RUMBLE

The vendor opportunity at Rumble

Rumble operates 85 total units—84 franchised and 1 company-owned—according to its 2025 Franchise Disclosure Document. The brand posted year-over-year unit growth of 21.7%, which means the addressable base for software vendors is expanding. Average unit volume sits at $492,590, and franchisees pay a 7% royalty on a 10-year initial term. For software sellers, the opportunity is not just the existing 85 locations but the new studios coming online each year, all of which must comply with corporate technology mandates.

Who controls software purchasing

The FDD’s Item 1 lists the leadership team: Mark King (Chief Executive Officer), John Meloun (Chief Financial Officer), Andrew Hagopian (Chief Legal Officer), Timothy Weiderhoft (Chief Operating Officer, North America), and John Kawaja (President, North America). The presence of mandated technology systems—and the absence of any multi-unit operator carve-outs in the available data—points to centralized, HQ-driven software decisions. Vendors should expect to engage the COO or CFO’s office for operational and financial technology, while member-facing or studio management tools likely route through the President, North America, or the CEO.

Mandated and current tech stack

Rumble’s 2025 FDD mandates five technology components. ClubReady is the required studio management platform. L.A.S.E.R.R. is also mandated, though its specific function (likely scheduling or member engagement) is not detailed in the extract. Paychex, by Paychex, Inc., handles payroll. The FDD further lists “Studio management software” as a separate mandated category, but does not name a vendor—suggesting either an overlap with ClubReady or an additional, unspecified system. Finally, Xponential+ is mandated, tying into the broader Xponential Fitness ecosystem for digital content and member access. For vendors selling adjacent tools (CRM, marketing automation, access control, or BI), the stack is already prescriptive; any pitch must address integration with ClubReady and Xponential+ as table stakes.

Procurement, renewals, and timing

Item 8 of the FDD did not yield a procurement extract in our corpus, so the designated-supplier versus approved-supplier framework remains unclear from public filings. Vendors should treat this as a discovery question during initial outreach. On renewals, Item 17 provides concrete terms: franchisees must execute the then-current franchise agreement, maintain or secure an approved location, remodel to system standards, pay a $10,000 successor fee, and provide 90 to 180 days’ notice. The renewal term is 10 years. With 84 franchised units on 10-year cycles and active unit growth, there is a rolling window of new store openings and renewal-triggered technology evaluations. The 21.7% growth rate further suggests that new-unit onboarding is a recurring sales motion, not a one-time event.

How to read the Rumble FDD

The full 2025 Rumble Franchise Disclosure Document is embedded below. Item 11 lists the mandated technology systems discussed above. Item 1 identifies the executive team that controls purchasing. Item 17 outlines renewal conditions and timelines that shape software buying cycles. For vendors building a ranked target list, FranCloud can map these signals against your product category to identify the highest-propensity franchise systems to pitch next.