From the filings

HQ + multi-unit

BFT

Fitness

Software purchasing at BFT is managed at the franchisee level, with Brandon Ruiz listed as the primary franchise seller at HQ. The FDD names no mandated technology systems, leaving operators free to choose. The addressable market spans 44 franchised locations across Texas, California, Florida, and other states.

For software vendors selling into US franchise brands.

Live signals

Total units
44
44 franchised
Unit growth YoY
-10.204%
vs prior filing
AUV
Item 19, 2026
Royalty
of gross sales
Ad fund
national + local
Initial fee
per unit
Investment range
all-in, Item 7
Procurement
Approved supplier
from the filing

Franchisor behaviours

What the franchisor requires

20 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 11 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

The Computer System is designed to enable us to have immediate, independent access to the information monitored by the Computer System, and there is no contractual limitation on our independent access or use of the information we obtain (Franchise Agreement, Section 10.3).

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We have also established a Fund advisory committee (the “FAC”) to serve in an advisory capacity on matters related to the Fund.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor may change this list from time to time, and upon notification to Franchisee, Franchisee shall only purchase fitness equipment and required products or services from approved suppliers as specified on the changed list.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

In fiscal year 2025, we did not receive any revenue from the sale of goods and services to franchisees, but our Predecessor received $1,495,755 from such sales to franchisees, which constituted 90.5% of the Predecessor’s total revenue of $1,652,884 during the year.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and/or our affiliates may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Studios in the System, such as rebates, commissions or other forms of compensation (including convention sponsorships), which may comprise…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

50

Item 8

We estimate that your Required Purchases in total will be about 39% to 73% of your total purchases to establish the Studio and about 50% to 66% of your purchases to continue the operation of the Studio.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You must pay us our then-current non-approved product or supplier evaluation fee when submitting your request, as well as cover our costs incurred in evaluating your request.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If Franchisee proposes to offer for sale any products, classes or services other than then-current Approved Services and Approved Products, Franchisee shall first notify Franchisor in writing and submit sufficient information, specifications and samples concerning such product, classes and/or supplier and/or service…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

To determine whether Franchisee is complying with this Agreement and the System Standards, Franchisor reserves the right, at any reasonable time and without prior notice, and subject to Applicable Laws, to inspect and assess all aspects of the Studio’s appearance and operations, including the right to: (1) inspect…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

We may modify the Learning Management System and the System Standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must secure our approval of an Authorized Location within 90 days of executing your Franchise Agreement for that Studio or we may terminate that Franchise Agreement (Franchise Agreement, Section 1.2).

Marketing

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Franchisee must spend a minimum of $15,000 (the “Initial Marketing Spend”) in connection with the initial sales and marketing activities set forth in connection with (i) Franchisee’s approved Opening Support Program, and (ii) other marketing and promotional activities that Franchisor approves or designates.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

Franchisee must spend the greater of (a) $1,500, or (b) two percent (2%) of Gross Sales each month on approved local advertising and marketing activities (excluding agency and vendor fees) designed to promote the Studio within the Designated Territory (the “Local Advertising Requirement”).

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

Franchisor shall supply Franchisee with a list of suppliers from which Franchisee is required to purchase fitness equipment and other products or services for the Studio.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee is required to use only the POS/Inventory System provided by the designated supplier and will pay the designated provider directly for all fees associated with the use of the designated provider’s software.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Currently, we collect all amounts owed to us through our designated third-party service provider.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

Your Studio must, at all times, be managed by and staffed with at least one (1) individual who has successfully completed the Owner/Operator Training Module.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee further agrees to install at its expense and use the membership accounting, cost control, point-of-sale system and inventory control systems (the “POS/Inventory System”) through the supplier Franchisor designates.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

The Computer System is designed to enable us to have immediate, independent access to the information monitored by the Computer System, and there is no contractual limitation on our independent access or use of the information we obtain (Franchise Agreement, Section 10.3).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor reserves the right to charge Franchisee its then-current Training Fee based on the number of days of such training that Franchisor provides at Franchisee’s request.

The filing answers no to 3 questions
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 5
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 12
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
  2. 87.1% of fitness brands mandate no CRM, yet 27 do — without FranCloud you cannot see which ones.Stop chasing the 182 brands with no CRM mandate; our tech_landscape play isolates the 27 CRM-mandating brands so your reps spend time only on qualified accounts, boosting win rates by 30%.
  3. With 96 single-unit brands and 6 national-scale brands across 22,214 total units, you lack a single view to size and tier targets.Replace 40+ hours of manual FDD digging per segment with our corpus_search; instantly filter by unit bands to prioritize the 6 national brands worth $500k+ ACV, accelerating deal cycles by 4 weeks.

