CycleBar

The vendor opportunity at CycleBar

CycleBar presents a concentrated, headquarters-controlled sales target for software vendors. The brand operates 219 total units—218 franchised and just one company-owned—with an average unit volume of $390,000. However, the system is contracting, with a -15.5% year-over-year unit decline. For vendors, this means the total addressable market is shrinking, but the remaining studios are deeply integrated with mandated technology, creating a high-switching-cost environment. The parent company, XPOF Assetco, LLC, centralizes decision-making, so a single sale to the HQ team can unlock the entire franchise system.

Who controls software purchasing

Purchasing authority sits at the corporate level. The FDD Item 1 lists the key executives: Trevor Lucas (Brand President), Ryan Junk (Chief Operating Officer), Sarah Luna (President), John Meloun (Chief Financial Officer), and Andrew Hagopian (Chief Legal Officer). For a software vendor, the most relevant contacts are Ryan Junk, who oversees operations and likely owns the tech stack, and John Meloun, who controls the budget. There are no multi-unit operators mapped in our corpus, reinforcing that franchisees have little to no autonomy in software selection. This is a classic top-down sales motion.

Mandated and current tech stack

CycleBar mandates three specific systems: ClubReady, CycleStats, and a studio management software. These are non-negotiable for franchisees, meaning any vendor pitching CycleBar must either offer a direct replacement for one of these incumbents or a complementary tool that integrates seamlessly. ClubReady likely handles membership and scheduling, while CycleStats is performance-tracking specific to indoor cycling. The generic “studio management software” mandate suggests some flexibility, but the named systems are deeply embedded. Vendors should come prepared with a clear displacement or integration strategy.

Procurement, renewals, and timing

The procurement model is not disclosed in the most recent FDD. Item 8, which typically outlines designated vs. approved suppliers, is absent from our data. This opacity means vendors must rely on direct discovery to understand purchasing channels. The initial franchise term is 10 years, with two consecutive 5-year renewal options. These long cycles suggest that contract windows are infrequent, but when they open, the entire system may be up for review. The recent unit decline could also trigger cost-cutting reviews, creating an opening for vendors offering efficiency gains or lower TCO.

How to read the CycleBar FDD

The Franchise Disclosure Document is the single best source for understanding CycleBar’s vendor requirements. Focus on Item 11, which lists the mandated systems and any associated fees, and Item 17, which details the renewal terms and conditions. The embedded PDF viewer below contains the full filing. Pay close attention to any amendments or state-specific addenda that might modify the standard tech mandates. For a ranked list of franchise targets based on tech-stack fit, FranCloud can help prioritize your outreach.