Rumble is part of XPOF Assetco, LLC, and the FDD mandates several technology systems, indicating centralized control over the tech stack. The FDD does not list specific HQ executives by name, so the exact buying center—whether a CIO, VP of Technology, or Operations lead—is not disclosed in the most recent filing. Vendors should expect to engage corporate decision-makers rather than individual franchisees, given the mandated nature of the core systems.

Mandated and current tech stack

The 2025 FDD explicitly mandates four technology components: ClubReady, Paychex, studio management software, and Xponential+. ClubReady serves as the operational backbone, while Paychex handles payroll and HR. The studio management software mandate may overlap with or complement ClubReady, and Xponential+ is the brand's digital platform. No other named vendors appear in the FDD's technology disclosures. Any software that integrates with or replaces these mandated systems would need franchisor approval.

Procurement, renewals, and timing

Item 8 of the FDD does not provide a procurement signal, so the exact supplier designation process is not publicly detailed. However, the presence of mandated systems suggests a designated-supplier or approved-supplier model. Renewal terms under Item 17 require franchisees to execute the then-current agreement, pay a $10,000 successor fee, give 90 to 180 days' notice, and sign a general release. The 10-year initial term means contract cycles are long, but the brand's 21.7% unit growth creates recurring onboarding events as new studios open. Vendors should monitor new location announcements for insertion points.

How to read the Rumble FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal and transfer conditions). The document is filed with state franchise regulators and provides the legal framework governing all franchisee obligations, including technology compliance. Review these items to understand where your solution fits within Rumble's mandated stack and what approval hurdles exist.

For a ranked target list of franchise brands aligned with your software, FranCloud can help you prioritize outreach based on tech mandates, growth rates, and decision-maker signals.