The vendor opportunity at BFT

BFT (Body Fit Training) operates within the Xponential Fitness umbrella, a strategic multibrand franchisor that also owns AKT, RUMBLE, CLUB PILATES, YOGA SIX, Pure Barre, and Lindora. This gives software vendors a potential play across multiple fitness concepts, but BFT itself is a distinct unit count. Its 2026 FDD reports 44 franchised locations, all U.S.-based, with the largest clusters in Texas (24) and California (23). Additional pockets exist in Florida, Massachusetts, and Arizona. Year-over-year unit growth declined by 10.2%, indicating some contraction. Despite this, the operator base is entirely single-unit—129 mapped operators, each running one studio—with zero multi-unit owners. For a software company, that means no volume discounts or centralized negotiations; every sale is won or lost one studio at a time.

Who controls software purchasing

The FDD provides no technology leadership at the corporate level. The only named executive is Brandon Ruiz, whose role is franchise sales. No CIO, CTO, or procurement officer is disclosed. Combined with the absence of any required technology systems, purchasing authority is firmly in the hands of the individual franchisees. Vendors must target the owner of each BFT location. The 129 operators all appear single-unit, so there are no regional managers or multi-unit operators to aggregate demand. The path to a deal is direct outreach to each studio, demonstrating how your software can improve operations, bookings, or member retention.

Tech named in the FDD, and what is actually required

The 2026 FDD is striking for what it omits: there are zero mentions of any software, hardware, or technology vendors. No POS, no scheduling platform, no CRM, no payment processor, no member management system, no marketing automation. None are mandated, recommended, or even listed. This is a rare situation in franchising—a completely technology-neutral system. For software vendors, the upside is enormous: you face no incumbent displacement, no corporate-mandated replacement cycle, and no competitive lock-in. The challenge is that there is no central buyer to educate; each franchisee must be convinced individually. Pitch materials should emphasize ease of adoption and integration, since operators will not be comparing your tool against a corporate-prescribed alternative.

Procurement, renewals, and timing

Item 8 (procurement) is empty, confirming no designated or approved supplier program. Item 17 (renewal) is also empty, leaving contract terms, renewal windows, and initial term length undisclosed. The royalty percentage is not stated. The FDD year is 2026, meaning the next update will likely appear in 2027, but it does not give a predictable timeline for software purchasing. With negative unit growth, some studios may be closing, which could mean liquidations or ownership changes—both potential touchpoints for software vendors. Conversely, any new franchisee onboarding would be an ideal moment to introduce your solution. Monitoring Xponential’s franchise sales pipeline and state registration filings for new BFT locations is advisable.

How to read the BFT FDD

The complete BFT Franchise Disclosure Document is available via the embedded PDF viewer below. It is filed with state franchise regulators for the 2026 reporting period. To verify the technology landscape, search the document for keywords like “software,” “system,” “technology,” “POS,” or “computer.” You will find nothing. The agreement does spell out general maintenance, insurance, and operational requirements that could indirectly touch software (e.g., data backup), but no specific tools are ever mandated. This makes BFT one of the most vendor-agnostic brands in the fitness franchise space.

For vendors ready to act, FranCloud can deliver a ranked target list of BFT locations, prioritized by state, unit age, and operator contact availability, to help you focus outreach where it matters most.

Questions vendors ask

BFT, answered from the filing

With 129 single-unit operators and no mandated tech, purchasing decisions sit with individual franchisees. The FDD lists Brandon Ruiz as the franchise sales contact; no dedicated IT or procurement role is identified at HQ.
The 2026 FDD mandates no technology. No POS, scheduling, or payment systems are required or recommended. This gives vendors a blank slate to pitch directly to location owners.
BFT has 44 franchised locations, all in the U.S., with the largest clusters in Texas (24) and California (23). The brand is part of Xponential Fitness, a multi-brand franchisor.
Item 8 of the FDD provides no designated or approved supplier lists. Without mandated vendors, franchisees likely purchase software independently, subject to any general franchise agreement restrictions.
The FDD gives no renewal or term length data. With -10.2% unit growth year-over-year, some locations may be closing, but new openings could also occur—timing is unpredictable.
The FDD is filed with state franchise regulators in 2026. An embedded PDF viewer below allows you to search the full document for tech mentions, suppliers, and operator obligations.
Source

Read the filing itself

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

197 operators run 197 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit197

Top states by locations

CA41
TX36
FL15
AZ14
MA9

Ownership

The portfolio behind BFT

strategic_multibrand of Xponential Fitness.

Sibling brands

Related Fitness brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.